{"id":"https://openalex.org/W4402571778","doi":"https://doi.org/10.1109/snpd61259.2024.10673920","title":"Analysis of Advertising on Short Video Platform - A Study of E-commerce Advertising on Douyin","display_name":"Analysis of Advertising on Short Video Platform - A Study of E-commerce Advertising on Douyin","publication_year":2024,"publication_date":"2024-07-05","ids":{"openalex":"https://openalex.org/W4402571778","doi":"https://doi.org/10.1109/snpd61259.2024.10673920"},"language":"en","primary_location":{"id":"doi:10.1109/snpd61259.2024.10673920","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/snpd61259.2024.10673920","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 IEEE/ACIS 27th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017088480","display_name":"Li Jin","orcid":"https://orcid.org/0000-0002-6927-0549"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jin Li","raw_affiliation_strings":["Apple Inc.,Ad Platform,Beijing,China"],"affiliations":[{"raw_affiliation_string":"Apple Inc.,Ad Platform,Beijing,China","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5017088480"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.4608,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.72841676,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":"3","issue":null,"first_page":"161","last_page":"165"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.8693000078201294,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.8693000078201294,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14233","display_name":"Diverse Topics in Contemporary Research","score":0.8400999903678894,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13627","display_name":"Cultural and Educational Studies","score":0.727400004863739,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.597061038017273},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5748288035392761},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5127016305923462},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.4970276653766632},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.29391762614250183},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.20515745878219604},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.19577312469482422}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.597061038017273},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5748288035392761},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5127016305923462},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4970276653766632},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.29391762614250183},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.20515745878219604},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.19577312469482422}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/snpd61259.2024.10673920","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/snpd61259.2024.10673920","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 IEEE/ACIS 27th International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8","score":0.46000000834465027}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3150755883","https://openalex.org/W2346030802","https://openalex.org/W2758801054","https://openalex.org/W3121746932","https://openalex.org/W2074264961","https://openalex.org/W104007660","https://openalex.org/W324811437","https://openalex.org/W2101949473","https://openalex.org/W4250140656","https://openalex.org/W1981374702"],"abstract_inverted_index":{"In":[0],"recent":[1],"years,":[2],"short":[3,34,78,93],"video":[4,35,79,94],"platforms":[5,36],"have":[6],"emerged":[7],"as":[8,51],"a":[9,52],"popular":[10],"new":[11],"medium":[12],"for":[13,87,92],"advertisers,":[14],"boasting":[15],"high":[16],"levels":[17],"of":[18,31,60,77],"user":[19],"engagement":[20],"and":[21,42,69,89],"experiencing":[22],"explosive":[23],"growth.":[24],"This":[25],"paper":[26,83],"delves":[27],"into":[28],"the":[29,66,75,101],"evolution":[30],"advertising":[32,48],"on":[33,49],"and,":[37],"by":[38],"conducting":[39],"literature":[40],"reviews":[41],"analyzing":[43],"case":[44,53],"studies,":[45],"uses":[46],"e-commerce":[47,72,102],"Douyin":[50],"in":[54],"point.":[55],"Through":[56],"descriptive":[57],"statistical":[58],"analysis":[59],"advertisement":[61,73],"sample":[62],"data,":[63],"it":[64],"summarizes":[65],"prevailing":[67],"trends":[68],"principles":[70],"governing":[71],"within":[74],"realm":[76],"platform.":[80],"Consequently,":[81],"this":[82],"furnishes":[84],"fresh":[85],"insights":[86],"comprehending":[88],"refining":[90],"strategies":[91],"platform":[95],"advertising,":[96],"particularly":[97],"those":[98],"pertaining":[99],"to":[100],"sector.":[103]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2025-12-22T23:10:17.713674","created_date":"2025-10-10T00:00:00"}
