{"id":"https://openalex.org/W2752257759","doi":"https://doi.org/10.1109/snpd.2017.8022721","title":"Issues with conducting controlled on-line experiments for E-Commerce","display_name":"Issues with conducting controlled on-line experiments for E-Commerce","publication_year":2017,"publication_date":"2017-06-01","ids":{"openalex":"https://openalex.org/W2752257759","doi":"https://doi.org/10.1109/snpd.2017.8022721","mag":"2752257759"},"language":"en","primary_location":{"id":"doi:10.1109/snpd.2017.8022721","is_oa":false,"landing_page_url":"https://doi.org/10.1109/snpd.2017.8022721","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 18th IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100693875","display_name":"Dapeng Liu","orcid":"https://orcid.org/0000-0002-8822-656X"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Dapeng Liu","raw_affiliation_strings":["Nordstrom/Hautelook, Los Angeles, CA, USA"],"affiliations":[{"raw_affiliation_string":"Nordstrom/Hautelook, Los Angeles, CA, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109528212","display_name":"Shaochun Xu","orcid":null},"institutions":[{"id":"https://openalex.org/I86519414","display_name":"Algoma University","ror":"https://ror.org/0131d6623","country_code":"CA","type":"education","lineage":["https://openalex.org/I86519414"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Shaochun Xu","raw_affiliation_strings":["Department of Computer Science, Algoma University, ON, Canada"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science, Algoma University, ON, Canada","institution_ids":["https://openalex.org/I86519414"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040603227","display_name":"Brian Zhang","orcid":"https://orcid.org/0009-0003-1047-2247"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Brian Zhang","raw_affiliation_strings":["Nordstrom/Hautelook, Los Angeles, CA, USA"],"affiliations":[{"raw_affiliation_string":"Nordstrom/Hautelook, Los Angeles, CA, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100683869","display_name":"Chunlin Wang","orcid":"https://orcid.org/0000-0003-4675-1355"},"institutions":[{"id":"https://openalex.org/I4210125234","display_name":"National Library of China","ror":"https://ror.org/029wwt733","country_code":"CN","type":"government","lineage":["https://openalex.org/I4210125234"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chunlin Wang","raw_affiliation_strings":["National Geological Library of China, Beijing, China"],"affiliations":[{"raw_affiliation_string":"National Geological Library of China, Beijing, China","institution_ids":["https://openalex.org/I4210125234"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101900229","display_name":"Chunqing Li","orcid":"https://orcid.org/0000-0002-4263-8921"},"institutions":[{"id":"https://openalex.org/I198091727","display_name":"Tianjin Polytechnic University","ror":"https://ror.org/00xsr9m91","country_code":"CN","type":"education","lineage":["https://openalex.org/I198091727"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chunqing Li","raw_affiliation_strings":["College of Computer Science and Software, Tianjin Polytechnic University, China"],"affiliations":[{"raw_affiliation_string":"College of Computer Science and Software, Tianjin Polytechnic University, China","institution_ids":["https://openalex.org/I198091727"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078936001","display_name":"Feng Zhou","orcid":"https://orcid.org/0000-0002-4509-4026"},"institutions":[{"id":"https://openalex.org/I4210125234","display_name":"National Library of China","ror":"https://ror.org/029wwt733","country_code":"CN","type":"government","lineage":["https://openalex.org/I4210125234"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Feng Zhou","raw_affiliation_strings":["National Geological Library of China, Beijing, China"],"affiliations":[{"raw_affiliation_string":"National Geological Library of China, Beijing, China","institution_ids":["https://openalex.org/I4210125234"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5100693875"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.15627972,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"28","issue":null,"first_page":"187","last_page":"192"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.96670001745224,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.96670001745224,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9452999830245972,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13034","display_name":"Information Systems Education and Curriculum Development","score":0.9383000135421753,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7237882614135742},{"id":"https://openalex.org/keywords/sample","display_name":"Sample (material)","score":0.700749397277832},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.6726864576339722},{"id":"https://openalex.org/keywords/work","display_name":"Work (physics)","score":0.5296280980110168},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.5020623207092285},{"id":"https://openalex.org/keywords/line","display_name":"Line (geometry)","score":0.45788490772247314},{"id":"https://openalex.org/keywords/variation","display_name":"Variation (astronomy)","score":0.411874383687973},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.13608604669570923},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.13075044751167297},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.08264279365539551}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7237882614135742},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.700749397277832},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.6726864576339722},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.5296280980110168},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.5020623207092285},{"id":"https://openalex.org/C198352243","wikidata":"https://www.wikidata.org/wiki/Q37105","display_name":"Line (geometry)","level":2,"score":0.45788490772247314},{"id":"https://openalex.org/C2778334786","wikidata":"https://www.wikidata.org/wiki/Q1586270","display_name":"Variation (astronomy)","level":2,"score":0.411874383687973},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.13608604669570923},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.13075044751167297},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08264279365539551},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C44870925","wikidata":"https://www.wikidata.org/wiki/Q37547","display_name":"Astrophysics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/snpd.2017.8022721","is_oa":false,"landing_page_url":"https://doi.org/10.1109/snpd.2017.8022721","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 18th IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5299999713897705}],"awards":[],"funders":[{"id":"https://openalex.org/F4320313075","display_name":"Algoma University","ror":"https://ror.org/0131d6623"},{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W2024078544","https://openalex.org/W2101372306","https://openalex.org/W2104942079","https://openalex.org/W2110228583","https://openalex.org/W2169113736","https://openalex.org/W2975485910","https://openalex.org/W3044067374","https://openalex.org/W4323528060","https://openalex.org/W6656302462","https://openalex.org/W6850141355"],"related_works":["https://openalex.org/W2386430105","https://openalex.org/W2356521405","https://openalex.org/W2384358604","https://openalex.org/W1567829292","https://openalex.org/W2038534795","https://openalex.org/W3001063351","https://openalex.org/W3196905815","https://openalex.org/W2351370765","https://openalex.org/W3181247111","https://openalex.org/W2321594810"],"abstract_inverted_index":{"More":[0],"and":[1,20,105],"more":[2],"on-line":[3],"experiments":[4,117],"have":[5,53,109],"been":[6],"done":[7],"in":[8,10,48,71,75,127,137],"E-Commerce":[9],"order":[11,49,76],"to":[12,27,52,63,68,77,110,123],"understand":[13],"the":[14,23,33,45,72,83,87,101,106,124,128,138,141,148],"behavior":[15],"of":[16,32,59,90],"users":[17],"or":[18],"customers":[19,70],"then":[21],"apply":[22],"data":[24,73,92],"analysis":[25,88],"technique":[26],"provide":[28],"business":[29,116],"guidance.":[30],"One":[31],"techniques":[34],"is":[35,40,62,103],"A/B":[36,120],"testing.":[37],"However,":[38],"there":[39],"not":[41],"clear":[42],"guidance":[43],"on":[44,86],"sample":[46,74],"size":[47],"for":[50,151],"us":[51],"valuable,":[54],"trustable":[55],"discovery.":[56],"The":[57],"purpose":[58],"this":[60],"work":[61],"find":[64],"out":[65],"a":[66,152],"way":[67],"group":[69],"achieve":[78],"an":[79,96],"optimal":[80],"difference":[81],"between":[82],"buckets.":[84],"Based":[85],"result":[89],"real":[91],"collected":[93],"during":[94],"joining":[95],"industry":[97],"project,":[98],"we":[99,132],"think":[100],"problem":[102],"complex":[104],"meaningful":[107],"conclusions":[108],"be":[111,144],"drawn":[112],"with":[113],"caution":[114],"from":[115],"such":[118,156],"as":[119,157],"testing,":[121],"due":[122],"vast":[125],"variation":[126],"data.":[129],"Moreover,":[130],"if":[131,147],"don't":[133],"allocate":[134],"enough":[135,154],"samples":[136],"treatment":[139],"group,":[140],"experiment":[142],"could":[143],"inconclusive":[145],"even":[146],"testing":[149],"lasts":[150],"longer":[153],"time,":[155],"one":[158],"month.":[159]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
