{"id":"https://openalex.org/W4390494069","doi":"https://doi.org/10.1109/snams60348.2023.10375452","title":"Digital Ads via Smart Phones and Purchase Intent","display_name":"Digital Ads via Smart Phones and Purchase Intent","publication_year":2023,"publication_date":"2023-11-21","ids":{"openalex":"https://openalex.org/W4390494069","doi":"https://doi.org/10.1109/snams60348.2023.10375452"},"language":"en","primary_location":{"id":"doi:10.1109/snams60348.2023.10375452","is_oa":false,"landing_page_url":"https://doi.org/10.1109/snams60348.2023.10375452","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004668344","display_name":"Mahmoud Alghizzawi","orcid":"https://orcid.org/0000-0002-9406-4632"},"institutions":[{"id":"https://openalex.org/I146367977","display_name":"Applied Science Private University","ror":"https://ror.org/01ah6nb52","country_code":"JO","type":"education","lineage":["https://openalex.org/I146367977"]}],"countries":["JO"],"is_corresponding":true,"raw_author_name":"Mahmoud Alghizzawi","raw_affiliation_strings":["Applied Science Private University,Faculty of Business,Amman,Jordan","Faculty of Business, Applied Science Private University, Amman, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Applied Science Private University,Faculty of Business,Amman,Jordan","institution_ids":["https://openalex.org/I146367977"]},{"raw_affiliation_string":"Faculty of Business, Applied Science Private University, Amman, Jordan","institution_ids":["https://openalex.org/I146367977"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010362877","display_name":"Razaz Waheeb Attar","orcid":"https://orcid.org/0000-0001-9819-7945"},"institutions":[{"id":"https://openalex.org/I106778892","display_name":"Princess Nourah bint Abdulrahman University","ror":"https://ror.org/05b0cyh02","country_code":"SA","type":"education","lineage":["https://openalex.org/I106778892"]}],"countries":["SA"],"is_corresponding":false,"raw_author_name":"Razaz Waheeb Attar","raw_affiliation_strings":["Princess Nourah Bint Abdulrahman University,Department of Business Administration","Department of Business Administration, Princess Nourah Bint Abdulrahman University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Princess Nourah Bint Abdulrahman University,Department of Business Administration","institution_ids":["https://openalex.org/I106778892"]},{"raw_affiliation_string":"Department of Business Administration, Princess Nourah Bint Abdulrahman University","institution_ids":["https://openalex.org/I106778892"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000840871","display_name":"Hasan Alhanatleh","orcid":"https://orcid.org/0000-0002-8046-0335"},"institutions":[{"id":"https://openalex.org/I145380033","display_name":"Amman Arab University","ror":"https://ror.org/039xekb14","country_code":"JO","type":"education","lineage":["https://openalex.org/I145380033"]}],"countries":["JO"],"is_corresponding":false,"raw_author_name":"Hasan Alhanatleh","raw_affiliation_strings":["Amman Arab University,Faculty of Business,Amman,Jordan","Faculty of Business, Amman Arab University, Amman, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Amman Arab University,Faculty of Business,Amman,Jordan","institution_ids":["https://openalex.org/I145380033"]},{"raw_affiliation_string":"Faculty of Business, Amman Arab University, Amman, Jordan","institution_ids":["https://openalex.org/I145380033"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074719436","display_name":"Hamza Alnawafleh","orcid":null},"institutions":[{"id":"https://openalex.org/I79189158","display_name":"University of Castilla-La Mancha","ror":"https://ror.org/05r78ng12","country_code":"ES","type":"education","lineage":["https://openalex.org/I79189158"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Hamza Alnawafleh","raw_affiliation_strings":["University of Castilla-La Mancha,Marketing Department,Spain","Marketing Department, University of Castilla-La Mancha, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Castilla-La Mancha,Marketing Department,Spain","institution_ids":["https://openalex.org/I79189158"]},{"raw_affiliation_string":"Marketing Department, University of Castilla-La Mancha, Spain","institution_ids":["https://openalex.org/I79189158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053408830","display_name":"Khalaf Tahat","orcid":"https://orcid.org/0000-0002-8730-1978"},"institutions":[{"id":"https://openalex.org/I201726411","display_name":"United Arab Emirates University","ror":"https://ror.org/01km6p862","country_code":"AE","type":"education","lineage":["https://openalex.org/I201726411"]},{"id":"https://openalex.org/I85507684","display_name":"Yarmouk University","ror":"https://ror.org/004mbaj56","country_code":"JO","type":"education","lineage":["https://openalex.org/I85507684"]}],"countries":["AE","JO"],"is_corresponding":false,"raw_author_name":"Khalaf Tahat","raw_affiliation_strings":["United Arab Emirates University,Media & Creative Industries Department","Journalism Department, Yarmouk Univeristy, Jordan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"United Arab Emirates University,Media & Creative Industries Department","institution_ids":["https://openalex.org/I201726411"]},{"raw_affiliation_string":"Journalism Department, Yarmouk Univeristy, Jordan","institution_ids":["https://openalex.org/I85507684"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5060817915","display_name":"Dina Tahat","orcid":"https://orcid.org/0000-0002-3331-5274"},"institutions":[{"id":"https://openalex.org/I161913731","display_name":"Al Ain University","ror":"https://ror.org/023abrt21","country_code":"AE","type":"education","lineage":["https://openalex.org/I161913731"]}],"countries":["AE"],"is_corresponding":false,"raw_author_name":"Dina N Tahat","raw_affiliation_strings":["Al Ain University,Applied Sociolgoy Dep.,Al Ain,UAE","Applied Sociolgoy Dep., Al Ain University, Al Ain, UAE"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Al Ain University,Applied Sociolgoy Dep.,Al Ain,UAE","institution_ids":["https://openalex.org/I161913731"]},{"raw_affiliation_string":"Applied Sociolgoy Dep., Al Ain University, Al Ain, UAE","institution_ids":["https://openalex.org/I161913731"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5004668344"],"corresponding_institution_ids":["https://openalex.org/I146367977"],"apc_list":null,"apc_paid":null,"fwci":19.1887,"has_fulltext":false,"cited_by_count":34,"citation_normalized_percentile":{"value":0.99340624,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9865000247955322,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9573000073432922,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6798324584960938},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5179792642593384},{"id":"https://openalex.org/keywords/customer-engagement","display_name":"Customer engagement","score":0.51216721534729},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.4244951605796814},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3395816385746002},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.33933210372924805},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.326726496219635},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.185319185256958},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.14394673705101013}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6798324584960938},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5179792642593384},{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.51216721534729},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.4244951605796814},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3395816385746002},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33933210372924805},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.326726496219635},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.185319185256958},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.14394673705101013}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/snams60348.2023.10375452","is_oa":false,"landing_page_url":"https://doi.org/10.1109/snams60348.2023.10375452","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":61,"referenced_works":["https://openalex.org/W1522262466","https://openalex.org/W2025994701","https://openalex.org/W2086099801","https://openalex.org/W2102105482","https://openalex.org/W2115217290","https://openalex.org/W2133085133","https://openalex.org/W2267282413","https://openalex.org/W2569181695","https://openalex.org/W2570393708","https://openalex.org/W2608967175","https://openalex.org/W2767752368","https://openalex.org/W2774108730","https://openalex.org/W2803512669","https://openalex.org/W2887844531","https://openalex.org/W2887936174","https://openalex.org/W2891980848","https://openalex.org/W2892964741","https://openalex.org/W2904388768","https://openalex.org/W2905811773","https://openalex.org/W2910887565","https://openalex.org/W2972237167","https://openalex.org/W2977906690","https://openalex.org/W2978807477","https://openalex.org/W2993828032","https://openalex.org/W3013363757","https://openalex.org/W3018394578","https://openalex.org/W3037515929","https://openalex.org/W3044841744","https://openalex.org/W3119463832","https://openalex.org/W3129345553","https://openalex.org/W3133683535","https://openalex.org/W3136905385","https://openalex.org/W3141465090","https://openalex.org/W3157186567","https://openalex.org/W3167850498","https://openalex.org/W3170676961","https://openalex.org/W3183745623","https://openalex.org/W3185824431","https://openalex.org/W4220826942","https://openalex.org/W4226061272","https://openalex.org/W4243667233","https://openalex.org/W4281252843","https://openalex.org/W4285028565","https://openalex.org/W4292959172","https://openalex.org/W4293860037","https://openalex.org/W4297174682","https://openalex.org/W4309614188","https://openalex.org/W4311784180","https://openalex.org/W4321365915","https://openalex.org/W4323662081","https://openalex.org/W4323662109","https://openalex.org/W4361741227","https://openalex.org/W4365145988","https://openalex.org/W4376564761","https://openalex.org/W4384068908","https://openalex.org/W4385387721","https://openalex.org/W4385579627","https://openalex.org/W6731470557","https://openalex.org/W6756733138","https://openalex.org/W6758755372","https://openalex.org/W6767964390"],"related_works":["https://openalex.org/W3097186570","https://openalex.org/W3011003115","https://openalex.org/W3133286386","https://openalex.org/W3131352854","https://openalex.org/W2752098337","https://openalex.org/W3020202683","https://openalex.org/W4281764143","https://openalex.org/W3034529322","https://openalex.org/W2892192502","https://openalex.org/W2903301835"],"abstract_inverted_index":{"Smartphones":[0],"have":[1],"become":[2],"commonplace":[3],"tools":[4],"for":[5,130],"business,":[6],"information,":[7],"and":[8,24,40,51,67,79,94,123,147,157],"communication":[9],"in":[10],"today's":[11],"digitally":[12],"connected":[13],"society.":[14],"This":[15,88],"study":[16,59,98],"examines":[17],"the":[18,33,44,52,97,102,115,142],"connection":[19],"between":[20,35,74],"customer":[21,56,155],"purchase":[22,41,68,81,132,160],"intentions":[23,133],"digital":[25,38,77,106],"marketing":[26],"provided":[27],"via":[28],"cellphones.":[29],"It":[30],"focuses":[31],"on":[32],"relationship":[34],"exposure":[36,75],"to":[37,76,121,126],"advertisements":[39,50,85],"intentions,":[42,82],"specifically":[43],"mediating":[45],"function":[46],"of":[47,55,101,113,144],"mobile":[48,62,83,135,149],"app":[49,63,84],"moderating":[53],"impact":[54],"motivation.":[57],"The":[58,137],"variables":[60],"include":[61],"advertisements,":[64],"client":[65],"motivation,":[66],"intention.":[69],"As":[70],"a":[71],"potential":[72],"mediator":[73],"ads":[78],"subsequent":[80],"are":[86],"investigated.":[87],"study's":[89,138],"findings":[90,116],"benefit":[91],"both":[92],"academia":[93],"business.":[95],"Academically,":[96],"advances":[99],"knowledge":[100],"processes":[103],"underpinning":[104],"how":[105],"advertising":[107,150],"affects":[108],"consumer":[109],"behavior.":[110],"In":[111],"terms":[112],"application,":[114],"will":[117],"provide":[118],"insightful":[119],"information":[120],"marketers":[122],"advertisers":[124],"looking":[125],"improve":[127],"their":[128],"plans":[129],"boosting":[131],"using":[134],"platforms.":[136],"conclusions":[139],"can":[140],"direct":[141],"creation":[143],"more":[145],"efficient":[146],"tailored":[148],"campaigns":[151],"that":[152],"connect":[153],"with":[154],"motives":[156],"therefore":[158],"stimulate":[159],"intent.":[161]},"counts_by_year":[{"year":2025,"cited_by_count":28},{"year":2024,"cited_by_count":6}],"updated_date":"2026-05-03T08:25:01.440150","created_date":"2025-10-10T00:00:00"}