{"id":"https://openalex.org/W4390493508","doi":"https://doi.org/10.1109/snams60348.2023.10375437","title":"Social Media Marketing &amp; Corporate Sector Customers' Loyalty: The Case Study of the Emirati Telecommunication Sector","display_name":"Social Media Marketing &amp; Corporate Sector Customers' Loyalty: The Case Study of the Emirati Telecommunication Sector","publication_year":2023,"publication_date":"2023-11-21","ids":{"openalex":"https://openalex.org/W4390493508","doi":"https://doi.org/10.1109/snams60348.2023.10375437"},"language":"en","primary_location":{"id":"doi:10.1109/snams60348.2023.10375437","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/snams60348.2023.10375437","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050148250","display_name":"Faycal Farhi","orcid":"https://orcid.org/0000-0003-2738-6970"},"institutions":[{"id":"https://openalex.org/I161913731","display_name":"Al Ain University","ror":"https://ror.org/023abrt21","country_code":"AE","type":"education","lineage":["https://openalex.org/I161913731"]},{"id":"https://openalex.org/I201726411","display_name":"United Arab Emirates University","ror":"https://ror.org/01km6p862","country_code":"AE","type":"education","lineage":["https://openalex.org/I201726411"]}],"countries":["AE"],"is_corresponding":false,"raw_author_name":"Faycal Farhi","raw_affiliation_strings":["College of Communication and Media - Al Ain University,United Arab Emirates","College of Communication and Media - Al Ain University, United Arab Emirates"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Communication and Media - Al Ain University,United Arab Emirates","institution_ids":["https://openalex.org/I161913731","https://openalex.org/I201726411"]},{"raw_affiliation_string":"College of Communication and Media - Al Ain University, United Arab Emirates","institution_ids":["https://openalex.org/I161913731"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084346750","display_name":"Riadh Jeljeli","orcid":"https://orcid.org/0000-0003-2379-1207"},"institutions":[{"id":"https://openalex.org/I161913731","display_name":"Al Ain University","ror":"https://ror.org/023abrt21","country_code":"AE","type":"education","lineage":["https://openalex.org/I161913731"]},{"id":"https://openalex.org/I201726411","display_name":"United Arab Emirates University","ror":"https://ror.org/01km6p862","country_code":"AE","type":"education","lineage":["https://openalex.org/I201726411"]}],"countries":["AE"],"is_corresponding":false,"raw_author_name":"Riadh Jeljeli","raw_affiliation_strings":["College of Communication and Media - Al Ain University,United Arab Emirates","College of Communication and Media - Al Ain University, United Arab Emirates"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Communication and Media - Al Ain University,United Arab Emirates","institution_ids":["https://openalex.org/I161913731","https://openalex.org/I201726411"]},{"raw_affiliation_string":"College of Communication and Media - Al Ain University, United Arab Emirates","institution_ids":["https://openalex.org/I161913731"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043525399","display_name":"Moustafa Elmetwaly Kandeel","orcid":"https://orcid.org/0000-0003-4755-8303"},"institutions":[{"id":"https://openalex.org/I161913731","display_name":"Al Ain University","ror":"https://ror.org/023abrt21","country_code":"AE","type":"education","lineage":["https://openalex.org/I161913731"]},{"id":"https://openalex.org/I21376657","display_name":"Tanta University","ror":"https://ror.org/016jp5b92","country_code":"EG","type":"education","lineage":["https://openalex.org/I21376657"]}],"countries":["AE","EG"],"is_corresponding":false,"raw_author_name":"Moustafa Elmetwaly Kandeel","raw_affiliation_strings":["College of law, Al Ain University,Al Ain,United Arab Emirates","College of law, Al Ain University, Al Ain, United Arab Emirates","Faculty of Law, Tanta university, Tanta, Egypt"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of law, Al Ain University,Al Ain,United Arab Emirates","institution_ids":["https://openalex.org/I161913731"]},{"raw_affiliation_string":"College of law, Al Ain University, Al Ain, United Arab Emirates","institution_ids":["https://openalex.org/I161913731"]},{"raw_affiliation_string":"Faculty of Law, Tanta university, Tanta, Egypt","institution_ids":["https://openalex.org/I21376657"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5080420614","display_name":"Alaaldin Zahra","orcid":null},"institutions":[{"id":"https://openalex.org/I161913731","display_name":"Al Ain University","ror":"https://ror.org/023abrt21","country_code":"AE","type":"education","lineage":["https://openalex.org/I161913731"]},{"id":"https://openalex.org/I201726411","display_name":"United Arab Emirates University","ror":"https://ror.org/01km6p862","country_code":"AE","type":"education","lineage":["https://openalex.org/I201726411"]}],"countries":["AE"],"is_corresponding":false,"raw_author_name":"Alaaldin Zahra","raw_affiliation_strings":["College of Communication and Media - Al Ain University,United Arab Emirates","College of Communication and Media - Al Ain University, United Arab Emirates"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Communication and Media - Al Ain University,United Arab Emirates","institution_ids":["https://openalex.org/I161913731","https://openalex.org/I201726411"]},{"raw_affiliation_string":"College of Communication and Media - Al Ain University, United Arab Emirates","institution_ids":["https://openalex.org/I161913731"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.33908404,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"2010","issue":null,"first_page":"1","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14064","display_name":"Organizational and Employee Performance","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.6517963409423828},{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.5971071720123291},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.4776843190193176},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.426987886428833},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.424483060836792},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3523186445236206},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3507101535797119},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.33562445640563965},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.311307430267334},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3106096386909485}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6517963409423828},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5971071720123291},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4776843190193176},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.426987886428833},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.424483060836792},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3523186445236206},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3507101535797119},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.33562445640563965},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.311307430267334},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3106096386909485}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/snams60348.2023.10375437","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/snams60348.2023.10375437","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W1964157691","https://openalex.org/W1999262164","https://openalex.org/W2038094831","https://openalex.org/W2061415512","https://openalex.org/W2063849788","https://openalex.org/W2105846236","https://openalex.org/W2106337441","https://openalex.org/W2187556068","https://openalex.org/W2265943540","https://openalex.org/W2340402867","https://openalex.org/W2480947343","https://openalex.org/W2624801270","https://openalex.org/W2729406209","https://openalex.org/W2749039634","https://openalex.org/W2757330327","https://openalex.org/W2774777682","https://openalex.org/W2778237005","https://openalex.org/W2801932976","https://openalex.org/W2940239237","https://openalex.org/W2941306164","https://openalex.org/W2979963738","https://openalex.org/W2999473626","https://openalex.org/W3093153891","https://openalex.org/W3106671130","https://openalex.org/W3125977945","https://openalex.org/W3139281386","https://openalex.org/W4206994719","https://openalex.org/W4210944108","https://openalex.org/W4213388807","https://openalex.org/W4308248400","https://openalex.org/W4310187925","https://openalex.org/W4313496007","https://openalex.org/W4313549175","https://openalex.org/W4317914862","https://openalex.org/W6686496158","https://openalex.org/W6739372794","https://openalex.org/W6797364426","https://openalex.org/W6797906052","https://openalex.org/W6991748784"],"related_works":["https://openalex.org/W2008815286","https://openalex.org/W1581246342","https://openalex.org/W1977056376","https://openalex.org/W3003660877","https://openalex.org/W3035696098","https://openalex.org/W2967815204","https://openalex.org/W2738042108","https://openalex.org/W1589863931","https://openalex.org/W4312497729","https://openalex.org/W2033916052"],"abstract_inverted_index":{"Today,":[0],"social":[1,53,190],"media":[2,47,54,185,191],"is":[3,32,49,56,144,207],"a":[4,91],"trendsetter":[5],"of":[6,45,61,64,80,152,169],"many":[7],"new":[8],"and":[9,22,66,89,103,125,128,140,195,217,230],"unique":[10],"aspects,":[11],"including":[12],"digital":[13,30,82],"marketing.":[14],"Consequently,":[15],"people":[16],"have":[17],"more":[18,215,222],"exposure":[19],"to":[20,35,74,210,226],"products":[21],"services":[23],"from":[24],"all":[25],"over":[26],"the":[27,36,40,43,69,78,81,100,105,110,119,136,149,166,176,196,202,208,212,218],"world.":[28],"Similarly,":[29],"marketing":[31,213],"also":[33,72,159,172],"beneficial":[34],"corporate":[37],"sector":[38],"in":[39,77,94,113],"UAE":[41],"as":[42],"number":[44],"online":[46],"users":[48],"briskly":[50],"increasing.":[51],"As":[52],"usage":[55],"widely":[57],"accompanied":[58],"by":[59,108],"ease":[60,63],"access,":[62],"use,":[65],"useful":[67],"outcomes,":[68],"current":[70],"study":[71],"aims":[73],"examine":[75],"it":[76],"realms":[79],"market.":[83],"We":[84],"employed":[85],"an":[86],"exploratory":[87],"approach":[88],"utilized":[90],"self-proposed":[92],"model":[93,102,107],"this":[95],"study.":[96],"First,":[97],"we":[98],"tested":[99],"measurement":[101],"then":[104],"structural":[106],"following":[109],"rules":[111],"specified":[112],"Structural":[114],"Equation":[115],"Modelling.":[116],"Results":[117],"revealed":[118],"relationship":[120,137],"between":[121,138],"Social":[122,141,153],"Media":[123,142,154],"Marketing":[124,143,155],"Accessibility$(\\mathbf{p}":[126],"&gt;$0.000).":[127],"Cost-effectiveness":[129],"remained":[130,160,173],"strongly":[131,161],"significant$(\\mathbf{p}":[132,162],"&gt;":[133,146,163,180],"\\mathbf{0.000})$.":[134,164],"However,":[135],"Connectivity":[139],"rejected$(\\mathbf{p}":[145],"\\mathbf{.065})$.":[147],"Moreover,":[148],"direct":[150],"effect":[151],"on":[156,224],"Customers'":[157],"Loyalty":[158],"Finally,":[165],"mediating":[167],"role":[168],"Public":[170,199],"Relations":[171,200],"significant":[174],"with":[175],"significance":[177],"value":[178],"at$\\mathbf{p}":[179],"\\mathbf{.014}$.":[181],"Thus,":[182],"despite":[183],"conventional":[184],"platforms":[186],"are":[187,192,201,221],"still":[188],"used,":[189],"mainly":[193],"preferred,":[194],"approaches":[197],"regarding":[198],"same.":[203],"What":[204],"has":[205],"changed":[206],"method":[209],"deliver":[211],"message":[214],"effectively":[216],"preferences":[219],"that":[220],"focused":[223],"customers":[225],"increase":[227],"their":[228],"loyalty":[229],"long-term":[231],"relationship.":[232]},"counts_by_year":[],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
