{"id":"https://openalex.org/W4327500537","doi":"https://doi.org/10.1109/snams58071.2022.10062678","title":"EI Integrated PR for Online Communication in Customer Loyalty: The Mediating Role of Artificial Intelligence","display_name":"EI Integrated PR for Online Communication in Customer Loyalty: The Mediating Role of Artificial Intelligence","publication_year":2022,"publication_date":"2022-11-29","ids":{"openalex":"https://openalex.org/W4327500537","doi":"https://doi.org/10.1109/snams58071.2022.10062678"},"language":"en","primary_location":{"id":"doi:10.1109/snams58071.2022.10062678","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/snams58071.2022.10062678","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 Ninth International Conference on Social Networks Analysis, Management and Security (SNAMS)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084346750","display_name":"Riadh Jeljeli","orcid":"https://orcid.org/0000-0003-2379-1207"},"institutions":[{"id":"https://openalex.org/I161913731","display_name":"Al Ain University","ror":"https://ror.org/023abrt21","country_code":"AE","type":"education","lineage":["https://openalex.org/I161913731"]}],"countries":["AE"],"is_corresponding":true,"raw_author_name":"Riadh Jeljeli","raw_affiliation_strings":["College of Communication and Media - Al Ain University,United Arab Emirates,64141"],"affiliations":[{"raw_affiliation_string":"College of Communication and Media - Al Ain University,United Arab Emirates,64141","institution_ids":["https://openalex.org/I161913731"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050148250","display_name":"Faycal Farhi","orcid":"https://orcid.org/0000-0003-2738-6970"},"institutions":[{"id":"https://openalex.org/I161913731","display_name":"Al Ain University","ror":"https://ror.org/023abrt21","country_code":"AE","type":"education","lineage":["https://openalex.org/I161913731"]}],"countries":["AE"],"is_corresponding":false,"raw_author_name":"Faycal Farhi","raw_affiliation_strings":["College of Communication and Media - Al Ain University,United Arab Emirates,64141"],"affiliations":[{"raw_affiliation_string":"College of Communication and Media - Al Ain University,United Arab Emirates,64141","institution_ids":["https://openalex.org/I161913731"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061775182","display_name":"Saadia Anwar Pasha","orcid":"https://orcid.org/0000-0002-6416-7358"},"institutions":[{"id":"https://openalex.org/I181355716","display_name":"Allama Iqbal Open University","ror":"https://ror.org/04vympt94","country_code":"PK","type":"education","lineage":["https://openalex.org/I181355716"]}],"countries":["PK"],"is_corresponding":false,"raw_author_name":"Saadia Anwar Pasha","raw_affiliation_strings":["Allama Iqbal Open University Islamabad,Department of Mass Communication,Pakistan","Department of Mass Communication, Allama Iqbal Open University Islamabad, Pakistan"],"affiliations":[{"raw_affiliation_string":"Allama Iqbal Open University Islamabad,Department of Mass Communication,Pakistan","institution_ids":["https://openalex.org/I181355716"]},{"raw_affiliation_string":"Department of Mass Communication, Allama Iqbal Open University Islamabad, Pakistan","institution_ids":["https://openalex.org/I181355716"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5084346750"],"corresponding_institution_ids":["https://openalex.org/I161913731"],"apc_list":null,"apc_paid":null,"fwci":0.2652,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.63477515,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":96},"biblio":{"volume":"1","issue":null,"first_page":"1","last_page":"9"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14064","display_name":"Organizational and Employee Performance","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14064","display_name":"Organizational and Employee Performance","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T14356","display_name":"Organizational Leadership and Management Strategies","score":0.9941999912261963,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13693","display_name":"Smart Systems and Machine Learning","score":0.9667999744415283,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/emotional-intelligence","display_name":"Emotional intelligence","score":0.6227174997329712},{"id":"https://openalex.org/keywords/loyalty","display_name":"Loyalty","score":0.6015371084213257},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.5788464546203613},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.5661134123802185},{"id":"https://openalex.org/keywords/empathy","display_name":"Empathy","score":0.5488333702087402},{"id":"https://openalex.org/keywords/loyalty-business-model","display_name":"Loyalty business model","score":0.5102119445800781},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4357786476612091},{"id":"https://openalex.org/keywords/public-sector","display_name":"Public sector","score":0.4354349374771118},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.4338285028934479},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.42650145292282104},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.3577815890312195},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.341539204120636},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.30164986848831177},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.24743595719337463},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.14258304238319397}],"concepts":[{"id":"https://openalex.org/C174107131","wikidata":"https://www.wikidata.org/wiki/Q191591","display_name":"Emotional intelligence","level":2,"score":0.6227174997329712},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.6015371084213257},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5788464546203613},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.5661134123802185},{"id":"https://openalex.org/C2779885105","wikidata":"https://www.wikidata.org/wiki/Q182263","display_name":"Empathy","level":2,"score":0.5488333702087402},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.5102119445800781},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4357786476612091},{"id":"https://openalex.org/C147859227","wikidata":"https://www.wikidata.org/wiki/Q294217","display_name":"Public sector","level":2,"score":0.4354349374771118},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4338285028934479},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42650145292282104},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.3577815890312195},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.341539204120636},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.30164986848831177},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.24743595719337463},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14258304238319397},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/snams58071.2022.10062678","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/snams58071.2022.10062678","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 Ninth International Conference on Social Networks Analysis, Management and Security (SNAMS)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W2069581547","https://openalex.org/W2136981393","https://openalex.org/W2221997755","https://openalex.org/W2409589671","https://openalex.org/W2499940222","https://openalex.org/W2525789092","https://openalex.org/W2596856748","https://openalex.org/W2613903811","https://openalex.org/W2735159116","https://openalex.org/W2785825043","https://openalex.org/W2800272728","https://openalex.org/W2802794224","https://openalex.org/W2887138699","https://openalex.org/W2944795331","https://openalex.org/W2967673271","https://openalex.org/W2969117470","https://openalex.org/W2974087477","https://openalex.org/W3001963852","https://openalex.org/W3004998207","https://openalex.org/W3006599589","https://openalex.org/W3013502760","https://openalex.org/W3014170104","https://openalex.org/W3014637006","https://openalex.org/W3016715528","https://openalex.org/W3024638641","https://openalex.org/W3037310616","https://openalex.org/W3049043753","https://openalex.org/W3058252849","https://openalex.org/W3083396655","https://openalex.org/W3088529689","https://openalex.org/W3125716236","https://openalex.org/W3130610000","https://openalex.org/W3135332645","https://openalex.org/W3168740456","https://openalex.org/W3171949479","https://openalex.org/W3191712444","https://openalex.org/W3203880872","https://openalex.org/W3214383736","https://openalex.org/W4200021682","https://openalex.org/W4205112992","https://openalex.org/W4205753837","https://openalex.org/W4224235212","https://openalex.org/W4226316068","https://openalex.org/W4238177826","https://openalex.org/W4306393470","https://openalex.org/W6714151011","https://openalex.org/W6734923547","https://openalex.org/W6804677042"],"related_works":["https://openalex.org/W3196983920","https://openalex.org/W2592460008","https://openalex.org/W2089544520","https://openalex.org/W3121783555","https://openalex.org/W1976150372","https://openalex.org/W1985572018","https://openalex.org/W2893385955","https://openalex.org/W2017962665","https://openalex.org/W2526890829","https://openalex.org/W2991803987"],"abstract_inverted_index":{"Emotional":[0,111,161],"Intelligence,":[1,68,167],"when":[2,156],"integrated":[3,159],"into":[4],"Public":[5,49,71,94,157],"Relations,":[6],"adds":[7],"potential":[8],"value":[9,192],"to":[10,193,211],"retail":[11,176],"sector":[12],"organizations.":[13],"However,":[14],"with":[15,160,165],"the":[16,29,43,46,53,115,128,175,183,188,194,200,204],"rise":[17],"of":[18,45,110,117,199,207],"ICT,":[19],"these":[20,70],"factors":[21],"are":[22,31,97,163,171],"further":[23],"enriched":[24],"by":[25,146],"Artificial":[26,59,67,147,166,180],"Intelligence":[27,60,112,148,162,181],"as":[28,107,185],"organizations":[30,178],"more":[32,191],"goal-oriented,":[33],"adopting":[34],"certain":[35,201],"customer-centric":[36],"approaches.":[37],"This":[38],"study":[39],"also":[40,122],"focused":[41],"on":[42,66,120,139],"role":[44],"Emotionally":[47],"Intelligent":[48],"Relation":[50],"system":[51],"in":[52,174],"United":[54],"Arab":[55],"Emirates":[56],"benefiting":[57],"from":[58],"integration.":[61],"The":[62,78],"primary":[63,108],"focus":[64],"remained":[65,123],"upgrading":[69],"Relations":[72,95,158],"practices":[73,96],"and":[74,104,196],"improving":[75],"customer":[76],"loyalty.":[77],"researchers":[79],"used":[80],"a":[81,136],"self-proposed":[82],"conceptual":[83],"model":[84],"assessed":[85],"using":[86],"Structural":[87],"Equation":[88],"Modelling":[89],"(SEM).":[90],"Results":[91],"revealed":[92],"that":[93,155],"significantly":[98,144],"affecting":[99],"Social":[100,118,131],"Skills":[101,119,132],"(p>.":[102,133,149],"020)":[103],"Empathy":[105,121],"(.000)":[106],"components":[109],"(EI).":[113],"Besides,":[114],"effect":[116,138],"significant":[124,137],"(p>":[125],"045).":[126],"On":[127],"other":[129],"hand,":[130],"000)":[134],"have":[135],"Customer":[140],"Loyalty,":[141],"which":[142],"is":[143,153],"mediated":[145],"070).":[150],"Thus,":[151],"it":[152],"concluded":[154],"linked":[164],"positive,":[168],"constructive":[169],"outcomes":[170],"ensured.":[172],"Particularly,":[173],"sector,":[177],"integrating":[179],"provide":[182],"service":[184],"best":[186],"matching":[187],"customers,":[189],"adding":[190],"services":[195],"product":[197],"quality":[198],"retailer,":[202],"indicating":[203],"same":[205],"patterns":[206],"consumer":[208],"experiences":[209],"leading":[210],"loyalty":[212],"among":[213],"them.":[214]},"counts_by_year":[{"year":2024,"cited_by_count":2}],"updated_date":"2025-12-21T01:58:51.020947","created_date":"2025-10-10T00:00:00"}
