{"id":"https://openalex.org/W7125956822","doi":"https://doi.org/10.1109/smc58881.2025.11342646","title":"Pricing Strategy for On-Demand Content Exclusive to Members Under the Word-of-Mouth Effect","display_name":"Pricing Strategy for On-Demand Content Exclusive to Members Under the Word-of-Mouth Effect","publication_year":2025,"publication_date":"2025-10-05","ids":{"openalex":"https://openalex.org/W7125956822","doi":"https://doi.org/10.1109/smc58881.2025.11342646"},"language":null,"primary_location":{"id":"doi:10.1109/smc58881.2025.11342646","is_oa":false,"landing_page_url":"https://doi.org/10.1109/smc58881.2025.11342646","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 IEEE International Conference on Systems, Man, and Cybernetics (SMC)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5124119514","display_name":"Xuwang Liu","orcid":null},"institutions":[{"id":"https://openalex.org/I173899330","display_name":"Henan University","ror":"https://ror.org/003xyzq10","country_code":"CN","type":"education","lineage":["https://openalex.org/I173899330"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xuwang Liu","raw_affiliation_strings":["Henan University,Institute of Management Science and Engineering,Kaifeng,China"],"affiliations":[{"raw_affiliation_string":"Henan University,Institute of Management Science and Engineering,Kaifeng,China","institution_ids":["https://openalex.org/I173899330"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114062370","display_name":"Ya Xu","orcid":null},"institutions":[{"id":"https://openalex.org/I173899330","display_name":"Henan University","ror":"https://ror.org/003xyzq10","country_code":"CN","type":"education","lineage":["https://openalex.org/I173899330"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ya Xu","raw_affiliation_strings":["Henan University,Business School,Kaifeng,China"],"affiliations":[{"raw_affiliation_string":"Henan University,Business School,Kaifeng,China","institution_ids":["https://openalex.org/I173899330"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5124117837","display_name":"Wei Qi","orcid":null},"institutions":[{"id":"https://openalex.org/I173899330","display_name":"Henan University","ror":"https://ror.org/003xyzq10","country_code":"CN","type":"education","lineage":["https://openalex.org/I173899330"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wei Qi","raw_affiliation_strings":["Henan University,Institute of Management Science and Engineering,Kaifeng,China"],"affiliations":[{"raw_affiliation_string":"Henan University,Institute of Management Science and Engineering,Kaifeng,China","institution_ids":["https://openalex.org/I173899330"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5088574552","display_name":"Xiwang Guo","orcid":"https://orcid.org/0000-0002-9142-1251"},"institutions":[{"id":"https://openalex.org/I166846921","display_name":"Liaoning Shihua University","ror":"https://ror.org/00k6c4h29","country_code":"CN","type":"education","lineage":["https://openalex.org/I166846921"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiwang Guo","raw_affiliation_strings":["Liaoning Petrochemical University,Fushun,China"],"affiliations":[{"raw_affiliation_string":"Liaoning Petrochemical University,Fushun,China","institution_ids":["https://openalex.org/I166846921"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5121608660","display_name":"Jiacun Wang","orcid":null},"institutions":[{"id":"https://openalex.org/I141450709","display_name":"Monmouth University","ror":"https://ror.org/01d6qxv05","country_code":"US","type":"education","lineage":["https://openalex.org/I141450709"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jiacun Wang","raw_affiliation_strings":["Monmouth University,USA"],"affiliations":[{"raw_affiliation_string":"Monmouth University,USA","institution_ids":["https://openalex.org/I141450709"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5124103484","display_name":"Ying Tang","orcid":null},"institutions":[{"id":"https://openalex.org/I44265643","display_name":"Rowan University","ror":"https://ror.org/049v69k10","country_code":"US","type":"education","lineage":["https://openalex.org/I44265643"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ying Tang","raw_affiliation_strings":["Rowan University,New Jersey,USA"],"affiliations":[{"raw_affiliation_string":"Rowan University,New Jersey,USA","institution_ids":["https://openalex.org/I44265643"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5124119514"],"corresponding_institution_ids":["https://openalex.org/I173899330"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.76452291,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"5387","last_page":"5392"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.25769999623298645,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.25769999623298645,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.23980000615119934,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.17710000276565552,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.5622000098228455},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.48500001430511475},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.43130001425743103},{"id":"https://openalex.org/keywords/pricing-strategies","display_name":"Pricing strategies","score":0.4032000005245209},{"id":"https://openalex.org/keywords/content","display_name":"Content (measure theory)","score":0.3529999852180481},{"id":"https://openalex.org/keywords/content-analysis","display_name":"Content analysis","score":0.32260000705718994}],"concepts":[{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5622000098228455},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.48500001430511475},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4352000057697296},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4334000051021576},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.43130001425743103},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.41589999198913574},{"id":"https://openalex.org/C2780193402","wikidata":"https://www.wikidata.org/wiki/Q3394670","display_name":"Pricing strategies","level":2,"score":0.4032000005245209},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3686999976634979},{"id":"https://openalex.org/C2778152352","wikidata":"https://www.wikidata.org/wiki/Q5165061","display_name":"Content (measure theory)","level":2,"score":0.3529999852180481},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.32260000705718994},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.2924000024795532},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.28850001096725464},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.28040000796318054},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.26429998874664307},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.2517000138759613}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/smc58881.2025.11342646","is_oa":false,"landing_page_url":"https://doi.org/10.1109/smc58881.2025.11342646","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 IEEE International Conference on Systems, Man, and Cybernetics (SMC)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7650839686393738,"display_name":"Peace, Justice and strong institutions","id":"https://metadata.un.org/sdg/16"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W2042100228","https://openalex.org/W2124505757","https://openalex.org/W2134715916","https://openalex.org/W2346301107","https://openalex.org/W2419403161","https://openalex.org/W2621857715","https://openalex.org/W2734260033","https://openalex.org/W2765933079","https://openalex.org/W2804341194","https://openalex.org/W3122597397","https://openalex.org/W4220698028","https://openalex.org/W4297816534","https://openalex.org/W4309346264","https://openalex.org/W4315780632","https://openalex.org/W4386031787","https://openalex.org/W4392747971","https://openalex.org/W4405891536"],"related_works":[],"abstract_inverted_index":{"In":[0],"recent":[1],"years,":[2],"with":[3],"the":[4,13,19,50,57,79,93,106,123,144,160,164,169,176,183,188,192],"rapid":[5],"development":[6],"of":[7,15,21,38,52,59,78,108],"artificial":[8,32],"intelligence":[9,33],"and":[10,40,81,104,112,173,191],"social":[11],"media,":[12],"influence":[14,107],"word-of-mouth":[16],"(WOM)":[17],"on":[18,46,56,86,115,202],"diffusion":[20,58],"online":[22,53,74],"content":[23,61,99],"has":[24],"become":[25],"increasingly":[26],"evident.":[27],"Video":[28],"platforms":[29],"can":[30],"use":[31],"to":[34,63,180,198],"collect":[35],"WOM":[36,54,110,126,147,172],"data":[37],"programs":[39],"formulate":[41],"corresponding":[42],"pricing":[43,94],"strategies.":[44],"Based":[45,85],"this":[47,65,90],"background,":[48],"considering":[49],"impact":[51],"effects":[55],"on-demand":[60,98],"exclusive":[62],"members,":[64],"study":[66],"constructs":[67],"a":[68,128,150],"two-stage":[69],"product":[70],"provision":[71],"model":[72],"for":[73,96,127],"video":[75,136],"platforms,":[76],"consisting":[77],"premiere":[80,124,145,170,184],"follow-up":[82],"broadcast":[83],"stage.":[84,185],"expected":[87,194],"utility":[88],"theory,":[89],"research":[91],"explores":[92],"strategies":[95],"member-exclusive":[97],"under":[100],"two":[101],"profit":[102,195],"models":[103],"analyzes":[105],"program":[109,113,129,157,174,189],"attributes":[111],"quality":[114,158],"optimal":[116],"decision-making.":[117],"The":[118,167],"findings":[119],"reveal":[120],"that:":[121],"When":[122,143],"stage":[125,146,171],"is":[130,148,154],"either":[131],"highly":[132],"positive":[133],"or":[134],"negative,":[135],"platform":[137],"should":[138],"adopt":[139],"an":[140],"\"advertising-dominant":[141],"strategy\".":[142,166],"moderate,":[149],"\"":[151],"fee-dominant":[152],"strategy\"":[153],"preferable.":[155],"Higher":[156],"increases":[159],"platform's":[161,193],"inclination":[162],"toward":[163],"\"fee-dominant":[165],"better":[168],"quality,":[175],"more":[177],"users":[178],"tend":[179],"watch":[181],"during":[182],"Accordingly,":[186],"both":[187],"price":[190],"will":[196],"vary":[197],"different":[199],"degrees":[200],"depending":[201],"these":[203],"conditions.":[204]},"counts_by_year":[],"updated_date":"2026-04-09T08:11:56.329763","created_date":"2026-01-29T00:00:00"}