{"id":"https://openalex.org/W4391594588","doi":"https://doi.org/10.1109/sisy60376.2023.10417878","title":"Happiness as a Goal How do Generation Z Students, the Marketing Professionals of the Future, Think?","display_name":"Happiness as a Goal How do Generation Z Students, the Marketing Professionals of the Future, Think?","publication_year":2023,"publication_date":"2023-09-21","ids":{"openalex":"https://openalex.org/W4391594588","doi":"https://doi.org/10.1109/sisy60376.2023.10417878"},"language":"en","primary_location":{"id":"doi:10.1109/sisy60376.2023.10417878","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/sisy60376.2023.10417878","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 IEEE 21st Jubilee International Symposium on Intelligent Systems and Informatics (SISY)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028536274","display_name":"Katalin J\u00e4ckel","orcid":"https://orcid.org/0000-0001-7378-0923"},"institutions":[{"id":"https://openalex.org/I110620307","display_name":"Budapest University of Economics and Business","ror":"https://ror.org/00r3jwh90","country_code":"HU","type":"education","lineage":["https://openalex.org/I110620307"]}],"countries":["HU"],"is_corresponding":false,"raw_author_name":"Katalin J\u00e4ckel","raw_affiliation_strings":["Budapest Business School,Faculty of International Management and Business,Budapest,Hungary","Faculty of International Management and Business, Budapest Business School, Budapest, Hungary"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Budapest Business School,Faculty of International Management and Business,Budapest,Hungary","institution_ids":["https://openalex.org/I110620307"]},{"raw_affiliation_string":"Faculty of International Management and Business, Budapest Business School, Budapest, Hungary","institution_ids":["https://openalex.org/I110620307"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5019979596","display_name":"M\u00f3nika Garai-Fodor","orcid":"https://orcid.org/0000-0001-7993-2780"},"institutions":[{"id":"https://openalex.org/I103356709","display_name":"Obuda University","ror":"https://ror.org/00ax71d21","country_code":"HU","type":"education","lineage":["https://openalex.org/I103356709"]}],"countries":["HU"],"is_corresponding":false,"raw_author_name":"Monika Garai-Fodor","raw_affiliation_strings":["Obuda University,Keleti Karoly Faculty of Business and Management,Budapest,Hungary","Keleti Karoly Faculty of Business and Management, Obuda University, Budapest, Hungary"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Obuda University,Keleti Karoly Faculty of Business and Management,Budapest,Hungary","institution_ids":["https://openalex.org/I103356709"]},{"raw_affiliation_string":"Keleti Karoly Faculty of Business and Management, Obuda University, Budapest, Hungary","institution_ids":["https://openalex.org/I103356709"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.27615894,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"6","issue":null,"first_page":"000157","last_page":"000162"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14088","display_name":"Generational Differences and Trends","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/3319","display_name":"Life-span and Life-course Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14088","display_name":"Generational Differences and Trends","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/3319","display_name":"Life-span and Life-course Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10475","display_name":"Psychological Well-being and Life Satisfaction","score":0.9830999970436096,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13536","display_name":"Psychological and Temporal Perspectives Research","score":0.9746999740600586,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/happiness","display_name":"Happiness","score":0.8225194215774536},{"id":"https://openalex.org/keywords/goal-setting","display_name":"Goal setting","score":0.5883859395980835},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.44368988275527954},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.39272138476371765},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.32957565784454346},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.17313548922538757},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.16982603073120117}],"concepts":[{"id":"https://openalex.org/C2778999518","wikidata":"https://www.wikidata.org/wiki/Q8","display_name":"Happiness","level":2,"score":0.8225194215774536},{"id":"https://openalex.org/C2781195723","wikidata":"https://www.wikidata.org/wiki/Q199027","display_name":"Goal setting","level":2,"score":0.5883859395980835},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.44368988275527954},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.39272138476371765},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32957565784454346},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17313548922538757},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.16982603073120117}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/sisy60376.2023.10417878","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/sisy60376.2023.10417878","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 IEEE 21st Jubilee International Symposium on Intelligent Systems and Informatics (SISY)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W592121737","https://openalex.org/W2065168079","https://openalex.org/W2108577177","https://openalex.org/W2999972998","https://openalex.org/W3193875723","https://openalex.org/W4205903576","https://openalex.org/W4297474723","https://openalex.org/W4309465345","https://openalex.org/W4313209987","https://openalex.org/W4366540064","https://openalex.org/W4382204217","https://openalex.org/W4382204376","https://openalex.org/W4385151844"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2032086542","https://openalex.org/W2347830809","https://openalex.org/W2377373329","https://openalex.org/W4386390828","https://openalex.org/W162406202","https://openalex.org/W2349081792","https://openalex.org/W2384920399"],"abstract_inverted_index":{"A":[0],"75-year":[1],"study":[2],"of":[3,29,41,51,134],"happiness":[4,24,68],"at":[5,139],"Harvard":[6],"University":[7],"inspired":[8],"our":[9,35],"qualitative":[10],"research.":[11],"We":[12],"asked":[13,81],"65":[14],"young":[15],"Generation":[16,44],"Z":[17,45],"marketing":[18,70,77,124],"undergraduates":[19],"what":[20,23,116],"they":[21,84,111,119],"value,":[22],"means":[25],"to":[26,60,102,121,130],"them?":[27,131],"Some":[28],"the":[30,42,49,52,62],"results":[31],"were":[32,76,85],"reported":[33],"in":[34,46,48],"article":[36],"\u201cThe":[37],"preferences":[38],"and":[39,69,71,95],"values":[40],"Hungarian":[43],"2022":[47],"light":[50],"current":[53],"crises\u201d.":[54],"In":[55],"this":[56,114],"paper":[57],"we":[58,80],"continue":[59],"evaluate":[61],"results.":[63],"The":[64],"focus":[65],"is":[66,136],"on":[67],"environmental":[72,127],"awareness.":[73],"Our":[74],"interviewees":[75],"students,":[78],"so":[79],"them":[82,101],"if":[83],"happy":[86],"when":[87,107],"buying":[88],"a":[89,93,104,140],"product":[90],"or":[91],"using":[92],"service,":[94],"how":[96],"important":[97,129],"it":[98],"was":[99],"for":[100],"have":[103],"good":[105],"experience":[106],"buying.":[108],"How":[109],"do":[110,118],"think":[112],"about":[113],"topic,":[115],"strategy":[117],"want":[120],"follow":[122],"as":[123],"employees?":[125],"Is":[126],"awareness":[128],"Their":[132],"way":[133],"thinking":[135],"also":[137],"decisive":[138],"societal":[141],"level.":[142]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}