{"id":"https://openalex.org/W4382204151","doi":"https://doi.org/10.1109/saci58269.2023.10158614","title":"Digitalisation trends based on consumer research","display_name":"Digitalisation trends based on consumer research","publication_year":2023,"publication_date":"2023-05-23","ids":{"openalex":"https://openalex.org/W4382204151","doi":"https://doi.org/10.1109/saci58269.2023.10158614"},"language":"en","primary_location":{"id":"doi:10.1109/saci58269.2023.10158614","is_oa":false,"landing_page_url":"https://doi.org/10.1109/saci58269.2023.10158614","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 IEEE 17th International Symposium on Applied Computational Intelligence and Informatics (SACI)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019979596","display_name":"M\u00f3nika Garai-Fodor","orcid":"https://orcid.org/0000-0001-7993-2780"},"institutions":[{"id":"https://openalex.org/I2801419141","display_name":"Buda Health Center","ror":"https://ror.org/00yx04352","country_code":"HU","type":"healthcare","lineage":["https://openalex.org/I2801419141"]}],"countries":["HU"],"is_corresponding":true,"raw_author_name":"M\u00f3nika Garai-Fodor","raw_affiliation_strings":["&#x00D3;buda University,Keleti K&#x00E1;roly Faculty of Business and Management,Budapest,Hungary"],"affiliations":[{"raw_affiliation_string":"&#x00D3;buda University,Keleti K&#x00E1;roly Faculty of Business and Management,Budapest,Hungary","institution_ids":["https://openalex.org/I2801419141"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5019979596"],"corresponding_institution_ids":["https://openalex.org/I2801419141"],"apc_list":null,"apc_paid":null,"fwci":14.4953,"has_fulltext":false,"cited_by_count":25,"citation_normalized_percentile":{"value":0.98902921,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"000349","last_page":"000352"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9948999881744385,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9937999844551086,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5099297761917114},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.4878075420856476},{"id":"https://openalex.org/keywords/digital-era","display_name":"Digital era","score":0.4780353009700775},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.47132471203804016},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.4638950824737549},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.4338673949241638},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.43186941742897034},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.43062618374824524},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.4113551676273346},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.35234564542770386},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.32676661014556885},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.16604915261268616},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.09710544347763062},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.07750767469406128}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5099297761917114},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4878075420856476},{"id":"https://openalex.org/C2991716581","wikidata":"https://www.wikidata.org/wiki/Q956129","display_name":"Digital era","level":3,"score":0.4780353009700775},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.47132471203804016},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4638950824737549},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.4338673949241638},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43186941742897034},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.43062618374824524},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.4113551676273346},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.35234564542770386},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.32676661014556885},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.16604915261268616},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.09710544347763062},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.07750767469406128},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/saci58269.2023.10158614","is_oa":false,"landing_page_url":"https://doi.org/10.1109/saci58269.2023.10158614","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 IEEE 17th International Symposium on Applied Computational Intelligence and Informatics (SACI)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.44999998807907104}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W2010842384","https://openalex.org/W2053011943","https://openalex.org/W2991922141","https://openalex.org/W3024953367","https://openalex.org/W3118390556","https://openalex.org/W3207678983","https://openalex.org/W4205903576","https://openalex.org/W4281557747","https://openalex.org/W4312705241","https://openalex.org/W4321637053","https://openalex.org/W4366504912","https://openalex.org/W4366539473","https://openalex.org/W4366540064"],"related_works":["https://openalex.org/W2012531322","https://openalex.org/W2402761219","https://openalex.org/W2785900585","https://openalex.org/W2353730437","https://openalex.org/W2490303674","https://openalex.org/W2609066826","https://openalex.org/W2810752900","https://openalex.org/W2365677836","https://openalex.org/W4404607300","https://openalex.org/W3022444416"],"abstract_inverted_index":{"The":[0,113],"trend":[1,57],"towards":[2],"digitalisation":[3,59,72],"has":[4,18,87],"an":[5],"overall":[6],"impact":[7,62],"on":[8,54,63,117,151],"both":[9],"the":[10,21,45,55,67,74,79,90,108,118,129,139,147],"business":[11],"and":[12,30,41,60,104,126,154,160],"communication":[13,102,122,161],"aspects":[14],"of":[15,23,26,48,58,66,71,76,92,100,110,132,143],"marketing.":[16],"It":[17],"led":[19],"to":[20,81],"development":[22],"a":[24],"number":[25],"new":[27],"solutions,":[28,85],"tools":[29],"strategies":[31],"that":[32,138],"have":[33],"significantly":[34],"transformed":[35],"marketing":[36,84],"practice":[37],"through":[38],"their":[39],"global":[40],"local":[42],"impact.":[43],"In":[44],"theoretical":[46],"framework":[47],"this":[49],"paper,":[50],"I":[51,96,136],"will":[52],"focus":[53],"consumer":[56,98,152],"its":[61],"communication.":[64],"One":[65],"great":[68],"added":[69],"value":[70],"is":[73,142],"generation":[75,125],"customised":[77,83],"content,":[78],"possibility":[80],"use":[82],"which":[86],"greatly":[88],"expanded":[89],"range":[91],"target":[93],"group-specific":[94],"techniques.":[95],"analyzed":[97],"perceptions":[99],"digital":[101,105,121,158],"habits":[103,123],"content":[106,159],"in":[107,120,128,157],"light":[109,150],"primary":[111,133],"data.":[112],"study":[114],"also":[115],"focuses":[116],"differences":[119,153],"by":[124],"gender":[127],"statistical":[130],"evaluation":[131],"research":[134],"results.":[135],"argue":[137],"differentiated":[140],"approach":[141],"practical":[144],"use,":[145],"as":[146],"results":[148],"shed":[149],"possible":[155],"segments":[156],"habits.":[162]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":13}],"updated_date":"2025-11-23T05:10:03.516525","created_date":"2025-10-10T00:00:00"}
