{"id":"https://openalex.org/W2120909434","doi":"https://doi.org/10.1109/saci.2011.5873033","title":"Credit users segmentation for improved customer relationship management in banking","display_name":"Credit users segmentation for improved customer relationship management in banking","publication_year":2011,"publication_date":"2011-05-01","ids":{"openalex":"https://openalex.org/W2120909434","doi":"https://doi.org/10.1109/saci.2011.5873033","mag":"2120909434"},"language":"en","primary_location":{"id":"doi:10.1109/saci.2011.5873033","is_oa":false,"landing_page_url":"https://doi.org/10.1109/saci.2011.5873033","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2011 6th IEEE International Symposium on Applied Computational Intelligence and Informatics (SACI)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101745574","display_name":"Zita Bo\u0161njak","orcid":"https://orcid.org/0000-0002-3656-4073"},"institutions":[{"id":"https://openalex.org/I170726198","display_name":"University of Novi Sad","ror":"https://ror.org/00xa57a59","country_code":"RS","type":"education","lineage":["https://openalex.org/I170726198"]}],"countries":["RS"],"is_corresponding":false,"raw_author_name":"Z. Bosnjak","raw_affiliation_strings":["Faculty of Economics, University of Novi Sad, Subotica, Serbia","University of Novi Sad , Faculty of Economics , Subotica , Serbia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics, University of Novi Sad, Subotica, Serbia","institution_ids":["https://openalex.org/I170726198"]},{"raw_affiliation_string":"University of Novi Sad , Faculty of Economics , Subotica , Serbia","institution_ids":["https://openalex.org/I170726198"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5013969768","display_name":"Olivera Grljevi\u0107","orcid":"https://orcid.org/0000-0002-6028-1153"},"institutions":[{"id":"https://openalex.org/I170726198","display_name":"University of Novi Sad","ror":"https://ror.org/00xa57a59","country_code":"RS","type":"education","lineage":["https://openalex.org/I170726198"]}],"countries":["RS"],"is_corresponding":false,"raw_author_name":"O. Grljevic","raw_affiliation_strings":["Faculty of Economics, University of Novi Sad, Subotica, Serbia","University of Novi Sad , Faculty of Economics , Subotica , Serbia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics, University of Novi Sad, Subotica, Serbia","institution_ids":["https://openalex.org/I170726198"]},{"raw_affiliation_string":"University of Novi Sad , Faculty of Economics , Subotica , Serbia","institution_ids":["https://openalex.org/I170726198"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.22538793,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":"24","issue":null,"first_page":"379","last_page":"384"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9768999814987183,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-intelligence","display_name":"Customer intelligence","score":0.7286059260368347},{"id":"https://openalex.org/keywords/customer-to-customer","display_name":"Customer to customer","score":0.6503881216049194},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.586945116519928},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.58543860912323},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"Customer relationship management","score":0.5622565150260925},{"id":"https://openalex.org/keywords/customer-advocacy","display_name":"Customer advocacy","score":0.5436728000640869},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5302348136901855},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4968433678150177},{"id":"https://openalex.org/keywords/customer-retention","display_name":"Customer retention","score":0.49178364872932434},{"id":"https://openalex.org/keywords/customer-profitability","display_name":"Customer profitability","score":0.4463101923465729},{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.4286070466041565},{"id":"https://openalex.org/keywords/voice-of-the-customer","display_name":"Voice of the customer","score":0.4203539490699768},{"id":"https://openalex.org/keywords/process-management","display_name":"Process management","score":0.39419665932655334},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.3469124436378479},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.0775688886642456}],"concepts":[{"id":"https://openalex.org/C57660159","wikidata":"https://www.wikidata.org/wiki/Q5196460","display_name":"Customer intelligence","level":5,"score":0.7286059260368347},{"id":"https://openalex.org/C63207073","wikidata":"https://www.wikidata.org/wiki/Q1076010","display_name":"Customer to customer","level":5,"score":0.6503881216049194},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.586945116519928},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.58543860912323},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.5622565150260925},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.5436728000640869},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5302348136901855},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4968433678150177},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.49178364872932434},{"id":"https://openalex.org/C53878828","wikidata":"https://www.wikidata.org/wiki/Q5196468","display_name":"Customer profitability","level":5,"score":0.4463101923465729},{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.4286070466041565},{"id":"https://openalex.org/C43595421","wikidata":"https://www.wikidata.org/wiki/Q7939596","display_name":"Voice of the customer","level":5,"score":0.4203539490699768},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.39419665932655334},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3469124436378479},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0775688886642456},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/saci.2011.5873033","is_oa":false,"landing_page_url":"https://doi.org/10.1109/saci.2011.5873033","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2011 6th IEEE International Symposium on Applied Computational Intelligence and Informatics (SACI)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.4399999976158142,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W291652045","https://openalex.org/W640202566","https://openalex.org/W2052309873","https://openalex.org/W2071552263","https://openalex.org/W2155257546","https://openalex.org/W2173924419"],"related_works":["https://openalex.org/W3013184534","https://openalex.org/W2354761646","https://openalex.org/W1184033416","https://openalex.org/W2124748206","https://openalex.org/W3035155708","https://openalex.org/W2919924281","https://openalex.org/W2021919913","https://openalex.org/W1595134686","https://openalex.org/W577112707","https://openalex.org/W2783546483"],"abstract_inverted_index":{"In":[0],"today's":[1],"competitive":[2],"markets":[3],"for":[4,51,105],"a":[5,29],"business":[6,115],"success":[7],"it":[8],"is":[9,38,48,66,113,127],"essential":[10],"to":[11,15,17,67,87,122,156],"fully":[12],"understand":[13],"customers,":[14],"strive":[16],"maximally":[18],"satisfy":[19],"their":[20],"desires":[21],"and":[22,24,32,81,103,166],"preferences,":[23],"on":[25,114,137],"this":[26,111],"basis":[27,50],"build":[28],"solid,":[30],"long-term":[31],"fruitful":[33],"relationship":[34,43],"with":[35,91,134,171],"customers.":[36],"This":[37,94],"the":[39,49,74,128,135],"core":[40],"of":[41,53,63,100,110,150],"customer":[42,46,54,59,64,118,124],"management.":[44],"Good":[45],"understanding":[47],"increase":[52],"lifetime":[55],"value,":[56],"which":[57,83,126],"encompasses":[58],"segmentation.":[60],"The":[61,108],"goal":[62],"segmentation":[65,140],"group":[68],"customers":[69,159,163],"by":[70],"common":[71],"characteristics":[72],"in":[73,120,132,142],"way":[75],"that":[76],"created":[77],"segments":[78],"are":[79],"profitable":[80],"growing":[82],"will":[84],"enable":[85],"companies":[86],"target":[88],"each":[89],"segment":[90,157],"specific":[92],"offerings.":[93],"cannot":[95],"be":[96],"done":[97],"without":[98],"utilization":[99],"intelligent":[101],"methods":[102],"techniques":[104],"data":[106],"analysis.":[107],"focus":[109,136],"research":[112],"strategy":[116],"driven":[117],"segmentation,":[119],"attempt":[121],"maximize":[123],"potentials":[125],"most":[129],"important":[130],"resource":[131],"business,":[133],"credit":[138],"users'":[139],"task":[141],"banking":[143],"industry.":[144],"Presented":[145],"case":[146],"study":[147],"illustrates":[148],"usage":[149],"multilayer":[151],"feed":[152],"forward":[153],"neural":[154],"network":[155],"bank":[158],"into":[160],"two":[161],"groups:":[162],"who":[164,167],"have":[165,168],"not":[169],"problems":[170],"payments.":[172]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":3}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}