{"id":"https://openalex.org/W4298112154","doi":"https://doi.org/10.1109/ro-man53752.2022.9900844","title":"Domestic Social Robots as Companions or Assistants? The Effects of the Robot Positioning on the Consumer Purchase Intentions","display_name":"Domestic Social Robots as Companions or Assistants? The Effects of the Robot Positioning on the Consumer Purchase Intentions","publication_year":2022,"publication_date":"2022-08-29","ids":{"openalex":"https://openalex.org/W4298112154","doi":"https://doi.org/10.1109/ro-man53752.2022.9900844"},"language":"en","primary_location":{"id":"doi:10.1109/ro-man53752.2022.9900844","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ro-man53752.2022.9900844","pdf_url":null,"source":{"id":"https://openalex.org/S4363607995","display_name":"2022 31st IEEE International Conference on Robot and Human Interactive Communication (RO-MAN)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 31st IEEE International Conference on Robot and Human Interactive Communication (RO-MAN)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020780682","display_name":"Jun San Kim","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jun San Kim","raw_affiliation_strings":["KB Financial Group Inc.,KB Research,Seoul,Korea,07241"],"affiliations":[{"raw_affiliation_string":"KB Financial Group Inc.,KB Research,Seoul,Korea,07241","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101677964","display_name":"Dahyun Kang","orcid":"https://orcid.org/0000-0003-4277-8710"},"institutions":[{"id":"https://openalex.org/I58716616","display_name":"Korea Institute of Science and Technology","ror":"https://ror.org/05kzfa883","country_code":"KR","type":"facility","lineage":["https://openalex.org/I27494661","https://openalex.org/I2801339556","https://openalex.org/I2801339556","https://openalex.org/I4210144908","https://openalex.org/I4387152098","https://openalex.org/I4387152098","https://openalex.org/I58716616"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Dahyun Kang","raw_affiliation_strings":["Korea Institute of Science and Technology (KIST),Center for Intelligent and Interactive Robotics,Seoul,Korea,02792"],"affiliations":[{"raw_affiliation_string":"Korea Institute of Science and Technology (KIST),Center for Intelligent and Interactive Robotics,Seoul,Korea,02792","institution_ids":["https://openalex.org/I58716616"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052822694","display_name":"JongSuk Choi","orcid":"https://orcid.org/0000-0002-0399-4675"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"JongSuk Choi","raw_affiliation_strings":["KIST,Center for Intelligent and Interactive Robotics,Seoul,Korea,02792"],"affiliations":[{"raw_affiliation_string":"KIST,Center for Intelligent and Interactive Robotics,Seoul,Korea,02792","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5084589981","display_name":"Sonya S. Kwak","orcid":"https://orcid.org/0000-0002-2763-2716"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sonya S. Kwak","raw_affiliation_strings":["KIST,Center for Intelligent and Interactive Robotics,Seoul,Korea,02792"],"affiliations":[{"raw_affiliation_string":"KIST,Center for Intelligent and Interactive Robotics,Seoul,Korea,02792","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5020780682"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.10213316,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"26","issue":null,"first_page":"814","last_page":"820"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10709","display_name":"Social Robot Interaction and HRI","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.9843000173568726,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/robot","display_name":"Robot","score":0.7749916315078735},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.5394085645675659},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.47571736574172974},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3336838483810425},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.24698394536972046}],"concepts":[{"id":"https://openalex.org/C90509273","wikidata":"https://www.wikidata.org/wiki/Q11012","display_name":"Robot","level":2,"score":0.7749916315078735},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.5394085645675659},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.47571736574172974},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3336838483810425},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.24698394536972046}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ro-man53752.2022.9900844","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ro-man53752.2022.9900844","pdf_url":null,"source":{"id":"https://openalex.org/S4363607995","display_name":"2022 31st IEEE International Conference on Robot and Human Interactive Communication (RO-MAN)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2022 31st IEEE International Conference on Robot and Human Interactive Communication (RO-MAN)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W1953141684","https://openalex.org/W1987900808","https://openalex.org/W2054519386","https://openalex.org/W2076017813","https://openalex.org/W2121533105","https://openalex.org/W2145978062","https://openalex.org/W2153847121","https://openalex.org/W2165332998","https://openalex.org/W2168574364","https://openalex.org/W2282485379","https://openalex.org/W2597286607","https://openalex.org/W2899906340","https://openalex.org/W3010285653","https://openalex.org/W3122008902","https://openalex.org/W3123527083","https://openalex.org/W4230609213"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052","https://openalex.org/W4402327032","https://openalex.org/W2382290278"],"abstract_inverted_index":{"This":[0],"study":[1,37,76],"explores":[2],"the":[3,6,14,20,23,41,44,59,81,86,92,98],"effects":[4,24,82],"of":[5,9,17,25,61,83,95],"positioning":[7,27,60,84],"strategy":[8],"domestic":[10,45,62],"social":[11,46,63],"robots":[12,47,64,71],"on":[13,85],"purchase":[15,87],"intention":[16,88],"consumers.":[18],"Specifically,":[19],"authors":[21],"investigate":[22],"robot":[26],"as":[28,31,34,49,53,65,73],"companions":[29],"with":[30],"assistants":[32,50],"and":[33],"appliances.":[35],"The":[36,75],"results":[38,77],"showed":[39,79],"that":[40,80],"participants":[42],"preferred":[43,69],"positioned":[48,72],"rather":[51],"than":[52],"companions.":[54,74],"Moreover,":[55],"for":[56],"male":[57],"participants,":[58],"appliances":[66],"was":[67],"also":[68,78],"over":[70],"were":[89],"mediated":[90],"by":[91],"participants\u2019":[93],"perception":[94],"usefulness":[96],"regarding":[97],"robot.":[99]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}