{"id":"https://openalex.org/W2981482076","doi":"https://doi.org/10.1109/rcis.2019.8877035","title":"The Effects of Consumer Interests in Top Box Office Movies in Thailand: evidence from the pre-during-post-peak periods","display_name":"The Effects of Consumer Interests in Top Box Office Movies in Thailand: evidence from the pre-during-post-peak periods","publication_year":2019,"publication_date":"2019-05-01","ids":{"openalex":"https://openalex.org/W2981482076","doi":"https://doi.org/10.1109/rcis.2019.8877035","mag":"2981482076"},"language":"en","primary_location":{"id":"doi:10.1109/rcis.2019.8877035","is_oa":false,"landing_page_url":"https://doi.org/10.1109/rcis.2019.8877035","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 13th International Conference on Research Challenges in Information Science (RCIS)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088689623","display_name":"Mathupayas Thongmak","orcid":"https://orcid.org/0000-0001-9064-2071"},"institutions":[{"id":"https://openalex.org/I108108428","display_name":"Thammasat University","ror":"https://ror.org/002yp7f20","country_code":"TH","type":"education","lineage":["https://openalex.org/I108108428"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Mathupayas Thongmak","raw_affiliation_strings":["MIS Department, Thammasat University, Bangkok, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"MIS Department, Thammasat University, Bangkok, Thailand","institution_ids":["https://openalex.org/I108108428"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5088689623"],"corresponding_institution_ids":["https://openalex.org/I108108428"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.18337578,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":null,"first_page":"1","last_page":"12"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9846000075340271,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10758","display_name":"Cinema and Media Studies","score":0.9646000266075134,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/period","display_name":"Period (music)","score":0.7518205642700195},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.7330324649810791},{"id":"https://openalex.org/keywords/box-office","display_name":"Box office","score":0.7312289476394653},{"id":"https://openalex.org/keywords/entertainment","display_name":"Entertainment","score":0.7108564972877502},{"id":"https://openalex.org/keywords/rank","display_name":"Rank (graph theory)","score":0.5730686187744141},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.33983296155929565},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3114493489265442},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.21123909950256348},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.15735501050949097},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.13690248131752014},{"id":"https://openalex.org/keywords/law","display_name":"Law","score":0.08042117953300476}],"concepts":[{"id":"https://openalex.org/C2781291010","wikidata":"https://www.wikidata.org/wiki/Q178580","display_name":"Period (music)","level":2,"score":0.7518205642700195},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7330324649810791},{"id":"https://openalex.org/C2992750335","wikidata":"https://www.wikidata.org/wiki/Q877435","display_name":"Box office","level":2,"score":0.7312289476394653},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.7108564972877502},{"id":"https://openalex.org/C164226766","wikidata":"https://www.wikidata.org/wiki/Q7293202","display_name":"Rank (graph theory)","level":2,"score":0.5730686187744141},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33983296155929565},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3114493489265442},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.21123909950256348},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.15735501050949097},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.13690248131752014},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.08042117953300476},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/rcis.2019.8877035","is_oa":false,"landing_page_url":"https://doi.org/10.1109/rcis.2019.8877035","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 13th International Conference on Research Challenges in Information Science (RCIS)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W1180073071","https://openalex.org/W1563761629","https://openalex.org/W1806240001","https://openalex.org/W1938120135","https://openalex.org/W1992523283","https://openalex.org/W2012501109","https://openalex.org/W2040642453","https://openalex.org/W2042860192","https://openalex.org/W2048848238","https://openalex.org/W2079463165","https://openalex.org/W2107002115","https://openalex.org/W2107705094","https://openalex.org/W2116891463","https://openalex.org/W2147634746","https://openalex.org/W2155584490","https://openalex.org/W2166801733","https://openalex.org/W2289113925","https://openalex.org/W2407296951","https://openalex.org/W2490200313","https://openalex.org/W2520526303","https://openalex.org/W2903419529","https://openalex.org/W3124159965","https://openalex.org/W3125380503","https://openalex.org/W3125826395","https://openalex.org/W6677457144","https://openalex.org/W6696448014"],"related_works":["https://openalex.org/W1995742990","https://openalex.org/W3116290433","https://openalex.org/W2082524470","https://openalex.org/W2973197425","https://openalex.org/W1992035678","https://openalex.org/W4210316726","https://openalex.org/W3007561267","https://openalex.org/W2910983268","https://openalex.org/W2418406988","https://openalex.org/W2024405974"],"abstract_inverted_index":{"This":[0,98],"paper":[1],"examined":[2],"the":[3,19,47,53,73,88,94,103,112,116,119,124,130,134,139,145,149,154,160,164,174,178,186,190,211,216,221],"information":[4],"searches":[5],"by":[6],"consumers":[7],"for":[8,72],"movies":[9,95],"from":[10,35,84],"one-year":[11],"Google":[12,38,85],"Trends":[13],"data":[14,28],"and":[15,37,43,52,110,133,148,152,163,181,206,215],"their":[16],"relationship":[17],"with":[18],"top":[20,222],"box-office":[21,26],"movies'":[22],"performance.":[23],"Top":[24],"five":[25],"movie":[27,135,150,165,201,213],"over":[29,77,96],"a":[30,207],"53-week":[31],"period":[32,114,132,147,162,176,180,188],"were":[33,57,70,196],"collected":[34],"boxofficemojo.com":[36],"Trends.":[39],"Both":[40],"Web":[41],"search":[42,45,82],"YouTube":[44],"in":[46,64,68,93,129,144,159,173,185,203],"Arts":[48],"&":[49],"Entertainment":[50],"category":[51,56],"Online":[54],"Communities":[55],"explored.":[58],"Two":[59],"hundred":[60],"sixty-five":[61],"movies,":[62],"listed":[63],"Thailand":[65],"box":[66,223],"office":[67,224],"2017,":[69],"gathered":[71],"analysis":[74],"phase.":[75],"Interest":[76],"time":[78,217],"scores,":[79],"showing":[80],"relative":[81],"volume":[83],"Trends,":[86],"represented":[87],"level":[89],"of":[90,105,118],"consumers'":[91],"interests":[92,107,128,143,158,172,184],"time.":[97],"study":[99],"tried":[100],"to":[101,218],"investigate":[102],"impacts":[104],"consumer":[106,127,142,157,171,183],"before,":[108],"during,":[109],"after":[111],"peak":[113],"on":[115,220],"rank":[117,214],"movie.":[120],"Results":[121],"partially":[122],"supported":[123,138,153],"correlations":[125,140,155],"between":[126,141,156,199,210],"pre-peak":[131,179],"rank,":[136,151],"fully":[137],"during-peak":[146,175,187],"post-peak":[161,191],"rank.":[166],"Findings":[167],"also":[168],"indicated":[169],"higher":[170,182],"than":[177,189],"period.":[192],"In":[193],"addition,":[194],"there":[195],"an":[197],"association":[198],"two":[200],"ranks":[202],"consecutive":[204],"week":[205],"positive":[208],"correlation":[209],"latest":[212],"be":[219],"chart.":[225]},"counts_by_year":[],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}