{"id":"https://openalex.org/W7154600195","doi":"https://doi.org/10.1109/ojcs.2026.3684907","title":"Transformer Based Aspect-Level Sentiment and Emotion Analysis for Mining Consumer Perceptions on Cleaning Products: A Hybrid HBM-SERVQUAL Approach","display_name":"Transformer Based Aspect-Level Sentiment and Emotion Analysis for Mining Consumer Perceptions on Cleaning Products: A Hybrid HBM-SERVQUAL Approach","publication_year":2026,"publication_date":"2026-01-01","ids":{"openalex":"https://openalex.org/W7154600195","doi":"https://doi.org/10.1109/ojcs.2026.3684907"},"language":"en","primary_location":{"id":"doi:10.1109/ojcs.2026.3684907","is_oa":true,"landing_page_url":"https://doi.org/10.1109/ojcs.2026.3684907","pdf_url":null,"source":{"id":"https://openalex.org/S4210176459","display_name":"IEEE Open Journal of the Computer Society","issn_l":"2644-1268","issn":["2644-1268"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Open Journal of the Computer Society","raw_type":"journal-article"},"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1109/ojcs.2026.3684907","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5133784343","display_name":"Namrutha M","orcid":null},"institutions":[{"id":"https://openalex.org/I81556334","display_name":"Amrita Vishwa Vidyapeetham","ror":"https://ror.org/03am10p12","country_code":"IN","type":"education","lineage":["https://openalex.org/I81556334"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Namrutha M","raw_affiliation_strings":["Department of Computer Science and Engineering, Amrita School of Computing, Amrita Vishwa Vidyapeetham, Bengaluru, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Amrita School of Computing, Amrita Vishwa Vidyapeetham, Bengaluru, India","institution_ids":["https://openalex.org/I81556334"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5117292202","display_name":"Namratha Akshaya","orcid":null},"institutions":[{"id":"https://openalex.org/I81556334","display_name":"Amrita Vishwa Vidyapeetham","ror":"https://ror.org/03am10p12","country_code":"IN","type":"education","lineage":["https://openalex.org/I81556334"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Namratha Akshaya","raw_affiliation_strings":["Department of Computer Science and Engineering, Amrita School of Computing, Amrita Vishwa Vidyapeetham, Bengaluru, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Amrita School of Computing, Amrita Vishwa Vidyapeetham, Bengaluru, India","institution_ids":["https://openalex.org/I81556334"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5120489741","display_name":"Niharika Reddy G","orcid":null},"institutions":[{"id":"https://openalex.org/I81556334","display_name":"Amrita Vishwa Vidyapeetham","ror":"https://ror.org/03am10p12","country_code":"IN","type":"education","lineage":["https://openalex.org/I81556334"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Niharika Reddy G","raw_affiliation_strings":["Department of Computer Science and Engineering, Amrita School of Computing, Amrita Vishwa Vidyapeetham, Bengaluru, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Amrita School of Computing, Amrita Vishwa Vidyapeetham, Bengaluru, India","institution_ids":["https://openalex.org/I81556334"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052903093","display_name":"Amulyashree Sridhar","orcid":"https://orcid.org/0000-0002-3902-7740"},"institutions":[{"id":"https://openalex.org/I81556334","display_name":"Amrita Vishwa Vidyapeetham","ror":"https://ror.org/03am10p12","country_code":"IN","type":"education","lineage":["https://openalex.org/I81556334"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Amulyashree Sridhar","raw_affiliation_strings":["Department of Computer Science and Engineering, Amrita School of Computing, Amrita Vishwa Vidyapeetham, Bengaluru, India"],"raw_orcid":"https://orcid.org/0000-0002-3902-7740","affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Amrita School of Computing, Amrita Vishwa Vidyapeetham, Bengaluru, India","institution_ids":["https://openalex.org/I81556334"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5133747923","display_name":"B Uma Maheswari","orcid":null},"institutions":[{"id":"https://openalex.org/I81556334","display_name":"Amrita Vishwa Vidyapeetham","ror":"https://ror.org/03am10p12","country_code":"IN","type":"education","lineage":["https://openalex.org/I81556334"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"B Uma Maheswari","raw_affiliation_strings":["Department of Computer Science and Engineering, Amrita School of Computing, Amrita Vishwa Vidyapeetham, Bengaluru, India"],"raw_orcid":"https://orcid.org/0000-0002-7858-6860","affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, Amrita School of Computing, Amrita Vishwa Vidyapeetham, Bengaluru, India","institution_ids":["https://openalex.org/I81556334"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I81556334"],"apc_list":{"value":1750,"currency":"USD","value_usd":1750},"apc_paid":{"value":1750,"currency":"USD","value_usd":1750},"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.43459455,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"7","issue":null,"first_page":"742","last_page":"754"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.16609999537467957,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.16609999537467957,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10667","display_name":"Emotion and Mood Recognition","score":0.07819999754428864,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.040699999779462814,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.5508999824523926},{"id":"https://openalex.org/keywords/transformer","display_name":"Transformer","score":0.44279998540878296},{"id":"https://openalex.org/keywords/cognition","display_name":"Cognition","score":0.2888999879360199},{"id":"https://openalex.org/keywords/emotion-recognition","display_name":"Emotion recognition","score":0.28220000863075256}],"concepts":[{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5508999824523926},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5027999877929688},{"id":"https://openalex.org/C66322947","wikidata":"https://www.wikidata.org/wiki/Q11658","display_name":"Transformer","level":3,"score":0.44279998540878296},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.35830000042915344},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3084999918937683},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.30410000681877136},{"id":"https://openalex.org/C169900460","wikidata":"https://www.wikidata.org/wiki/Q2200417","display_name":"Cognition","level":2,"score":0.2888999879360199},{"id":"https://openalex.org/C2777438025","wikidata":"https://www.wikidata.org/wiki/Q1339090","display_name":"Emotion recognition","level":2,"score":0.28220000863075256},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.27649998664855957},{"id":"https://openalex.org/C66402592","wikidata":"https://www.wikidata.org/wiki/Q2271421","display_name":"Sentiment analysis","level":2,"score":0.2685000002384186}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/ojcs.2026.3684907","is_oa":true,"landing_page_url":"https://doi.org/10.1109/ojcs.2026.3684907","pdf_url":null,"source":{"id":"https://openalex.org/S4210176459","display_name":"IEEE Open Journal of the Computer Society","issn_l":"2644-1268","issn":["2644-1268"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Open Journal of the Computer Society","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:9a962ebc3f6944c2a34aef87b2c93ae1","is_oa":true,"landing_page_url":"https://doaj.org/article/9a962ebc3f6944c2a34aef87b2c93ae1","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"IEEE Open Journal of the Computer Society, Vol 7, Pp 742-754 (2026)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1109/ojcs.2026.3684907","is_oa":true,"landing_page_url":"https://doi.org/10.1109/ojcs.2026.3684907","pdf_url":null,"source":{"id":"https://openalex.org/S4210176459","display_name":"IEEE Open Journal of the Computer Society","issn_l":"2644-1268","issn":["2644-1268"],"is_oa":true,"is_in_doaj":true,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Open Journal of the Computer Society","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.418572336435318,"display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":[],"abstract_inverted_index":{"Consumer":[0],"decisions":[1],"on":[2,135,148],"household":[3],"cleaning":[4,69],"products":[5,80],"are":[6],"influenced":[7,213],"not":[8],"only":[9],"by":[10,16,170,252],"their":[11],"functional":[12],"performance":[13],"but":[14],"also":[15],"perceived":[17,98,109],"safety":[18,139,244,271],"and":[19,53,61,76,81,88,100,127,138,177,194,210,221,232,239,246,256,262,269],"emotional":[20],"responses.":[21],"Despite":[22],"abundant":[23],"user-generated":[24],"reviews,":[25],"very":[26],"few":[27],"studies":[28],"have":[29],"integrated":[30,73,144],"advanced":[31],"transformer":[32],"models":[33],"with":[34,84],"behavioral":[35,94,257],"frameworks":[36],"to":[37,63,243],"interpret":[38],"these":[39],"multidimensional":[40],"perceptions.":[41],"Present":[42],"study":[43,250],"proposes":[44],"a":[45,93,149,160,187,200],"hybrid":[46],"transformer-based":[47],"framework":[48],"that":[49,208,230],"integrates":[50],"ABSA,":[51],"EmotionBERT":[52,198],"theory-grounded":[54],"constructs":[55,85],"from":[56,67,79,86,155],"Health":[57],"Benefit":[58],"Model":[59],"(HBM)":[60],"SERVQUAL":[62,89,105,217],"analyze":[64],"consumer":[65,103,133,152,267],"reviews":[66],"popular":[68],"product":[70,110,116,128,171,270],"brands.":[71],"This":[72,143,249],"approach":[74,145],"retrieves":[75],"analyzes":[77],"sentiments":[78,123],"embeds":[82],"emotions":[83,179],"HBM":[87,91],"models.":[90],"being":[92],"approach,":[95],"highlights":[96],"how":[97],"risks":[99,137],"benefits":[101],"stimulate":[102],"decision-making.":[104],"further":[106],"captures":[107],"the":[108,113],"quality":[111,225],"across":[112],"dimensions":[114],"of":[115,141,162,190,203],"service.":[117],"Here,":[118],"PB":[119,209],"depicts":[120],"overall":[121],"positive":[122],"towards":[124],"sensory":[125],"appeal":[126],"effectiveness,":[129],"while":[130],"PS":[131,211],"represents":[132],"apprehensions":[134],"plausible":[136],"measures":[140],"product.":[142],"is":[146],"employed":[147],"real-time,":[150],"large":[151],"dataset":[153],"retrieved":[154],"multiple":[156],"e-commerce":[157],"platforms,":[158],"over":[159],"period":[161],"six":[163],"months.":[164],"The":[165,183],"proposed":[166],"pipeline":[167],"disaggregates":[168],"opinions":[169],"aspects":[172],"(cleaning":[173],"power,":[174],"scent,":[175],"safety)":[176],"classifies":[178],"into":[180],"seven":[181],"categories.":[182],"ABSA":[184],"model":[185],"achieved":[186],"macro-F1":[188,201],"score":[189,202],"0.92,":[191],"outperforming":[192],"LSTM":[193],"lexicon-based":[195],"baselines,":[196],"whereas":[197],"attained":[199],"0.86.":[204],"Regression":[205],"analysis":[206],"discovered":[207],"significantly":[212],"purchase":[214],"intentions.":[215],"Also,":[216],"mappings":[218],"established":[219],"\u201creliability\u201d":[220],"\u201cassurance\u201d":[222],"as":[223],"dominant":[224],"dimensions.":[226],"These":[227],"findings":[228],"indicated":[229],"\u201cjoy\u201d":[231],"\u201ctrust\u201d":[233],"were":[234,241],"prevalent":[235],"emotions,":[236],"however":[237],"\u201cfear\u201d":[238],"\u201cdisgust\u201d":[240],"linked":[242],"alarms":[245],"odor":[247],"sensitivity.":[248],"contributes":[251],"integrating":[253],"explainable":[254],"NLP":[255],"theory,":[258],"offering":[259],"methodological":[260],"advancement":[261],"actionable":[263],"insights":[264],"for":[265],"amplifying":[266],"trust":[268],"communication.":[272]},"counts_by_year":[],"updated_date":"2026-05-06T06:03:25.996018","created_date":"2026-04-17T00:00:00"}