{"id":"https://openalex.org/W4401360643","doi":"https://doi.org/10.1109/mocast61810.2024.10615512","title":"Wearable Device for Pulse, Oximetry and Galvanic Skin Response Recordings for Neuromarketing","display_name":"Wearable Device for Pulse, Oximetry and Galvanic Skin Response Recordings for Neuromarketing","publication_year":2024,"publication_date":"2024-06-26","ids":{"openalex":"https://openalex.org/W4401360643","doi":"https://doi.org/10.1109/mocast61810.2024.10615512"},"language":"en","primary_location":{"id":"doi:10.1109/mocast61810.2024.10615512","is_oa":false,"landing_page_url":"https://doi.org/10.1109/mocast61810.2024.10615512","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 13th International Conference on Modern Circuits and Systems Technologies (MOCAST)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051483401","display_name":"Stanimir Andonov","orcid":null},"institutions":[{"id":"https://openalex.org/I31151848","display_name":"Technical University of Sofia","ror":"https://ror.org/052prhs50","country_code":"BG","type":"education","lineage":["https://openalex.org/I31151848"]}],"countries":["BG"],"is_corresponding":false,"raw_author_name":"Stanimir Andonov","raw_affiliation_strings":["Management Faculty, Technical University of Sofia,Department of Economics, Industrial Engineering and Management,Sofia,Bulgaria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Management Faculty, Technical University of Sofia,Department of Economics, Industrial Engineering and Management,Sofia,Bulgaria","institution_ids":["https://openalex.org/I31151848"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012449302","display_name":"Stiliyan Georgiev","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Stiliyan Georgiev","raw_affiliation_strings":["Vision Analysis Team - Validation Visteon Electronics Bulgaria,Sofia,Bulgaria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vision Analysis Team - Validation Visteon Electronics Bulgaria,Sofia,Bulgaria","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112405586","display_name":"Georgi Tsenov","orcid":null},"institutions":[{"id":"https://openalex.org/I31151848","display_name":"Technical University of Sofia","ror":"https://ror.org/052prhs50","country_code":"BG","type":"education","lineage":["https://openalex.org/I31151848"]}],"countries":["BG"],"is_corresponding":false,"raw_author_name":"Georgi Tsenov","raw_affiliation_strings":["Automatics Faculty, Technical University of Sofia,Department Fundamentals of Electrical Engineering,Sofia,Bulgaria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Automatics Faculty, Technical University of Sofia,Department Fundamentals of Electrical Engineering,Sofia,Bulgaria","institution_ids":["https://openalex.org/I31151848"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5024570324","display_name":"Valeri Mladenov","orcid":"https://orcid.org/0000-0002-6372-8192"},"institutions":[{"id":"https://openalex.org/I31151848","display_name":"Technical University of Sofia","ror":"https://ror.org/052prhs50","country_code":"BG","type":"education","lineage":["https://openalex.org/I31151848"]}],"countries":["BG"],"is_corresponding":false,"raw_author_name":"Valeri Mladenov","raw_affiliation_strings":["Automatics Faculty, Technical University of Sofia,Department Fundamentals of Electrical Engineering,Sofia,Bulgaria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Automatics Faculty, Technical University of Sofia,Department Fundamentals of Electrical Engineering,Sofia,Bulgaria","institution_ids":["https://openalex.org/I31151848"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.3256,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.53562475,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"01","last_page":"06"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11196","display_name":"Non-Invasive Vital Sign Monitoring","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/2204","display_name":"Biomedical Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11196","display_name":"Non-Invasive Vital Sign Monitoring","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/2204","display_name":"Biomedical Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11373","display_name":"Sleep and Work-Related Fatigue","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10745","display_name":"Heart Rate Variability and Autonomic Control","score":0.9933000206947327,"subfield":{"id":"https://openalex.org/subfields/2705","display_name":"Cardiology and Cardiovascular Medicine"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/neuromarketing","display_name":"Neuromarketing","score":0.7822595238685608},{"id":"https://openalex.org/keywords/skin-conductance","display_name":"Skin conductance","score":0.7111559510231018},{"id":"https://openalex.org/keywords/wearable-computer","display_name":"Wearable computer","score":0.7032581567764282},{"id":"https://openalex.org/keywords/pulse-oximetry","display_name":"Pulse oximetry","score":0.647946834564209},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5121614933013916},{"id":"https://openalex.org/keywords/electroencephalography","display_name":"Electroencephalography","score":0.4935249090194702},{"id":"https://openalex.org/keywords/biomedical-engineering","display_name":"Biomedical engineering","score":0.30551356077194214},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.24528077244758606},{"id":"https://openalex.org/keywords/neuroscience","display_name":"Neuroscience","score":0.23505660891532898},{"id":"https://openalex.org/keywords/embedded-system","display_name":"Embedded system","score":0.18488404154777527},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.13949501514434814},{"id":"https://openalex.org/keywords/anesthesia","display_name":"Anesthesia","score":0.09835723042488098}],"concepts":[{"id":"https://openalex.org/C2781183061","wikidata":"https://www.wikidata.org/wiki/Q516337","display_name":"Neuromarketing","level":2,"score":0.7822595238685608},{"id":"https://openalex.org/C111902132","wikidata":"https://www.wikidata.org/wiki/Q1326834","display_name":"Skin conductance","level":2,"score":0.7111559510231018},{"id":"https://openalex.org/C150594956","wikidata":"https://www.wikidata.org/wiki/Q1334829","display_name":"Wearable computer","level":2,"score":0.7032581567764282},{"id":"https://openalex.org/C2780124106","wikidata":"https://www.wikidata.org/wiki/Q1140495","display_name":"Pulse oximetry","level":2,"score":0.647946834564209},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5121614933013916},{"id":"https://openalex.org/C522805319","wikidata":"https://www.wikidata.org/wiki/Q179965","display_name":"Electroencephalography","level":2,"score":0.4935249090194702},{"id":"https://openalex.org/C136229726","wikidata":"https://www.wikidata.org/wiki/Q327092","display_name":"Biomedical engineering","level":1,"score":0.30551356077194214},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.24528077244758606},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.23505660891532898},{"id":"https://openalex.org/C149635348","wikidata":"https://www.wikidata.org/wiki/Q193040","display_name":"Embedded system","level":1,"score":0.18488404154777527},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.13949501514434814},{"id":"https://openalex.org/C42219234","wikidata":"https://www.wikidata.org/wiki/Q131130","display_name":"Anesthesia","level":1,"score":0.09835723042488098}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/mocast61810.2024.10615512","is_oa":false,"landing_page_url":"https://doi.org/10.1109/mocast61810.2024.10615512","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 13th International Conference on Modern Circuits and Systems Technologies (MOCAST)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W1490345476","https://openalex.org/W2242976112","https://openalex.org/W3005291713","https://openalex.org/W3183706914","https://openalex.org/W4230691243","https://openalex.org/W4366217661"],"related_works":["https://openalex.org/W1538318010","https://openalex.org/W4232901672","https://openalex.org/W2103231377","https://openalex.org/W2733502718","https://openalex.org/W3125317945","https://openalex.org/W2499198615","https://openalex.org/W1571650177","https://openalex.org/W2986838707","https://openalex.org/W2718151546","https://openalex.org/W2017561809"],"abstract_inverted_index":{"In":[0],"this":[1],"paper":[2],"we":[3,94,96,152],"present":[4],"a":[5,71,89,166],"device":[6,93],"for":[7,13,32,165],"multiple":[8,75],"biosignal":[9],"measurement":[10],"and":[11,45,60,85,100,112,117,138,155,161],"extraction":[12,21],"neuromarketing.":[14],"The":[15],"primary":[16],"objective":[17],"of":[18,22,29,168],"neuromarketing":[19],"is":[20,70],"useful":[23],"information":[24],"from":[25,66],"the":[26,67,92,124,132,157],"neurophysiological":[27,55],"reaction":[28],"test":[30],"participants":[31],"use":[33],"in":[34,128,135],"brand":[35],"user":[36],"experience,":[37],"customer":[38],"experience":[39],"or":[40],"advertising":[41],"marketing":[42],"material":[43],"effectiveness":[44],"more.":[46],"This":[47,114],"methodology":[48],"utilizes":[49],"focus":[50],"groups":[51],"to":[52,57,61,81,122],"evaluate":[53],"participants'":[54],"reactions":[56],"various":[58],"stimuli":[59],"draw":[62],"statistically":[63],"significant":[64],"conclusions":[65],"results.":[68],"There":[69],"problem":[72],"with":[73],"using":[74],"different":[76],"sensors":[77],"that":[78],"they":[79],"need":[80],"be":[82],"synchronized":[83],"separately":[84],"tuned":[86],"one":[87],"at":[88],"time.":[90],"With":[91],"present,":[95],"can":[97,153],"directly":[98],"measure":[99],"utilize":[101,156],"real-time":[102],"bio-signals,":[103],"such":[104],"as":[105],"electroencephalography":[106],"(EEG),":[107],"galvanic":[108],"skin":[109],"response":[110],"(GSR),":[111],"pulse.":[113],"relatively":[115],"affordable":[116],"mobile":[118],"hardware":[119],"allows":[120],"us":[121],"analyze":[123],"recorded":[125,158],"biometric":[126],"data":[127],"real-time.":[129],"By":[130],"examining":[131],"statistical":[133],"patterns":[134],"these":[136],"signals":[137],"extracting":[139],"meaningful":[140],"characteristics":[141],"based":[142],"on":[143,149],"aggregate":[144],"data,":[145],"rather":[146],"than":[147],"focusing":[148],"individual":[150],"variations,":[151],"categorize":[154],"brain":[159],"activity":[160],"other":[162],"physiological":[163],"measurements":[164],"range":[167],"practical":[169],"purposes.":[170]},"counts_by_year":[{"year":2025,"cited_by_count":2}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}