{"id":"https://openalex.org/W4388282125","doi":"https://doi.org/10.1109/mitp.2023.3314325","title":"Generative Artificial Intelligence in Marketing","display_name":"Generative Artificial Intelligence in Marketing","publication_year":2023,"publication_date":"2023-09-01","ids":{"openalex":"https://openalex.org/W4388282125","doi":"https://doi.org/10.1109/mitp.2023.3314325"},"language":"en","primary_location":{"id":"doi:10.1109/mitp.2023.3314325","is_oa":false,"landing_page_url":"https://doi.org/10.1109/mitp.2023.3314325","pdf_url":null,"source":{"id":"https://openalex.org/S86192639","display_name":"IT Professional","issn_l":"1520-9202","issn":["1520-9202","1941-045X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320439","host_organization_name":"IEEE Computer Society","host_organization_lineage":["https://openalex.org/P4310320439","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Computer Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IT Professional","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025481201","display_name":"Nir Kshetri","orcid":"https://orcid.org/0000-0002-1408-4212"},"institutions":[{"id":"https://openalex.org/I169335092","display_name":"University of North Carolina at Greensboro","ror":"https://ror.org/04fnxsj42","country_code":"US","type":"education","lineage":["https://openalex.org/I169335092"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Nir Kshetri","raw_affiliation_strings":["University of North Carolina at Greensboro, Greensboro, NC, USA"],"raw_orcid":"https://orcid.org/0000-0002-1408-4212","affiliations":[{"raw_affiliation_string":"University of North Carolina at Greensboro, Greensboro, NC, USA","institution_ids":["https://openalex.org/I169335092"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5025481201"],"corresponding_institution_ids":["https://openalex.org/I169335092"],"apc_list":null,"apc_paid":null,"fwci":5.733,"has_fulltext":false,"cited_by_count":29,"citation_normalized_percentile":{"value":0.95608702,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":100},"biblio":{"volume":"25","issue":"5","first_page":"71","last_page":"75"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9800000190734863,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.978600025177002,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personalization","display_name":"Personalization","score":0.766848087310791},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6976282000541687},{"id":"https://openalex.org/keywords/marketing-and-artificial-intelligence","display_name":"Marketing and artificial intelligence","score":0.6380293369293213},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.5685835480690002},{"id":"https://openalex.org/keywords/generative-grammar","display_name":"Generative grammar","score":0.5390024185180664},{"id":"https://openalex.org/keywords/web-intelligence","display_name":"Web intelligence","score":0.41826245188713074},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.41619983315467834},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3921290636062622},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2716411352157593},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.11448687314987183},{"id":"https://openalex.org/keywords/intelligent-decision-support-system","display_name":"Intelligent decision support system","score":0.11443710327148438},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.08408266305923462}],"concepts":[{"id":"https://openalex.org/C183003079","wikidata":"https://www.wikidata.org/wiki/Q1000371","display_name":"Personalization","level":2,"score":0.766848087310791},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6976282000541687},{"id":"https://openalex.org/C44464901","wikidata":"https://www.wikidata.org/wiki/Q6770893","display_name":"Marketing and artificial intelligence","level":3,"score":0.6380293369293213},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5685835480690002},{"id":"https://openalex.org/C39890363","wikidata":"https://www.wikidata.org/wiki/Q36108","display_name":"Generative grammar","level":2,"score":0.5390024185180664},{"id":"https://openalex.org/C544335954","wikidata":"https://www.wikidata.org/wiki/Q2553348","display_name":"Web intelligence","level":4,"score":0.41826245188713074},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.41619983315467834},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3921290636062622},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2716411352157593},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.11448687314987183},{"id":"https://openalex.org/C56397880","wikidata":"https://www.wikidata.org/wiki/Q6044094","display_name":"Intelligent decision support system","level":2,"score":0.11443710327148438},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.08408266305923462},{"id":"https://openalex.org/C79373723","wikidata":"https://www.wikidata.org/wiki/Q386275","display_name":"Web development","level":3,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/mitp.2023.3314325","is_oa":false,"landing_page_url":"https://doi.org/10.1109/mitp.2023.3314325","pdf_url":null,"source":{"id":"https://openalex.org/S86192639","display_name":"IT Professional","issn_l":"1520-9202","issn":["1520-9202","1941-045X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320439","host_organization_name":"IEEE Computer Society","host_organization_lineage":["https://openalex.org/P4310320439","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Computer Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IT Professional","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W1973904190","https://openalex.org/W2059486617","https://openalex.org/W2170878522","https://openalex.org/W4226456558","https://openalex.org/W4383334323"],"related_works":["https://openalex.org/W2160532851","https://openalex.org/W4211084959","https://openalex.org/W2159813863","https://openalex.org/W2074155801","https://openalex.org/W2479975364","https://openalex.org/W4386952718","https://openalex.org/W1571862442","https://openalex.org/W3094675384","https://openalex.org/W2846495015","https://openalex.org/W2201906650"],"abstract_inverted_index":{"Generative":[0],"artificial":[1],"intelligence":[2],"tools":[3,19],"have":[4],"found":[5],"a":[6],"wide":[7],"range":[8],"of":[9,25],"uses":[10],"in":[11],"marketing.":[12],"This":[13],"article":[14],"delves":[15],"into":[16],"how":[17],"these":[18],"are":[20],"transforming":[21],"three":[22],"key":[23],"areas":[24],"marketing:":[26],"personalization,":[27],"insight":[28],"generation,":[29],"and":[30],"content":[31],"creation.":[32]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":17},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}