{"id":"https://openalex.org/W1497552067","doi":"https://doi.org/10.1109/mipro.2015.7160508","title":"Cloud services and marketing","display_name":"Cloud services and marketing","publication_year":2015,"publication_date":"2015-05-01","ids":{"openalex":"https://openalex.org/W1497552067","doi":"https://doi.org/10.1109/mipro.2015.7160508","mag":"1497552067"},"language":"en","primary_location":{"id":"doi:10.1109/mipro.2015.7160508","is_oa":false,"landing_page_url":"https://doi.org/10.1109/mipro.2015.7160508","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 38th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055960900","display_name":"Jelena Jeknic","orcid":null},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jelena Jeknic","raw_affiliation_strings":["Alcyone, Maribor, Slovenia"],"affiliations":[{"raw_affiliation_string":"Alcyone, Maribor, Slovenia","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5057006683","display_name":"Bojan Kraut","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bojan Kraut","raw_affiliation_strings":["Alcyone, Maribor, Slovenia"],"affiliations":[{"raw_affiliation_string":"Alcyone, Maribor, Slovenia","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5055960900"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7946,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.79408923,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":"1","issue":null,"first_page":"1492","last_page":"1498"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10101","display_name":"Cloud Computing and Resource Management","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10101","display_name":"Cloud Computing and Resource Management","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10270","display_name":"Blockchain Technology Applications and Security","score":0.9868999719619751,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cloud-computing","display_name":"Cloud computing","score":0.7310289144515991},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.49779462814331055},{"id":"https://openalex.org/keywords/services-computing","display_name":"Services computing","score":0.4286516606807709},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3635663390159607},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.34073343873023987},{"id":"https://openalex.org/keywords/web-service","display_name":"Web service","score":0.28666865825653076}],"concepts":[{"id":"https://openalex.org/C79974875","wikidata":"https://www.wikidata.org/wiki/Q483639","display_name":"Cloud computing","level":2,"score":0.7310289144515991},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.49779462814331055},{"id":"https://openalex.org/C542858634","wikidata":"https://www.wikidata.org/wiki/Q7455845","display_name":"Services computing","level":3,"score":0.4286516606807709},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3635663390159607},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34073343873023987},{"id":"https://openalex.org/C35578498","wikidata":"https://www.wikidata.org/wiki/Q193424","display_name":"Web service","level":2,"score":0.28666865825653076},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/mipro.2015.7160508","is_oa":false,"landing_page_url":"https://doi.org/10.1109/mipro.2015.7160508","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 38th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W2158070819","https://openalex.org/W2189236567","https://openalex.org/W2261800831","https://openalex.org/W2569378140"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W3041222079","https://openalex.org/W2176950451","https://openalex.org/W2910471270","https://openalex.org/W2320881906","https://openalex.org/W2673332097","https://openalex.org/W2621370097","https://openalex.org/W3202840447","https://openalex.org/W4206564670","https://openalex.org/W2492857412"],"abstract_inverted_index":{"Nowadays,":[0],"most":[1],"of":[2,37,111,117,150],"the":[3,47,65,108,185,202],"companies":[4],"use":[5,86],"cloud":[6,112,151,156],"tools.":[7,183],"Well-known":[8],"services,":[9],"such":[10],"as":[11,147],"Gmail,":[12],"Google":[13],"Docs":[14],"and":[15,39,44,53,59,75,85,94,104,114,130,144,165,168,172],"Dropbox":[16],"are":[17,56,159,162,175],"used":[18,24,125],"every":[19],"day.":[20],"Salesforce":[21],"is":[22,42,123,206],"commonly":[23],"in":[25,46,139],"companies'":[26],"business":[27,40],"routine.":[28],"Through":[29],"social":[30],"networks":[31],"(Facebook,":[32],"LinkedIn,":[33],"Twitter),":[34],"significant":[35],"part":[36],"personal":[38],"data":[41,55,89],"collected":[43],"saved":[45],"cloud.":[48],"So,":[49],"all":[50,87],"these":[51],"services":[52,113,158],"their":[54,73,91,128],"easily":[57],"accessible":[58],"available":[60],"for":[61,90],"different":[62,98],"purposes.":[63],"On":[64],"other":[66],"hand,":[67],"users":[68,179],"have":[69],"to":[70,126,170],"give":[71],"up":[72],"privacy":[74],"control.":[76],"Anyone":[77],"with":[78],"moderate":[79],"analytical":[80],"skills":[81],"can":[82],"research,":[83],"profile":[84],"published":[88],"own":[92],"gain":[93],"interest":[95],"(advertising,":[96],"sales,":[97],"analysis,":[99],"etc.).":[100],"Nothing":[101],"excites":[102],"managers":[103],"marketers":[105],"more":[106,178,191],"than":[107,180],"massive":[109],"application":[110],"infinite":[115],"flow":[116],"fresh":[118],"information":[119],"about":[120],"consumers,":[121],"which":[122,155,193],"then":[124],"improve":[127],"products":[129],"services.":[131,152],"In":[132,184],"this":[133],"paper":[134],"we":[135],"present":[136],"process":[137],"improvements":[138],"marketing":[140,146],"automation,":[141],"lead":[142],"tracking,":[143],"inbound":[145],"a":[148],"result":[149],"No":[153],"matter":[154],"supported":[157],"used,":[160],"they":[161],"less":[163],"time":[164],"money":[166],"consuming":[167],"easier":[169],"access":[171],"manage.":[173],"They":[174],"accepted":[176],"by":[177],"traditional":[181],"desktop":[182],"future,":[186],"processes":[187],"could":[188,194],"be":[189,201],"even":[190],"automated":[192],"put":[195],"businesses":[196],"on":[197],"autopilot.":[198],"This":[199],"might":[200],"Holy":[203],"Grail":[204],"everyone":[205],"seeking.":[207]},"counts_by_year":[{"year":2023,"cited_by_count":5},{"year":2021,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
