{"id":"https://openalex.org/W2019246405","doi":"https://doi.org/10.1109/mcom.1987.1093509","title":"The moving target - Marketing ISDN to businesses","display_name":"The moving target - Marketing ISDN to businesses","publication_year":1987,"publication_date":"1987-12-01","ids":{"openalex":"https://openalex.org/W2019246405","doi":"https://doi.org/10.1109/mcom.1987.1093509","mag":"2019246405"},"language":"en","primary_location":{"id":"doi:10.1109/mcom.1987.1093509","is_oa":false,"landing_page_url":"https://doi.org/10.1109/mcom.1987.1093509","pdf_url":null,"source":{"id":"https://openalex.org/S158797327","display_name":"IEEE Communications Magazine","issn_l":"0163-6804","issn":["0163-6804","1558-1896"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Communications Magazine","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108550636","display_name":"Richard Cooper","orcid":null},"institutions":[{"id":"https://openalex.org/I5388228","display_name":"University of Rochester","ror":"https://ror.org/022kthw22","country_code":"US","type":"education","lineage":["https://openalex.org/I5388228"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"R. Cooper","raw_affiliation_strings":["Rochester Tel Business Marketing Corp., Rochester Telephone Company","Rochester Tel Business Marketing Corp., Rochester Telephone Company#TAB#"],"affiliations":[{"raw_affiliation_string":"Rochester Tel Business Marketing Corp., Rochester Telephone Company","institution_ids":[]},{"raw_affiliation_string":"Rochester Tel Business Marketing Corp., Rochester Telephone Company#TAB#","institution_ids":["https://openalex.org/I5388228"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5108550636"],"corresponding_institution_ids":["https://openalex.org/I5388228"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.18053198,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"25","issue":"12","first_page":"21","last_page":"24"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9366999864578247,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9366999864578247,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14373","display_name":"Securities Regulation and Market Practices","score":0.9002000093460083,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/integrated-services-digital-network","display_name":"Integrated Services Digital Network","score":0.736066460609436},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7167635560035706},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.5460701584815979}],"concepts":[{"id":"https://openalex.org/C536894130","wikidata":"https://www.wikidata.org/wiki/Q170397","display_name":"Integrated Services Digital Network","level":2,"score":0.736066460609436},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7167635560035706},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.5460701584815979}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/mcom.1987.1093509","is_oa":false,"landing_page_url":"https://doi.org/10.1109/mcom.1987.1093509","pdf_url":null,"source":{"id":"https://openalex.org/S158797327","display_name":"IEEE Communications Magazine","issn_l":"0163-6804","issn":["0163-6804","1558-1896"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Communications Magazine","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2284698137","https://openalex.org/W593512495","https://openalex.org/W4229610800","https://openalex.org/W2026414038","https://openalex.org/W1977751325","https://openalex.org/W1574966777","https://openalex.org/W1488616853","https://openalex.org/W873049957","https://openalex.org/W2130020373"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}