{"id":"https://openalex.org/W4401453571","doi":"https://doi.org/10.1109/mc.2024.3405708","title":"Balancing Innovation and Ethics in AI- and Big Data-Driven Marketing","display_name":"Balancing Innovation and Ethics in AI- and Big Data-Driven Marketing","publication_year":2024,"publication_date":"2024-08-01","ids":{"openalex":"https://openalex.org/W4401453571","doi":"https://doi.org/10.1109/mc.2024.3405708"},"language":"en","primary_location":{"id":"doi:10.1109/mc.2024.3405708","is_oa":false,"landing_page_url":"https://doi.org/10.1109/mc.2024.3405708","pdf_url":null,"source":{"id":"https://openalex.org/S178916657","display_name":"Computer","issn_l":"0018-9162","issn":["0018-9162","1558-0814"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320439","host_organization_name":"IEEE Computer Society","host_organization_lineage":["https://openalex.org/P4310320439","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Computer Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computer","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061643029","display_name":"Norita Ahmad","orcid":"https://orcid.org/0000-0001-5129-1133"},"institutions":[{"id":"https://openalex.org/I199440890","display_name":"American University of Sharjah","ror":"https://ror.org/001g2fj96","country_code":"AE","type":"education","lineage":["https://openalex.org/I199440890"]}],"countries":["AE"],"is_corresponding":true,"raw_author_name":"Norita Ahmad","raw_affiliation_strings":["American University of Sharjah, United Arab Emirates"],"affiliations":[{"raw_affiliation_string":"American University of Sharjah, United Arab Emirates","institution_ids":["https://openalex.org/I199440890"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009022416","display_name":"Sabir Haque","orcid":"https://orcid.org/0000-0001-9516-7062"},"institutions":[{"id":"https://openalex.org/I4210153389","display_name":"American University of Ras Al Khaimah","ror":"https://ror.org/0440yjn92","country_code":"AE","type":"education","lineage":["https://openalex.org/I4210153389"]}],"countries":["AE"],"is_corresponding":false,"raw_author_name":"Sabir Haque","raw_affiliation_strings":["American University of Ras Al Khaimah, United Arab Emirates"],"affiliations":[{"raw_affiliation_string":"American University of Ras Al Khaimah, United Arab Emirates","institution_ids":["https://openalex.org/I4210153389"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5061643029"],"corresponding_institution_ids":["https://openalex.org/I199440890"],"apc_list":null,"apc_paid":null,"fwci":0.7274,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.75367431,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":"57","issue":"8","first_page":"102","last_page":"107"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12026","display_name":"Explainable Artificial Intelligence (XAI)","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12026","display_name":"Explainable Artificial Intelligence (XAI)","score":0.9979000091552734,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10883","display_name":"Ethics and Social Impacts of AI","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11636","display_name":"Artificial Intelligence in Healthcare and Education","score":0.9909999966621399,"subfield":{"id":"https://openalex.org/subfields/2718","display_name":"Health Informatics"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.6782896518707275},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4740859270095825},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.450344055891037},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.3504270315170288},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.3467745780944824},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.32350844144821167},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.13752010464668274}],"concepts":[{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.6782896518707275},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4740859270095825},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.450344055891037},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.3504270315170288},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3467745780944824},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32350844144821167},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.13752010464668274}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/mc.2024.3405708","is_oa":false,"landing_page_url":"https://doi.org/10.1109/mc.2024.3405708","pdf_url":null,"source":{"id":"https://openalex.org/S178916657","display_name":"Computer","issn_l":"0018-9162","issn":["0018-9162","1558-0814"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310320439","host_organization_name":"IEEE Computer Society","host_organization_lineage":["https://openalex.org/P4310320439","https://openalex.org/P4310319808"],"host_organization_lineage_names":["IEEE Computer Society","Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Computer","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.5400000214576721}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W2892104346","https://openalex.org/W2981731882","https://openalex.org/W3003385079","https://openalex.org/W3082118501","https://openalex.org/W3109629996","https://openalex.org/W3135441493","https://openalex.org/W3136366794","https://openalex.org/W3208545456","https://openalex.org/W4283788756","https://openalex.org/W4312806243","https://openalex.org/W4380769247","https://openalex.org/W4385292919","https://openalex.org/W4385525349","https://openalex.org/W4393407089","https://openalex.org/W6855040728"],"related_works":["https://openalex.org/W4322629366","https://openalex.org/W2808989540","https://openalex.org/W2397053934","https://openalex.org/W1039292361","https://openalex.org/W2551093110","https://openalex.org/W2148016376","https://openalex.org/W4237919137","https://openalex.org/W3184179822","https://openalex.org/W3095362084","https://openalex.org/W3003361536"],"abstract_inverted_index":{"Ethical":[0],"governance":[1],"and":[2,16,27],"human":[3],"oversight":[4],"are":[5,22],"essential":[6],"for":[7,24],"maintaining":[8],"integrity":[9],"in":[10],"AI-driven":[11],"marketing.":[12],"Collaboration":[13],"between":[14],"stakeholders":[15],"integration":[17],"of":[18],"ethical":[19],"AI":[20],"frameworks":[21],"critical":[23],"ensuring":[25],"responsible":[26],"fair":[28],"marketing":[29],"practices.":[30]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}