{"id":"https://openalex.org/W2587819026","doi":"https://doi.org/10.1109/liss.2016.7854504","title":"Content analysis of we media marketing","display_name":"Content analysis of we media marketing","publication_year":2016,"publication_date":"2016-07-01","ids":{"openalex":"https://openalex.org/W2587819026","doi":"https://doi.org/10.1109/liss.2016.7854504","mag":"2587819026"},"language":"en","primary_location":{"id":"doi:10.1109/liss.2016.7854504","is_oa":false,"landing_page_url":"https://doi.org/10.1109/liss.2016.7854504","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2016 International Conference on Logistics, Informatics and Service Sciences (LISS)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5021639259","display_name":"Qingyun Ran","orcid":null},"institutions":[{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Qingyun Ran","raw_affiliation_strings":["School of Economics and Management, Beijing Jiaotong University, Beijing, P.R. China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Beijing Jiaotong University, Beijing, P.R. China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101869934","display_name":"Lei Huang","orcid":"https://orcid.org/0009-0007-5913-3755"},"institutions":[{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lei Huang","raw_affiliation_strings":["School of Economics and Management, Beijing Jiaotong University, Beijing, P.R. China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Beijing Jiaotong University, Beijing, P.R. China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100347119","display_name":"Ying Wang","orcid":"https://orcid.org/0000-0002-5842-2674"},"institutions":[{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ying Wang","raw_affiliation_strings":["School of Economics and Management, Beijing Jiaotong University, Beijing, P.R. China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Beijing Jiaotong University, Beijing, P.R. China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001772458","display_name":"Chi Zhang","orcid":"https://orcid.org/0000-0002-8988-8266"},"institutions":[{"id":"https://openalex.org/I21193070","display_name":"Beijing Jiaotong University","ror":"https://ror.org/01yj56c84","country_code":"CN","type":"education","lineage":["https://openalex.org/I21193070"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chi Zhang","raw_affiliation_strings":["School of Economics and Management, Beijing Jiaotong University, Beijing, P.R. China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Beijing Jiaotong University, Beijing, P.R. China","institution_ids":["https://openalex.org/I21193070"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101877385","display_name":"Xin Song","orcid":"https://orcid.org/0000-0001-5537-9087"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Xin Song","raw_affiliation_strings":["NORINCO International Cooperation Ltd, Beijing, P.R. Chinas"],"affiliations":[{"raw_affiliation_string":"NORINCO International Cooperation Ltd, Beijing, P.R. Chinas","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5021639259"],"corresponding_institution_ids":["https://openalex.org/I21193070"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.23731438,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":null,"first_page":"1","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9646999835968018,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9412999749183655,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7464679479598999},{"id":"https://openalex.org/keywords/microblogging","display_name":"Microblogging","score":0.6452552676200867},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6169599294662476},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"Social media marketing","score":0.5146511793136597},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.49369606375694275},{"id":"https://openalex.org/keywords/marketing-research","display_name":"Marketing research","score":0.4867994487285614},{"id":"https://openalex.org/keywords/content-analysis","display_name":"Content analysis","score":0.43585580587387085},{"id":"https://openalex.org/keywords/data-collection","display_name":"Data collection","score":0.4333397150039673},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.34003564715385437},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.24759653210639954},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.21494010090827942},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.12346157431602478}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7464679479598999},{"id":"https://openalex.org/C143275388","wikidata":"https://www.wikidata.org/wiki/Q92438","display_name":"Microblogging","level":3,"score":0.6452552676200867},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6169599294662476},{"id":"https://openalex.org/C2985889538","wikidata":"https://www.wikidata.org/wiki/Q267114","display_name":"Social media marketing","level":3,"score":0.5146511793136597},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.49369606375694275},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4867994487285614},{"id":"https://openalex.org/C162446236","wikidata":"https://www.wikidata.org/wiki/Q653137","display_name":"Content analysis","level":2,"score":0.43585580587387085},{"id":"https://openalex.org/C133462117","wikidata":"https://www.wikidata.org/wiki/Q4929239","display_name":"Data collection","level":2,"score":0.4333397150039673},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34003564715385437},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.24759653210639954},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21494010090827942},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.12346157431602478},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/liss.2016.7854504","is_oa":false,"landing_page_url":"https://doi.org/10.1109/liss.2016.7854504","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2016 International Conference on Logistics, Informatics and Service Sciences (LISS)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W1498270624","https://openalex.org/W2097357438","https://openalex.org/W2102247217","https://openalex.org/W2113056686","https://openalex.org/W2121001699","https://openalex.org/W2153853937","https://openalex.org/W2810009791"],"related_works":["https://openalex.org/W2275433313","https://openalex.org/W2053241453","https://openalex.org/W2017590198","https://openalex.org/W2978974359","https://openalex.org/W2036556872","https://openalex.org/W2728430307","https://openalex.org/W2153980712","https://openalex.org/W2087532526","https://openalex.org/W2107786128","https://openalex.org/W2967815204"],"abstract_inverted_index":{"With":[0],"the":[1,33,52,62,67,94,110],"rise":[2],"of":[3,6,20,35,112],"a":[4,47],"series":[5],"We":[7,14,40,101],"Media":[8,102],"platforms":[9],"like":[10],"forum,":[11],"Microblog,":[12],"and":[13,80,98],"chat,":[15],"humans'":[16],"thinking":[17],"ways,":[18],"channels":[19],"receiving":[21],"information":[22],"as":[23,25],"well":[24],"living":[26],"habits":[27],"have":[28],"changed":[29],"dramatically":[30],"due":[31],"to":[32,65,109],"influence":[34],"virtual":[36],"society":[37],"created":[38],"by":[39],"Media.":[41],"Therefore,":[42],"traditional":[43],"marketing":[44,54,68,103],"model":[45],"needs":[46],"radical":[48],"change.":[49],"Based":[50],"on":[51],"basic":[53],"theory,":[55],"this":[56],"paper":[57],"adopts":[58],"content":[59],"analysis":[60,97],"for":[61,89],"first":[63],"time":[64],"investigate":[66],"strategy.":[69],"There":[70],"are":[71],"three":[72],"main":[73],"research":[74],"stages:":[75],"data":[76,78,81,96,113],"collection,":[77],"processing":[79],"analysis.":[82,114],"A":[83],"successful":[84],"case":[85],"will":[86,105],"be":[87,106],"selected":[88],"an":[90],"empirical":[91],"study":[92],"through":[93],"actual":[95],"statistics.":[99],"Finally,":[100],"strategy":[104],"summarized":[107],"according":[108],"results":[111]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}