{"id":"https://openalex.org/W4394895549","doi":"https://doi.org/10.1109/kst61284.2024.10499692","title":"Recommendation System for Retail Business Using Customer Segmentation: Case Study of Tuenjai Company in Surat Thani, Thailand","display_name":"Recommendation System for Retail Business Using Customer Segmentation: Case Study of Tuenjai Company in Surat Thani, Thailand","publication_year":2024,"publication_date":"2024-02-28","ids":{"openalex":"https://openalex.org/W4394895549","doi":"https://doi.org/10.1109/kst61284.2024.10499692"},"language":"en","primary_location":{"id":"doi:10.1109/kst61284.2024.10499692","is_oa":false,"landing_page_url":"https://doi.org/10.1109/kst61284.2024.10499692","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 16th International Conference on Knowledge and Smart Technology (KST)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5095747494","display_name":"Pattarawan Gunglin","orcid":"https://orcid.org/0009-0000-3250-3698"},"institutions":[{"id":"https://openalex.org/I131868736","display_name":"Prince of Songkla University","ror":"https://ror.org/0575ycz84","country_code":"TH","type":"education","lineage":["https://openalex.org/I131868736"]}],"countries":["TH"],"is_corresponding":true,"raw_author_name":"Pattarawan Gunglin","raw_affiliation_strings":["Prince of Songkla University, Surat Thani Campus,Faculty of Science and Industrial Technology,Surat Thani,Thailand","Faculty of Science and Industrial Technology, Prince of Songkla University, Surat Thani Campus, Surat Thani, Thailand"],"affiliations":[{"raw_affiliation_string":"Prince of Songkla University, Surat Thani Campus,Faculty of Science and Industrial Technology,Surat Thani,Thailand","institution_ids":["https://openalex.org/I131868736"]},{"raw_affiliation_string":"Faculty of Science and Industrial Technology, Prince of Songkla University, Surat Thani Campus, Surat Thani, Thailand","institution_ids":["https://openalex.org/I131868736"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010787994","display_name":"Siriwan Kajornkasirat","orcid":"https://orcid.org/0000-0002-9229-8443"},"institutions":[{"id":"https://openalex.org/I131868736","display_name":"Prince of Songkla University","ror":"https://ror.org/0575ycz84","country_code":"TH","type":"education","lineage":["https://openalex.org/I131868736"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Siriwan Kajornkasirat","raw_affiliation_strings":["Prince of Songkla University, Surat Thani Campus,Faculty of Science and Industrial Technology,Surat Thani,Thailand","Faculty of Science and Industrial Technology, Prince of Songkla University, Surat Thani Campus, Surat Thani, Thailand"],"affiliations":[{"raw_affiliation_string":"Prince of Songkla University, Surat Thani Campus,Faculty of Science and Industrial Technology,Surat Thani,Thailand","institution_ids":["https://openalex.org/I131868736"]},{"raw_affiliation_string":"Faculty of Science and Industrial Technology, Prince of Songkla University, Surat Thani Campus, Surat Thani, Thailand","institution_ids":["https://openalex.org/I131868736"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5043421297","display_name":"Kritsada Puangsuwan","orcid":"https://orcid.org/0000-0003-1613-0611"},"institutions":[{"id":"https://openalex.org/I131868736","display_name":"Prince of Songkla University","ror":"https://ror.org/0575ycz84","country_code":"TH","type":"education","lineage":["https://openalex.org/I131868736"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Kritsada Puangsuwan","raw_affiliation_strings":["Prince of Songkla University, Surat Thani Campus,Faculty of Science and Industrial Technology,Surat Thani,Thailand","Faculty of Science and Industrial Technology, Prince of Songkla University, Surat Thani Campus, Surat Thani, Thailand"],"affiliations":[{"raw_affiliation_string":"Prince of Songkla University, Surat Thani Campus,Faculty of Science and Industrial Technology,Surat Thani,Thailand","institution_ids":["https://openalex.org/I131868736"]},{"raw_affiliation_string":"Faculty of Science and Industrial Technology, Prince of Songkla University, Surat Thani Campus, Surat Thani, Thailand","institution_ids":["https://openalex.org/I131868736"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5095747494"],"corresponding_institution_ids":["https://openalex.org/I131868736"],"apc_list":null,"apc_paid":null,"fwci":0.4608,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.68153915,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"73","last_page":"78"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9635999798774719,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9635999798774719,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.7237093448638916},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"Customer relationship management","score":0.5492973327636719},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.38135769963264465},{"id":"https://openalex.org/keywords/business-administration","display_name":"Business administration","score":0.32340434193611145},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.2651847004890442}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7237093448638916},{"id":"https://openalex.org/C98825075","wikidata":"https://www.wikidata.org/wiki/Q485643","display_name":"Customer relationship management","level":2,"score":0.5492973327636719},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.38135769963264465},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.32340434193611145},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2651847004890442}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/kst61284.2024.10499692","is_oa":false,"landing_page_url":"https://doi.org/10.1109/kst61284.2024.10499692","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 16th International Conference on Knowledge and Smart Technology (KST)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W2997641630","https://openalex.org/W3130383109","https://openalex.org/W3137756021","https://openalex.org/W3138792588","https://openalex.org/W3164530212","https://openalex.org/W3202323235","https://openalex.org/W4205582574","https://openalex.org/W4220848406","https://openalex.org/W4283018641","https://openalex.org/W4284691240","https://openalex.org/W4320487071","https://openalex.org/W4327736545","https://openalex.org/W4360609914","https://openalex.org/W4379471228","https://openalex.org/W4381466211","https://openalex.org/W4381466214"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W4391913857","https://openalex.org/W2980164204","https://openalex.org/W2088245148"],"abstract_inverted_index":{"This":[0,101],"research":[1],"aimed":[2],"to":[3,74,91,110,119,122,126],"develop":[4],"a":[5,130],"recommendation":[6],"system":[7,46,116],"(RS)":[8],"for":[9,38,50,142],"the":[10,63,76,93,104,112,143],"retail":[11,146],"store":[12],"using":[13],"customer":[14,18,43,56,80],"segmentation":[15,57],"based":[16],"on":[17],"purchase":[19],"behavior":[20],"by":[21,61],"RFM":[22],"(Recency,":[23],"Frequency,":[24],"and":[25,28,34,41,70,125],"Monetary)":[26],"analysis":[27],"k-means":[29],"clustering.":[30],"Since":[31],"inventory":[32],"management":[33],"promotions":[35],"are":[36],"important":[37],"increasing":[39],"sales":[40],"attracting":[42],"attention,":[44],"this":[45,54],"was":[47,58,117],"specifically":[48],"designed":[49],"those":[51],"purposes.":[52],"In":[53],"RS,":[55],"performed":[59],"automatically":[60],"calculating":[62],"Silhouette":[64],"Coefficient":[65],"(SC),":[66],"Calinski-Harabasz":[67],"(CH)":[68],"index,":[69],"Davies-Bouldin":[71],"(DB)":[72],"index":[73],"obtain":[75],"optimal":[77],"number":[78],"of":[79,145],"segments.":[81],"The":[82,115,137],"recommended":[83],"products":[84,96],"were":[85],"generated":[86],"from":[87],"association":[88,113],"rule":[89],"mining":[90],"find":[92,111],"relationships":[94],"between":[95],"that":[97,132],"customers":[98],"previously":[99],"purchased.":[100],"study":[102],"used":[103,141],"Frequent":[105],"Pattern":[106],"Growth":[107],"(FP-Growth)":[108],"algorithm":[109],"rules.":[114],"developed":[118],"be":[120,140],"easy":[121],"use,":[123],"user-friendly,":[124],"display":[127],"results":[128],"in":[129],"format":[131],"users":[133],"could":[134],"easily":[135],"understand.":[136],"result":[138],"can":[139],"benefit":[144],"business.":[147]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}