{"id":"https://openalex.org/W2343686922","doi":"https://doi.org/10.1109/jsyst.2016.2520206","title":"Gathering Point-Aided Viral Marketing in\u00a0Decentralized Mobile Social Networks","display_name":"Gathering Point-Aided Viral Marketing in\u00a0Decentralized Mobile Social Networks","publication_year":2016,"publication_date":"2016-02-11","ids":{"openalex":"https://openalex.org/W2343686922","doi":"https://doi.org/10.1109/jsyst.2016.2520206","mag":"2343686922"},"language":"en","primary_location":{"id":"doi:10.1109/jsyst.2016.2520206","is_oa":false,"landing_page_url":"https://doi.org/10.1109/jsyst.2016.2520206","pdf_url":null,"source":{"id":"https://openalex.org/S95999327","display_name":"IEEE Systems Journal","issn_l":"1932-8184","issn":["1932-8184","1937-9234","2373-7816"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Systems Journal","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://publications.aston.ac.uk/id/eprint/29763/1/Gathering_point_aided_viral_marketing_in_decentralized_mobile_social_networks.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101895394","display_name":"Bo Fan","orcid":"https://orcid.org/0000-0002-2723-3328"},"institutions":[{"id":"https://openalex.org/I150229711","display_name":"University of Electronic Science and Technology of China","ror":"https://ror.org/04qr3zq92","country_code":"CN","type":"education","lineage":["https://openalex.org/I150229711"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Bo Fan","raw_affiliation_strings":["University of Electronic Science and Technology of China, Chengdu, CN"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Electronic Science and Technology of China, Chengdu, CN","institution_ids":["https://openalex.org/I150229711"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010384288","display_name":"Supeng Leng","orcid":"https://orcid.org/0000-0003-0049-5982"},"institutions":[{"id":"https://openalex.org/I150229711","display_name":"University of Electronic Science and Technology of China","ror":"https://ror.org/04qr3zq92","country_code":"CN","type":"education","lineage":["https://openalex.org/I150229711"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Supeng Leng","raw_affiliation_strings":["University of Electronic Science and Technology of China, Chengdu, CN"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Electronic Science and Technology of China, Chengdu, CN","institution_ids":["https://openalex.org/I150229711"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100435639","display_name":"Kun Yang","orcid":"https://orcid.org/0000-0002-6782-6689"},"institutions":[{"id":"https://openalex.org/I110002522","display_name":"University of Essex","ror":"https://ror.org/02nkf1q06","country_code":"GB","type":"education","lineage":["https://openalex.org/I110002522"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Kun Yang","raw_affiliation_strings":["University of Essex, Colchester, Essex, GB"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Essex, Colchester, Essex, GB","institution_ids":["https://openalex.org/I110002522"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5014610561","display_name":"Jianhua He","orcid":"https://orcid.org/0000-0002-5738-8507"},"institutions":[{"id":"https://openalex.org/I169199633","display_name":"Aston University","ror":"https://ror.org/05j0ve876","country_code":"GB","type":"education","lineage":["https://openalex.org/I169199633"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Jianhua He","raw_affiliation_strings":["Aston University, Birmingham, Birmingham, GB"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Aston University, Birmingham, Birmingham, GB","institution_ids":["https://openalex.org/I169199633"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.2794,"has_fulltext":true,"cited_by_count":16,"citation_normalized_percentile":{"value":0.8992403,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"12","issue":"2","first_page":"1566","last_page":"1576"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11896","display_name":"Opportunistic and Delay-Tolerant Networks","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11896","display_name":"Opportunistic and Delay-Tolerant Networks","score":0.9988999962806702,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.991100013256073,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.7746606469154358},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.47982311248779297},{"id":"https://openalex.org/keywords/point","display_name":"Point (geometry)","score":0.4649544954299927},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4558400809764862},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3578718900680542},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.333374559879303},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.21468785405158997},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.20817890763282776},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09619402885437012}],"concepts":[{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.7746606469154358},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.47982311248779297},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.4649544954299927},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4558400809764862},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3578718900680542},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.333374559879303},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.21468785405158997},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.20817890763282776},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09619402885437012},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"doi:10.1109/jsyst.2016.2520206","is_oa":false,"landing_page_url":"https://doi.org/10.1109/jsyst.2016.2520206","pdf_url":null,"source":{"id":"https://openalex.org/S95999327","display_name":"IEEE Systems Journal","issn_l":"1932-8184","issn":["1932-8184","1937-9234","2373-7816"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Systems Journal","raw_type":"journal-article"},{"id":"pmh:oai:publications.aston.ac.uk:29763","is_oa":true,"landing_page_url":"https://publications.aston.ac.uk/view/author/1e6d4a6dc6857ae65cf40ca9a3a5b6f2.html>","pdf_url":"https://publications.aston.ac.uk/id/eprint/29763/1/Gathering_point_aided_viral_marketing_in_decentralized_mobile_social_networks.pdf","source":{"id":"https://openalex.org/S4306400483","display_name":"Aston Publications Explorer (Aston University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I169199633","host_organization_name":"Aston University","host_organization_lineage":["https://openalex.org/I169199633"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"pmh:oai:repository.essex.ac.uk:23441","is_oa":false,"landing_page_url":"https://doi.org/10.1109/JSYST.2016.2520206","pdf_url":null,"source":{"id":"https://openalex.org/S4306401236","display_name":"Open Access at Essex (University of Essex)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I110002522","host_organization_name":"University of Essex","host_organization_lineage":["https://openalex.org/I110002522"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"pmh:oai:discovery.dundee.ac.uk:openaire/eee1c1e3-cf39-42b1-9e46-d3c3ccc8c09b","is_oa":true,"landing_page_url":"https://discovery.dundee.ac.uk/en/publications/eee1c1e3-cf39-42b1-9e46-d3c3ccc8c09b","pdf_url":"https://discovery.dundee.ac.uk/ws/files/39236828/Gathering_point_aided_viral_marketing_in_decentralized_mobile_social_networks.pdf","source":{"id":"https://openalex.org/S4306400523","display_name":"Discovery Research Portal (University of Dundee)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I177639307","host_organization_name":"University of Dundee","host_organization_lineage":["https://openalex.org/I177639307"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Fan, B, Leng, S, Yang, K & He, J 2018, 'Gathering Point-Aided Viral Marketing in Decentralized Mobile Social Networks', IEEE Systems Journal, vol. 12, no. 2, pp. 1566-1576. https://doi.org/10.1109/JSYST.2016.2520206","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:discovery.dundee.ac.uk:publications/eee1c1e3-cf39-42b1-9e46-d3c3ccc8c09b","is_oa":false,"landing_page_url":"http://www.scopus.com/inward/record.url?scp=84959094924&partnerID=8YFLogxK","pdf_url":null,"source":{"id":"https://openalex.org/S4306400523","display_name":"Discovery Research Portal (University of Dundee)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I177639307","host_organization_name":"University of Dundee","host_organization_lineage":["https://openalex.org/I177639307"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":""}],"best_oa_location":{"id":"pmh:oai:publications.aston.ac.uk:29763","is_oa":true,"landing_page_url":"https://publications.aston.ac.uk/view/author/1e6d4a6dc6857ae65cf40ca9a3a5b6f2.html>","pdf_url":"https://publications.aston.ac.uk/id/eprint/29763/1/Gathering_point_aided_viral_marketing_in_decentralized_mobile_social_networks.pdf","source":{"id":"https://openalex.org/S4306400483","display_name":"Aston Publications Explorer (Aston University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I169199633","host_organization_name":"Aston University","host_organization_lineage":["https://openalex.org/I169199633"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G2801348886","display_name":null,"funder_award_id":"ZYGX2013J009","funder_id":"https://openalex.org/F4320335787","funder_display_name":"Fundamental Research Funds for the Central Universities"},{"id":"https://openalex.org/G3383882937","display_name":null,"funder_award_id":"EP/I010157/2","funder_id":"https://openalex.org/F4320334627","funder_display_name":"Engineering and Physical Sciences Research Council"},{"id":"https://openalex.org/G3546027146","display_name":null,"funder_award_id":"EP/I010157/1","funder_id":"https://openalex.org/F4320334627","funder_display_name":"Engineering and Physical Sciences Research Council"},{"id":"https://openalex.org/G5230849314","display_name":"Digital Agent Networking for Customer Energy Reduction (DANCER)","funder_award_id":"EP/K002643/1","funder_id":"https://openalex.org/F4320334627","funder_display_name":"Engineering and Physical Sciences Research Council"},{"id":"https://openalex.org/G7091264092","display_name":null,"funder_award_id":"2015AA015701","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G7173100030","display_name":"V2G\u7cfb\u7edf\u4e2d\u7535\u52a8\u6c7d\u8f66\u5145\u7535\u8c03\u5ea6\u4e0e\u4fe1\u606f\u4f20\u8f93\u4f18\u5316\u7b56\u7565\u7814\u7a76","funder_award_id":"61374189","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320334627","display_name":"Engineering and Physical Sciences Research Council","ror":"https://ror.org/0439y7842"},{"id":"https://openalex.org/F4320335787","display_name":"Fundamental Research Funds for the Central Universities","ror":null}],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2343686922.pdf","grobid_xml":"https://content.openalex.org/works/W2343686922.grobid-xml"},"referenced_works_count":28,"referenced_works":["https://openalex.org/W254196167","https://openalex.org/W1438369732","https://openalex.org/W1495750374","https://openalex.org/W1572481965","https://openalex.org/W1984069252","https://openalex.org/W1997529336","https://openalex.org/W2019667830","https://openalex.org/W2029316629","https://openalex.org/W2039368130","https://openalex.org/W2042123098","https://openalex.org/W2061820396","https://openalex.org/W2075468638","https://openalex.org/W2082674813","https://openalex.org/W2096509679","https://openalex.org/W2109528718","https://openalex.org/W2125957038","https://openalex.org/W2129565328","https://openalex.org/W2142807292","https://openalex.org/W2144564703","https://openalex.org/W2145307811","https://openalex.org/W2158478952","https://openalex.org/W2170904274","https://openalex.org/W2182486591","https://openalex.org/W2313299493","https://openalex.org/W6634082847","https://openalex.org/W6679066356","https://openalex.org/W6685837509","https://openalex.org/W6698596026"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2913870229","https://openalex.org/W1968064866","https://openalex.org/W2009647787","https://openalex.org/W2770232349","https://openalex.org/W52156785","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337","https://openalex.org/W2613648519"],"abstract_inverted_index":{"Viral":[0],"marketing":[1,14,34,47,74],"is":[2,90],"a":[3,94,106,154],"technique":[4],"that":[5,151,159],"spreads":[6],"advertisement":[7],"information":[8,57,86,101,129,143,164],"through":[9,15],"social":[10,17,38],"networks.":[11],"Recently,":[12],"viral":[13,33,44,46,73],"online":[16,43],"networks":[18,39],"has":[19,153],"achieved":[20],"huge":[21],"commercial":[22],"success.":[23],"However,":[24],"there":[25],"are":[26],"still":[27],"very":[28],"little":[29],"research":[30],"reported":[31],"on":[32,105],"in":[35,48,170],"decentralized":[36,49],"mobile":[37,72],"(MSNs).":[40],"Comparing":[41],"with":[42],"marketing,":[45],"MSNs":[50],"faces":[51],"many":[52],"challenges,":[53],"such":[54],"as":[55],"unreliable":[56],"diffusion":[58,102,135,165,174,177],"and":[59,85,124,176],"limited":[60],"network":[61],"knowledge.":[62],"To":[63],"address":[64],"these":[65],"problems,":[66],"we":[67,114,131],"propose":[68,115,132],"the":[69,133],"gathering":[70],"point-aided":[71],"(GP-MVM)":[75],"scheme,":[76],"which":[77,100,137],"contains":[78],"two":[79,116,162],"major":[80],"components,":[81],"i.e.,":[82,121],"seed":[83,97,118],"selection":[84,89,119],"diffusion.":[87],"Seed":[88],"responsible":[91],"to":[92,141],"select":[93],"set":[95],"of":[96,172],"nodes":[98],"from":[99],"begins.":[103],"Based":[104],"new":[107],"metric":[108],"called":[109],"integrated":[110],"contact":[111],"strength":[112],"(ICS),":[113],"distributed":[117],"schemes,":[120],"ratio":[122],"seeding":[123],"threshold":[125],"seeding,":[126],"while,":[127],"for":[128,168],"diffusion,":[130],"GP-aided":[134],"algorithm,":[136],"utilizes":[138],"user":[139],"GPs":[140],"promote":[142],"propagation.":[144],"Continuous-time":[145],"Markov":[146],"chain-based":[147],"analytical":[148],"model":[149],"shows":[150],"GP-MVM":[152,160],"good":[155],"scalability.":[156],"Simulations":[157],"indicate":[158],"outperforms":[161],"state-of-the-art":[163],"methods":[166],"designed":[167],"MSNs,":[169],"terms":[171],"both":[173],"proportion":[175],"speed.":[178]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1}],"updated_date":"2026-07-18T07:39:51.176621","created_date":"2025-10-10T00:00:00"}
