{"id":"https://openalex.org/W3005475821","doi":"https://doi.org/10.1109/jsac.2020.2971809","title":"Understand Love of Variety in Wireless Data Market Under Sponsored Data Plans","display_name":"Understand Love of Variety in Wireless Data Market Under Sponsored Data Plans","publication_year":2020,"publication_date":"2020-02-05","ids":{"openalex":"https://openalex.org/W3005475821","doi":"https://doi.org/10.1109/jsac.2020.2971809","mag":"3005475821"},"language":"en","primary_location":{"id":"doi:10.1109/jsac.2020.2971809","is_oa":false,"landing_page_url":"https://doi.org/10.1109/jsac.2020.2971809","pdf_url":null,"source":{"id":"https://openalex.org/S90422530","display_name":"IEEE Journal on Selected Areas in Communications","issn_l":"0733-8716","issn":["0733-8716","1558-0008"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Journal on Selected Areas in Communications","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005782129","display_name":"Yi Zhao","orcid":"https://orcid.org/0000-0003-3632-3381"},"institutions":[{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]},{"id":"https://openalex.org/I4210156423","display_name":"National Engineering Research Center for Information Technology in Agriculture","ror":"https://ror.org/04c3j3t84","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210156423"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yi Zhao","raw_affiliation_strings":["Beijing National Research Center for Information Science and Technology (BNRist), Beijing, China","Tsinghua University, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Beijing National Research Center for Information Science and Technology (BNRist), Beijing, China","institution_ids":["https://openalex.org/I4210156423"]},{"raw_affiliation_string":"Tsinghua University, Beijing, China","institution_ids":["https://openalex.org/I99065089"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100438279","display_name":"Haiyang Wang","orcid":"https://orcid.org/0000-0002-1302-5747"},"institutions":[{"id":"https://openalex.org/I4210115145","display_name":"University of Minnesota, Duluth","ror":"https://ror.org/01hy4qx27","country_code":"US","type":"education","lineage":["https://openalex.org/I4210115145"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Haiyang Wang","raw_affiliation_strings":["University of Minnesota Duluth, Duluth, USA"],"affiliations":[{"raw_affiliation_string":"University of Minnesota Duluth, Duluth, USA","institution_ids":["https://openalex.org/I4210115145"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008260782","display_name":"Hui Su","orcid":"https://orcid.org/0000-0001-9584-3294"},"institutions":[{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hui Su","raw_affiliation_strings":["Tsinghua University, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Tsinghua University, Beijing, China","institution_ids":["https://openalex.org/I99065089"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100425225","display_name":"Liang Zhang","orcid":"https://orcid.org/0000-0002-5805-7099"},"institutions":[{"id":"https://openalex.org/I2250653659","display_name":"Tencent (China)","ror":"https://ror.org/00hhjss72","country_code":"CN","type":"company","lineage":["https://openalex.org/I2250653659"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Liang Zhang","raw_affiliation_strings":["Tencent AI Lab, Shenzhen, China"],"affiliations":[{"raw_affiliation_string":"Tencent AI Lab, Shenzhen, China","institution_ids":["https://openalex.org/I2250653659"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100421978","display_name":"Rui Zhang","orcid":"https://orcid.org/0000-0001-9418-0863"},"institutions":[{"id":"https://openalex.org/I17145004","display_name":"Northwestern Polytechnical University","ror":"https://ror.org/01y0j0j86","country_code":"CN","type":"education","lineage":["https://openalex.org/I17145004"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Rui Zhang","raw_affiliation_strings":["Center for Optical Imagery Analysis and Learning (OPTIMAL), Northwestern Polytechnical University, Xi\u2019an, China","School of Computer Science, Northwestern Polytechnical University, Xi\u2019an, China","School of Computer Science, Northwestern Polytechnical University, Xi'an, China","Center for Optical Imagery Analysis and Learning (OPTIMAL), Northwestern Polytechnical University, Xi'an, China"],"affiliations":[{"raw_affiliation_string":"Center for Optical Imagery Analysis and Learning (OPTIMAL), Northwestern Polytechnical University, Xi\u2019an, China","institution_ids":["https://openalex.org/I17145004"]},{"raw_affiliation_string":"School of Computer Science, Northwestern Polytechnical University, Xi\u2019an, China","institution_ids":["https://openalex.org/I17145004"]},{"raw_affiliation_string":"School of Computer Science, Northwestern Polytechnical University, Xi'an, China","institution_ids":["https://openalex.org/I17145004"]},{"raw_affiliation_string":"Center for Optical Imagery Analysis and Learning (OPTIMAL), Northwestern Polytechnical University, Xi'an, China","institution_ids":["https://openalex.org/I17145004"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100411794","display_name":"Dan Wang","orcid":"https://orcid.org/0000-0002-0921-2726"},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Dan Wang","raw_affiliation_strings":["The Hong Kong Polytechnic University, Hong Kong"],"affiliations":[{"raw_affiliation_string":"The Hong Kong Polytechnic University, Hong Kong","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100665814","display_name":"Ke Xu","orcid":"https://orcid.org/0000-0003-2587-8517"},"institutions":[{"id":"https://openalex.org/I4210156423","display_name":"National Engineering Research Center for Information Technology in Agriculture","ror":"https://ror.org/04c3j3t84","country_code":"CN","type":"facility","lineage":["https://openalex.org/I4210156423"]},{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ke Xu","raw_affiliation_strings":["Beijing National Research Center for Information Science and Technology (BNRist), Beijing, China","Tsinghua University, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Beijing National Research Center for Information Science and Technology (BNRist), Beijing, China","institution_ids":["https://openalex.org/I4210156423"]},{"raw_affiliation_string":"Tsinghua University, Beijing, China","institution_ids":["https://openalex.org/I99065089"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5005782129"],"corresponding_institution_ids":["https://openalex.org/I4210156423","https://openalex.org/I99065089"],"apc_list":null,"apc_paid":null,"fwci":3.3957,"has_fulltext":false,"cited_by_count":19,"citation_normalized_percentile":{"value":0.93277735,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":99},"biblio":{"volume":"38","issue":"4","first_page":"766","last_page":"781"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11499","display_name":"ICT Impact and Policies","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11499","display_name":"ICT Impact and Policies","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/variety","display_name":"Variety (cybernetics)","score":0.9122351408004761},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7188897132873535},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5631933212280273},{"id":"https://openalex.org/keywords/service-provider","display_name":"Service provider","score":0.548326313495636},{"id":"https://openalex.org/keywords/wireless","display_name":"Wireless","score":0.5175023078918457},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.49307557940483093},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4540598392486572},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.32164162397384644},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3149457573890686},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.21318772435188293},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.19503319263458252},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.15396198630332947},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.1322050392627716}],"concepts":[{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.9122351408004761},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7188897132873535},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5631933212280273},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.548326313495636},{"id":"https://openalex.org/C555944384","wikidata":"https://www.wikidata.org/wiki/Q249","display_name":"Wireless","level":2,"score":0.5175023078918457},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.49307557940483093},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4540598392486572},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.32164162397384644},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3149457573890686},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.21318772435188293},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19503319263458252},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.15396198630332947},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.1322050392627716}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/jsac.2020.2971809","is_oa":false,"landing_page_url":"https://doi.org/10.1109/jsac.2020.2971809","pdf_url":null,"source":{"id":"https://openalex.org/S90422530","display_name":"IEEE Journal on Selected Areas in Communications","issn_l":"0733-8716","issn":["0733-8716","1558-0008"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Journal on Selected Areas in Communications","raw_type":"journal-article"},{"id":"pmh:oai:repository.hkust.edu.hk:1783.1-167476","is_oa":false,"landing_page_url":"http://repository.hkust.edu.hk/ir/Record/1783.1-167476","pdf_url":null,"source":{"id":"https://openalex.org/S4306401796","display_name":"Rare & Special e-Zone (The Hong Kong University of Science and Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I200769079","host_organization_name":"Hong Kong University of Science and Technology","host_organization_lineage":["https://openalex.org/I200769079"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/17","score":0.46000000834465027,"display_name":"Partnerships for the goals"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":49,"referenced_works":["https://openalex.org/W1485676192","https://openalex.org/W1507367618","https://openalex.org/W1971641430","https://openalex.org/W1976504131","https://openalex.org/W2021662665","https://openalex.org/W2033897659","https://openalex.org/W2048026410","https://openalex.org/W2058615235","https://openalex.org/W2074164727","https://openalex.org/W2075994409","https://openalex.org/W2079306054","https://openalex.org/W2101162780","https://openalex.org/W2128471850","https://openalex.org/W2136982215","https://openalex.org/W2138744708","https://openalex.org/W2140235087","https://openalex.org/W2150317453","https://openalex.org/W2166823027","https://openalex.org/W2314643314","https://openalex.org/W2315819839","https://openalex.org/W2328874295","https://openalex.org/W2405707395","https://openalex.org/W2492742333","https://openalex.org/W2594817811","https://openalex.org/W2606929055","https://openalex.org/W2759862395","https://openalex.org/W2768661886","https://openalex.org/W2792666398","https://openalex.org/W2799932454","https://openalex.org/W2802510992","https://openalex.org/W2810950405","https://openalex.org/W2891340028","https://openalex.org/W2899116516","https://openalex.org/W2920770212","https://openalex.org/W2934924962","https://openalex.org/W2946675347","https://openalex.org/W2950497835","https://openalex.org/W2952403926","https://openalex.org/W2952691609","https://openalex.org/W2962715990","https://openalex.org/W2993620483","https://openalex.org/W3005475821","https://openalex.org/W3122307191","https://openalex.org/W4230508317","https://openalex.org/W4235460442","https://openalex.org/W4237178021","https://openalex.org/W6628793553","https://openalex.org/W6650257871","https://openalex.org/W6699084773"],"related_works":["https://openalex.org/W2032233321","https://openalex.org/W3121970507","https://openalex.org/W2110028391","https://openalex.org/W54497855","https://openalex.org/W217960748","https://openalex.org/W3125814499","https://openalex.org/W2090827041","https://openalex.org/W187246281","https://openalex.org/W2565703248","https://openalex.org/W2143548620"],"abstract_inverted_index":{"Sponsored":[0],"Data":[1],"Plan":[2],"(SDP)":[3],"is":[4,121],"an":[5],"emerging":[6],"pricing":[7,40],"model":[8,41,100,115,173],"for":[9,24,81],"the":[10,15,21,30,38,47,53,63,79,103,108,125,141,145,167,171,175,186,196],"wireless":[11,109],"data":[12,22,39,110],"market":[13,75,111],"where":[14],"Content":[16],"Provider":[17,50],"(CP)":[18],"can":[19,190],"sponsor":[20],"usage":[23],"specific":[25],"content":[26],"on":[27,37],"behalf":[28],"of":[29,72,84,88,105,147,162,198],"users.":[31],"This":[32],"strategy":[33],"sheds":[34],"new":[35,99],"light":[36],"and":[42,131,136],"receives":[43],"significant":[44],"attention":[45],"from":[46],"Internet":[48],"Service":[49],"(ISP).":[51],"However,":[52],"existing":[54],"SDP":[55],"studies":[56],"consider":[57],"traffic":[58],"price":[59],"(e.g.,":[60],"sponsorship)":[61],"as":[62,78],"only":[64],"factor":[65],"that":[66,144],"affects":[67],"user":[68],"decision.":[69],"The":[70],"impact":[71],"other":[73],"classic":[74],"features,":[76],"such":[77,119],"demand":[80],"a":[82,98,159,181],"variety":[83,106,120],"contents":[85],"(i.e.,":[86],"love":[87,104,161,197],"variety),":[89],"remains":[90],"largely":[91],"unclear.":[92],"In":[93],"this":[94],"paper,":[95],"we":[96,178],"develop":[97,180],"to":[101,123,165,184,194],"understand":[102,124],"in":[107,133,174],"under":[112],"SDPs.":[113],"Our":[114],"has":[116],"demonstrated":[117],"that,":[118],"important":[122],"complex":[126],"gaming":[127],"between":[128],"ISPs,":[129],"CPs,":[130],"users":[132,157],"both":[134],"short-run":[135],"long-run":[137],"markets.":[138],"For":[139],"example,":[140],"analysis":[142],"indicates":[143],"advantage":[146],"CPs":[148],"with":[149],"higher":[150],"revenue":[151],"will":[152],"be":[153,192],"significantly":[154],"reduced":[155],"when":[156],"have":[158],"greater":[160],"variety.":[163,199],"Moreover,":[164],"help":[166],"ISP":[168],"better":[169],"adopt":[170],"proposed":[172],"real":[176],"market,":[177],"also":[179,191],"practical":[182],"method":[183],"calibrate":[185],"related":[187],"parameters,":[188],"which":[189],"applied":[193],"quantity":[195]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":8}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
