{"id":"https://openalex.org/W2056921885","doi":"https://doi.org/10.1109/iww-bci.2015.7073055","title":"How visual attention affects choice outcomes: An eyetracking study","display_name":"How visual attention affects choice outcomes: An eyetracking study","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2056921885","doi":"https://doi.org/10.1109/iww-bci.2015.7073055","mag":"2056921885"},"language":"en","primary_location":{"id":"doi:10.1109/iww-bci.2015.7073055","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iww-bci.2015.7073055","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 3rd International Winter Conference on Brain-Computer Interface","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091632977","display_name":"Yiyu Chen","orcid":"https://orcid.org/0000-0002-0617-4656"},"institutions":[{"id":"https://openalex.org/I197347611","display_name":"Korea University","ror":"https://ror.org/047dqcg40","country_code":"KR","type":"education","lineage":["https://openalex.org/I197347611"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Yiyu Chen","raw_affiliation_strings":["Dept. of Brain and Cognitive Engineering, Korea University, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dept. of Brain and Cognitive Engineering, Korea University, South Korea","institution_ids":["https://openalex.org/I197347611"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028454836","display_name":"Vincenzina Caputo","orcid":"https://orcid.org/0000-0002-6495-3519"},"institutions":[{"id":"https://openalex.org/I197347611","display_name":"Korea University","ror":"https://ror.org/047dqcg40","country_code":"KR","type":"education","lineage":["https://openalex.org/I197347611"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Vincenzina Caputo","raw_affiliation_strings":["Dept. of Food and Resource Economics, Korea University, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dept. of Food and Resource Economics, Korea University, South Korea","institution_ids":["https://openalex.org/I197347611"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051578684","display_name":"Rodolfo M. Nayga","orcid":"https://orcid.org/0000-0002-6908-4332"},"institutions":[{"id":"https://openalex.org/I78715868","display_name":"University of Arkansas at Fayetteville","ror":"https://ror.org/05jbt9m15","country_code":"US","type":"education","lineage":["https://openalex.org/I78715868"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Rodolfo M. Nayga","raw_affiliation_strings":["Dept. of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR, USA","Department of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR 72701, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dept. of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR, USA","institution_ids":["https://openalex.org/I78715868"]},{"raw_affiliation_string":"Department of Agricultural Economics and Agribusiness, University of Arkansas, Fayetteville, AR 72701, USA","institution_ids":["https://openalex.org/I78715868"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101571374","display_name":"Riccardo Scarpa","orcid":"https://orcid.org/0000-0001-6449-5389"},"institutions":[{"id":"https://openalex.org/I52179390","display_name":"University of Waikato","ror":"https://ror.org/013fsnh78","country_code":"NZ","type":"education","lineage":["https://openalex.org/I52179390"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Riccardo Scarpa","raw_affiliation_strings":["Dept. of Economics, University of Waikato, Hamilton, New Zealand","Department of Economics , University of Waikato , Hamilton, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dept. of Economics, University of Waikato, Hamilton, New Zealand","institution_ids":["https://openalex.org/I52179390"]},{"raw_affiliation_string":"Department of Economics , University of Waikato , Hamilton, New Zealand","institution_ids":["https://openalex.org/I52179390"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5057434469","display_name":"Siamac Fazli","orcid":"https://orcid.org/0000-0003-3397-0647"},"institutions":[{"id":"https://openalex.org/I197347611","display_name":"Korea University","ror":"https://ror.org/047dqcg40","country_code":"KR","type":"education","lineage":["https://openalex.org/I197347611"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Siamac Fazli","raw_affiliation_strings":["Dept. of Brain and Cognitive Engineering, Korea University, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dept. of Brain and Cognitive Engineering, Korea University, South Korea","institution_ids":["https://openalex.org/I197347611"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.8947,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.94462974,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"9","issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.973800003528595,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9246000051498413,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/eye-tracking","display_name":"Eye tracking","score":0.8048501014709473},{"id":"https://openalex.org/keywords/visual-attention","display_name":"Visual attention","score":0.6709802150726318},{"id":"https://openalex.org/keywords/eye-movement","display_name":"Eye movement","score":0.6334764957427979},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6205430030822754},{"id":"https://openalex.org/keywords/outcome","display_name":"Outcome (game theory)","score":0.6176446080207825},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5624234080314636},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.4689469039440155},{"id":"https://openalex.org/keywords/visual-search","display_name":"Visual search","score":0.42868950963020325},{"id":"https://openalex.org/keywords/visualization","display_name":"Visualization","score":0.42344358563423157},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.41614633798599243},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.33539146184921265},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.139176607131958},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.09645414352416992},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09172815084457397},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.08798709511756897},{"id":"https://openalex.org/keywords/neuroscience","display_name":"Neuroscience","score":0.07472959160804749}],"concepts":[{"id":"https://openalex.org/C56461940","wikidata":"https://www.wikidata.org/wiki/Q970687","display_name":"Eye tracking","level":2,"score":0.8048501014709473},{"id":"https://openalex.org/C2986089797","wikidata":"https://www.wikidata.org/wiki/Q6501338","display_name":"Visual attention","level":3,"score":0.6709802150726318},{"id":"https://openalex.org/C153050134","wikidata":"https://www.wikidata.org/wiki/Q760256","display_name":"Eye movement","level":2,"score":0.6334764957427979},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6205430030822754},{"id":"https://openalex.org/C148220186","wikidata":"https://www.wikidata.org/wiki/Q7111912","display_name":"Outcome (game theory)","level":2,"score":0.6176446080207825},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5624234080314636},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.4689469039440155},{"id":"https://openalex.org/C158495155","wikidata":"https://www.wikidata.org/wiki/Q2369151","display_name":"Visual search","level":2,"score":0.42868950963020325},{"id":"https://openalex.org/C36464697","wikidata":"https://www.wikidata.org/wiki/Q451553","display_name":"Visualization","level":2,"score":0.42344358563423157},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.41614633798599243},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33539146184921265},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.139176607131958},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.09645414352416992},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09172815084457397},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.08798709511756897},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.07472959160804749},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/iww-bci.2015.7073055","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iww-bci.2015.7073055","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 3rd International Winter Conference on Brain-Computer Interface","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6399999856948853,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320322120","display_name":"National Research Foundation of Korea","ror":"https://ror.org/013aysd81"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W1513024110","https://openalex.org/W1550812296","https://openalex.org/W1978189698","https://openalex.org/W1979258712","https://openalex.org/W1980548664","https://openalex.org/W1987015068","https://openalex.org/W1991920511","https://openalex.org/W1999568555","https://openalex.org/W2003675029","https://openalex.org/W2026435045","https://openalex.org/W2028847436","https://openalex.org/W2030604822","https://openalex.org/W2042379996","https://openalex.org/W2042741039","https://openalex.org/W2058052810","https://openalex.org/W2066766347","https://openalex.org/W2069474958","https://openalex.org/W2089171248","https://openalex.org/W2097614924","https://openalex.org/W2102212534","https://openalex.org/W2142786871","https://openalex.org/W2144764737","https://openalex.org/W2150025966","https://openalex.org/W2168972844","https://openalex.org/W2186487396","https://openalex.org/W2282586002","https://openalex.org/W3122059187","https://openalex.org/W3124228313","https://openalex.org/W3124982502","https://openalex.org/W4235161505","https://openalex.org/W6630835247","https://openalex.org/W6633117799","https://openalex.org/W6686817434"],"related_works":["https://openalex.org/W2061367818","https://openalex.org/W4384434815","https://openalex.org/W2070997585","https://openalex.org/W33281282","https://openalex.org/W1971680662","https://openalex.org/W1701036363","https://openalex.org/W2958385752","https://openalex.org/W1561131412","https://openalex.org/W1981014703","https://openalex.org/W4206950173"],"abstract_inverted_index":{"This":[0],"study":[1],"combines":[2],"economic":[3,51],"data":[4],"collected":[5],"through":[6],"a":[7],"choice":[8,25,89],"experiment":[9],"method":[10],"with":[11,49],"eye":[12,16],"movements":[13],"recorded":[14],"using":[15],"tracking":[17],"technology":[18],"to":[19,69],"analyze":[20],"how":[21],"visual":[22,86],"attention":[23],"affects":[24],"outcome.":[26],"Our":[27,72],"results":[28,73],"show":[29],"that":[30,76],"subjects":[31],"who":[32],"spent":[33,59],"more":[34],"time":[35,58],"on":[36,60],"the":[37,50,55,57,62,65,67,77],"area":[38],"of":[39,41],"interest":[40],"specific":[42],"product":[43],"information":[44],"valued":[45],"them":[46],"more.":[47],"Consistently":[48],"theory,":[52],"for":[53,85],"example,":[54],"longer":[56],"visualizing":[61],"price":[63,70],"attribute,":[64],"higher":[66],"sensitivity":[68],"increases.":[71],"also":[74],"indicate":[75],"model":[78],"performance":[79],"can":[80],"be":[81],"improved":[82],"when":[83],"accounting":[84],"saliency":[87],"in":[88],"decision.":[90]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
