{"id":"https://openalex.org/W2738519418","doi":"https://doi.org/10.1109/iwcmc.2017.7986546","title":"Towards the integration of diverse context into advertisement recommendation on mobile devices","display_name":"Towards the integration of diverse context into advertisement recommendation on mobile devices","publication_year":2017,"publication_date":"2017-06-01","ids":{"openalex":"https://openalex.org/W2738519418","doi":"https://doi.org/10.1109/iwcmc.2017.7986546","mag":"2738519418"},"language":"en","primary_location":{"id":"doi:10.1109/iwcmc.2017.7986546","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iwcmc.2017.7986546","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 13th International Wireless Communications and Mobile Computing Conference (IWCMC)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101220425","display_name":"Youssef Youssef","orcid":null},"institutions":[{"id":"https://openalex.org/I80693520","display_name":"American University in Cairo","ror":"https://ror.org/0176yqn58","country_code":"EG","type":"education","lineage":["https://openalex.org/I80693520"]}],"countries":["EG"],"is_corresponding":true,"raw_author_name":"Youssef Youssef","raw_affiliation_strings":["Department of Computer Science and Engineering, The American University in Cairo, Egypt","Department of Computer Science and Engineering, The American University in Cairo"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, The American University in Cairo, Egypt","institution_ids":["https://openalex.org/I80693520"]},{"raw_affiliation_string":"Department of Computer Science and Engineering, The American University in Cairo","institution_ids":["https://openalex.org/I80693520"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007229991","display_name":"Sherif G. Aly","orcid":"https://orcid.org/0000-0002-1091-8312"},"institutions":[{"id":"https://openalex.org/I80693520","display_name":"American University in Cairo","ror":"https://ror.org/0176yqn58","country_code":"EG","type":"education","lineage":["https://openalex.org/I80693520"]}],"countries":["EG"],"is_corresponding":false,"raw_author_name":"Sherif G. Aly","raw_affiliation_strings":["Department of Computer Science and Engineering, The American University in Cairo, Egypt","Department of Computer Science and Engineering, The American University in Cairo"],"affiliations":[{"raw_affiliation_string":"Department of Computer Science and Engineering, The American University in Cairo, Egypt","institution_ids":["https://openalex.org/I80693520"]},{"raw_affiliation_string":"Department of Computer Science and Engineering, The American University in Cairo","institution_ids":["https://openalex.org/I80693520"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5101220425"],"corresponding_institution_ids":["https://openalex.org/I80693520"],"apc_list":null,"apc_paid":null,"fwci":0.4836,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.73245373,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"1734","last_page":"1739"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/iptv","display_name":"IPTV","score":0.9421254992485046},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7880709171295166},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6900511980056763},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.6165111064910889},{"id":"https://openalex.org/keywords/contextual-advertising","display_name":"Contextual advertising","score":0.6157888770103455},{"id":"https://openalex.org/keywords/recommender-system","display_name":"Recommender system","score":0.566120445728302},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.5198683738708496},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.49892592430114746},{"id":"https://openalex.org/keywords/domain","display_name":"Domain (mathematical analysis)","score":0.45931747555732727},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.4542534649372101},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.45399484038352966},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.449154794216156},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.2770903706550598},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.24085181951522827},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.10557922720909119}],"concepts":[{"id":"https://openalex.org/C2776855496","wikidata":"https://www.wikidata.org/wiki/Q177518","display_name":"IPTV","level":2,"score":0.9421254992485046},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7880709171295166},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6900511980056763},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.6165111064910889},{"id":"https://openalex.org/C70133500","wikidata":"https://www.wikidata.org/wiki/Q1815904","display_name":"Contextual advertising","level":4,"score":0.6157888770103455},{"id":"https://openalex.org/C557471498","wikidata":"https://www.wikidata.org/wiki/Q554950","display_name":"Recommender system","level":2,"score":0.566120445728302},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5198683738708496},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.49892592430114746},{"id":"https://openalex.org/C36503486","wikidata":"https://www.wikidata.org/wiki/Q11235244","display_name":"Domain (mathematical analysis)","level":2,"score":0.45931747555732727},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.4542534649372101},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.45399484038352966},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.449154794216156},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.2770903706550598},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.24085181951522827},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.10557922720909119},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/iwcmc.2017.7986546","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iwcmc.2017.7986546","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 13th International Wireless Communications and Mobile Computing Conference (IWCMC)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7400000095367432,"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":50,"referenced_works":["https://openalex.org/W49283320","https://openalex.org/W149890448","https://openalex.org/W1571909038","https://openalex.org/W1683435921","https://openalex.org/W1759160611","https://openalex.org/W1770295578","https://openalex.org/W1821472992","https://openalex.org/W1965355809","https://openalex.org/W1969234304","https://openalex.org/W1989879206","https://openalex.org/W2000293724","https://openalex.org/W2003409890","https://openalex.org/W2023692148","https://openalex.org/W2037797555","https://openalex.org/W2053455467","https://openalex.org/W2066680194","https://openalex.org/W2070279508","https://openalex.org/W2073109409","https://openalex.org/W2078253036","https://openalex.org/W2079809959","https://openalex.org/W2082867055","https://openalex.org/W2086934529","https://openalex.org/W2087812381","https://openalex.org/W2090913288","https://openalex.org/W2121476983","https://openalex.org/W2129157651","https://openalex.org/W2144730987","https://openalex.org/W2147744844","https://openalex.org/W2159945508","https://openalex.org/W2166173177","https://openalex.org/W2170447695","https://openalex.org/W2185493641","https://openalex.org/W2188315940","https://openalex.org/W2229850690","https://openalex.org/W2278109423","https://openalex.org/W2338111232","https://openalex.org/W2342935467","https://openalex.org/W2465176318","https://openalex.org/W2465720076","https://openalex.org/W2466488071","https://openalex.org/W2467681616","https://openalex.org/W2481733604","https://openalex.org/W2524920705","https://openalex.org/W2593621433","https://openalex.org/W2977584977","https://openalex.org/W3122146647","https://openalex.org/W4211124088","https://openalex.org/W4245605774","https://openalex.org/W6602009137","https://openalex.org/W7018208494"],"related_works":["https://openalex.org/W1480823701","https://openalex.org/W2077553827","https://openalex.org/W2038910563","https://openalex.org/W2417849846","https://openalex.org/W2045836436","https://openalex.org/W4244939729","https://openalex.org/W2091959863","https://openalex.org/W2168097007","https://openalex.org/W2076133157","https://openalex.org/W2797827911"],"abstract_inverted_index":{"IP":[0],"Television":[1],"(IPTV)":[2],"has":[3,12,37],"created":[4],"a":[5,63,99,108],"new":[6],"arena":[7],"for":[8,92],"digital":[9],"advertising":[10,44],"that":[11,103],"not":[13],"been":[14,38],"explored":[15],"to":[16,23,58,61,79,88,97,141],"its":[17],"full":[18],"potential.":[19],"IPTV":[20,46],"allows":[21],"users":[22],"retrieve":[24],"both":[25,150],"on":[26,122],"demand":[27],"content":[28],"as":[29,31,135,137,152,154],"well":[30,136,153],"recommended":[32,119],"content;":[33],"however,":[34],"limited":[35],"research":[36],"applied":[39],"in":[40,45,157],"the":[41,59,81,143,158],"domain":[42],"of":[43,50,66,85,111,160],"systems.":[47],"The":[48],"introduction":[49],"IPTV,":[51],"smart":[52],"devices,":[53],"and":[54,114],"social":[55],"networks":[56],"led":[57],"ability":[60],"gather":[62],"wider":[64],"set":[65,110],"rich":[67,109],"contextual":[68,126],"information":[69],"from":[70],"multiple":[71],"diverse":[72],"sources.":[73],"Such":[74],"context":[75,112],"could":[76],"be":[77],"used":[78],"enrich":[80],"decision":[82],"making":[83],"process":[84],"recommending":[86],"advertisements":[87,120],"tailor":[89],"better":[90],"ads":[91],"users.":[93],"This":[94],"work":[95],"attempts":[96],"create":[98],"targeted":[100],"advertisement":[101],"system":[102],"starts":[104],"off":[105],"by":[106],"gathering":[107],"information,":[113],"then":[115],"provides":[116],"viewers":[117],"with":[118],"based":[121],"their":[123],"current":[124],"detected":[125],"information.":[127],"In":[128],"this":[129],"paper,":[130],"we":[131],"describe":[132],"our":[133,138],"methodology,":[134],"experiments":[139],"designed":[140],"evaluate":[142],"proposed":[144],"system.":[145],"Our":[146],"experimental":[147],"results":[148],"demonstrate":[149],"efficiency,":[151],"enhanced":[155],"accuracy":[156],"recommendation":[159],"context-sensitive":[161],"advertisements.":[162]},"counts_by_year":[{"year":2019,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}