{"id":"https://openalex.org/W4406459558","doi":"https://doi.org/10.1109/ithet61869.2024.10837625","title":"Enhancing Learning in Pharmaceutical Sales Engineering Through Co-Creation","display_name":"Enhancing Learning in Pharmaceutical Sales Engineering Through Co-Creation","publication_year":2024,"publication_date":"2024-11-06","ids":{"openalex":"https://openalex.org/W4406459558","doi":"https://doi.org/10.1109/ithet61869.2024.10837625"},"language":"en","primary_location":{"id":"doi:10.1109/ithet61869.2024.10837625","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ithet61869.2024.10837625","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 21st International Conference on Information Technology Based Higher Education and Training (ITHET)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5115049164","display_name":"Sora Lee-Remond","orcid":null},"institutions":[{"id":"https://openalex.org/I37553959","display_name":"Universit\u00e9 de technologie de belfort-montb\u00e9liard","ror":"https://ror.org/05bn3m307","country_code":"FR","type":"education","lineage":["https://openalex.org/I37553959"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Sora Lee-Remond","raw_affiliation_strings":["ESTA Belfort, France ERCOS-ELLIADD Laboratory (U.R. n○4661),Montbeliard,France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ESTA Belfort, France ERCOS-ELLIADD Laboratory (U.R. n○4661),Montbeliard,France","institution_ids":["https://openalex.org/I37553959"]}]},{"author_position":"last","author":{"id":null,"display_name":"Sarah Alavi","orcid":null},"institutions":[{"id":"https://openalex.org/I4210156988","display_name":"ESTA Ecole Sup\u00e9rieure des Technologies et des Affaires","ror":"https://ror.org/04n13w407","country_code":"FR","type":"education","lineage":["https://openalex.org/I4210156988"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Sarah Alavi","raw_affiliation_strings":["ESTA Belfort,France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"ESTA Belfort,France","institution_ids":["https://openalex.org/I4210156988"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.26226957,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.9926000237464905,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11675","display_name":"Open Source Software Innovations","score":0.9926000237464905,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12478","display_name":"Wikis in Education and Collaboration","score":0.965399980545044,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13280","display_name":"Biomedical and Engineering Education","score":0.9442999958992004,"subfield":{"id":"https://openalex.org/subfields/2204","display_name":"Biomedical Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/co-creation","display_name":"Co-creation","score":0.5752683281898499},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.44109949469566345},{"id":"https://openalex.org/keywords/sales-management","display_name":"Sales management","score":0.430997759103775},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.42934197187423706},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.38155776262283325},{"id":"https://openalex.org/keywords/manufacturing-engineering","display_name":"Manufacturing engineering","score":0.34283190965652466},{"id":"https://openalex.org/keywords/engineering-management","display_name":"Engineering management","score":0.3247341811656952},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3177160620689392},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.20883190631866455}],"concepts":[{"id":"https://openalex.org/C2781155252","wikidata":"https://www.wikidata.org/wiki/Q2270945","display_name":"Co-creation","level":2,"score":0.5752683281898499},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.44109949469566345},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.430997759103775},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42934197187423706},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.38155776262283325},{"id":"https://openalex.org/C117671659","wikidata":"https://www.wikidata.org/wiki/Q11049265","display_name":"Manufacturing engineering","level":1,"score":0.34283190965652466},{"id":"https://openalex.org/C110354214","wikidata":"https://www.wikidata.org/wiki/Q6314146","display_name":"Engineering management","level":1,"score":0.3247341811656952},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3177160620689392},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.20883190631866455}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ithet61869.2024.10837625","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ithet61869.2024.10837625","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 21st International Conference on Information Technology Based Higher Education and Training (ITHET)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W1723878162","https://openalex.org/W1996538286","https://openalex.org/W2014261905","https://openalex.org/W2052156879","https://openalex.org/W2068454785","https://openalex.org/W2088178220","https://openalex.org/W2092917397","https://openalex.org/W2094740931","https://openalex.org/W2094897075","https://openalex.org/W2126033864","https://openalex.org/W2128465582","https://openalex.org/W2201522543","https://openalex.org/W2255937970","https://openalex.org/W2358949323","https://openalex.org/W2604486932","https://openalex.org/W2605574619","https://openalex.org/W2765477001","https://openalex.org/W2946555905","https://openalex.org/W2969880918","https://openalex.org/W3004765991","https://openalex.org/W3031615273","https://openalex.org/W3128685776","https://openalex.org/W3146115948","https://openalex.org/W3188918420","https://openalex.org/W4200121208","https://openalex.org/W4205941797","https://openalex.org/W4206948348","https://openalex.org/W4237429641","https://openalex.org/W4282978483","https://openalex.org/W4292952947","https://openalex.org/W4310778865","https://openalex.org/W4375852470","https://openalex.org/W4387425983","https://openalex.org/W4391592605","https://openalex.org/W4392383249","https://openalex.org/W4392710632","https://openalex.org/W6687953137","https://openalex.org/W6692205474"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W3105710980","https://openalex.org/W2317974638","https://openalex.org/W2798241648","https://openalex.org/W3015547216","https://openalex.org/W564824070","https://openalex.org/W4294266647","https://openalex.org/W3029963425","https://openalex.org/W3011723859","https://openalex.org/W1605844556"],"abstract_inverted_index":{"The":[0,82,275],"acquisition":[1],"of":[2,8,50,61,80,84,132,143,149,186,193,205,224,271],"knowledge":[3],"related":[4],"to":[5,76,96,113,128,214,216,251],"the":[6,12,69,89,130,141,147,159,184,191,201,208,231,240,253,260,266,272,299],"development":[7],"new":[9,51],"drugs":[10],"in":[11,41,68,88,158,282],"pharmaceutical":[13,70],"industry":[14],"can":[15,286],"be":[16,34],"challenging.":[17],"It":[18,233],"has":[19,93],"been":[20,94],"observed":[21],"that":[22,25,105,115,278],"traditional":[23],"lectures":[24],"rely":[26],"on":[27,121,140,200],"reading,":[28],"listening,":[29],"and":[30,64,182,203,226,229,239,255,269,290,294],"observing":[31],"may":[32,153],"not":[33,154],"as":[35,263,265],"effective,":[36],"especially":[37],"for":[38,58],"sales-engineer":[39],"learners":[40],"cross-disciplinary":[42],"contexts.":[43],"Grasping":[44],"clinical":[45,194],"trials,":[46,195],"a":[47,55,102,133,188,198,217],"major":[48],"chapter":[49],"drug":[52],"development,":[53],"is":[54,65,74,101,111,164,170,234,247],"crucial":[56],"skill":[57],"their":[59,222],"training":[60],"sales":[62],"engineers":[63],"highly":[66],"valued":[67],"industry.":[71],"Therefore,":[72],"it":[73,110],"important":[75,112],"find":[77],"alternative":[78],"methods":[79],"teaching.":[81],"use":[83,148],"game-based":[85],"learning":[86,98,163,225,254,261,273,297],"(GBL)":[87],"health":[90],"professional":[91],"sector":[92],"shown":[95],"improve":[97],"outcomes.":[99,274],"Gamification":[100],"teaching":[103],"method":[104],"actively":[106],"engages":[107],"students.":[108],"However,":[109],"note":[114],"while":[116],"most":[117],"studies":[118],"have":[119],"focused":[120,139],"pre-existing":[122],"gamification":[123],"support,":[124],"this":[125],"work":[126],"aims":[127],"discuss":[129],"co-creation":[131,256],"non-digital":[134],"social":[135],"game.":[136],"This":[137],"study":[138],"creation":[142,209,281,300],"tangible":[144],"games":[145],"over":[146],"digital":[150],"platforms,":[151],"which":[152],"always":[155],"facilitate":[156,295],"creativity":[157],"same":[160],"way.":[161],"Since":[162],"no":[165],"longer":[166],"about":[167,173],"repeating":[168],"what":[169],"known,":[171],"but":[172],"creating":[174],"something":[175],"new,":[176],"students":[177],"are":[178,212],"divided":[179],"into":[180],"groups":[181],"given":[183],"task":[185],"designing":[187],"game":[189,280],"using":[190,236],"contents":[192],"after":[196,230],"receiving":[197],"lesson":[199],"elements":[202],"mechanisms":[204],"games.":[206],"Following":[207],"sessions,":[210],"participants":[211],"asked":[213],"respond":[215],"Likert":[218],"scale":[219],"questionnaire":[220],"regarding":[221],"perceptions":[223,270],"understanding":[227],"before":[228],"activity.":[232],"developed":[235],"Bloom's":[237],"taxonomy":[238],"Attrackdiff":[241],"questionnaire.":[242],"A":[243],"semi-structured":[244],"thematic":[245],"interview":[246],"also":[248],"carried":[249],"out":[250],"reflect":[252],"experiences":[257],"encountered":[258],"at":[259],"phases,":[262],"well":[264],"emotional":[267],"involvement":[268],"findings":[276],"suggest":[277],"collaborative":[279],"medical":[283],"sciences":[284],"courses":[285],"enhance":[287],"students'":[288],"empathy":[289],"understanding,":[291],"foster":[292],"motivation,":[293],"proactive":[296],"during":[298],"process.":[301]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}