{"id":"https://openalex.org/W7127434278","doi":"https://doi.org/10.1109/ism66958.2025.00017","title":"Prompted Vs. Organic Customer Insight: Comparing the Value of Focus Groups and Online Reviews in Product and Service Innovation","display_name":"Prompted Vs. Organic Customer Insight: Comparing the Value of Focus Groups and Online Reviews in Product and Service Innovation","publication_year":2025,"publication_date":"2025-12-08","ids":{"openalex":"https://openalex.org/W7127434278","doi":"https://doi.org/10.1109/ism66958.2025.00017"},"language":null,"primary_location":{"id":"doi:10.1109/ism66958.2025.00017","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ism66958.2025.00017","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 International Symposium on Multimedia (ISM)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013236898","display_name":"Maren Schnieder","orcid":"https://orcid.org/0000-0002-9974-2666"},"institutions":[{"id":"https://openalex.org/I4210141069","display_name":"Bochum University of Applied Sciences","ror":"https://ror.org/04x02q560","country_code":"DE","type":"education","lineage":["https://openalex.org/I4210141069"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Maren Schnieder","raw_affiliation_strings":["Bochum University of Applied Sciences,Department of Civil and Environmental Engineering,Bochum,Germany"],"raw_orcid":"https://orcid.org/0000-0002-9974-2666","affiliations":[{"raw_affiliation_string":"Bochum University of Applied Sciences,Department of Civil and Environmental Engineering,Bochum,Germany","institution_ids":["https://openalex.org/I4210141069"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5017894668","display_name":"Ana Isabel Canhoto","orcid":"https://orcid.org/0000-0002-1623-611X"},"institutions":[{"id":"https://openalex.org/I162608824","display_name":"University of Sussex","ror":"https://ror.org/00ayhx656","country_code":"GB","type":"education","lineage":["https://openalex.org/I162608824"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Ana Isabel Canhoto","raw_affiliation_strings":["University of Sussex Business School,Department of Management,Brighton,UK"],"raw_orcid":"https://orcid.org/0000-0002-1623-611X","affiliations":[{"raw_affiliation_string":"University of Sussex Business School,Department of Management,Brighton,UK","institution_ids":["https://openalex.org/I162608824"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5114971565","display_name":"Ramin Behbehani","orcid":null},"institutions":[{"id":"https://openalex.org/I59433898","display_name":"Brunel University of London","ror":"https://ror.org/00dn4t376","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I59433898"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Ramin Behbehani","raw_affiliation_strings":["Brunel Business School, Brunel University London,London,UK"],"raw_orcid":"https://orcid.org/0000-0001-8752-5915","affiliations":[{"raw_affiliation_string":"Brunel Business School, Brunel University London,London,UK","institution_ids":["https://openalex.org/I59433898"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5003630447","display_name":"Ahmad Beltagui","orcid":"https://orcid.org/0000-0003-2687-0971"},"institutions":[{"id":"https://openalex.org/I169199633","display_name":"Aston University","ror":"https://ror.org/05j0ve876","country_code":"GB","type":"education","lineage":["https://openalex.org/I169199633"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Ahmad Beltagui","raw_affiliation_strings":["Aston University,Operations &#x0026; Information Management,Birmingham,UK"],"raw_orcid":"https://orcid.org/0000-0003-2687-0971","affiliations":[{"raw_affiliation_string":"Aston University,Operations &#x0026; Information Management,Birmingham,UK","institution_ids":["https://openalex.org/I169199633"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015195513","display_name":"Niraj Kumar","orcid":"https://orcid.org/0000-0002-7918-5188"},"institutions":[{"id":"https://openalex.org/I110002522","display_name":"University of Essex","ror":"https://ror.org/02nkf1q06","country_code":"GB","type":"education","lineage":["https://openalex.org/I110002522"]},{"id":"https://openalex.org/I2892357484","display_name":"South Essex College","ror":"https://ror.org/038ta1n82","country_code":"GB","type":"education","lineage":["https://openalex.org/I2892357484"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Niraj Kumar","raw_affiliation_strings":["Essex Business School, University of Essex, Southend on Sea,Essex,UK"],"raw_orcid":"https://orcid.org/0000-0002-7918-5188","affiliations":[{"raw_affiliation_string":"Essex Business School, University of Essex, Southend on Sea,Essex,UK","institution_ids":["https://openalex.org/I2892357484","https://openalex.org/I110002522"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5124937241","display_name":"Amirreza Alizamani","orcid":null},"institutions":[{"id":"https://openalex.org/I162608824","display_name":"University of Sussex","ror":"https://ror.org/00ayhx656","country_code":"GB","type":"education","lineage":["https://openalex.org/I162608824"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Amirreza Alizamani","raw_affiliation_strings":["University of Sussex Business School,Department of Management,Brighton,UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Sussex Business School,Department of Management,Brighton,UK","institution_ids":["https://openalex.org/I162608824"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5013236898"],"corresponding_institution_ids":["https://openalex.org/I4210141069"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.82031062,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"46","last_page":"53"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6157000064849854,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.6157000064849854,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.04439999908208847,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12679","display_name":"Focus Groups and Qualitative Methods","score":0.03530000150203705,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/focus","display_name":"Focus (optics)","score":0.6157000064849854},{"id":"https://openalex.org/keywords/focus-group","display_name":"Focus group","score":0.5914999842643738},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5776000022888184},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.536300003528595},{"id":"https://openalex.org/keywords/thematic-analysis","display_name":"Thematic analysis","score":0.5246999859809875},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.49959999322891235},{"id":"https://openalex.org/keywords/service-provider","display_name":"Service provider","score":0.42719998955726624}],"concepts":[{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.6157000064849854},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.5914999842643738},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5776000022888184},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.536300003528595},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.5246999859809875},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5141000151634216},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.49959999322891235},{"id":"https://openalex.org/C116537","wikidata":"https://www.wikidata.org/wiki/Q2169973","display_name":"Service provider","level":3,"score":0.42719998955726624},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.42579999566078186},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.41019999980926514},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.39079999923706055},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3833000063896179},{"id":"https://openalex.org/C112313634","wikidata":"https://www.wikidata.org/wiki/Q7886648","display_name":"Complement (music)","level":5,"score":0.32010000944137573},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3057999908924103},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.29249998927116394},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.28940001130104065},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.28459998965263367},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.27320000529289246},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.260699987411499},{"id":"https://openalex.org/C2778572836","wikidata":"https://www.wikidata.org/wiki/Q380933","display_name":"Space (punctuation)","level":2,"score":0.2551000118255615},{"id":"https://openalex.org/C2984334869","wikidata":"https://www.wikidata.org/wiki/Q1060653","display_name":"Customer service","level":3,"score":0.25369998812675476},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.25279998779296875},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.25040000677108765}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ism66958.2025.00017","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ism66958.2025.00017","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 International Symposium on Multimedia (ISM)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.6538230180740356}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W1983981789","https://openalex.org/W2003626348","https://openalex.org/W2018073696","https://openalex.org/W2026580201","https://openalex.org/W2028192599","https://openalex.org/W2028554806","https://openalex.org/W2064552178","https://openalex.org/W2133674686","https://openalex.org/W2141307631","https://openalex.org/W2142225512","https://openalex.org/W2144358521","https://openalex.org/W2166410494","https://openalex.org/W2395931686","https://openalex.org/W2396526128","https://openalex.org/W2552301427","https://openalex.org/W2592235601","https://openalex.org/W2800670487","https://openalex.org/W2807892952","https://openalex.org/W2950329539","https://openalex.org/W2963989823","https://openalex.org/W3196863084","https://openalex.org/W3209629462","https://openalex.org/W4200236402","https://openalex.org/W4210458202","https://openalex.org/W4210468832","https://openalex.org/W4255353014","https://openalex.org/W4313415046","https://openalex.org/W4313889750","https://openalex.org/W4361026949","https://openalex.org/W4362591175","https://openalex.org/W4366000592","https://openalex.org/W4378174209","https://openalex.org/W4379986648","https://openalex.org/W4382051712","https://openalex.org/W4388485086","https://openalex.org/W4389855333","https://openalex.org/W4390790353","https://openalex.org/W4392883583","https://openalex.org/W4396892935","https://openalex.org/W4400071099","https://openalex.org/W4403075075","https://openalex.org/W4403918484","https://openalex.org/W4404180126","https://openalex.org/W4405125064","https://openalex.org/W4407731705"],"related_works":[],"abstract_inverted_index":{"The":[0,81],"rapid":[1],"proliferation":[2],"and":[3,25,57,65,72,91,103,119,154,179,207],"widespread":[4],"accessibility":[5],"of":[6,9,16,115,184,198,204],"electronic":[7],"word":[8],"mouth":[10],"(eWoM)":[11],"have":[12],"sparked":[13],"a":[14,88,129,147,161,196,212],"wave":[15],"interest":[17],"in":[18,30,113,133,195,209],"leveraging":[19],"these":[20,44],"sources":[21,46,86,105],"to":[22,41,68,73,177,218],"guide":[23],"product":[24],"service":[26],"innovations.":[27],"While":[28,167],"breakthroughs":[29],"natural":[31],"language":[32],"processing":[33],"(NLP)":[34],"are":[35,143],"rapidly":[36],"accelerating,":[37],"it":[38],"is":[39],"important":[40],"understand":[42],"how":[43,75],"data":[45,85,131],"themselves":[47],"differ":[48],"from":[49],"more":[50],"traditional":[51],"options":[52],"such":[53],"as":[54,128,136,160,187,189],"surveys,":[55],"interviews":[56],"focus":[58,63,101,168],"groups.":[59],"This":[60],"paper":[61],"compares":[62],"groups":[64,169],"online":[66,107,141,199,205],"reviews":[67,142,206],"identify":[69],"their":[70,152],"differences":[71],"highlight":[74],"both":[76,84],"can":[77,109],"complement":[78],"each":[79],"other.":[80],"study":[82],"explores":[83],"using":[87],"thematic":[89],"analysis":[90],"zero-shot":[92],"text":[93],"classification,":[94],"respectively.":[95],"Results":[96],"show":[97],"that":[98],"prompted":[99],"(i.e.":[100,106],"groups)":[102],"organic":[104],"reviews)":[108],"yield":[110],"different":[111],"insights":[112,156,220],"terms":[114],"coverage,":[116],"granularity,":[117],"timespan":[118],"so":[120],"forth.":[121],"Neither":[122],"one":[123],"nor":[124],"the":[125,172,185,202],"other":[126],"emerges":[127],"superior":[130],"source":[132],"this":[134],"study,":[135],"they":[137],"appear":[138],"complementary.":[139],"As":[140],"often":[144],"written":[145],"after":[146],"delightful":[148],"or":[149],"unpleasant":[150],"experience,":[151],"detailed":[153],"timely":[155],"may":[157,170,215],"position":[158],"them":[159],"viable":[162],"choice":[163],"for":[164,175,221],"incremental":[165],"innovation.":[166,223],"be":[171,216],"ideal":[173],"environment":[174],"participants":[176],"imagine":[178],"explore":[180],"radical":[181,222],"innovations,":[182],"many":[183],"recommendations,":[186],"well":[188],"concerns,":[190],"were":[191],"at":[192],"least":[193],"implied":[194],"handful":[197],"reviews.":[200],"Considering":[201],"abundance":[203],"advances":[208],"NLP,":[210],"even":[211],"negligible":[213],"share":[214],"sufficient":[217],"derive":[219]},"counts_by_year":[],"updated_date":"2026-04-30T09:15:22.047038","created_date":"2026-02-04T00:00:00"}
