{"id":"https://openalex.org/W2037482389","doi":"https://doi.org/10.1109/isda.2012.6416602","title":"Promoting products online using firefly algorithm","display_name":"Promoting products online using firefly algorithm","publication_year":2012,"publication_date":"2012-11-01","ids":{"openalex":"https://openalex.org/W2037482389","doi":"https://doi.org/10.1109/isda.2012.6416602","mag":"2037482389"},"language":"en","primary_location":{"id":"doi:10.1109/isda.2012.6416602","is_oa":false,"landing_page_url":"https://doi.org/10.1109/isda.2012.6416602","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2012 12th International Conference on Intelligent Systems Design and Applications (ISDA)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050592692","display_name":"Hema Banati","orcid":"https://orcid.org/0000-0002-8085-7527"},"institutions":[{"id":"https://openalex.org/I110166357","display_name":"University of Delhi","ror":"https://ror.org/04gzb2213","country_code":"IN","type":"education","lineage":["https://openalex.org/I110166357"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Hema Banati","raw_affiliation_strings":["Dyal Singh College, University of Delhi, New Delhi, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dyal Singh College, University of Delhi, New Delhi, India","institution_ids":["https://openalex.org/I110166357"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5111415834","display_name":"Monika Bajaj","orcid":null},"institutions":[{"id":"https://openalex.org/I110166357","display_name":"University of Delhi","ror":"https://ror.org/04gzb2213","country_code":"IN","type":"education","lineage":["https://openalex.org/I110166357"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Monika Bajaj","raw_affiliation_strings":["Department of computer Science, University of Delhi, New Delhi, India","Department of Computer Science, University of Delhi, New Delhi, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of computer Science, University of Delhi, New Delhi, India","institution_ids":["https://openalex.org/I110166357"]},{"raw_affiliation_string":"Department of Computer Science, University of Delhi, New Delhi, India","institution_ids":["https://openalex.org/I110166357"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":8.7658,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.97195533,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"2","issue":null,"first_page":"580","last_page":"585"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9811000227928162,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9771999716758728,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/publicity","display_name":"Publicity","score":0.7374705076217651},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7271938323974609},{"id":"https://openalex.org/keywords/firefly-algorithm","display_name":"Firefly algorithm","score":0.6409475803375244},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5511151552200317},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.543273389339447},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.537419319152832},{"id":"https://openalex.org/keywords/cluster-analysis","display_name":"Cluster analysis","score":0.5103551745414734},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"Market segmentation","score":0.5098780393600464},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.4568234086036682},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4560440182685852},{"id":"https://openalex.org/keywords/social-connectedness","display_name":"Social connectedness","score":0.43688151240348816},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3404380977153778},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.31485211849212646},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.25580745935440063},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.21541282534599304}],"concepts":[{"id":"https://openalex.org/C2776003135","wikidata":"https://www.wikidata.org/wiki/Q1333727","display_name":"Publicity","level":2,"score":0.7374705076217651},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7271938323974609},{"id":"https://openalex.org/C154982244","wikidata":"https://www.wikidata.org/wiki/Q5451844","display_name":"Firefly algorithm","level":3,"score":0.6409475803375244},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5511151552200317},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.543273389339447},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.537419319152832},{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.5103551745414734},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.5098780393600464},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4568234086036682},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4560440182685852},{"id":"https://openalex.org/C201943243","wikidata":"https://www.wikidata.org/wiki/Q7551008","display_name":"Social connectedness","level":2,"score":0.43688151240348816},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3404380977153778},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.31485211849212646},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.25580745935440063},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21541282534599304},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C85617194","wikidata":"https://www.wikidata.org/wiki/Q2072794","display_name":"Particle swarm optimization","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/isda.2012.6416602","is_oa":false,"landing_page_url":"https://doi.org/10.1109/isda.2012.6416602","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2012 12th International Conference on Intelligent Systems Design and Applications (ISDA)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Peace, Justice and strong institutions","id":"https://metadata.un.org/sdg/16","score":0.7099999785423279}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W62980373","https://openalex.org/W140742851","https://openalex.org/W163172025","https://openalex.org/W180398283","https://openalex.org/W1596914020","https://openalex.org/W1944367023","https://openalex.org/W1978695274","https://openalex.org/W1984069252","https://openalex.org/W1988777754","https://openalex.org/W1990367608","https://openalex.org/W1991359419","https://openalex.org/W1999047234","https://openalex.org/W1999075329","https://openalex.org/W2026437121","https://openalex.org/W2026789128","https://openalex.org/W2056609785","https://openalex.org/W2057691548","https://openalex.org/W2061820396","https://openalex.org/W2087467293","https://openalex.org/W2089040534","https://openalex.org/W2122821937","https://openalex.org/W2130702181","https://openalex.org/W2137518343","https://openalex.org/W2141403143","https://openalex.org/W2160080718","https://openalex.org/W2288996970","https://openalex.org/W2326069380","https://openalex.org/W2360427336","https://openalex.org/W3003671933","https://openalex.org/W4250427377","https://openalex.org/W4253830839","https://openalex.org/W6602517679","https://openalex.org/W6605691406","https://openalex.org/W6606678391","https://openalex.org/W6607314249","https://openalex.org/W6640862447","https://openalex.org/W6793171971"],"related_works":["https://openalex.org/W2365237607","https://openalex.org/W2394083072","https://openalex.org/W2359160503","https://openalex.org/W2370536927","https://openalex.org/W2386772716","https://openalex.org/W2387992839","https://openalex.org/W564414432","https://openalex.org/W3153269322","https://openalex.org/W2369117590","https://openalex.org/W1490313795"],"abstract_inverted_index":{"Opinions":[0],"on":[1],"various":[2],"products":[3],"are":[4],"often":[5],"shared":[6],"by":[7,76,107,116,161],"web":[8,159],"users":[9,119,137,160],"through":[10],"online":[11,136],"social":[12,79,133],"media.":[13],"These":[14],"opinions":[15],"play":[16],"an":[17],"important":[18],"role":[19],"in":[20,42,93,173],"decision":[21],"making":[22],"criterion":[23],"for":[24,39,69,125],"prospective":[25],"customers.":[26],"This":[27],"sharing":[28],"of":[29,35,56,59,67,81,91,95,150,154,158,166],"experiences":[30],"works":[31],"as":[32],"electronic":[33],"-word":[34],"mouth":[36],"(e-WOM)":[37],"publicity":[38],"a":[40,49,155,163,171],"product":[41,97,126],"the":[43,88,132,140,145,152],"internet":[44],"world.":[45],"The":[46,84,99,128],"paper":[47],"presents":[48],"distinct":[50],"e-marketing":[51,175],"strategy":[52,129],"that":[53],"takes":[54],"advantage":[55],"attraction":[57],"mechanism":[58],"firefly":[60],"algorithm":[61,73],"along":[62],"with":[63],"quick":[64],"spread":[65],"behavior":[66],"e-WOM":[68],"market":[70,92,112],"campaigning.":[71],"Firefly":[72],"is":[74,105,114,123,148],"inspired":[75],"biochemical":[77],"and":[78,120,169],"aspects":[80],"real":[82],"fireflies.":[83],"proposed":[85,146],"approach":[86,147],"analysis":[87],"current":[89,174],"trend":[90],"terms":[94],"relevant":[96],"features.":[98],"user":[100],"interest":[101],"towards":[102],"those":[103],"features":[104],"extracted":[106],"mining":[108],"their":[109],"opinions.":[110],"Subsequently":[111],"segmentation":[113],"done":[115],"clustering":[117],"similar":[118],"best":[121,141],"segment(s)":[122],"selected":[124],"promotion.":[127],"finally":[130],"exploits":[131],"connectedness":[134],"among":[135],"to":[138],"identify":[139],"initial":[142],"seeds.":[143],"Thus":[144],"capable":[149],"attracting":[151],"attention":[153],"large":[156],"span":[157],"employing":[162],"small":[164],"fraction":[165],"advertising":[167],"budget":[168],"has":[170],"potential":[172],"scenario.":[176]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":5},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
