{"id":"https://openalex.org/W4403937659","doi":"https://doi.org/10.1109/iscc61673.2024.10733686","title":"An Optimized Data Architecture for Smart Advertising based on Federated Learning","display_name":"An Optimized Data Architecture for Smart Advertising based on Federated Learning","publication_year":2024,"publication_date":"2024-06-26","ids":{"openalex":"https://openalex.org/W4403937659","doi":"https://doi.org/10.1109/iscc61673.2024.10733686"},"language":"en","primary_location":{"id":"doi:10.1109/iscc61673.2024.10733686","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/iscc61673.2024.10733686","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 IEEE Symposium on Computers and Communications (ISCC)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028359589","display_name":"Rasool Seyghaly","orcid":"https://orcid.org/0000-0002-2805-5607"},"institutions":[{"id":"https://openalex.org/I9617848","display_name":"Universitat Polit\u00e8cnica de Catalunya","ror":"https://ror.org/03mb6wj31","country_code":"ES","type":"education","lineage":["https://openalex.org/I9617848"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Rasool Seyghaly","raw_affiliation_strings":["UPC BarcelonaTECH,CRAAX Lab.,Vilanova,Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UPC BarcelonaTECH,CRAAX Lab.,Vilanova,Spain","institution_ids":["https://openalex.org/I9617848"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5051645245","display_name":"Jordi Garc\u00eda","orcid":"https://orcid.org/0000-0002-3515-7150"},"institutions":[{"id":"https://openalex.org/I9617848","display_name":"Universitat Polit\u00e8cnica de Catalunya","ror":"https://ror.org/03mb6wj31","country_code":"ES","type":"education","lineage":["https://openalex.org/I9617848"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Jordi Garcia","raw_affiliation_strings":["UPC BarcelonaTECH,CRAAX Lab.,Vilanova,Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UPC BarcelonaTECH,CRAAX Lab.,Vilanova,Spain","institution_ids":["https://openalex.org/I9617848"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062628710","display_name":"Xavi Masip\u2010Bruin","orcid":"https://orcid.org/0000-0002-4755-556X"},"institutions":[{"id":"https://openalex.org/I9617848","display_name":"Universitat Polit\u00e8cnica de Catalunya","ror":"https://ror.org/03mb6wj31","country_code":"ES","type":"education","lineage":["https://openalex.org/I9617848"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Xavi Masip-Bruin","raw_affiliation_strings":["UPC BarcelonaTECH,CRAAX Lab.,Vilanova,Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UPC BarcelonaTECH,CRAAX Lab.,Vilanova,Spain","institution_ids":["https://openalex.org/I9617848"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5003759500","display_name":"Mohammad Mahmoodi Varnamkhasti","orcid":"https://orcid.org/0000-0002-0425-3748"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mohammad Mahmoodi Varnamkhasti","raw_affiliation_strings":["Around Company,Tehran,Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Around Company,Tehran,Iran","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.1218,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.83030925,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9251999855041504,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14139","display_name":"E-commerce and Technology Innovations","score":0.9251999855041504,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.788874626159668},{"id":"https://openalex.org/keywords/architecture","display_name":"Architecture","score":0.7473405599594116},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.34778261184692383}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.788874626159668},{"id":"https://openalex.org/C123657996","wikidata":"https://www.wikidata.org/wiki/Q12271","display_name":"Architecture","level":2,"score":0.7473405599594116},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.34778261184692383},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/iscc61673.2024.10733686","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/iscc61673.2024.10733686","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 IEEE Symposium on Computers and Communications (ISCC)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.47999998927116394}],"awards":[],"funders":[{"id":"https://openalex.org/F4320312331","display_name":"Banco Santander","ror":"https://ror.org/017d1hs72"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W2912213068","https://openalex.org/W2951002685","https://openalex.org/W2995022099","https://openalex.org/W3131796779","https://openalex.org/W3167718206","https://openalex.org/W3172836181","https://openalex.org/W3205260830","https://openalex.org/W3208334254","https://openalex.org/W4214940550","https://openalex.org/W4306317443","https://openalex.org/W4385187253","https://openalex.org/W4385768177","https://openalex.org/W4388191319","https://openalex.org/W6728757088","https://openalex.org/W6757172675"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":{"This":[0],"paper":[1],"presents":[2],"a":[3,33,55,99,126],"novel":[4],"data":[5,19,25,38,52,75,116,136],"architecture":[6,70,110],"designed":[7],"specifically":[8],"for":[9,103],"smart":[10],"advertising":[11],"applications,":[12],"focusing":[13],"on":[14,61,85],"the":[15,42,108,131,134,139,160,169,172],"efficient":[16],"flow":[17],"of":[18,45,72,101,133,162,171],"while":[20,167],"ensuring":[21],"high":[22],"security":[23],"and":[24,41,66,77,93,105,114,141,151],"integrity.":[26],"The":[27,50,69,118],"research":[28],"leverages":[29],"federated":[30],"learning":[31],"as":[32,88,125],"black":[34],"box":[35],"approach,":[36],"emphasizing":[37],"authenticity,":[39],"privacy,":[40],"early":[43],"removal":[44],"unwanted":[46],"or":[47],"fake":[48],"data.":[49,68],"proposed":[51,109,135],"model":[53,73],"adopts":[54],"semi-random":[56],"role":[57],"assignment":[58],"method":[59],"based":[60,84],"various":[62],"criteria":[63],"to":[64,81,129],"collect":[65],"aggregate":[67],"consists":[71],"nodes,":[74,76,79],"validator":[78],"assigned":[80],"each":[82],"node":[83],"factors":[86],"such":[87],"computing":[89],"power,":[90],"connection":[91],"quality,":[92],"historical":[94],"performance.":[95],"By":[96],"selecting":[97],"only":[98],"fraction":[100],"nodes":[102],"modeling":[104],"validation":[106],"tasks,":[107],"optimizes":[111],"resource":[112],"consumption":[113],"minimizes":[115],"loss.":[117],"AROUND":[119],"social":[120],"network":[121,149],"has":[122],"been":[123],"used":[124],"case":[127],"study":[128],"demonstrate":[130,144],"effectiveness":[132],"architecture.":[137],"Both,":[138],"simulation":[140],"practical":[142],"implementations":[143],"that":[145],"it":[146],"can":[147],"reduce":[148],"traffic":[150],"average":[152],"CPU":[153],"usage":[154],"by":[155],"more":[156],"than":[157],"50%":[158],"when":[159],"number":[161],"users":[163],"increased":[164],"20":[165],"times,":[166],"maintaining":[168],"performance":[170],"recommender":[173],"model.":[174]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1}],"updated_date":"2025-12-27T23:08:20.325037","created_date":"2025-10-10T00:00:00"}