{"id":"https://openalex.org/W2570031631","doi":"https://doi.org/10.1109/isamsr.2016.7810016","title":"A Conceptual Multi-agent Semantic Web Model of a self-adaptive website for intelligent strategic marketing in learning institutions","display_name":"A Conceptual Multi-agent Semantic Web Model of a self-adaptive website for intelligent strategic marketing in learning institutions","publication_year":2016,"publication_date":"2016-08-01","ids":{"openalex":"https://openalex.org/W2570031631","doi":"https://doi.org/10.1109/isamsr.2016.7810016","mag":"2570031631"},"language":"en","primary_location":{"id":"doi:10.1109/isamsr.2016.7810016","is_oa":false,"landing_page_url":"https://doi.org/10.1109/isamsr.2016.7810016","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2016 2nd International Symposium on Agent, Multi-Agent Systems and Robotics (ISAMSR)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047174343","display_name":"Azlan Yusof","orcid":null},"institutions":[{"id":"https://openalex.org/I79156528","display_name":"Universiti Tenaga Nasional","ror":"https://ror.org/03kxdn807","country_code":"MY","type":"education","lineage":["https://openalex.org/I79156528","https://openalex.org/I874769580"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Azlan Yusof","raw_affiliation_strings":["College of Computer Science and Information Technology, Universiti Tenaga Nasional"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Computer Science and Information Technology, Universiti Tenaga Nasional","institution_ids":["https://openalex.org/I79156528"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000864138","display_name":"Moamin A. Mahmoud","orcid":"https://orcid.org/0000-0001-8333-5575"},"institutions":[{"id":"https://openalex.org/I79156528","display_name":"Universiti Tenaga Nasional","ror":"https://ror.org/03kxdn807","country_code":"MY","type":"education","lineage":["https://openalex.org/I79156528","https://openalex.org/I874769580"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Moamin A. Mahmoud","raw_affiliation_strings":["College of Computer Science and Information Technology, Universiti Tenaga Nasional"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Computer Science and Information Technology, Universiti Tenaga Nasional","institution_ids":["https://openalex.org/I79156528"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109240514","display_name":"Mohd Sharifuddin Ahmad","orcid":null},"institutions":[{"id":"https://openalex.org/I79156528","display_name":"Universiti Tenaga Nasional","ror":"https://ror.org/03kxdn807","country_code":"MY","type":"education","lineage":["https://openalex.org/I79156528","https://openalex.org/I874769580"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Mohd Sharifuddin Ahmad","raw_affiliation_strings":["College of Computer Science and Information Technology, Universiti Tenaga Nasional"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Computer Science and Information Technology, Universiti Tenaga Nasional","institution_ids":["https://openalex.org/I79156528"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I79156528"],"apc_list":null,"apc_paid":null,"fwci":1.052,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.87586967,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":"5","issue":null,"first_page":"133","last_page":"138"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10215","display_name":"Semantic Web and Ontologies","score":0.9706000089645386,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9642000198364258,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7552234530448914},{"id":"https://openalex.org/keywords/semantic-web","display_name":"Semantic Web","score":0.6239335536956787},{"id":"https://openalex.org/keywords/social-semantic-web","display_name":"Social Semantic Web","score":0.5477275252342224},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5358798503875732},{"id":"https://openalex.org/keywords/semantics","display_name":"Semantics (computer science)","score":0.5207836031913757},{"id":"https://openalex.org/keywords/ontology","display_name":"Ontology","score":0.5035905241966248},{"id":"https://openalex.org/keywords/conceptual-model","display_name":"Conceptual model","score":0.48450133204460144},{"id":"https://openalex.org/keywords/rendering","display_name":"Rendering (computer graphics)","score":0.42642611265182495},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.4224545955657959},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.4198029041290283},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.2327175736427307},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.11409458518028259}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7552234530448914},{"id":"https://openalex.org/C2129575","wikidata":"https://www.wikidata.org/wiki/Q54837","display_name":"Semantic Web","level":2,"score":0.6239335536956787},{"id":"https://openalex.org/C534406577","wikidata":"https://www.wikidata.org/wiki/Q7550843","display_name":"Social Semantic Web","level":3,"score":0.5477275252342224},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5358798503875732},{"id":"https://openalex.org/C184337299","wikidata":"https://www.wikidata.org/wiki/Q1437428","display_name":"Semantics (computer science)","level":2,"score":0.5207836031913757},{"id":"https://openalex.org/C25810664","wikidata":"https://www.wikidata.org/wiki/Q44325","display_name":"Ontology","level":2,"score":0.5035905241966248},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.48450133204460144},{"id":"https://openalex.org/C205711294","wikidata":"https://www.wikidata.org/wiki/Q176953","display_name":"Rendering (computer graphics)","level":2,"score":0.42642611265182495},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4224545955657959},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.4198029041290283},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.2327175736427307},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.11409458518028259},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/isamsr.2016.7810016","is_oa":false,"landing_page_url":"https://doi.org/10.1109/isamsr.2016.7810016","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2016 2nd International Symposium on Agent, Multi-Agent Systems and Robotics (ISAMSR)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.41999998688697815,"display_name":"Quality Education"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W24275207","https://openalex.org/W52770770","https://openalex.org/W107066588","https://openalex.org/W1511472042","https://openalex.org/W1520772864","https://openalex.org/W1551604567","https://openalex.org/W1592723990","https://openalex.org/W1889221139","https://openalex.org/W1980269064","https://openalex.org/W1981040313","https://openalex.org/W1991782656","https://openalex.org/W2012021542","https://openalex.org/W2032669954","https://openalex.org/W2053684693","https://openalex.org/W2072340843","https://openalex.org/W2088507210","https://openalex.org/W2119677153","https://openalex.org/W2122021867","https://openalex.org/W2134834365","https://openalex.org/W2194615102","https://openalex.org/W2399506156","https://openalex.org/W2406533169","https://openalex.org/W2489551566","https://openalex.org/W2504522156","https://openalex.org/W2536398204","https://openalex.org/W2539393623","https://openalex.org/W2553068031","https://openalex.org/W6648158897","https://openalex.org/W6658440173","https://openalex.org/W6712494285","https://openalex.org/W6729793313"],"related_works":["https://openalex.org/W2416704114","https://openalex.org/W2349698472","https://openalex.org/W1975429881","https://openalex.org/W2366430559","https://openalex.org/W2025728896","https://openalex.org/W2013055153","https://openalex.org/W1985801232","https://openalex.org/W1585941060","https://openalex.org/W2174306336","https://openalex.org/W2355823470"],"abstract_inverted_index":{"Universities":[0],"are":[1],"continuously":[2],"attempting":[3],"to":[4,37,43,82,131,140],"attract":[5],"more":[6],"customers":[7,45],"via":[8],"social":[9],"media":[10],"sites":[11],"such":[12],"as":[13],"Facebook.":[14],"However,":[15],"the":[16,29,41,53,75,89],"problem":[17,54],"of":[18,31,55,67,77,95,117],"inadequate":[19],"marketing":[20,87],"still":[21],"remains.":[22],"A":[23],"prominent":[24],"issue":[25],"here":[26],"is":[27,46,120,138],"that":[28,127,137],"strategy":[30],"using":[32],"different":[33],"resources":[34],"and":[35,57,70,112],"contents":[36],"deliver":[38],"information":[39],"about":[40],"universities":[42],"their":[44],"inefficient":[47],"because":[48],"it":[49],"does":[50],"not":[51],"solve":[52],"identifying":[56],"delivering":[58],"visitors'":[59,142],"preferences.":[60,143],"Consequently,":[61],"we":[62],"propose":[63],"a":[64,68,121,133],"conceptual":[65],"model":[66,93],"dynamic":[69,135],"self-adaptive":[71],"website":[72,136],"design":[73,132],"utilizing":[74],"concept":[76],"multi-agent":[78],"semantics":[79],"web":[80],"approach":[81],"include":[83],"an":[84],"intelligent":[85],"strategic":[86],"for":[88],"website.":[90],"The":[91,115],"proposed":[92],"consists":[94],"five":[96],"components":[97],"which":[98],"are,":[99],"Agent":[100],"Generator":[101],"System;":[102],"Preferences":[103],"Model":[104,126],"Base;":[105],"Grouping":[106],"Process;":[107],"Ontology":[108],"Library;":[109],"Semantic":[110,124],"Web;":[111],"Rendering":[113],"Engine.":[114],"outcome":[116],"this":[118],"paper":[119],"Conceptual":[122],"Multi-agent":[123],"Web":[125],"could":[128],"be":[129],"exploited":[130],"highly":[134],"expected":[139],"meet":[141]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-06-26T08:34:08.712188","created_date":"2025-10-10T00:00:00"}
