{"id":"https://openalex.org/W4205193044","doi":"https://doi.org/10.1109/ipccc51483.2021.9679425","title":"Multi-objective Dynamic Auction Mechanism for Online Advertising","display_name":"Multi-objective Dynamic Auction Mechanism for Online Advertising","publication_year":2021,"publication_date":"2021-10-29","ids":{"openalex":"https://openalex.org/W4205193044","doi":"https://doi.org/10.1109/ipccc51483.2021.9679425"},"language":"en","primary_location":{"id":"doi:10.1109/ipccc51483.2021.9679425","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ipccc51483.2021.9679425","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 IEEE International Performance, Computing, and Communications Conference (IPCCC)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100748006","display_name":"Yiqing Wang","orcid":"https://orcid.org/0009-0009-4016-4935"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yiqing Wang","raw_affiliation_strings":["Shanghai Jiao Tong University,China","Shanghai Jiao Tong University, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University,China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110949531","display_name":"Junqi Jin","orcid":"https://orcid.org/0000-0003-2424-2744"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Junqi Jin","raw_affiliation_strings":["Alibaba Group,China","Alibaba Group, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group,China","institution_ids":["https://openalex.org/I45928872"]},{"raw_affiliation_string":"Alibaba Group, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050396482","display_name":"Zhenzhe Zheng","orcid":"https://orcid.org/0000-0003-3447-5349"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhenzhe Zheng","raw_affiliation_strings":["Shanghai Jiao Tong University,China","Shanghai Jiao Tong University, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University,China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5066544410","display_name":"Haiyang Xu","orcid":"https://orcid.org/0000-0001-9442-5912"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Haiyang Xu","raw_affiliation_strings":["Alibaba Group,China","Alibaba Group, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group,China","institution_ids":["https://openalex.org/I45928872"]},{"raw_affiliation_string":"Alibaba Group, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059190563","display_name":"Fan Wu","orcid":"https://orcid.org/0000-0003-0965-9058"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Fan Wu","raw_affiliation_strings":["Shanghai Jiao Tong University,China","Shanghai Jiao Tong University, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University,China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074655314","display_name":"Yuning Jiang","orcid":"https://orcid.org/0000-0002-7145-0995"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuning Jiang","raw_affiliation_strings":["Alibaba Group,China","Alibaba Group, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group,China","institution_ids":["https://openalex.org/I45928872"]},{"raw_affiliation_string":"Alibaba Group, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100428808","display_name":"Guihai Chen","orcid":"https://orcid.org/0000-0002-6934-1685"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guihai Chen","raw_affiliation_strings":["Shanghai Jiao Tong University,China","Shanghai Jiao Tong University, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University,China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5100748006"],"corresponding_institution_ids":["https://openalex.org/I183067930"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.27721905,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"164","issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.9699000120162964,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.754930853843689},{"id":"https://openalex.org/keywords/incentive-compatibility","display_name":"Incentive compatibility","score":0.6148626804351807},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6109522581100464},{"id":"https://openalex.org/keywords/revenue-equivalence","display_name":"Revenue equivalence","score":0.5768737196922302},{"id":"https://openalex.org/keywords/auction-algorithm","display_name":"Auction algorithm","score":0.5710198879241943},{"id":"https://openalex.org/keywords/auction-theory","display_name":"Auction theory","score":0.5320336222648621},{"id":"https://openalex.org/keywords/incentive","display_name":"Incentive","score":0.479004830121994},{"id":"https://openalex.org/keywords/valuation","display_name":"Valuation (finance)","score":0.469032883644104},{"id":"https://openalex.org/keywords/pareto-principle","display_name":"Pareto principle","score":0.43107870221138},{"id":"https://openalex.org/keywords/vickrey\u2013clarke\u2013groves-auction","display_name":"Vickrey\u2013Clarke\u2013Groves auction","score":0.4149898290634155},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4138803482055664},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.373309850692749},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.2690485119819641},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.18150123953819275},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.11793464422225952},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.0869213342666626}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.754930853843689},{"id":"https://openalex.org/C91810955","wikidata":"https://www.wikidata.org/wiki/Q7731670","display_name":"Incentive compatibility","level":3,"score":0.6148626804351807},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6109522581100464},{"id":"https://openalex.org/C143684077","wikidata":"https://www.wikidata.org/wiki/Q431186","display_name":"Revenue equivalence","level":4,"score":0.5768737196922302},{"id":"https://openalex.org/C74979957","wikidata":"https://www.wikidata.org/wiki/Q4819604","display_name":"Auction algorithm","level":5,"score":0.5710198879241943},{"id":"https://openalex.org/C11276805","wikidata":"https://www.wikidata.org/wiki/Q771334","display_name":"Auction theory","level":3,"score":0.5320336222648621},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.479004830121994},{"id":"https://openalex.org/C186027771","wikidata":"https://www.wikidata.org/wiki/Q4008379","display_name":"Valuation (finance)","level":2,"score":0.469032883644104},{"id":"https://openalex.org/C137635306","wikidata":"https://www.wikidata.org/wiki/Q182667","display_name":"Pareto principle","level":2,"score":0.43107870221138},{"id":"https://openalex.org/C147220207","wikidata":"https://www.wikidata.org/wiki/Q773073","display_name":"Vickrey\u2013Clarke\u2013Groves auction","level":4,"score":0.4149898290634155},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4138803482055664},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.373309850692749},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.2690485119819641},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.18150123953819275},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.11793464422225952},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0869213342666626},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ipccc51483.2021.9679425","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ipccc51483.2021.9679425","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 IEEE International Performance, Computing, and Communications Conference (IPCCC)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4399999976158142,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W1984385885","https://openalex.org/W2011920568","https://openalex.org/W2025533349","https://openalex.org/W2029050771","https://openalex.org/W2080122405","https://openalex.org/W2085192478","https://openalex.org/W2153500072","https://openalex.org/W2164143329","https://openalex.org/W2282740631","https://openalex.org/W2311550555","https://openalex.org/W2415052264","https://openalex.org/W2573726028","https://openalex.org/W2616017199","https://openalex.org/W2624786321","https://openalex.org/W2752607060","https://openalex.org/W2788734366","https://openalex.org/W2950646558","https://openalex.org/W2950995974","https://openalex.org/W2998596932","https://openalex.org/W3035718156","https://openalex.org/W3122305203","https://openalex.org/W3170127813","https://openalex.org/W3186341834","https://openalex.org/W4231144620","https://openalex.org/W6636075172","https://openalex.org/W6697097869","https://openalex.org/W6715984131","https://openalex.org/W6732283598","https://openalex.org/W6744086449","https://openalex.org/W6779306274"],"related_works":["https://openalex.org/W1867635485","https://openalex.org/W1505710622","https://openalex.org/W2366774954","https://openalex.org/W2361652572","https://openalex.org/W2965974189","https://openalex.org/W2946228122","https://openalex.org/W2115739908","https://openalex.org/W2045718630","https://openalex.org/W2022450484","https://openalex.org/W359126607"],"abstract_inverted_index":{"In":[0,43],"online":[1,41],"advertising,":[2],"it":[3],"is":[4],"important":[5],"to":[6,68],"jointly":[7],"consider":[8],"multiple":[9,37,65],"objectives,":[10],"e.g.":[11],"platform":[12],"revenue":[13,58,161],"and":[14,59,124,138,150,154,162],"display":[15],"quality.":[16],"The":[17],"existing":[18],"work":[19],"only":[20],"considered":[21],"multi-objective":[22,117],"optimization":[23],"in":[24,33,39,83,107],"each":[25,84],"single":[26,85],"auction":[27,50,66,81,93,119,167],"stage,":[28],"which":[29,52],"can":[30,53],"be":[31],"suboptimal":[32],"the":[34,71,74,78,90,100,165],"setting":[35],"with":[36,125],"stages":[38],"real":[40,151],"advertising.":[42],"this":[44],"paper,":[45],"we":[46,109,133],"propose":[47,111],"a":[48,55,62,112,156],"dynamic":[49,92,96,118,129],"mechanism":[51,82,94,120,168],"make":[54],"tradeoff":[56],"between":[57],"quality":[60,163],"across":[61],"series":[63],"of":[64,73,115,127],"stages,":[67],"further":[69,110],"improve":[70],"performance":[72],"Pareto":[75],"frontiers":[76],"from":[77],"optimal":[79],"static":[80,166],"stage.":[86],"We":[87],"prove":[88],"that":[89],"proposed":[91],"satisfies":[95],"incentive":[97,130],"properties.":[98],"As":[99],"exact":[101],"valuation":[102],"distributions":[103],"are":[104],"usually":[105],"unavailable":[106],"practice,":[108],"practical":[113,141],"implementation":[114,142],"our":[116,135,140],"via":[121,143],"data-driven":[122],"methods":[123],"guarantee":[126],"approximate":[128],"compatibility.":[131],"Finally,":[132],"confirm":[134],"theoretical":[136],"results":[137],"evaluate":[139],"empirical":[144],"study":[145],"on":[146,159],"both":[147,160],"synthetic":[148],"data":[149],"industrial":[152],"data,":[153],"observe":[155],"significant":[157],"improvement":[158],"than":[164],"baseline.":[169]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
