{"id":"https://openalex.org/W2749204690","doi":"https://doi.org/10.1109/ipcc.2017.8013958","title":"Communicating in new contexts: A case study of a cross-cultural electronic roadshow","display_name":"Communicating in new contexts: A case study of a cross-cultural electronic roadshow","publication_year":2017,"publication_date":"2017-07-01","ids":{"openalex":"https://openalex.org/W2749204690","doi":"https://doi.org/10.1109/ipcc.2017.8013958","mag":"2749204690"},"language":"en","primary_location":{"id":"doi:10.1109/ipcc.2017.8013958","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ipcc.2017.8013958","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 IEEE International Professional Communication Conference (ProComm)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101699386","display_name":"Shuwen Li","orcid":"https://orcid.org/0000-0002-4446-1226"},"institutions":[{"id":"https://openalex.org/I27837315","display_name":"University of Michigan\u2013Ann Arbor","ror":"https://ror.org/00jmfr291","country_code":"US","type":"education","lineage":["https://openalex.org/I27837315"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Shuwen Li","raw_affiliation_strings":["Ann Arbor, University of Michigan"],"affiliations":[{"raw_affiliation_string":"Ann Arbor, University of Michigan","institution_ids":["https://openalex.org/I27837315"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5101699386"],"corresponding_institution_ids":["https://openalex.org/I27837315"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.10612245,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"9","issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13155","display_name":"Digital Communication and Language","score":0.9900000095367432,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.9825999736785889,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13071","display_name":"Digital Storytelling and Education","score":0.9771999716758728,"subfield":{"id":"https://openalex.org/subfields/3616","display_name":"Speech and Hearing"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ethos","display_name":"Ethos","score":0.793694019317627},{"id":"https://openalex.org/keywords/semiotics","display_name":"Semiotics","score":0.7740097045898438},{"id":"https://openalex.org/keywords/cross-cultural-communication","display_name":"Cross-cultural communication","score":0.5515720844268799},{"id":"https://openalex.org/keywords/generalization","display_name":"Generalization","score":0.5134228467941284},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.48664698004722595},{"id":"https://openalex.org/keywords/grounded-theory","display_name":"Grounded theory","score":0.44755321741104126},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.42865726351737976},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.33060944080352783},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.2981128990650177},{"id":"https://openalex.org/keywords/qualitative-research","display_name":"Qualitative research","score":0.2555515468120575},{"id":"https://openalex.org/keywords/communication","display_name":"Communication","score":0.2249397337436676},{"id":"https://openalex.org/keywords/social-science","display_name":"Social science","score":0.19811338186264038}],"concepts":[{"id":"https://openalex.org/C2776932993","wikidata":"https://www.wikidata.org/wiki/Q484318","display_name":"Ethos","level":2,"score":0.793694019317627},{"id":"https://openalex.org/C139997677","wikidata":"https://www.wikidata.org/wiki/Q60195","display_name":"Semiotics","level":2,"score":0.7740097045898438},{"id":"https://openalex.org/C198149105","wikidata":"https://www.wikidata.org/wiki/Q1094542","display_name":"Cross-cultural communication","level":2,"score":0.5515720844268799},{"id":"https://openalex.org/C177148314","wikidata":"https://www.wikidata.org/wiki/Q170084","display_name":"Generalization","level":2,"score":0.5134228467941284},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.48664698004722595},{"id":"https://openalex.org/C156325361","wikidata":"https://www.wikidata.org/wiki/Q1152864","display_name":"Grounded theory","level":3,"score":0.44755321741104126},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42865726351737976},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.33060944080352783},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.2981128990650177},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.2555515468120575},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.2249397337436676},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.19811338186264038},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ipcc.2017.8013958","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ipcc.2017.8013958","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2017 IEEE International Professional Communication Conference (ProComm)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.550000011920929,"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W617461735","https://openalex.org/W1522238830","https://openalex.org/W1559334516","https://openalex.org/W2019760112","https://openalex.org/W2038332806","https://openalex.org/W2043687274","https://openalex.org/W2056330418","https://openalex.org/W2073379693","https://openalex.org/W2124866449","https://openalex.org/W2164466674","https://openalex.org/W2562508989","https://openalex.org/W2936069350","https://openalex.org/W4239778601"],"related_works":["https://openalex.org/W2382326354","https://openalex.org/W2390850098","https://openalex.org/W4242559205","https://openalex.org/W2359255825","https://openalex.org/W2358955401","https://openalex.org/W4200140220","https://openalex.org/W2376148766","https://openalex.org/W2382308928","https://openalex.org/W3191636649","https://openalex.org/W2194228854"],"abstract_inverted_index":{"Cross-cultural":[0],"communication":[1,102,112],"in":[2,25,33,99],"professional":[3],"contexts":[4],"can":[5],"be":[6],"difficult":[7],"because":[8],"of":[9,21,45,76,89],"the":[10,46,68,74,77,118],"different":[11,116],"cultural":[12],"expectations":[13],"and":[14,49,54,61,93,123,126],"values.":[15],"This":[16],"article":[17],"presents":[18],"an":[19,22,87],"analysis":[20,44],"electronic":[23,47],"roadshow":[24,48],"a":[26,34,41,110],"successful":[27],"cross-cultural":[28,101,111,136],"initial":[29],"public":[30],"offering.":[31],"Grounded":[32],"case":[35,92],"study":[36,39,108],"methodology,":[37],"this":[38,90,107],"employs":[40],"social":[42],"semiotic":[43,52],"identifies":[50],"five":[51],"resources":[53],"modes":[55],"(characterization,":[56],"symbolic":[57],"objects,":[58],"speech,":[59],"music,":[60],"color)":[62],"that":[63,114],"are":[64],"applied":[65],"to":[66,71,73,85],"move":[67],"U.S.":[69],"audience":[70],"conform":[72],"ethos":[75],"Chinese":[78],"company.":[79],"A":[80],"naturalistic":[81],"generalization":[82],"is":[83,115],"drawn":[84],"provide":[86,129],"understanding":[88],"unique":[91],"prepare":[94],"audiences":[95],"for":[96],"making":[97],"decisions":[98],"similar":[100],"cases.":[103],"Research":[104],"results":[105],"from":[106,117],"indicate":[109],"strategy":[113],"commonly":[119],"practiced":[120],"universal":[121],"design":[122],"localization":[124],"strategies,":[125],"therefore":[127],"may":[128],"researchers":[130],"with":[131],"some":[132],"new":[133],"insights":[134],"into":[135],"communication.":[137]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}