{"id":"https://openalex.org/W1591815603","doi":"https://doi.org/10.1109/ipcc.2015.7235795","title":"A risk assessment method for negative SEO attacks using a game theoretic approach","display_name":"A risk assessment method for negative SEO attacks using a game theoretic approach","publication_year":2015,"publication_date":"2015-07-01","ids":{"openalex":"https://openalex.org/W1591815603","doi":"https://doi.org/10.1109/ipcc.2015.7235795","mag":"1591815603"},"language":"en","primary_location":{"id":"doi:10.1109/ipcc.2015.7235795","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ipcc.2015.7235795","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 IEEE International Professional Communication Conference (IPCC)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004072574","display_name":"Theo Lynn","orcid":"https://orcid.org/0000-0001-9284-7580"},"institutions":[{"id":"https://openalex.org/I2802744477","display_name":"Irish Centre for High-End Computing","ror":"https://ror.org/04te6a418","country_code":"IE","type":"funder","lineage":["https://openalex.org/I2802744477"]}],"countries":["IE"],"is_corresponding":true,"raw_author_name":"Theo Lynn","raw_affiliation_strings":["Irish Centre for Cloud Computing and Commerce"],"affiliations":[{"raw_affiliation_string":"Irish Centre for Cloud Computing and Commerce","institution_ids":["https://openalex.org/I2802744477"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076801189","display_name":"Malcolm Brady","orcid":"https://orcid.org/0000-0002-4276-3976"},"institutions":[{"id":"https://openalex.org/I42934936","display_name":"Dublin City University","ror":"https://ror.org/04a1a1e81","country_code":"IE","type":"education","lineage":["https://openalex.org/I42934936"]}],"countries":["IE"],"is_corresponding":false,"raw_author_name":"Malcolm Brady","raw_affiliation_strings":["Dublin City University, Business School","[Dublin City University, Business School]"],"affiliations":[{"raw_affiliation_string":"Dublin City University, Business School","institution_ids":["https://openalex.org/I42934936"]},{"raw_affiliation_string":"[Dublin City University, Business School]","institution_ids":["https://openalex.org/I42934936"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5049917263","display_name":"Ieva Masevic","orcid":null},"institutions":[{"id":"https://openalex.org/I2802744477","display_name":"Irish Centre for High-End Computing","ror":"https://ror.org/04te6a418","country_code":"IE","type":"funder","lineage":["https://openalex.org/I2802744477"]}],"countries":["IE"],"is_corresponding":false,"raw_author_name":"Ieva Masevic","raw_affiliation_strings":["Irish Centre for Cloud Computing and Commerce"],"affiliations":[{"raw_affiliation_string":"Irish Centre for Cloud Computing and Commerce","institution_ids":["https://openalex.org/I2802744477"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5004072574"],"corresponding_institution_ids":["https://openalex.org/I2802744477"],"apc_list":null,"apc_paid":null,"fwci":1.5892,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.87039785,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":94,"max":96},"biblio":{"volume":"36","issue":null,"first_page":"1","last_page":"12"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.982200026512146,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9819999933242798,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/ranking","display_name":"Ranking (information retrieval)","score":0.7540122270584106},{"id":"https://openalex.org/keywords/offensive","display_name":"Offensive","score":0.6573721766471863},{"id":"https://openalex.org/keywords/exploit","display_name":"Exploit","score":0.567035436630249},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5666635632514954},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5056366920471191},{"id":"https://openalex.org/keywords/stochastic-game","display_name":"Stochastic game","score":0.4644147753715515},{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.4419423043727875},{"id":"https://openalex.org/keywords/game-theory","display_name":"Game theory","score":0.4401552677154541},{"id":"https://openalex.org/keywords/rank","display_name":"Rank (graph theory)","score":0.4238611161708832},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.3967607021331787},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.3937346339225769},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.3407233953475952},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.24123063683509827},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.23860859870910645},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.19445878267288208},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.16307663917541504},{"id":"https://openalex.org/keywords/mathematical-economics","display_name":"Mathematical economics","score":0.12729591131210327}],"concepts":[{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.7540122270584106},{"id":"https://openalex.org/C176856949","wikidata":"https://www.wikidata.org/wiki/Q2001676","display_name":"Offensive","level":2,"score":0.6573721766471863},{"id":"https://openalex.org/C165696696","wikidata":"https://www.wikidata.org/wiki/Q11287","display_name":"Exploit","level":2,"score":0.567035436630249},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5666635632514954},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5056366920471191},{"id":"https://openalex.org/C22171661","wikidata":"https://www.wikidata.org/wiki/Q1074380","display_name":"Stochastic game","level":2,"score":0.4644147753715515},{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.4419423043727875},{"id":"https://openalex.org/C177142836","wikidata":"https://www.wikidata.org/wiki/Q44455","display_name":"Game theory","level":2,"score":0.4401552677154541},{"id":"https://openalex.org/C164226766","wikidata":"https://www.wikidata.org/wiki/Q7293202","display_name":"Rank (graph theory)","level":2,"score":0.4238611161708832},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.3967607021331787},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.3937346339225769},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3407233953475952},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.24123063683509827},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.23860859870910645},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.19445878267288208},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.16307663917541504},{"id":"https://openalex.org/C144237770","wikidata":"https://www.wikidata.org/wiki/Q747534","display_name":"Mathematical economics","level":1,"score":0.12729591131210327},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ipcc.2015.7235795","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ipcc.2015.7235795","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2015 IEEE International Professional Communication Conference (IPCC)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.49000000953674316,"display_name":"Peace, Justice and strong institutions","id":"https://metadata.un.org/sdg/16"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320320834","display_name":"Enterprise Ireland","ror":"https://ror.org/023z51242"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W181917934","https://openalex.org/W562740904","https://openalex.org/W1042004282","https://openalex.org/W1553996711","https://openalex.org/W1843351773","https://openalex.org/W1976117807","https://openalex.org/W1986991110","https://openalex.org/W2035148334","https://openalex.org/W2037224899","https://openalex.org/W2039807866","https://openalex.org/W2066636486","https://openalex.org/W2115423499","https://openalex.org/W2123830768","https://openalex.org/W2169527548","https://openalex.org/W2182530062","https://openalex.org/W2330024298","https://openalex.org/W2970517514","https://openalex.org/W4234761190","https://openalex.org/W4242215448","https://openalex.org/W4385595015","https://openalex.org/W6607489730","https://openalex.org/W6633226203","https://openalex.org/W6639111778","https://openalex.org/W6855344641"],"related_works":["https://openalex.org/W2751687998","https://openalex.org/W2379757190","https://openalex.org/W2996068529","https://openalex.org/W3100478181","https://openalex.org/W4312784821","https://openalex.org/W4385595015","https://openalex.org/W2998243402","https://openalex.org/W3096650445","https://openalex.org/W4372346753","https://openalex.org/W2182530062"],"abstract_inverted_index":{"Search":[0],"Engine":[1],"Optimisation":[2],"(SEO)":[3],"is":[4,57,120],"a":[5,58,63,85,126,132,145,151,161,165,169,173,195],"form":[6],"of":[7,37,84,110,156],"Internet":[8],"marketing":[9],"that":[10,69],"seeks":[11],"to":[12,51,71,79,95,134,153,189],"promote":[13],"websites":[14],"and":[15,92,106,139,164,176],"apps":[16],"by":[17,29],"increasing":[18],"their":[19],"visibility":[20],"in":[21,45,74,113,144],"search":[22,39,53,75],"engine":[23,76],"result":[24,174],"pages":[25],"(SERPs).":[26],"Techniques":[27],"used":[28],"SEO":[30,56,67,105,124,147,158,184,197],"practitioners":[31],"who":[32],"operate":[33],"within":[34],"the":[35,38,82,136],"guidelines":[36],"engines":[40],"are":[41,49],"known":[42],"as":[43],"\u201cwhite-hat\u201d":[44],"contrast":[46],"\u201cblack-hat\u201d":[47],"techniques":[48,68,111],"designed":[50],"manipulate":[52],"rankings.":[54],"Negative":[55],"relatively":[59],"new":[60],"phenomenon":[61],"whereby":[62],"third":[64],"party":[65],"applies":[66],"seek":[70],"exploit":[72],"vulnerabilities":[73],"ranking":[77,83],"algorithms":[78],"negatively":[80],"affect":[81],"target":[86],"website.":[87],"Few":[88],"risk":[89,117],"assessment":[90,118],"models":[91],"frameworks":[93],"exist":[94],"address":[96],"this":[97,100],"threat.":[98],"In":[99],"paper,":[101],"we":[102],"define":[103],"negative":[104,114,123,146,157,191,196],"categorise":[107],"common":[108],"classes":[109],"deployed":[112],"SEO.":[115],"A":[116],"framework":[119],"proposed":[121],"for":[122,142],"using":[125,160,168],"game":[127],"theoretic":[128],"approach.":[129],"We":[130,149],"propose":[131],"model":[133,152],"determine":[135,181],"ideal":[137],"offensive":[138],"defensive":[140,183],"strategies":[141,185],"players":[143],"game.":[148],"provide":[150],"compare":[154],"risks":[155],"behavior":[159],"semi-quantitative":[162],"approach":[163],"case":[166],"study":[167],"payoff":[170],"matrix.":[171],"As":[172],"marketers":[175],"other":[177],"technical":[178],"communicators":[179],"can":[180],"which":[182],"should":[186],"be":[187],"taken":[188],"avoid":[190],"outcomes":[192],"resulting":[193],"from":[194],"attack.":[198]},"counts_by_year":[{"year":2018,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
