{"id":"https://openalex.org/W2909298984","doi":"https://doi.org/10.1109/innovations.2018.8605973","title":"Towards a Machine Learning Approach for Detecting Click Fraud in Mobile Advertizing","display_name":"Towards a Machine Learning Approach for Detecting Click Fraud in Mobile Advertizing","publication_year":2018,"publication_date":"2018-11-01","ids":{"openalex":"https://openalex.org/W2909298984","doi":"https://doi.org/10.1109/innovations.2018.8605973","mag":"2909298984"},"language":"en","primary_location":{"id":"doi:10.1109/innovations.2018.8605973","is_oa":false,"landing_page_url":"https://doi.org/10.1109/innovations.2018.8605973","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2018 International Conference on Innovations in Information Technology (IIT)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050262659","display_name":"Riwa Mouawi","orcid":"https://orcid.org/0000-0002-7272-0002"},"institutions":[{"id":"https://openalex.org/I98635879","display_name":"American University of Beirut","ror":"https://ror.org/04pznsd21","country_code":"LB","type":"education","lineage":["https://openalex.org/I98635879"]}],"countries":["LB"],"is_corresponding":true,"raw_author_name":"Riwa Mouawi","raw_affiliation_strings":["Department of Electrical and Computer Engineering, American University of Beirut, Beirut, Lebanon"],"affiliations":[{"raw_affiliation_string":"Department of Electrical and Computer Engineering, American University of Beirut, Beirut, Lebanon","institution_ids":["https://openalex.org/I98635879"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5008382926","display_name":"Mariette Awad","orcid":"https://orcid.org/0000-0002-4815-6894"},"institutions":[{"id":"https://openalex.org/I98635879","display_name":"American University of Beirut","ror":"https://ror.org/04pznsd21","country_code":"LB","type":"education","lineage":["https://openalex.org/I98635879"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Mariette Awad","raw_affiliation_strings":["Department of Electrical and Computer Engineering, American University of Beirut, Beirut, Lebanon"],"affiliations":[{"raw_affiliation_string":"Department of Electrical and Computer Engineering, American University of Beirut, Beirut, Lebanon","institution_ids":["https://openalex.org/I98635879"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060737319","display_name":"Ali Chehab","orcid":"https://orcid.org/0000-0002-1939-2740"},"institutions":[{"id":"https://openalex.org/I98635879","display_name":"American University of Beirut","ror":"https://ror.org/04pznsd21","country_code":"LB","type":"education","lineage":["https://openalex.org/I98635879"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Ali Chehab","raw_affiliation_strings":["Department of Electrical and Computer Engineering, American University of Beirut, Beirut, Lebanon"],"affiliations":[{"raw_affiliation_string":"Department of Electrical and Computer Engineering, American University of Beirut, Beirut, Lebanon","institution_ids":["https://openalex.org/I98635879"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060086655","display_name":"Imad H. El Hajj","orcid":null},"institutions":[{"id":"https://openalex.org/I98635879","display_name":"American University of Beirut","ror":"https://ror.org/04pznsd21","country_code":"LB","type":"education","lineage":["https://openalex.org/I98635879"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Imad H. El Hajj","raw_affiliation_strings":["Department of Electrical and Computer Engineering, American University of Beirut, Beirut, Lebanon"],"affiliations":[{"raw_affiliation_string":"Department of Electrical and Computer Engineering, American University of Beirut, Beirut, Lebanon","institution_ids":["https://openalex.org/I98635879"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5074578100","display_name":"Ayman Kayssi","orcid":"https://orcid.org/0000-0002-0569-1395"},"institutions":[{"id":"https://openalex.org/I98635879","display_name":"American University of Beirut","ror":"https://ror.org/04pznsd21","country_code":"LB","type":"education","lineage":["https://openalex.org/I98635879"]}],"countries":["LB"],"is_corresponding":false,"raw_author_name":"Ayman Kayssi","raw_affiliation_strings":["Department of Electrical and Computer Engineering, American University of Beirut, Beirut, Lebanon"],"affiliations":[{"raw_affiliation_string":"Department of Electrical and Computer Engineering, American University of Beirut, Beirut, Lebanon","institution_ids":["https://openalex.org/I98635879"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5050262659"],"corresponding_institution_ids":["https://openalex.org/I98635879"],"apc_list":null,"apc_paid":null,"fwci":4.7123,"has_fulltext":false,"cited_by_count":34,"citation_normalized_percentile":{"value":0.95673615,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"88","last_page":"92"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12519","display_name":"Cybercrime and Law Enforcement Studies","score":0.9848999977111816,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11652","display_name":"Imbalanced Data Classification Techniques","score":0.9796000123023987,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7199881076812744},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.4031597077846527},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.38176414370536804},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3399187922477722}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7199881076812744},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.4031597077846527},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.38176414370536804},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3399187922477722}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/innovations.2018.8605973","is_oa":false,"landing_page_url":"https://doi.org/10.1109/innovations.2018.8605973","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2018 International Conference on Innovations in Information Technology (IIT)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Peace, Justice and strong institutions","score":0.6299999952316284,"id":"https://metadata.un.org/sdg/16"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W59191864","https://openalex.org/W91931328","https://openalex.org/W369254515","https://openalex.org/W1539523973","https://openalex.org/W1943546595","https://openalex.org/W2013269776","https://openalex.org/W2025827699","https://openalex.org/W2063252718","https://openalex.org/W2080848573","https://openalex.org/W2097470225","https://openalex.org/W2097723548","https://openalex.org/W2157286909","https://openalex.org/W2165613200","https://openalex.org/W3011869339","https://openalex.org/W4213113494","https://openalex.org/W4239855301","https://openalex.org/W6602454150","https://openalex.org/W6612788554","https://openalex.org/W6632452292","https://openalex.org/W6640780090"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":{"In":[0,81,109],"recent":[1],"years,":[2],"mobile":[3],"advertising":[4,26],"has":[5],"gained":[6],"popularity":[7],"as":[8,33,54],"a":[9,55,86],"mean":[10],"for":[11,61],"publishers":[12],"to":[13,57,78,93],"monetize":[14],"their":[15],"free":[16],"applications.":[17],"One":[18],"of":[19,40,47],"the":[20,24,29,38,62,72,116],"main":[21],"concerns":[22],"in":[23,49,71],"in-app":[25],"industry":[27],"is":[28,37],"popular":[30],"attack":[31],"known":[32],"\u201cclick":[34],"fraud\u201d,":[35],"which":[36],"act":[39],"clicking":[41],"on":[42,112],"an":[43,121],"ad,":[44,51],"not":[45],"because":[46],"interest":[48],"this":[50,82],"but":[52],"rather":[53],"way":[56],"generate":[58],"illegal":[59],"revenues":[60],"application":[63],"publisher.":[64],"Many":[65],"studies":[66],"evaluated":[67],"click":[68,87],"fraud":[69,88],"attacks":[70],"literature,":[73],"and":[74,101,107],"some":[75,99],"proposed":[76],"solutions":[77],"detect":[79],"it.":[80],"paper,":[83],"we":[84],"propose":[85],"detection":[89],"model,":[90],"hereafter":[91],"CFC,":[92],"classify":[94],"fraudulent":[95],"clicks":[96],"by":[97],"adopting":[98],"features":[100],"then":[102],"testing":[103],"using":[104],"KNN,":[105],"ANN":[106],"SVM.":[108],"fact,":[110],"based":[111],"our":[113],"experimental":[114],"results,":[115],"different":[117],"featured":[118],"classifiers":[119],"reached":[120],"accuracy":[122],"higher":[123],"than":[124],"93%.":[125]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":4}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}