{"id":"https://openalex.org/W3186646615","doi":"https://doi.org/10.1109/infocomwkshps51825.2021.9484633","title":"Interest Users Cumulatively in Your Ads: A Near Optimal Study for Wi-Fi Advertisement Scheduling","display_name":"Interest Users Cumulatively in Your Ads: A Near Optimal Study for Wi-Fi Advertisement Scheduling","publication_year":2021,"publication_date":"2021-05-10","ids":{"openalex":"https://openalex.org/W3186646615","doi":"https://doi.org/10.1109/infocomwkshps51825.2021.9484633","mag":"3186646615"},"language":"en","primary_location":{"id":"doi:10.1109/infocomwkshps51825.2021.9484633","is_oa":false,"landing_page_url":"https://doi.org/10.1109/infocomwkshps51825.2021.9484633","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE INFOCOM 2021 - IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103159209","display_name":"Wanru Xu","orcid":"https://orcid.org/0000-0003-0235-6978"},"institutions":[{"id":"https://openalex.org/I4210163363","display_name":"PLA Army Engineering University","ror":"https://ror.org/05mgp8x93","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210163363"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Wanru Xu","raw_affiliation_strings":["College of Communication Engineering, Army Engineering University of PLA, Nanjing, China"],"affiliations":[{"raw_affiliation_string":"College of Communication Engineering, Army Engineering University of PLA, Nanjing, China","institution_ids":["https://openalex.org/I4210163363"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103169022","display_name":"Xiaochen Fan","orcid":"https://orcid.org/0000-0001-8945-3046"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Xiaochen Fan","raw_affiliation_strings":["Centre for Assessment and Demonstration Research, Academy of Military Science, Beijing, China"],"affiliations":[{"raw_affiliation_string":"Centre for Assessment and Demonstration Research, Academy of Military Science, Beijing, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5011438608","display_name":"Tao Wu","orcid":"https://orcid.org/0000-0003-1344-835X"},"institutions":[{"id":"https://openalex.org/I170215575","display_name":"National University of Defense Technology","ror":"https://ror.org/05d2yfz11","country_code":"CN","type":"education","lineage":["https://openalex.org/I170215575"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Tao Wu","raw_affiliation_strings":["National University of Defense Technology, Hefei, China"],"affiliations":[{"raw_affiliation_string":"National University of Defense Technology, Hefei, China","institution_ids":["https://openalex.org/I170215575"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026501089","display_name":"Yue Xi","orcid":"https://orcid.org/0000-0003-3313-0576"},"institutions":[{"id":"https://openalex.org/I4210104252","display_name":"Air Force Engineering University","ror":"https://ror.org/00seraz22","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210104252"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yue Xi","raw_affiliation_strings":["Aeronautics Engineering College, Air Force Engineering University of PLA, Xi\u2019an, China"],"affiliations":[{"raw_affiliation_string":"Aeronautics Engineering College, Air Force Engineering University of PLA, Xi\u2019an, China","institution_ids":["https://openalex.org/I4210104252"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087967463","display_name":"Panlong Yang","orcid":"https://orcid.org/0000-0003-1057-2793"},"institutions":[{"id":"https://openalex.org/I126520041","display_name":"University of Science and Technology of China","ror":"https://ror.org/04c4dkn09","country_code":"CN","type":"education","lineage":["https://openalex.org/I126520041","https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Panlong Yang","raw_affiliation_strings":["School of Computer Science and Technology, University of Science and Technology of China, Hefei, China"],"affiliations":[{"raw_affiliation_string":"School of Computer Science and Technology, University of Science and Technology of China, Hefei, China","institution_ids":["https://openalex.org/I126520041"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100515249","display_name":"Chang Tian","orcid":"https://orcid.org/0009-0001-4387-2971"},"institutions":[{"id":"https://openalex.org/I4210163363","display_name":"PLA Army Engineering University","ror":"https://ror.org/05mgp8x93","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210163363"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chang Tian","raw_affiliation_strings":["College of Communication Engineering, Army Engineering University of PLA, Nanjing, China"],"affiliations":[{"raw_affiliation_string":"College of Communication Engineering, Army Engineering University of PLA, Nanjing, China","institution_ids":["https://openalex.org/I4210163363"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5103159209"],"corresponding_institution_ids":["https://openalex.org/I4210163363"],"apc_list":null,"apc_paid":null,"fwci":0.6113,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.69655198,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11409","display_name":"Advanced Wireless Network Optimization","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11942","display_name":"Transportation and Mobility Innovations","score":0.9927999973297119,"subfield":{"id":"https://openalex.org/subfields/2203","display_name":"Automotive Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6944722533226013},{"id":"https://openalex.org/keywords/submodular-set-function","display_name":"Submodular set function","score":0.5283915400505066},{"id":"https://openalex.org/keywords/scheduling","display_name":"Scheduling (production processes)","score":0.45277929306030273},{"id":"https://openalex.org/keywords/monetization","display_name":"Monetization","score":0.4519968032836914},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4144291877746582},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.38744720816612244},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.35116177797317505},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.22252538800239563},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1826310157775879},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.1547178030014038},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.0972180962562561},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.09212693572044373}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6944722533226013},{"id":"https://openalex.org/C178621042","wikidata":"https://www.wikidata.org/wiki/Q7631710","display_name":"Submodular set function","level":2,"score":0.5283915400505066},{"id":"https://openalex.org/C206729178","wikidata":"https://www.wikidata.org/wiki/Q2271896","display_name":"Scheduling (production processes)","level":2,"score":0.45277929306030273},{"id":"https://openalex.org/C2780602052","wikidata":"https://www.wikidata.org/wiki/Q289845","display_name":"Monetization","level":2,"score":0.4519968032836914},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4144291877746582},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38744720816612244},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.35116177797317505},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.22252538800239563},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1826310157775879},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1547178030014038},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0972180962562561},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.09212693572044373},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/infocomwkshps51825.2021.9484633","is_oa":false,"landing_page_url":"https://doi.org/10.1109/infocomwkshps51825.2021.9484633","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE INFOCOM 2021 - IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4000000059604645,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W2256145955","https://openalex.org/W2342883230","https://openalex.org/W2478588974","https://openalex.org/W2586153564","https://openalex.org/W2626685424","https://openalex.org/W2733773880","https://openalex.org/W2761127789","https://openalex.org/W2916616601","https://openalex.org/W2945883624","https://openalex.org/W2963482305","https://openalex.org/W2964343703","https://openalex.org/W3015310491","https://openalex.org/W3019413882","https://openalex.org/W3045848426"],"related_works":["https://openalex.org/W4296873905","https://openalex.org/W4312342191","https://openalex.org/W2990215692","https://openalex.org/W2520281795","https://openalex.org/W2956015248","https://openalex.org/W4323565542","https://openalex.org/W4297808986","https://openalex.org/W72090","https://openalex.org/W3092408833","https://openalex.org/W4240504770"],"abstract_inverted_index":{"Public":[0],"Wi-Fi":[1,29,41,50,63,76,170],"hotspots":[2,51],"are":[3,24],"essential":[4],"in":[5],"most":[6],"venues":[7,179],"and":[8,21,52,69,72,116,180],"carry":[9],"over":[10],"50%":[11],"of":[12,49,142],"last-mile":[13],"Internet":[14],"traffic":[15],"for":[16,56,177],"mobile":[17,22,70],"users.":[18,35],"Venue":[19],"owners":[20],"advertisers":[23,68],"employingvarious":[25],"technologies":[26],"to":[27,34,84,112,132,148],"promote":[28],"monetization":[30],"via":[31],"broadcasting":[32],"advertisements":[33],"In":[36],"this":[37,123],"paper,":[38],"we":[39,125],"study":[40],"advertisement":[42,77,135],"scheduling":[43,78,136],"by":[44],"considering":[45],"the":[46,53,75,134,149,156,163,174],"communication":[47],"constraints":[48],"users'":[54,86],"tolerance":[55],"viewing":[57],"advertisements.":[58],"We":[59,100],"build":[60],"a":[61,94,107,113,117,127],"tripartite":[62],"advertising":[64],"model":[65],"with":[66,138],"venues,":[67],"users,":[71],"then":[73],"formulate":[74],"process":[79],"as":[80],"an":[81,139],"optimization":[82],"problem":[83,92,137],"maximize":[85],"overall":[87],"interest":[88],"value.":[89],"The":[90],"formulated":[91],"is":[93,106],"complex":[95],"mixed":[96],"integer":[97],"programming":[98],"problem.":[99],"prove":[101],"that":[102],"its":[103],"objective":[104],"function":[105,110],"monotone":[108],"submodular":[109],"subject":[111],"knapsack":[114],"constraint":[115],"partition":[118],"matroid":[119],"constraint,":[120],"respectively.":[121],"On":[122],"basis,":[124],"propose":[126],"novel":[128],"greedy":[129],"swap":[130],"algorithm":[131,160],"solve":[133],"approximation":[140],"guarantee":[141],"1-e":[143],"<sup":[144],"xmlns:mml=\"http://www.w3.org/1998/Math/MathML\"":[145],"xmlns:xlink=\"http://www.w3.org/1999/xlink\">-2</sup>":[146],"/2":[147],"optimal":[150],"solution.":[151],"Extensive":[152],"simulation":[153],"results":[154],"validate":[155],"superiority":[157],"ofthe":[158],"proposed":[159],"which":[161],"obtains":[162],"highest":[164],"user":[165],"interests":[166],"towards":[167],"all":[168],"displayed":[169],"advertisements,":[171],"thereby":[172],"enhancing":[173],"potential":[175],"revenues":[176],"both":[178],"advertisers.":[181]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
