{"id":"https://openalex.org/W2789997521","doi":"https://doi.org/10.1109/infocom.2018.8485904","title":"Host Profit Maximization for Competitive Viral Marketing in Billion-Scale Networks","display_name":"Host Profit Maximization for Competitive Viral Marketing in Billion-Scale Networks","publication_year":2018,"publication_date":"2018-04-01","ids":{"openalex":"https://openalex.org/W2789997521","doi":"https://doi.org/10.1109/infocom.2018.8485904","mag":"2789997521"},"language":"en","primary_location":{"id":"doi:10.1109/infocom.2018.8485904","is_oa":false,"landing_page_url":"https://doi.org/10.1109/infocom.2018.8485904","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE INFOCOM 2018 - IEEE Conference on Computer Communications","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101916193","display_name":"Yuqing Zhu","orcid":"https://orcid.org/0000-0002-4087-4461"},"institutions":[{"id":"https://openalex.org/I27825529","display_name":"California State University Los Angeles","ror":"https://ror.org/0294hxs80","country_code":"US","type":"education","lineage":["https://openalex.org/I27825529"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yuqing Zhu","raw_affiliation_strings":["Department of Computer Science, California State University, Los Angeles"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, California State University, Los Angeles","institution_ids":["https://openalex.org/I27825529"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5083038336","display_name":"Deying Li","orcid":"https://orcid.org/0000-0002-7748-5427"},"institutions":[{"id":"https://openalex.org/I78988378","display_name":"Renmin University of China","ror":"https://ror.org/041pakw92","country_code":"CN","type":"education","lineage":["https://openalex.org/I78988378"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Deying Li","raw_affiliation_strings":["School of Information, Renmin University of China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Information, Renmin University of China","institution_ids":["https://openalex.org/I78988378"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.3571,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.78665425,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1160","last_page":"1168"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9987000226974487,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10720","display_name":"Complexity and Algorithms in Graphs","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1703","display_name":"Computational Theory and Mathematics"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/profit-maximization","display_name":"Profit maximization","score":0.7922738790512085},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.7677507400512695},{"id":"https://openalex.org/keywords/submodular-set-function","display_name":"Submodular set function","score":0.6658499240875244},{"id":"https://openalex.org/keywords/maximization","display_name":"Maximization","score":0.6388141512870789},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.613332211971283},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.5783316493034363},{"id":"https://openalex.org/keywords/host","display_name":"Host (biology)","score":0.5659852623939514},{"id":"https://openalex.org/keywords/scalability","display_name":"Scalability","score":0.47222235798835754},{"id":"https://openalex.org/keywords/bounded-function","display_name":"Bounded function","score":0.43629270792007446},{"id":"https://openalex.org/keywords/approximation-algorithm","display_name":"Approximation algorithm","score":0.42234548926353455},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.36899369955062866},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.29556816816329956},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.2383212447166443},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.2337888777256012},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.143752783536911},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.13732275366783142},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.11841151118278503}],"concepts":[{"id":"https://openalex.org/C2777780509","wikidata":"https://www.wikidata.org/wiki/Q1377422","display_name":"Profit maximization","level":3,"score":0.7922738790512085},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.7677507400512695},{"id":"https://openalex.org/C178621042","wikidata":"https://www.wikidata.org/wiki/Q7631710","display_name":"Submodular set function","level":2,"score":0.6658499240875244},{"id":"https://openalex.org/C2776330181","wikidata":"https://www.wikidata.org/wiki/Q18358244","display_name":"Maximization","level":2,"score":0.6388141512870789},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.613332211971283},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5783316493034363},{"id":"https://openalex.org/C126831891","wikidata":"https://www.wikidata.org/wiki/Q221673","display_name":"Host (biology)","level":2,"score":0.5659852623939514},{"id":"https://openalex.org/C48044578","wikidata":"https://www.wikidata.org/wiki/Q727490","display_name":"Scalability","level":2,"score":0.47222235798835754},{"id":"https://openalex.org/C34388435","wikidata":"https://www.wikidata.org/wiki/Q2267362","display_name":"Bounded function","level":2,"score":0.43629270792007446},{"id":"https://openalex.org/C148764684","wikidata":"https://www.wikidata.org/wiki/Q621751","display_name":"Approximation algorithm","level":2,"score":0.42234548926353455},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.36899369955062866},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.29556816816329956},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.2383212447166443},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.2337888777256012},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.143752783536911},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.13732275366783142},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11841151118278503},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/infocom.2018.8485904","is_oa":false,"landing_page_url":"https://doi.org/10.1109/infocom.2018.8485904","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE INFOCOM 2018 - IEEE Conference on Computer Communications","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W95893852","https://openalex.org/W1512602432","https://openalex.org/W1680189815","https://openalex.org/W2035165116","https://openalex.org/W2061820396","https://openalex.org/W2090167811","https://openalex.org/W2103126699","https://openalex.org/W2105509646","https://openalex.org/W2108278206","https://openalex.org/W2113735004","https://openalex.org/W2124172444","https://openalex.org/W2132801025","https://openalex.org/W2139297408","https://openalex.org/W2160411082","https://openalex.org/W2166470254","https://openalex.org/W2424898826","https://openalex.org/W2494689244","https://openalex.org/W2560800565","https://openalex.org/W2575567002","https://openalex.org/W2608904808","https://openalex.org/W2726557475","https://openalex.org/W2963122331","https://openalex.org/W3099332292"],"related_works":["https://openalex.org/W2902193799","https://openalex.org/W2046658895","https://openalex.org/W2896347948","https://openalex.org/W2465338762","https://openalex.org/W2939506735","https://openalex.org/W2770232349","https://openalex.org/W2950500962","https://openalex.org/W2269573953","https://openalex.org/W2915041254","https://openalex.org/W4302557420"],"abstract_inverted_index":{"We":[0,70],"study":[1],"the":[2,6,34,47,58,79,86,93,100,147,160,194,198],"problem":[3,74],"to":[4,17,52,99,183],"maximize":[5],"profit":[7,94,121,168],"for":[8,27,54,68,78,89,166,197],"a":[9,38,108,202],"social":[10,28],"network":[11,29,206],"host":[12,35,59,80,101,199],"who":[13],"offers":[14],"viral":[15,55],"marketing":[16],"multiple":[18],"company":[19],"campaigners.":[20],"Each":[21],"campaigner":[22],"has":[23],"its":[24,83],"special":[25],"interest":[26],"users,":[30],"and":[31,57,65,82,110,142,190],"she":[32],"pays":[33],"commission":[36],"when":[37],"target":[39],"user":[40],"adopts":[41],"her":[42],"product.":[43],"The":[44],"campaigners":[45,64,96],"decide":[46],"cost":[48,61],"they":[49],"are":[50,175],"willing":[51],"pay":[53],"marketing,":[56],"collects":[60],"from":[62,187],"all":[63],"uses":[66],"it":[67],"marketing.":[69],"call":[71],"our":[72,151,191],"optimization":[73],"Competitive":[75],"PROfit":[76],"maximization":[77,122],"(CPro),":[81],"solution":[84,192],"is":[85,102,105,159],"seed":[87],"allocation":[88],"campaigners,":[90],"such":[91],"that":[92,137,207],"(commission)":[95],"given":[97],"back":[98],"maximized.":[103],"CPro":[104],"NP-hard":[106],"with":[107,181],"non-monotone":[109],"non-submodular":[111],"objective":[112],"function,":[113],"which":[114],"means":[115],"existing":[116],"techniques":[117],"in":[118,200],"influence":[119],"or":[120],"cannot":[123],"give":[124,146],"guaranteed":[125],"performance.":[126],"To":[127],"solve":[128],"this":[129,158],"issue,":[130],"we":[131,145,156],"design":[132],"an":[133],"efficient":[134],"approximation":[135,164],"algorithm":[136,165],"works":[138],"on":[139,177,205],"billion-scale":[140],"networks,":[141],"more":[143],"importantly,":[144],"performance":[148],"bound":[149],"of":[150,173],"algorithm.":[152],"As":[153],"far":[154],"as":[155],"know,":[157],"first":[161],"bounded":[162],"scalable":[163],"competitive":[167],"maximization.":[169],"A":[170],"comprehensive":[171],"set":[172,176],"experiments":[174],"various":[178],"real":[179],"networks":[180],"up":[182],"several":[184],"billion":[185,210],"edges":[186],"diverse":[188],"disciplines,":[189],"identifies":[193],"top":[195],"choices":[196],"only":[201],"few":[203],"minutes":[204],"contains":[208],"1.5":[209],"edges.":[211]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
