{"id":"https://openalex.org/W2398050958","doi":"https://doi.org/10.1109/infocom.2014.6848114","title":"POST: Exploiting dynamic sociality for mobile advertising in vehicular networks","display_name":"POST: Exploiting dynamic sociality for mobile advertising in vehicular networks","publication_year":2014,"publication_date":"2014-04-01","ids":{"openalex":"https://openalex.org/W2398050958","doi":"https://doi.org/10.1109/infocom.2014.6848114","mag":"2398050958"},"language":"en","primary_location":{"id":"doi:10.1109/infocom.2014.6848114","is_oa":false,"landing_page_url":"https://doi.org/10.1109/infocom.2014.6848114","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE INFOCOM 2014 - IEEE Conference on Computer Communications","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102910079","display_name":"Jun Qin","orcid":"https://orcid.org/0009-0004-9892-3811"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jun Qin","raw_affiliation_strings":["Shanghai Jiao Tong University, China","Shanghai Jiao-Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"Shanghai Jiao-Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071050711","display_name":"Hongzi Zhu","orcid":"https://orcid.org/0000-0001-8657-5064"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hongzi Zhu","raw_affiliation_strings":["Shanghai Jiao Tong University, China","Shanghai Jiao-Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"Shanghai Jiao-Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081759167","display_name":"Yanmin Zhu","orcid":"https://orcid.org/0000-0001-6406-4992"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yanmin Zhu","raw_affiliation_strings":["Shanghai Jiao Tong University, China","Shanghai Jiao-Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"Shanghai Jiao-Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009390861","display_name":"Li Lu","orcid":"https://orcid.org/0000-0002-4361-012X"},"institutions":[{"id":"https://openalex.org/I150229711","display_name":"University of Electronic Science and Technology of China","ror":"https://ror.org/04qr3zq92","country_code":"CN","type":"education","lineage":["https://openalex.org/I150229711"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Li Lu","raw_affiliation_strings":["University of Electronic Science and Technology of China","[School of Computer Science and Engineering, University of Electronic Science and Technology of China, Chengdu, P. R. China]"],"affiliations":[{"raw_affiliation_string":"University of Electronic Science and Technology of China","institution_ids":["https://openalex.org/I150229711"]},{"raw_affiliation_string":"[School of Computer Science and Engineering, University of Electronic Science and Technology of China, Chengdu, P. R. China]","institution_ids":["https://openalex.org/I150229711"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101490654","display_name":"Guangtao Xue","orcid":"https://orcid.org/0000-0002-1617-3593"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guangtao Xue","raw_affiliation_strings":["Shanghai Jiao Tong University, China","Shanghai Jiao-Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"Shanghai Jiao-Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100608808","display_name":"Minglu Li","orcid":"https://orcid.org/0000-0003-1751-9418"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Minglu Li","raw_affiliation_strings":["Shanghai Jiao Tong University, China","Shanghai Jiao-Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, China","institution_ids":["https://openalex.org/I183067930"]},{"raw_affiliation_string":"Shanghai Jiao-Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5102910079"],"corresponding_institution_ids":["https://openalex.org/I183067930"],"apc_list":null,"apc_paid":null,"fwci":9.3098,"has_fulltext":false,"cited_by_count":36,"citation_normalized_percentile":{"value":0.9818792,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"1761","last_page":"1769"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11896","display_name":"Opportunistic and Delay-Tolerant Networks","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11896","display_name":"Opportunistic and Delay-Tolerant Networks","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sociality","display_name":"Sociality","score":0.8390817046165466},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6927114129066467},{"id":"https://openalex.org/keywords/mobile-telephony","display_name":"Mobile telephony","score":0.4435769021511078},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.4230676293373108},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.35702046751976013},{"id":"https://openalex.org/keywords/mobile-radio","display_name":"Mobile radio","score":0.3148634433746338},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.21420079469680786}],"concepts":[{"id":"https://openalex.org/C176544851","wikidata":"https://www.wikidata.org/wiki/Q3307505","display_name":"Sociality","level":2,"score":0.8390817046165466},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6927114129066467},{"id":"https://openalex.org/C95491727","wikidata":"https://www.wikidata.org/wiki/Q992968","display_name":"Mobile telephony","level":3,"score":0.4435769021511078},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.4230676293373108},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.35702046751976013},{"id":"https://openalex.org/C2781307350","wikidata":"https://www.wikidata.org/wiki/Q6887221","display_name":"Mobile radio","level":2,"score":0.3148634433746338},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21420079469680786},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/infocom.2014.6848114","is_oa":false,"landing_page_url":"https://doi.org/10.1109/infocom.2014.6848114","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE INFOCOM 2014 - IEEE Conference on Computer Communications","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W1654194294","https://openalex.org/W1780855506","https://openalex.org/W1982508570","https://openalex.org/W2002572934","https://openalex.org/W2039157284","https://openalex.org/W2042123098","https://openalex.org/W2056609785","https://openalex.org/W2056944867","https://openalex.org/W2061820396","https://openalex.org/W2080843436","https://openalex.org/W2082674813","https://openalex.org/W2104085672","https://openalex.org/W2105096404","https://openalex.org/W2108858998","https://openalex.org/W2112263843","https://openalex.org/W2122529836","https://openalex.org/W2131681506","https://openalex.org/W2133131640","https://openalex.org/W2143996311","https://openalex.org/W2150671917","https://openalex.org/W2151936673","https://openalex.org/W2156020699","https://openalex.org/W2158196600","https://openalex.org/W2159176819","https://openalex.org/W2167597870","https://openalex.org/W2949683268","https://openalex.org/W4241072175","https://openalex.org/W6637185674","https://openalex.org/W6637961081","https://openalex.org/W6683559399"],"related_works":["https://openalex.org/W3009067413","https://openalex.org/W2170939602","https://openalex.org/W2540454223","https://openalex.org/W2119572658","https://openalex.org/W1729918523","https://openalex.org/W2538446308","https://openalex.org/W2059994477","https://openalex.org/W2140892693","https://openalex.org/W2163245470","https://openalex.org/W2991074528"],"abstract_inverted_index":{"Mobile":[0],"advertising":[1,33,54],"in":[2,55,81],"vehicular":[3,56,86,102],"networks":[4],"is":[5,41,61],"of":[6,39,135],"great":[7],"interest":[8],"with":[9],"which":[10],"timely":[11],"information":[12],"can":[13,127],"be":[14],"fast":[15],"spread":[16],"into":[17],"the":[18,31,82,93,111,130,133],"network.":[19],"Given":[20],"a":[21,36],"limited":[22],"budget":[23],"for":[24,52,117],"hiring":[25],"seed":[26],"vehicles,":[27],"how":[28],"to":[29,99,109],"achieve":[30],"maximum":[32],"coverage":[34,131],"within":[35],"given":[37],"period":[38],"time":[40],"NP-hard.":[42],"In":[43],"this":[44],"paper,":[45],"we":[46,67],"propose":[47],"an":[48],"innovative":[49],"scheme,":[50],"POST,":[51],"mobile":[53,118],"networks.":[57],"The":[58],"POST":[59,95,126],"design":[60],"based":[62],"on":[63],"two":[64],"key":[65],"observations":[66],"have":[68],"found":[69],"by":[70],"analyzing":[71],"three":[72],"large-scale":[73],"vehicle":[74],"traces.":[75],"First,":[76],"vehicles":[77,114],"demonstrate":[78],"dynamic":[79],"sociality":[80,87,103],"network;":[83],"second,":[84],"such":[85],"has":[88],"strong":[89],"temporal":[90],"correlations.":[91],"With":[92],"knowledge,":[94],"uses":[96],"Markov":[97],"chains":[98],"infer":[100],"future":[101],"and":[104,132],"adopts":[105],"one":[106],"greedy":[107],"heuristic":[108],"select":[110],"most":[112],"\u201ccentric\u201d":[113],"as":[115],"seeds":[116],"advertising.":[119,136],"Extensive":[120],"trace-driven":[121],"simulation":[122],"results":[123],"show":[124],"that":[125],"greatly":[128],"improve":[129],"intensity":[134]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":5},{"year":2016,"cited_by_count":13},{"year":2015,"cited_by_count":7},{"year":2014,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}