{"id":"https://openalex.org/W2166723634","doi":"https://doi.org/10.1109/infcomw.2014.6849254","title":"Cooperative online native advertisement: A game theoretical scheme leveraging on popularity dynamics","display_name":"Cooperative online native advertisement: A game theoretical scheme leveraging on popularity dynamics","publication_year":2014,"publication_date":"2014-04-01","ids":{"openalex":"https://openalex.org/W2166723634","doi":"https://doi.org/10.1109/infcomw.2014.6849254","mag":"2166723634"},"language":"en","primary_location":{"id":"doi:10.1109/infcomw.2014.6849254","is_oa":false,"landing_page_url":"https://doi.org/10.1109/infcomw.2014.6849254","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2014 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101915605","display_name":"Lorenzo Maggi","orcid":"https://orcid.org/0000-0003-3643-8349"},"institutions":[{"id":"https://openalex.org/I4210137476","display_name":"Center for Research and Telecommunication Experimentation for Networked Communities","ror":"https://ror.org/04jyxq429","country_code":"IT","type":"other","lineage":["https://openalex.org/I2277624104","https://openalex.org/I4210137476"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Lorenzo Maggi","raw_affiliation_strings":["CREATE-NET, Trento, Italy"],"affiliations":[{"raw_affiliation_string":"CREATE-NET, Trento, Italy","institution_ids":["https://openalex.org/I4210137476"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038365789","display_name":"Francesco De Pellegrini","orcid":"https://orcid.org/0000-0002-1370-9401"},"institutions":[{"id":"https://openalex.org/I4210137476","display_name":"Center for Research and Telecommunication Experimentation for Networked Communities","ror":"https://ror.org/04jyxq429","country_code":"IT","type":"other","lineage":["https://openalex.org/I2277624104","https://openalex.org/I4210137476"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Francesco De Pellegrini","raw_affiliation_strings":["CREATE-NET, Trento, Italy"],"affiliations":[{"raw_affiliation_string":"CREATE-NET, Trento, Italy","institution_ids":["https://openalex.org/I4210137476"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5101915605"],"corresponding_institution_ids":["https://openalex.org/I4210137476"],"apc_list":null,"apc_paid":null,"fwci":0.2345,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.58756751,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"334","last_page":"339"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9943000078201294,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9943000078201294,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9926000237464905,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.9890999794006348,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.8266301155090332},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7230003476142883},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5382421016693115},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5313093662261963},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5122160315513611},{"id":"https://openalex.org/keywords/scheme","display_name":"Scheme (mathematics)","score":0.5010857582092285},{"id":"https://openalex.org/keywords/dynamics","display_name":"Dynamics (music)","score":0.47701144218444824},{"id":"https://openalex.org/keywords/safeguard","display_name":"Safeguard","score":0.4476548433303833},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.37130269408226013},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3657013177871704},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.33074623346328735},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.18953469395637512},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.09488406777381897}],"concepts":[{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.8266301155090332},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7230003476142883},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5382421016693115},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5313093662261963},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5122160315513611},{"id":"https://openalex.org/C77618280","wikidata":"https://www.wikidata.org/wiki/Q1155772","display_name":"Scheme (mathematics)","level":2,"score":0.5010857582092285},{"id":"https://openalex.org/C145912823","wikidata":"https://www.wikidata.org/wiki/Q113558","display_name":"Dynamics (music)","level":2,"score":0.47701144218444824},{"id":"https://openalex.org/C2780771206","wikidata":"https://www.wikidata.org/wiki/Q3271761","display_name":"Safeguard","level":2,"score":0.4476548433303833},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.37130269408226013},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3657013177871704},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.33074623346328735},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.18953469395637512},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09488406777381897},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0},{"id":"https://openalex.org/C155202549","wikidata":"https://www.wikidata.org/wiki/Q178803","display_name":"International trade","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/infcomw.2014.6849254","is_oa":false,"landing_page_url":"https://doi.org/10.1109/infcomw.2014.6849254","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2014 IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W1562844845","https://openalex.org/W1963797213","https://openalex.org/W2113211285","https://openalex.org/W2144846366","https://openalex.org/W2310516540","https://openalex.org/W3146875692","https://openalex.org/W6845318976"],"related_works":["https://openalex.org/W2368605798","https://openalex.org/W3121667336","https://openalex.org/W2492640494","https://openalex.org/W2518037665","https://openalex.org/W2348524959","https://openalex.org/W2477036161","https://openalex.org/W2368049389","https://openalex.org/W2384861574","https://openalex.org/W4294565801","https://openalex.org/W2170801710"],"abstract_inverted_index":{"We":[0],"propose":[1],"a":[2,8,24,35,85,96,103,124],"model":[3],"for":[4,39,115],"native":[5,32],"online":[6,15],"advertising,":[7],"recent":[9],"technique":[10],"able":[11],"to":[12,118],"safeguard":[13],"user's":[14],"experience":[16],"and":[17],"yet":[18],"greatly":[19],"accelerate":[20],"the":[21,29,69,74,79,90,127],"virality":[22,72],"of":[23,27,31,42,73,81,92],"content.":[25],"As":[26],"now,":[28],"cost":[30],"advertisement":[33,43],"represents":[34],"high":[36],"entrance":[37,56],"barrier":[38],"potential":[40,82],"customers":[41],"hosts.":[44],"In":[45,58],"this":[46,55],"paper,":[47],"we":[48,101],"argue":[49],"that":[50],"cooperative":[51,97],"schemes":[52],"can":[53,77],"lower":[54],"barrier.":[57],"fact,":[59],"when":[60],"different":[61,116],"content":[62],"providers":[63],"(CPs)":[64],"advertise":[65,119],"their":[66,120],"products":[67,121],"on":[68,107],"same":[70],"web-page,":[71],"web-page":[75],"itself":[76],"boost":[78],"number":[80],"customers,":[83],"causing":[84],"non":[86],"linear":[87],"dynamics":[88],"in":[89],"revenue":[91],"CPs.":[93],"By":[94],"utilizing":[95],"game":[98],"theoretical":[99],"framework,":[100],"derive":[102],"sufficient":[104],"condition,":[105],"depending":[106],"system's":[108],"parameters,":[109],"under":[110],"which":[111],"it":[112],"is":[113,129],"profitable":[114],"CPs":[117],"together.":[122],"Under":[123],"mild":[125],"assumption,":[126],"condition":[128],"also":[130],"shown":[131],"necessary.":[132]},"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
