{"id":"https://openalex.org/W4391743122","doi":"https://doi.org/10.1109/imcom60618.2024.10418399","title":"Assessing the Effect of Electronic Word of Mouth (eWoM) on Online Buying Decisions of the Cosmetic Product","display_name":"Assessing the Effect of Electronic Word of Mouth (eWoM) on Online Buying Decisions of the Cosmetic Product","publication_year":2024,"publication_date":"2024-01-03","ids":{"openalex":"https://openalex.org/W4391743122","doi":"https://doi.org/10.1109/imcom60618.2024.10418399"},"language":"en","primary_location":{"id":"doi:10.1109/imcom60618.2024.10418399","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/imcom60618.2024.10418399","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 18th International Conference on Ubiquitous Information Management and Communication (IMCOM)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049611744","display_name":"Danang Prihandoko","orcid":"https://orcid.org/0000-0002-1664-7197"},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Danang Prihandoko","raw_affiliation_strings":["Bina Nusantara University,Management Department BBS UP,Jakarta,Indonesia","Management Department BBS UP, Bina Nusantara University, Jakarta, Indonesia"],"affiliations":[{"raw_affiliation_string":"Bina Nusantara University,Management Department BBS UP,Jakarta,Indonesia","institution_ids":["https://openalex.org/I166073570"]},{"raw_affiliation_string":"Management Department BBS UP, Bina Nusantara University, Jakarta, Indonesia","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5004050504","display_name":"Nopriadi Saputra","orcid":"https://orcid.org/0000-0002-0830-1903"},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nopriadi Saputra","raw_affiliation_strings":["Bina Nusantara University,Management Department BBS UP,Jakarta,Indonesia","Management Department BBS UP, Bina Nusantara University, Jakarta, Indonesia"],"affiliations":[{"raw_affiliation_string":"Bina Nusantara University,Management Department BBS UP,Jakarta,Indonesia","institution_ids":["https://openalex.org/I166073570"]},{"raw_affiliation_string":"Management Department BBS UP, Bina Nusantara University, Jakarta, Indonesia","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5093910902","display_name":"Nayla Nur Alifah","orcid":null},"institutions":[{"id":"https://openalex.org/I21881038","display_name":"IPB University","ror":"https://ror.org/05smgpd89","country_code":"ID","type":"education","lineage":["https://openalex.org/I21881038"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nayla Nur Alifah","raw_affiliation_strings":["IPB University,MIPA Department,Bogor,Indonesia","MIPA Department, IPB University, Bogor, Indonesia"],"affiliations":[{"raw_affiliation_string":"IPB University,MIPA Department,Bogor,Indonesia","institution_ids":["https://openalex.org/I21881038"]},{"raw_affiliation_string":"MIPA Department, IPB University, Bogor, Indonesia","institution_ids":["https://openalex.org/I21881038"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5049611744"],"corresponding_institution_ids":["https://openalex.org/I166073570"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0233135,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9919999837875366,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9898999929428101,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.7687535285949707},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"Word of mouth","score":0.6730336546897888},{"id":"https://openalex.org/keywords/dimension","display_name":"Dimension (graph theory)","score":0.6669572591781616},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6304323077201843},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5930003523826599},{"id":"https://openalex.org/keywords/purchasing-decision","display_name":"Purchasing decision","score":0.4968588650226593},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4453149437904358},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.44239160418510437},{"id":"https://openalex.org/keywords/indonesian","display_name":"Indonesian","score":0.4371755123138428},{"id":"https://openalex.org/keywords/beauty","display_name":"Beauty","score":0.42922353744506836},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3915309011936188},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3840141296386719},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.33847612142562866},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1901930570602417},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.08010271191596985}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7687535285949707},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.6730336546897888},{"id":"https://openalex.org/C33676613","wikidata":"https://www.wikidata.org/wiki/Q13415176","display_name":"Dimension (graph theory)","level":2,"score":0.6669572591781616},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6304323077201843},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5930003523826599},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.4968588650226593},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4453149437904358},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.44239160418510437},{"id":"https://openalex.org/C2779207338","wikidata":"https://www.wikidata.org/wiki/Q9240","display_name":"Indonesian","level":2,"score":0.4371755123138428},{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.42922353744506836},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3915309011936188},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3840141296386719},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33847612142562866},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1901930570602417},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.08010271191596985},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/imcom60618.2024.10418399","is_oa":false,"landing_page_url":"http://dx.doi.org/10.1109/imcom60618.2024.10418399","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 18th International Conference on Ubiquitous Information Management and Communication (IMCOM)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W1981905578","https://openalex.org/W2001703345","https://openalex.org/W2100899303","https://openalex.org/W2905288825","https://openalex.org/W3135763760","https://openalex.org/W3142003410","https://openalex.org/W3164607573","https://openalex.org/W3201397781","https://openalex.org/W3209644462","https://openalex.org/W4311441293","https://openalex.org/W4320919996","https://openalex.org/W4321093459","https://openalex.org/W4367692460","https://openalex.org/W4402694258","https://openalex.org/W6758958048","https://openalex.org/W6770597244"],"related_works":["https://openalex.org/W2390942812","https://openalex.org/W2391155477","https://openalex.org/W2377362257","https://openalex.org/W3108417160","https://openalex.org/W4310634218","https://openalex.org/W2006004131","https://openalex.org/W4386246761","https://openalex.org/W4390143226","https://openalex.org/W4220898767","https://openalex.org/W2603509946"],"abstract_inverted_index":{"Every":[0],"year,":[1],"the":[2,10,32,47,50,57,71,84,91,95,109,120,123,134,148,153,169],"Indonesian":[3],"beauty":[4],"industry":[5],"becomes":[6],"larger.":[7],"One":[8],"of":[9,42,49,60,73,79,90,122,137,152],"cosmetic":[11],"firms":[12],"that":[13,108],"uses":[14],"social":[15],"media":[16],"to":[17,38],"interact":[18],"with":[19],"customers":[20],"is":[21],"Avoskin.":[22,178],"They":[23],"achieve":[24],"this":[25],"by":[26,177],"utilizing":[27],"online":[28],"product":[29],"reviews":[30],"on":[31,56,69,116,145,168],"Female":[33,51,161],"Daily":[34,52,162],"platform,":[35,154],"commonly":[36],"referred":[37],"as":[39,88],"electronic":[40,53,138,149],"word":[41],"mouth.":[43],"This":[44],"study":[45,85],"examines":[46],"impact":[48,167],"word-of-mouth":[54,139,150],"platform":[55],"purchasing":[58,117,170],"choice":[59],"Avoskin":[61],"Perfect":[62],"Hydrating":[63,174],"Treatment":[64,175],"Essence.":[65],"It":[66],"specifically":[67],"focuses":[68],"analyzing":[70],"aspects":[72],"intensity,":[74,157],"opinion":[75,124,158],"value,":[76],"and":[77,94,160],"substance":[78],"word-of-mouth.":[80],"112":[81],"participants":[82],"in":[83],"completed":[86],"questionnaires":[87],"part":[89],"data-collecting":[92],"process,":[93],"SmartPLS":[96],"application":[97],"version":[98],"4.0":[99],"was":[100],"utilized":[101],"for":[102],"data":[103],"analysis.":[104],"The":[105],"results":[106],"revealed":[107],"content":[110],"dimension":[111,125,136],"had":[112,140],"a":[113,129,141,165],"good":[114],"effect":[115,144],"decisions,":[118],"while":[119],"value":[121],"did":[126],"not":[127],"have":[128,164],"significant":[130],"beneficial":[131],"impact.":[132],"Additionally,":[133],"intensity":[135],"partially":[142],"positive":[143],"purchases.":[146],"Simultaneously,":[147],"characteristics":[151],"including":[155],"its":[156],"expression,":[159],"content,":[163],"substantial":[166],"decision-making":[171],"variables.":[172],"Ideal":[173],"Essence":[176]},"counts_by_year":[],"updated_date":"2025-12-25T23:11:45.687758","created_date":"2025-10-10T00:00:00"}
