{"id":"https://openalex.org/W2044260528","doi":"https://doi.org/10.1109/ijcnn.2012.6252561","title":"A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences","display_name":"A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences","publication_year":2012,"publication_date":"2012-06-01","ids":{"openalex":"https://openalex.org/W2044260528","doi":"https://doi.org/10.1109/ijcnn.2012.6252561","mag":"2044260528"},"language":"en","primary_location":{"id":"doi:10.1109/ijcnn.2012.6252561","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ijcnn.2012.6252561","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 2012 International Joint Conference on Neural Networks (IJCNN)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046572597","display_name":"Rami N. Khushaba","orcid":"https://orcid.org/0000-0001-8528-8979"},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Rami N. Khushaba","raw_affiliation_strings":["Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney, Australia","Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney (UTS), Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney, Australia","institution_ids":["https://openalex.org/I114017466"]},{"raw_affiliation_string":"Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney (UTS), Australia","institution_ids":["https://openalex.org/I114017466"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053565868","display_name":"Sarath Kodagoda","orcid":"https://orcid.org/0000-0001-5175-9138"},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Sarath Kodagoda","raw_affiliation_strings":["Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney, Australia","Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney (UTS), Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney, Australia","institution_ids":["https://openalex.org/I114017466"]},{"raw_affiliation_string":"Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney (UTS), Australia","institution_ids":["https://openalex.org/I114017466"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091185859","display_name":"Gamini Dissanayake","orcid":"https://orcid.org/0000-0002-7992-0680"},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Gamini Dissanayake","raw_affiliation_strings":["Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney, Australia","Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney (UTS), Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney, Australia","institution_ids":["https://openalex.org/I114017466"]},{"raw_affiliation_string":"Centre of Intelligent Mechatronic Systems (CIMS), Faculty of Engineering and Information Technology, University of Technology, Sydney (UTS), Australia","institution_ids":["https://openalex.org/I114017466"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077491689","display_name":"Luke Greenacre","orcid":"https://orcid.org/0000-0002-6029-6523"},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Luke Greenacre","raw_affiliation_strings":["Centre of Study of Choice (CenSoC), University of Technology, Sydney, Australia","Centre of Study of Choice (CenSoC), University of Technology, Sydney (UTS), Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre of Study of Choice (CenSoC), University of Technology, Sydney, Australia","institution_ids":["https://openalex.org/I114017466"]},{"raw_affiliation_string":"Centre of Study of Choice (CenSoC), University of Technology, Sydney (UTS), Australia","institution_ids":["https://openalex.org/I114017466"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041060723","display_name":"Sandra J. Burke","orcid":null},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Sandra Burke","raw_affiliation_strings":["Centre of Study of Choice (CenSoC), University of Technology, Sydney, Australia","Centre of Study of Choice (CenSoC), University of Technology, Sydney (UTS), Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre of Study of Choice (CenSoC), University of Technology, Sydney, Australia","institution_ids":["https://openalex.org/I114017466"]},{"raw_affiliation_string":"Centre of Study of Choice (CenSoC), University of Technology, Sydney (UTS), Australia","institution_ids":["https://openalex.org/I114017466"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073251863","display_name":"Jordan J. Louviere","orcid":"https://orcid.org/0000-0001-7688-164X"},"institutions":[{"id":"https://openalex.org/I114017466","display_name":"University of Technology Sydney","ror":"https://ror.org/03f0f6041","country_code":"AU","type":"education","lineage":["https://openalex.org/I114017466"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Jordan Louviere","raw_affiliation_strings":["Centre of Study of Choice (CenSoC), University of Technology, Sydney, Australia","Centre of Study of Choice (CenSoC), University of Technology, Sydney (UTS), Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre of Study of Choice (CenSoC), University of Technology, Sydney, Australia","institution_ids":["https://openalex.org/I114017466"]},{"raw_affiliation_string":"Centre of Study of Choice (CenSoC), University of Technology, Sydney (UTS), Australia","institution_ids":["https://openalex.org/I114017466"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I114017466"],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10042","display_name":"Neural and Behavioral Psychology Studies","score":0.9958000183105469,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T10042","display_name":"Neural and Behavioral Psychology Studies","score":0.9958000183105469,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10581","display_name":"Neural dynamics and brain function","score":0.9950000047683716,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10429","display_name":"EEG and Brain-Computer Interfaces","score":0.9860000014305115,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/headset","display_name":"Headset","score":0.8505761623382568},{"id":"https://openalex.org/keywords/electroencephalography","display_name":"Electroencephalography","score":0.8038910627365112},{"id":"https://openalex.org/keywords/brain\u2013computer-interface","display_name":"Brain\u2013computer interface","score":0.5689051747322083},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5523897409439087},{"id":"https://openalex.org/keywords/brain-activity-and-meditation","display_name":"Brain activity and meditation","score":0.5444582104682922},{"id":"https://openalex.org/keywords/respondent","display_name":"Respondent","score":0.541405975818634},{"id":"https://openalex.org/keywords/neurophysiology","display_name":"Neurophysiology","score":0.5024559497833252},{"id":"https://openalex.org/keywords/principal-component-analysis","display_name":"Principal component analysis","score":0.43390533328056335},{"id":"https://openalex.org/keywords/alpha","display_name":"Alpha (finance)","score":0.4226631224155426},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.40146827697753906},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.39469483494758606},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3729170560836792},{"id":"https://openalex.org/keywords/cognitive-psychology","display_name":"Cognitive psychology","score":0.321771502494812},{"id":"https://openalex.org/keywords/neuroscience","display_name":"Neuroscience","score":0.12049287557601929}],"concepts":[{"id":"https://openalex.org/C2780657452","wikidata":"https://www.wikidata.org/wiki/Q1193170","display_name":"Headset","level":2,"score":0.8505761623382568},{"id":"https://openalex.org/C522805319","wikidata":"https://www.wikidata.org/wiki/Q179965","display_name":"Electroencephalography","level":2,"score":0.8038910627365112},{"id":"https://openalex.org/C173201364","wikidata":"https://www.wikidata.org/wiki/Q897410","display_name":"Brain\u2013computer interface","level":3,"score":0.5689051747322083},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5523897409439087},{"id":"https://openalex.org/C120843803","wikidata":"https://www.wikidata.org/wiki/Q4955807","display_name":"Brain activity and meditation","level":3,"score":0.5444582104682922},{"id":"https://openalex.org/C2776640315","wikidata":"https://www.wikidata.org/wiki/Q7315941","display_name":"Respondent","level":2,"score":0.541405975818634},{"id":"https://openalex.org/C152478114","wikidata":"https://www.wikidata.org/wiki/Q660910","display_name":"Neurophysiology","level":2,"score":0.5024559497833252},{"id":"https://openalex.org/C27438332","wikidata":"https://www.wikidata.org/wiki/Q2873","display_name":"Principal component analysis","level":2,"score":0.43390533328056335},{"id":"https://openalex.org/C64943373","wikidata":"https://www.wikidata.org/wiki/Q2651003","display_name":"Alpha (finance)","level":4,"score":0.4226631224155426},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.40146827697753906},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.39469483494758606},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3729170560836792},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.321771502494812},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.12049287557601929},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0},{"id":"https://openalex.org/C70410870","wikidata":"https://www.wikidata.org/wiki/Q199906","display_name":"Clinical psychology","level":1,"score":0.0},{"id":"https://openalex.org/C171606756","wikidata":"https://www.wikidata.org/wiki/Q506132","display_name":"Psychometrics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C49453240","wikidata":"https://www.wikidata.org/wiki/Q1592163","display_name":"Construct validity","level":3,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/ijcnn.2012.6252561","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ijcnn.2012.6252561","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 2012 International Joint Conference on Neural Networks (IJCNN)","raw_type":"proceedings-article"},{"id":"pmh:oai:opus.lib.uts.edu.au:10453/23202","is_oa":false,"landing_page_url":"http://hdl.handle.net/10453/23202","pdf_url":null,"source":{"id":"https://openalex.org/S4306401357","display_name":"UTS ePRESS (University of Technology Sydney)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I114017466","host_organization_name":"University of Technology Sydney","host_organization_lineage":["https://openalex.org/I114017466"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Conference Proceeding"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7799999713897705,"display_name":"Peace, Justice and strong institutions","id":"https://metadata.un.org/sdg/16"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W101104926","https://openalex.org/W1548802052","https://openalex.org/W1572778877","https://openalex.org/W1986162131","https://openalex.org/W1990306865","https://openalex.org/W2019126217","https://openalex.org/W2069880417","https://openalex.org/W2097595372","https://openalex.org/W2098226206","https://openalex.org/W2099111195","https://openalex.org/W2102241127","https://openalex.org/W2109773980","https://openalex.org/W2112296210","https://openalex.org/W2120395111","https://openalex.org/W2136258782","https://openalex.org/W2137814296","https://openalex.org/W2147413692","https://openalex.org/W2147659606","https://openalex.org/W2152820192","https://openalex.org/W2154053567","https://openalex.org/W2158199614","https://openalex.org/W2170565853","https://openalex.org/W2503993098","https://openalex.org/W3123521189","https://openalex.org/W4205778870","https://openalex.org/W4243668382","https://openalex.org/W4255427706","https://openalex.org/W6680193094"],"related_works":["https://openalex.org/W2997712664","https://openalex.org/W4235669429","https://openalex.org/W3015242878","https://openalex.org/W2067441624","https://openalex.org/W4308088232","https://openalex.org/W4375947490","https://openalex.org/W2351073962","https://openalex.org/W4283321447","https://openalex.org/W4200002424","https://openalex.org/W4321848746"],"abstract_inverted_index":{"Discrete":[0],"choice":[1,91],"experiments":[2],"have":[3],"traditionally":[4],"focused":[5],"on":[6,121],"improving":[7],"the":[8,26,52,59,80,89,118,127,140,145,148,158,165,172,175,231,238,258],"prediction":[9],"of":[10,29,35,55,65,101,103,147],"static":[11],"choices":[12,69],"that":[13,24],"are":[14],"measured":[15],"through":[16],"external":[17],"reflection":[18],"and":[19,195,227,241,245,247,250,254],"surveys.":[20],"It":[21],"is":[22],"argued":[23],"considering":[25],"underlying":[27],"processes":[28],"decision":[30,40],"making":[31],"across":[32,243,252],"a":[33,43,78,225],"variety":[34],"contexts":[36],"may":[37],"further":[38],"progress":[39],"research.":[41],"As":[42],"pilot":[44],"study":[45,210],"in":[46,174,230,237],"this":[47,49],"field,":[48],"paper":[50],"explores":[51],"dynamic":[53],"nature":[54],"decision-making":[56],"by":[57,116],"examining":[58],"associated":[60,141],"brain":[61,142],"activity,":[62],"Electroencephalogram":[63],"(EEG),":[64],"people":[66],"while":[67,257],"undertaking":[68],"designed":[70],"to":[71,87,138,156,170,209],"elicit":[72],"their":[73,122,262],"preferences.":[74,263],"To":[75],"facilitate":[76],"such":[77],"study,":[79],"Tobii-Studio":[81],"eye":[82],"tracker":[83],"system":[84],"was":[85,136,154,206,224],"utilized":[86,137,155],"capture":[88,139],"participants'":[90],"based":[92,112],"preferences":[93,113],"when":[94],"they":[95],"were":[96,114,260],"observing":[97],"seventy":[98],"two":[99],"sets":[100],"objects":[102],"three":[104],"images":[105],"offering":[106],"potential":[107],"personal":[108],"computer":[109],"backgrounds.":[110],"Choice":[111],"identified":[115],"having":[117],"respondent":[119],"click":[120],"preferred":[123],"image.":[124],"In":[125],"addition,":[126],"commercial":[128],"Emotiv":[129],"wireless":[130],"EEG":[131,159],"headset":[132],"with":[133,164],"14":[134],"channels":[135],"activity":[143],"during":[144],"period":[146],"experiments.":[149],"Principal":[150],"Component":[151],"Analysis":[152],"(PCA)":[153],"preprocess":[157],"data":[160],"before":[161],"analyzing":[162],"it":[163],"Fast":[166],"Fourier":[167],"Transform":[168],"(FFT)":[169],"observe":[171],"changes":[173],"four":[176],"principal":[177],"frequency":[178],"bands,":[179],"theta":[180],"(3":[181],"-":[182,187,192,198],"7":[183],"Hz),":[184,189,194],"alpha":[185,242],"(8":[186],"12":[188],"beta":[190,251],"(13":[191],"30":[193],"gamma":[196],"(30":[197],"40":[199],"Hz).":[200],"A":[201],"mutual":[202],"information":[203],"(MI)":[204],"measure":[205],"then":[207],"used":[208],"left-to-right":[211],"hemisphere":[212],"differences":[213],"as":[214,216],"well":[215],"front-to-back":[217],"difference.":[218],"Across":[219],"six":[220],"recruited":[221],"participants":[222,259],"there":[223],"clear":[226],"significant":[228],"change":[229],"spectral":[232],"activities":[233],"taking":[234],"place":[235],"mainly":[236],"frontal":[239],"(theta":[240],"F3":[244],"F4)":[246],"occipital":[248],"(alpha":[249],"O1":[253],"O2)":[255],"regions":[256],"indicating":[261]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":2}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}