{"id":"https://openalex.org/W4391423652","doi":"https://doi.org/10.1109/ieem58616.2023.10406308","title":"Determining Marketing Strategy for Coffee Shops with Conjoint Analysis","display_name":"Determining Marketing Strategy for Coffee Shops with Conjoint Analysis","publication_year":2023,"publication_date":"2023-12-18","ids":{"openalex":"https://openalex.org/W4391423652","doi":"https://doi.org/10.1109/ieem58616.2023.10406308"},"language":"en","primary_location":{"id":"doi:10.1109/ieem58616.2023.10406308","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ieem58616.2023.10406308","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046092614","display_name":"Yogi Tri Prasetyo","orcid":"https://orcid.org/0000-0003-3535-9657"},"institutions":[{"id":"https://openalex.org/I99908691","display_name":"Yuan Ze University","ror":"https://ror.org/01fv1ds98","country_code":"TW","type":"education","lineage":["https://openalex.org/I99908691"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Yogi Tri Prasetyo","raw_affiliation_strings":["Yuan Ze University,International Bachelor Program in Engineering,Chung-Li,Taiwan","Department of Industrial Engineering and Management, Yuan Ze University, Chung-Li, Taiwan","International Bachelor Program in Engineering, Yuan Ze University, Chung-Li, Taiwan"],"affiliations":[{"raw_affiliation_string":"Yuan Ze University,International Bachelor Program in Engineering,Chung-Li,Taiwan","institution_ids":["https://openalex.org/I99908691"]},{"raw_affiliation_string":"Department of Industrial Engineering and Management, Yuan Ze University, Chung-Li, Taiwan","institution_ids":["https://openalex.org/I99908691"]},{"raw_affiliation_string":"International Bachelor Program in Engineering, Yuan Ze University, Chung-Li, Taiwan","institution_ids":["https://openalex.org/I99908691"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092273020","display_name":"Krisna Chandra Susanto","orcid":null},"institutions":[{"id":"https://openalex.org/I99908691","display_name":"Yuan Ze University","ror":"https://ror.org/01fv1ds98","country_code":"TW","type":"education","lineage":["https://openalex.org/I99908691"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Krisna Chandra Susanto","raw_affiliation_strings":["Yuan Ze University,Department of Industrial Engineering and Management,Chung-Li,Taiwan","Department of Industrial Engineering and Management, Yuan Ze University, Chung-Li, Taiwan"],"affiliations":[{"raw_affiliation_string":"Yuan Ze University,Department of Industrial Engineering and Management,Chung-Li,Taiwan","institution_ids":["https://openalex.org/I99908691"]},{"raw_affiliation_string":"Department of Industrial Engineering and Management, Yuan Ze University, Chung-Li, Taiwan","institution_ids":["https://openalex.org/I99908691"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091043551","display_name":"Sheree Mae A. Asiddao","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sheree Mae A. Asiddao","raw_affiliation_strings":["School of Industrial Engineering and Engineering Management, Map&#x00FA;a University,Manila,Philippines"],"affiliations":[{"raw_affiliation_string":"School of Industrial Engineering and Engineering Management, Map&#x00FA;a University,Manila,Philippines","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5092273019","display_name":"Omar Paolo Benito","orcid":null},"institutions":[{"id":"https://openalex.org/I99908691","display_name":"Yuan Ze University","ror":"https://ror.org/01fv1ds98","country_code":"TW","type":"education","lineage":["https://openalex.org/I99908691"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Omar Paolo Benito","raw_affiliation_strings":["Yuan Ze University,International Bachelor Program in Engineering,Chung-Li,Taiwan","International Bachelor Program in Engineering, Yuan Ze University, Chung-Li, Taiwan"],"affiliations":[{"raw_affiliation_string":"Yuan Ze University,International Bachelor Program in Engineering,Chung-Li,Taiwan","institution_ids":["https://openalex.org/I99908691"]},{"raw_affiliation_string":"International Bachelor Program in Engineering, Yuan Ze University, Chung-Li, Taiwan","institution_ids":["https://openalex.org/I99908691"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5104291923","display_name":"Jui-Hao Liao","orcid":"https://orcid.org/0009-0002-3170-5508"},"institutions":[{"id":"https://openalex.org/I99908691","display_name":"Yuan Ze University","ror":"https://ror.org/01fv1ds98","country_code":"TW","type":"education","lineage":["https://openalex.org/I99908691"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Jui-Hao Liao","raw_affiliation_strings":["Yuan Ze University,International Bachelor Program in Engineering,Chung-Li,Taiwan","International Bachelor Program in Engineering, Yuan Ze University, Chung-Li, Taiwan"],"affiliations":[{"raw_affiliation_string":"Yuan Ze University,International Bachelor Program in Engineering,Chung-Li,Taiwan","institution_ids":["https://openalex.org/I99908691"]},{"raw_affiliation_string":"International Bachelor Program in Engineering, Yuan Ze University, Chung-Li, Taiwan","institution_ids":["https://openalex.org/I99908691"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5078795687","display_name":"Michael Nayat Young","orcid":"https://orcid.org/0000-0002-0504-1616"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael Nayat Young","raw_affiliation_strings":["School of Industrial Engineering and Engineering Management, Map&#x00FA;a University,Manila,Philippines"],"affiliations":[{"raw_affiliation_string":"School of Industrial Engineering and Engineering Management, Map&#x00FA;a University,Manila,Philippines","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052095362","display_name":"Satria Fadil Persada","orcid":"https://orcid.org/0000-0002-8141-1957"},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Satria Fadil Persada","raw_affiliation_strings":["BINUS Business School Undergraduate Program, Bina Nusantara University,Entrepreneurship Department,Jakarta,Indonesia","Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia"],"affiliations":[{"raw_affiliation_string":"BINUS Business School Undergraduate Program, Bina Nusantara University,Entrepreneurship Department,Jakarta,Indonesia","institution_ids":["https://openalex.org/I166073570"]},{"raw_affiliation_string":"Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062527965","display_name":"Reny Nadlifatin","orcid":"https://orcid.org/0000-0003-1265-8515"},"institutions":[{"id":"https://openalex.org/I166843116","display_name":"Sepuluh Nopember Institute of Technology","ror":"https://ror.org/05kbmmt89","country_code":"ID","type":"education","lineage":["https://openalex.org/I166843116"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Reny Nadlifatin","raw_affiliation_strings":["Institut Teknologi Sepuluh Nopember,Department of Information Systems,Surabaya,Indonesia","Department of Information Systems, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia"],"affiliations":[{"raw_affiliation_string":"Institut Teknologi Sepuluh Nopember,Department of Information Systems,Surabaya,Indonesia","institution_ids":["https://openalex.org/I166843116"]},{"raw_affiliation_string":"Department of Information Systems, Institut Teknologi Sepuluh Nopember, Surabaya, Indonesia","institution_ids":["https://openalex.org/I166843116"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":8,"corresponding_author_ids":["https://openalex.org/A5046092614"],"corresponding_institution_ids":["https://openalex.org/I99908691"],"apc_list":null,"apc_paid":null,"fwci":0.4559,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.73985406,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"1370","last_page":"1373"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9898999929428101,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9898999929428101,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9850000143051147,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9797999858856201,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/coffee-shop","display_name":"Coffee shop","score":0.8079291582107544},{"id":"https://openalex.org/keywords/conjoint-analysis","display_name":"Conjoint analysis","score":0.7227234840393066},{"id":"https://openalex.org/keywords/arabica-coffee","display_name":"Arabica coffee","score":0.6198868751525879},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4876188337802887},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4846980571746826},{"id":"https://openalex.org/keywords/sugar","display_name":"Sugar","score":0.4827420115470886},{"id":"https://openalex.org/keywords/coffea-arabica","display_name":"Coffea arabica","score":0.4455738365650177},{"id":"https://openalex.org/keywords/agricultural-science","display_name":"Agricultural science","score":0.3759952783584595},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3371896743774414},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3278145492076874},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.3122977018356323},{"id":"https://openalex.org/keywords/food-science","display_name":"Food science","score":0.23682600259780884},{"id":"https://openalex.org/keywords/horticulture","display_name":"Horticulture","score":0.11058774590492249},{"id":"https://openalex.org/keywords/chemistry","display_name":"Chemistry","score":0.10249549150466919},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.09772360324859619},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.08230471611022949},{"id":"https://openalex.org/keywords/environmental-science","display_name":"Environmental science","score":0.06825441122055054}],"concepts":[{"id":"https://openalex.org/C2992548019","wikidata":"https://www.wikidata.org/wiki/Q397434","display_name":"Coffee shop","level":2,"score":0.8079291582107544},{"id":"https://openalex.org/C2778054375","wikidata":"https://www.wikidata.org/wiki/Q203973","display_name":"Conjoint analysis","level":3,"score":0.7227234840393066},{"id":"https://openalex.org/C2910939217","wikidata":"https://www.wikidata.org/wiki/Q47685","display_name":"Arabica coffee","level":2,"score":0.6198868751525879},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4876188337802887},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4846980571746826},{"id":"https://openalex.org/C2777108408","wikidata":"https://www.wikidata.org/wiki/Q11002","display_name":"Sugar","level":2,"score":0.4827420115470886},{"id":"https://openalex.org/C2993298077","wikidata":"https://www.wikidata.org/wiki/Q47685","display_name":"Coffea arabica","level":2,"score":0.4455738365650177},{"id":"https://openalex.org/C37621935","wikidata":"https://www.wikidata.org/wiki/Q3606845","display_name":"Agricultural science","level":1,"score":0.3759952783584595},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3371896743774414},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3278145492076874},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.3122977018356323},{"id":"https://openalex.org/C31903555","wikidata":"https://www.wikidata.org/wiki/Q1637030","display_name":"Food science","level":1,"score":0.23682600259780884},{"id":"https://openalex.org/C144027150","wikidata":"https://www.wikidata.org/wiki/Q48803","display_name":"Horticulture","level":1,"score":0.11058774590492249},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.10249549150466919},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.09772360324859619},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.08230471611022949},{"id":"https://openalex.org/C39432304","wikidata":"https://www.wikidata.org/wiki/Q188847","display_name":"Environmental science","level":0,"score":0.06825441122055054},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ieem58616.2023.10406308","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ieem58616.2023.10406308","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W626380338","https://openalex.org/W1930956791","https://openalex.org/W2059758031","https://openalex.org/W2127244254","https://openalex.org/W2794164965","https://openalex.org/W6619822435"],"related_works":["https://openalex.org/W3102685519","https://openalex.org/W4377085228","https://openalex.org/W2315885607","https://openalex.org/W3198565222","https://openalex.org/W2621730456","https://openalex.org/W3121011395","https://openalex.org/W4391850313","https://openalex.org/W4395040369","https://openalex.org/W2907408544","https://openalex.org/W4313409797"],"abstract_inverted_index":{"Coffee":[0],"has":[1],"become":[2],"an":[3],"important":[4,69],"part":[5],"of":[6,12,118],"any":[7],"individual":[8],"nowadays.":[9],"The":[10],"purpose":[11],"this":[13,54],"study":[14,26,109],"is":[15],"to":[16,100],"determine":[17],"the":[18,22,67,102,115,123,126,137],"marketing":[19,106,116],"strategy":[20,117],"for":[21,53,105,113],"coffee":[23,29,33,38,70,77,80,91,119,128],"shops.":[24,120],"This":[25,108],"uses":[27],"several":[28],"attributes":[30],"such":[31],"as":[32],"type,":[34],"sugar":[35,64],"level,":[36],"temperature,":[37],"beans,":[39],"and":[40,83,95],"frappe":[41,84,97],"were":[42],"analyzed":[43],"by":[44,74],"utilizing":[45],"a":[46],"conjoint":[47],"approach.":[48],"A":[49],"questionnaire":[50],"was":[51,66,98],"utilized":[52,112],"research":[55],"which":[56,133],"collected":[57],"500":[58],"respondents.":[59],"Conjoint":[60],"analysis":[61],"showed":[62],"that":[63],"level":[65],"most":[68],"attribute":[71],"(43.013%),":[72],"followed":[73],"temperature":[75],"(37.75%),":[76],"type":[78],"(14.701%),":[79],"beans":[81],"(2.601%),":[82],"(1.936%).":[85],"Interestingly,":[86],"cold":[87],"cappuccino":[88],"with":[89,96],"Arabica":[90],"bean,":[92],"less":[93],"sugar,":[94],"found":[99],"be":[101,111],"best":[103],"combination":[104],"strategy.":[107],"can":[110,130],"developing":[114],"By":[121],"Understanding":[122],"relationship":[124],"between":[125],"factors,":[127],"shops":[129],"find":[131],"out":[132],"factors":[134],"influence":[135],"customers":[136],"most.":[138]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
