{"id":"https://openalex.org/W3120642698","doi":"https://doi.org/10.1109/ieem45057.2020.9309864","title":"Equal Pricing or Free Pricing? The Pricing Strategies of B2C Platform","display_name":"Equal Pricing or Free Pricing? The Pricing Strategies of B2C Platform","publication_year":2020,"publication_date":"2020-12-14","ids":{"openalex":"https://openalex.org/W3120642698","doi":"https://doi.org/10.1109/ieem45057.2020.9309864","mag":"3120642698"},"language":"en","primary_location":{"id":"doi:10.1109/ieem45057.2020.9309864","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ieem45057.2020.9309864","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100517955","display_name":"Hou-ping Tian","orcid":null},"institutions":[{"id":"https://openalex.org/I36399199","display_name":"Nanjing University of Science and Technology","ror":"https://ror.org/00xp9wg62","country_code":"CN","type":"education","lineage":["https://openalex.org/I36399199"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Hou-ping Tian","raw_affiliation_strings":["School of Economics and Management, Nanjing University of Science & Technology, P. R. China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Nanjing University of Science & Technology, P. R. China","institution_ids":["https://openalex.org/I36399199"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076794323","display_name":"Shuang Zheng","orcid":"https://orcid.org/0000-0002-7816-1176"},"institutions":[{"id":"https://openalex.org/I36399199","display_name":"Nanjing University of Science and Technology","ror":"https://ror.org/00xp9wg62","country_code":"CN","type":"education","lineage":["https://openalex.org/I36399199"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shuang Zheng","raw_affiliation_strings":["School of Economics and Management, Nanjing University of Science & Technology, P. R. China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Nanjing University of Science & Technology, P. R. China","institution_ids":["https://openalex.org/I36399199"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077394463","display_name":"Chun-fang Jiang","orcid":null},"institutions":[{"id":"https://openalex.org/I36399199","display_name":"Nanjing University of Science and Technology","ror":"https://ror.org/00xp9wg62","country_code":"CN","type":"education","lineage":["https://openalex.org/I36399199"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chun-fang Jiang","raw_affiliation_strings":["School of Economics and Management, Nanjing University of Science & Technology, P. R. China"],"affiliations":[{"raw_affiliation_string":"School of Economics and Management, Nanjing University of Science & Technology, P. R. China","institution_ids":["https://openalex.org/I36399199"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067553538","display_name":"Liu Chang-xian","orcid":null},"institutions":[{"id":"https://openalex.org/I41198531","display_name":"Nanjing University of Posts and Telecommunications","ror":"https://ror.org/043bpky34","country_code":"CN","type":"education","lineage":["https://openalex.org/I41198531"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chang-xian Liu","raw_affiliation_strings":["School of Management, Nanjing University of Posts and Telecommunications, P. R. China"],"affiliations":[{"raw_affiliation_string":"School of Management, Nanjing University of Posts and Telecommunications, P. R. China","institution_ids":["https://openalex.org/I41198531"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5100517955"],"corresponding_institution_ids":["https://openalex.org/I36399199"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.29863513,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"832","last_page":"836"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11043","display_name":"Merger and Competition Analysis","score":0.9968000054359436,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pricing-strategies","display_name":"Pricing strategies","score":0.682968258857727},{"id":"https://openalex.org/keywords/channel","display_name":"Channel (broadcasting)","score":0.6521148681640625},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.6346368789672852},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5795038342475891},{"id":"https://openalex.org/keywords/variable-pricing","display_name":"Variable pricing","score":0.5565481185913086},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.4741884171962738},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.4656757712364197},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.4562751352787018},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3699913024902344},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.310050368309021},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.29068779945373535},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.20618152618408203}],"concepts":[{"id":"https://openalex.org/C2780193402","wikidata":"https://www.wikidata.org/wiki/Q3394670","display_name":"Pricing strategies","level":2,"score":0.682968258857727},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.6521148681640625},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.6346368789672852},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5795038342475891},{"id":"https://openalex.org/C180925905","wikidata":"https://www.wikidata.org/wiki/Q7915726","display_name":"Variable pricing","level":2,"score":0.5565481185913086},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4741884171962738},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4656757712364197},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.4562751352787018},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3699913024902344},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.310050368309021},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.29068779945373535},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.20618152618408203},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ieem45057.2020.9309864","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ieem45057.2020.9309864","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Peace, Justice and strong institutions","score":0.5299999713897705,"id":"https://metadata.un.org/sdg/16"}],"awards":[],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320335787","display_name":"Fundamental Research Funds for the Central Universities","ror":null}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":11,"referenced_works":["https://openalex.org/W2056501160","https://openalex.org/W2085225290","https://openalex.org/W2126741666","https://openalex.org/W2129998937","https://openalex.org/W2156479909","https://openalex.org/W2769453055","https://openalex.org/W2770414474","https://openalex.org/W3021909905","https://openalex.org/W3123706299","https://openalex.org/W3124805376","https://openalex.org/W3125195850"],"related_works":["https://openalex.org/W2089348106","https://openalex.org/W2371788013","https://openalex.org/W657114854","https://openalex.org/W2111426715","https://openalex.org/W2476880326","https://openalex.org/W2280510827","https://openalex.org/W4243564747","https://openalex.org/W2308066886","https://openalex.org/W2387480701","https://openalex.org/W1498246017"],"abstract_inverted_index":{"B2C":[0,70,128,144],"platform,":[1],"who":[2],"provides":[3],"unprecedented":[4],"opportunities":[5],"to":[6,8,11,36,46,49,69,86,164],"enterprises":[7],"directly":[9,51],"access":[10],"the":[12,27,30,37,44,47,54,82,87,97,102,132,140,165,175],"customers,":[13],"often":[14],"has":[15],"resale":[16,23,154],"channel":[17,20,24,41,120,142,155],"and":[18,32,52,173],"direct":[19,40,88],"simultaneously.":[21],"In":[22],"it":[25,42,76,123,158,167],"purchases":[26],"products":[28,61],"from":[29],"manufacturer":[31,48,55],"then":[33],"resells":[34],"them":[35],"customers;":[38],"in":[39],"offers":[43],"platform":[45,71,145],"sell":[50,62],"charges":[53],"a":[56,66],"proportion":[57],"of":[58,134],"fees.":[59],"Since":[60],"via":[63],"both":[64],"channels,":[65],"challenging":[67],"problem":[68],"is":[72,137],"that":[73],"when":[74,151],"should":[75],"implement":[77],"equal":[78,115,147],"pricing":[79,93,103,116,135,148,161,171],"strategy":[80,94,117,136,149,172],"(i.e.,":[81],"retail":[83],"price":[84],"equals":[85],"selling":[89],"price)":[90],"or":[91],"free":[92,160,170],"(they":[95],"set":[96],"prices":[98],"respectively).":[99],"We":[100],"compare":[101],"strategies":[104],"by":[105,139],"using":[106],"game-theoretical":[107],"model.":[108],"Analyses":[109],"show":[110],"two":[111],"interesting":[112],"findings:":[113],"Firstly,":[114],"can":[118],"mitigate":[119],"conflict;":[121],"however,":[122],"does":[124],"not":[125],"necessarily":[126],"increase":[127],"platform's":[129],"profits.":[130],"Secondly,":[131],"choice":[133],"affected":[138],"customers'":[141],"preference:":[143],"prefers":[146,159,169],"only":[150],"customers":[152],"are":[153],"oriented;":[156],"otherwise":[157],"strategy.":[162],"However,":[163],"manufacturer,":[166],"always":[168],"enjoys":[174],"freedom.":[176]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}