{"id":"https://openalex.org/W3003780570","doi":"https://doi.org/10.1109/ieem44572.2019.8978769","title":"What Will Influence Customer's Engagement the Strategies and Goals of Tweet","display_name":"What Will Influence Customer's Engagement the Strategies and Goals of Tweet","publication_year":2019,"publication_date":"2019-12-01","ids":{"openalex":"https://openalex.org/W3003780570","doi":"https://doi.org/10.1109/ieem44572.2019.8978769","mag":"3003780570"},"language":"en","primary_location":{"id":"doi:10.1109/ieem44572.2019.8978769","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ieem44572.2019.8978769","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070763776","display_name":"Yang Dongying","orcid":null},"institutions":[{"id":"https://openalex.org/I114531698","display_name":"Tokyo Institute of Technology","ror":"https://ror.org/0112mx960","country_code":"JP","type":"education","lineage":["https://openalex.org/I114531698"]}],"countries":["JP"],"is_corresponding":true,"raw_author_name":"Dongying Yang","raw_affiliation_strings":["Department of Innovation Science, Tokyo Institute of Technology, Tokyo, Japan"],"affiliations":[{"raw_affiliation_string":"Department of Innovation Science, Tokyo Institute of Technology, Tokyo, Japan","institution_ids":["https://openalex.org/I114531698"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102097522","display_name":"Shuzo Fujimura","orcid":null},"institutions":[{"id":"https://openalex.org/I114531698","display_name":"Tokyo Institute of Technology","ror":"https://ror.org/0112mx960","country_code":"JP","type":"education","lineage":["https://openalex.org/I114531698"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Shuzo Fujimura","raw_affiliation_strings":["Department of Innovation Science, Tokyo Institute of Technology, Tokyo, Japan"],"affiliations":[{"raw_affiliation_string":"Department of Innovation Science, Tokyo Institute of Technology, Tokyo, Japan","institution_ids":["https://openalex.org/I114531698"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5070763776"],"corresponding_institution_ids":["https://openalex.org/I114531698"],"apc_list":null,"apc_paid":null,"fwci":1.0201,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.86082892,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"364","last_page":"368"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9794999957084656,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9732999801635742,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-engagement","display_name":"Customer engagement","score":0.8218858242034912},{"id":"https://openalex.org/keywords/storytelling","display_name":"Storytelling","score":0.7118659019470215},{"id":"https://openalex.org/keywords/entertainment","display_name":"Entertainment","score":0.647322416305542},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6291339993476868},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6009519696235657},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5943117141723633},{"id":"https://openalex.org/keywords/entertainment-industry","display_name":"Entertainment industry","score":0.5185928344726562},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5176439881324768},{"id":"https://openalex.org/keywords/event","display_name":"Event (particle physics)","score":0.47335076332092285},{"id":"https://openalex.org/keywords/customer-advocacy","display_name":"Customer advocacy","score":0.43571487069129944},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2673422694206238},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.22152677178382874},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.11695650219917297},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.10921052098274231},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.10380446910858154},{"id":"https://openalex.org/keywords/service-quality","display_name":"Service quality","score":0.06904646754264832},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.06461894512176514}],"concepts":[{"id":"https://openalex.org/C2776915394","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"Customer engagement","level":3,"score":0.8218858242034912},{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.7118659019470215},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.647322416305542},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6291339993476868},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6009519696235657},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5943117141723633},{"id":"https://openalex.org/C2985708247","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment industry","level":3,"score":0.5185928344726562},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5176439881324768},{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.47335076332092285},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.43571487069129944},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2673422694206238},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.22152677178382874},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.11695650219917297},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.10921052098274231},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10380446910858154},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.06904646754264832},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.06461894512176514},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ieem44572.2019.8978769","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ieem44572.2019.8978769","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2019 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W608008","https://openalex.org/W191441680","https://openalex.org/W205727336","https://openalex.org/W1962319212","https://openalex.org/W1970369682","https://openalex.org/W1991305222","https://openalex.org/W1999262164","https://openalex.org/W2001653897","https://openalex.org/W2050127261","https://openalex.org/W2061289966","https://openalex.org/W2061448292","https://openalex.org/W2069927273","https://openalex.org/W2075338797","https://openalex.org/W2079408806","https://openalex.org/W2084591134","https://openalex.org/W2111024033","https://openalex.org/W2149142441","https://openalex.org/W2156379293","https://openalex.org/W2220875702","https://openalex.org/W2237886226","https://openalex.org/W2328832051","https://openalex.org/W2527828876","https://openalex.org/W2529512066","https://openalex.org/W2550706273","https://openalex.org/W2588296872","https://openalex.org/W2619799373","https://openalex.org/W2756314220","https://openalex.org/W2941535465","https://openalex.org/W3122522978","https://openalex.org/W3122795544","https://openalex.org/W3124923688","https://openalex.org/W6600024627","https://openalex.org/W6607640155","https://openalex.org/W6608469682","https://openalex.org/W6641277050"],"related_works":["https://openalex.org/W2093979778","https://openalex.org/W2380636257","https://openalex.org/W3021794682","https://openalex.org/W2153470424","https://openalex.org/W2362084051","https://openalex.org/W2317673827","https://openalex.org/W2749121061","https://openalex.org/W2898918333","https://openalex.org/W1717474147","https://openalex.org/W2514454614"],"abstract_inverted_index":{"This":[0,13,66],"paper":[1,14,56,67],"aims":[2],"to":[3,26,58,113],"find":[4],"the":[5,11,21,60,96,101],"correlation":[6,61],"between":[7,62],"customer's":[8,64,90],"engagements":[9],"with":[10,30],"tweet.":[12],"use":[15,110],"Adidas":[16],"official":[17],"Twitter":[18],"accounts":[19],"as":[20],"sample,":[22],"develop":[23],"a":[24,77],"model":[25],"evaluative":[27],"each":[28,63],"tweet":[29],"six":[31],"strategies":[32],"(celebrity,":[33],"entertainment,":[34],"storytelling,":[35,69],"product":[36,45,70,73],"information,":[37,71],"mega-event,":[38],"link)":[39],"and":[40,72],"three":[41],"goals":[42],"(brand":[43],"build,":[44],"sale,":[46],"marketing":[47,116],"campaign).":[48],"In":[49],"addition,":[50],"by":[51],"using":[52],"CBE":[53],"theory,":[54],"this":[55],"wants":[57],"release":[59],"engagements.":[65],"finds":[68],"sale":[74],"will":[75,105],"have":[76,84],"positive":[78,103],"influence":[79],"on":[80],"customer":[81],"engagement;":[82],"others":[83],"negative":[85],"or":[86],"irrelevant":[87],"impact.":[88],"Meanwhile,":[89],"engagement":[91],"does":[92],"not":[93],"correlate;":[94],"however,":[95],"higher":[97],"rate":[98],"of":[99],"quote,":[100],"more":[102],"quote":[104],"get.":[106],"Marketing":[107],"managers":[108],"can":[109],"these":[111],"findings":[112],"decide":[114],"online":[115],"strategy.":[117]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
