{"id":"https://openalex.org/W2133039799","doi":"https://doi.org/10.1109/ieem.2011.6118049","title":"How the effect of country-of-origin on store brand moderates customer's affection-conation link toward multinational retailers","display_name":"How the effect of country-of-origin on store brand moderates customer's affection-conation link toward multinational retailers","publication_year":2011,"publication_date":"2011-12-01","ids":{"openalex":"https://openalex.org/W2133039799","doi":"https://doi.org/10.1109/ieem.2011.6118049","mag":"2133039799"},"language":"en","primary_location":{"id":"doi:10.1109/ieem.2011.6118049","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ieem.2011.6118049","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2011 IEEE International Conference on Industrial Engineering and Engineering Management","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051937909","display_name":"Yung-Hsin Chen","orcid":null},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Yung-Hsin Chen","raw_affiliation_strings":["Institute of International Management, National Cheng Kung University, Tainan, Taiwan","Institute of International Management, National Cheng Kung University Tainan, Taiwan"],"affiliations":[{"raw_affiliation_string":"Institute of International Management, National Cheng Kung University, Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]},{"raw_affiliation_string":"Institute of International Management, National Cheng Kung University Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083894933","display_name":"Shuo-Chang Tsai","orcid":"https://orcid.org/0000-0002-0897-0744"},"institutions":[{"id":"https://openalex.org/I143578492","display_name":"Asia University","ror":"https://ror.org/038a1tp19","country_code":"TW","type":"education","lineage":["https://openalex.org/I143578492"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Shuo-Chang Tsai","raw_affiliation_strings":["Department of Business Administration, Asia University, Taichung, Taiwan","(Department of Business Administration, Asia University, Taichung, Taiwan)"],"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Asia University, Taichung, Taiwan","institution_ids":["https://openalex.org/I143578492"]},{"raw_affiliation_string":"(Department of Business Administration, Asia University, Taichung, Taiwan)","institution_ids":["https://openalex.org/I143578492"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009493514","display_name":"Yi-Shuang Wu","orcid":null},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yi-Shuang Wu","raw_affiliation_strings":["Institute of International Management, National Cheng Kung University, Tainan, Taiwan","Institute of International Management, National Cheng Kung University Tainan, Taiwan"],"affiliations":[{"raw_affiliation_string":"Institute of International Management, National Cheng Kung University, Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]},{"raw_affiliation_string":"Institute of International Management, National Cheng Kung University Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100374593","display_name":"Shumin Li","orcid":"https://orcid.org/0000-0002-6236-6273"},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Shu-Min Li","raw_affiliation_strings":["Institute of International Management, National Cheng Kung University, Tainan, Taiwan","Institute of International Management, National Cheng Kung University Tainan, Taiwan"],"affiliations":[{"raw_affiliation_string":"Institute of International Management, National Cheng Kung University, Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]},{"raw_affiliation_string":"Institute of International Management, National Cheng Kung University Tainan, Taiwan","institution_ids":["https://openalex.org/I91807558"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5051937909"],"corresponding_institution_ids":["https://openalex.org/I91807558"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.23205342,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"913","last_page":"917"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.995199978351593,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.995199978351593,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9921000003814697,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9728000164031982,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/multinational-corporation","display_name":"Multinational corporation","score":0.8670499324798584},{"id":"https://openalex.org/keywords/affection","display_name":"Affection","score":0.7691545486450195},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6430681943893433},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5333606600761414},{"id":"https://openalex.org/keywords/link","display_name":"Link (geometry)","score":0.4332563281059265},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.37853896617889404},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.32844698429107666},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.263006329536438},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.10013961791992188},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.06966513395309448}],"concepts":[{"id":"https://openalex.org/C158016649","wikidata":"https://www.wikidata.org/wiki/Q161726","display_name":"Multinational corporation","level":2,"score":0.8670499324798584},{"id":"https://openalex.org/C2780595226","wikidata":"https://www.wikidata.org/wiki/Q1124198","display_name":"Affection","level":2,"score":0.7691545486450195},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6430681943893433},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5333606600761414},{"id":"https://openalex.org/C2778753846","wikidata":"https://www.wikidata.org/wiki/Q6554239","display_name":"Link (geometry)","level":2,"score":0.4332563281059265},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37853896617889404},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32844698429107666},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.263006329536438},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10013961791992188},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.06966513395309448},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/ieem.2011.6118049","is_oa":false,"landing_page_url":"https://doi.org/10.1109/ieem.2011.6118049","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2011 IEEE International Conference on Industrial Engineering and Engineering Management","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4399999976158142,"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W1973212038","https://openalex.org/W1996743441","https://openalex.org/W2036389121","https://openalex.org/W2042291539","https://openalex.org/W2048466893","https://openalex.org/W2070849324","https://openalex.org/W2089434976","https://openalex.org/W2121967685","https://openalex.org/W4241154154"],"related_works":["https://openalex.org/W2349967704","https://openalex.org/W2360319045","https://openalex.org/W2331709457","https://openalex.org/W2389506875","https://openalex.org/W2807595252","https://openalex.org/W2037568762","https://openalex.org/W2364303095","https://openalex.org/W1982849483","https://openalex.org/W2200815823","https://openalex.org/W2365548685"],"abstract_inverted_index":{"Retailers":[0],"as":[1,26],"the":[2,34,74,87,126,142,147],"down-stream":[3],"end":[4],"of":[5,45,50,77,90,101,132,149],"international":[6,127],"supply":[7,78],"chain":[8,79],"always":[9],"face":[10],"a":[11,38,106,110],"challenge":[12],"in":[13,73,138],"product":[14],"strategic":[15],"decision":[16],"about":[17],"\u201cstandardization\u201d":[18],"or":[19,43],"\u201cadaptation\u201d":[20],"to":[21,23,33,58,104,112,145],"appeal":[22],"local":[24],"customers,":[25],"such":[27],"retailer's":[28],"store":[29,51,118,136],"brand":[30,39,52,119],"products":[31,53],"come":[32],"solution.":[35],"Customers":[36],"identify":[37],"with":[40,109],"its":[41],"origin,":[42],"country":[44],"origin":[46],"(CoO).":[47],"The":[48,129],"introduction":[49],"brings":[54],"out":[55],"tangible":[56],"benefits":[57],"consumers.":[59],"Its":[60],"usage":[61],"spans":[62],"consumers'":[63],"demographic,":[64],"socio-economic,":[65],"and":[66,123],"also":[67],"psychological":[68],"variables.":[69],"However,":[70],"empirical":[71],"evidences":[72],"research":[75],"area":[76],"management":[80],"are":[81],"quite":[82],"sparse.":[83],"This":[84],"study":[85],"extends":[86],"conceptual":[88],"models":[89],"CoO":[91,115],"image":[92],"proposed":[93],"by":[94],"Roth":[95],"based":[96],"on":[97,117,135],"Fishbein's":[98],"\u201cthe":[99],"theory":[100],"reasoned":[102],"action\u201d":[103],"construct":[105],"modified":[107],"framework":[108],"purpose":[111],"examine":[113],"how":[114],"effect":[116,134],"moderate":[120],"customer's":[121],"affect":[122],"conations":[124],"toward":[125],"retailers.":[128],"moderating":[130],"role":[131],"CoC":[133],"brands":[137],"their":[139],"relationships":[140],"is":[141],"focus":[143],"aiming":[144],"fill":[146],"gap":[148],"research.":[150]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}