{"id":"https://openalex.org/W2105094435","doi":"https://doi.org/10.1109/icufn.2012.6261670","title":"Association rules application to identify customer purchase intention in a real-time marketing communication tool","display_name":"Association rules application to identify customer purchase intention in a real-time marketing communication tool","publication_year":2012,"publication_date":"2012-07-01","ids":{"openalex":"https://openalex.org/W2105094435","doi":"https://doi.org/10.1109/icufn.2012.6261670","mag":"2105094435"},"language":"en","primary_location":{"id":"doi:10.1109/icufn.2012.6261670","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icufn.2012.6261670","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2012 Fourth International Conference on Ubiquitous and Future Networks (ICUFN)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100385616","display_name":"Jong Woo Kim","orcid":"https://orcid.org/0000-0001-9484-5968"},"institutions":[{"id":"https://openalex.org/I4575257","display_name":"Hanyang University","ror":"https://ror.org/046865y68","country_code":"KR","type":"education","lineage":["https://openalex.org/I4575257"]},{"id":"https://openalex.org/I93906172","display_name":"Anyang University","ror":"https://ror.org/018pdh902","country_code":"KR","type":"education","lineage":["https://openalex.org/I93906172"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Jong Woo Kim","raw_affiliation_strings":["School of Business, Hanyang University, Seoul, South Korea","School of Business, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul 133-791, Korea"],"affiliations":[{"raw_affiliation_string":"School of Business, Hanyang University, Seoul, South Korea","institution_ids":["https://openalex.org/I4575257"]},{"raw_affiliation_string":"School of Business, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul 133-791, Korea","institution_ids":["https://openalex.org/I93906172","https://openalex.org/I4575257"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100988545","display_name":"Song-Yi Han","orcid":null},"institutions":[{"id":"https://openalex.org/I93906172","display_name":"Anyang University","ror":"https://ror.org/018pdh902","country_code":"KR","type":"education","lineage":["https://openalex.org/I93906172"]},{"id":"https://openalex.org/I4575257","display_name":"Hanyang University","ror":"https://ror.org/046865y68","country_code":"KR","type":"education","lineage":["https://openalex.org/I4575257"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Song-Yi Han","raw_affiliation_strings":["School of Business, Hanyang University, Seoul, South Korea","School of Business, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul 133-791, Korea"],"affiliations":[{"raw_affiliation_string":"School of Business, Hanyang University, Seoul, South Korea","institution_ids":["https://openalex.org/I4575257"]},{"raw_affiliation_string":"School of Business, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul 133-791, Korea","institution_ids":["https://openalex.org/I93906172","https://openalex.org/I4575257"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101895900","display_name":"Dong-Sung Kim","orcid":"https://orcid.org/0000-0003-0263-5213"},"institutions":[{"id":"https://openalex.org/I4575257","display_name":"Hanyang University","ror":"https://ror.org/046865y68","country_code":"KR","type":"education","lineage":["https://openalex.org/I4575257"]},{"id":"https://openalex.org/I93906172","display_name":"Anyang University","ror":"https://ror.org/018pdh902","country_code":"KR","type":"education","lineage":["https://openalex.org/I93906172"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Dong Sung Kim","raw_affiliation_strings":["School of Business, Hanyang University, Seoul, South Korea","School of Business, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul 133-791, Korea"],"affiliations":[{"raw_affiliation_string":"School of Business, Hanyang University, Seoul, South Korea","institution_ids":["https://openalex.org/I4575257"]},{"raw_affiliation_string":"School of Business, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul 133-791, Korea","institution_ids":["https://openalex.org/I93906172","https://openalex.org/I4575257"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5100385616"],"corresponding_institution_ids":["https://openalex.org/I4575257","https://openalex.org/I93906172"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.22321699,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"88","last_page":"90"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10538","display_name":"Data Mining Algorithms and Applications","score":0.9775000214576721,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9174000024795532,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/clickstream","display_name":"Clickstream","score":0.9659247398376465},{"id":"https://openalex.org/keywords/association-rule-learning","display_name":"Association rule learning","score":0.7818419933319092},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7576817870140076},{"id":"https://openalex.org/keywords/session","display_name":"Session (web analytics)","score":0.7506521940231323},{"id":"https://openalex.org/keywords/association","display_name":"Association (psychology)","score":0.5681083798408508},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.4935835599899292},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.4844377338886261},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.3954528868198395},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.22772571444511414}],"concepts":[{"id":"https://openalex.org/C138744977","wikidata":"https://www.wikidata.org/wiki/Q5132438","display_name":"Clickstream","level":5,"score":0.9659247398376465},{"id":"https://openalex.org/C193524817","wikidata":"https://www.wikidata.org/wiki/Q386780","display_name":"Association rule learning","level":2,"score":0.7818419933319092},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7576817870140076},{"id":"https://openalex.org/C2779182362","wikidata":"https://www.wikidata.org/wiki/Q17126187","display_name":"Session (web analytics)","level":2,"score":0.7506521940231323},{"id":"https://openalex.org/C142853389","wikidata":"https://www.wikidata.org/wiki/Q744778","display_name":"Association (psychology)","level":2,"score":0.5681083798408508},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.4935835599899292},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4844377338886261},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.3954528868198395},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.22772571444511414},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C130436687","wikidata":"https://www.wikidata.org/wiki/Q7978591","display_name":"Web modeling","level":3,"score":0.0},{"id":"https://openalex.org/C127613066","wikidata":"https://www.wikidata.org/wiki/Q557770","display_name":"Web API","level":4,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icufn.2012.6261670","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icufn.2012.6261670","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2012 Fourth International Conference on Ubiquitous and Future Networks (ICUFN)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W1503025338","https://openalex.org/W1506285740","https://openalex.org/W2062526690","https://openalex.org/W2125441033","https://openalex.org/W2901052793"],"related_works":["https://openalex.org/W1493153155","https://openalex.org/W2789872759","https://openalex.org/W2154850984","https://openalex.org/W2975622968","https://openalex.org/W2395287825","https://openalex.org/W1874896715","https://openalex.org/W63067714","https://openalex.org/W2999859704","https://openalex.org/W2392697706","https://openalex.org/W366033468"],"abstract_inverted_index":{"To":[0],"make":[1],"real-time":[2],"marketing":[3],"tools":[4],"for":[5],"online":[6],"storefronts,":[7],"it":[8],"is":[9,62,71,108],"necessary":[10],"to":[11,33,64,73,87],"understand":[12],"intentions":[13],"of":[14,23,97,104],"customers":[15],"who":[16],"are":[17],"connecting":[18],"on":[19,52,93],"the":[20,38,68,94,98,105],"storefronts.":[21],"One":[22],"important":[24],"customer":[25,31,46,89],"intention":[26],"may":[27],"be":[28],"whether":[29],"a":[30,85,111],"intends":[32],"purchase":[34,47,90],"or":[35],"not":[36],"in":[37],"current":[39],"session.":[40],"In":[41],"this":[42],"paper,":[43],"we":[44],"propose":[45,84],"probability":[48],"prediction":[49],"method":[50,86],"based":[51,92],"clickstream":[53,115],"data":[54,61,70,80,116],"using":[55,79,110],"association":[56,75,100],"rule":[57],"generation":[58],"techniques.":[59],"Clickstream":[60],"converted":[63],"session":[65,69],"data,":[66],"and":[67,76],"used":[72],"generated":[74,99],"disassociation":[77],"rules":[78],"mining":[81],"tools.":[82],"We":[83],"predict":[88],"probabilities":[91],"confidence":[95],"values":[96],"rules.":[101],"The":[102],"usefulness":[103],"proposed":[106],"approach":[107],"demonstrated":[109],"real":[112],"internet":[113],"bookstore":[114],"set.":[117]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}