{"id":"https://openalex.org/W4388016399","doi":"https://doi.org/10.1109/icset59111.2023.10295112","title":"Examination the Impact of Interactive Animation on College Students\u2019 Behavior: Insights from TAM and SEM","display_name":"Examination the Impact of Interactive Animation on College Students\u2019 Behavior: Insights from TAM and SEM","publication_year":2023,"publication_date":"2023-10-02","ids":{"openalex":"https://openalex.org/W4388016399","doi":"https://doi.org/10.1109/icset59111.2023.10295112"},"language":"en","primary_location":{"id":"doi:10.1109/icset59111.2023.10295112","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icset59111.2023.10295112","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 IEEE 13th International Conference on System Engineering and Technology (ICSET)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Pei Fangling","orcid":null},"institutions":[{"id":"https://openalex.org/I173029219","display_name":"Multimedia University","ror":"https://ror.org/04zrbnc33","country_code":"MY","type":"education","lineage":["https://openalex.org/I173029219"]},{"id":"https://openalex.org/I94625822","display_name":"Northern University of Malaysia","ror":"https://ror.org/01ss10648","country_code":"MY","type":"education","lineage":["https://openalex.org/I94625822"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Pei Fangling","raw_affiliation_strings":["Universiti Utara Malaysia,School of Multimedia Technology and Communication,Kedah,Malaysia","School of Multimedia Technology and Communication, Universiti Utara Malaysia, Kedah, Malaysia"],"affiliations":[{"raw_affiliation_string":"Universiti Utara Malaysia,School of Multimedia Technology and Communication,Kedah,Malaysia","institution_ids":["https://openalex.org/I94625822","https://openalex.org/I173029219"]},{"raw_affiliation_string":"School of Multimedia Technology and Communication, Universiti Utara Malaysia, Kedah, Malaysia","institution_ids":["https://openalex.org/I94625822"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5052635321","display_name":"Norbayah Mohd Suk\u0131","orcid":"https://orcid.org/0000-0003-4756-7787"},"institutions":[{"id":"https://openalex.org/I173029219","display_name":"Multimedia University","ror":"https://ror.org/04zrbnc33","country_code":"MY","type":"education","lineage":["https://openalex.org/I173029219"]},{"id":"https://openalex.org/I4528857","display_name":"University of Kuala Lumpur","ror":"https://ror.org/026wwrx19","country_code":"MY","type":"education","lineage":["https://openalex.org/I4528857"]},{"id":"https://openalex.org/I94625822","display_name":"Northern University of Malaysia","ror":"https://ror.org/01ss10648","country_code":"MY","type":"education","lineage":["https://openalex.org/I94625822"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Norbayah Mohd Suki","raw_affiliation_strings":["Universiti Utara Malaysia,School of Multimedia Technology and Communication,Kuala Lumpur,Malaysia","School of Multimedia Technology and Communication, Universiti Utara Malaysia, Kuala Lumpur, Malaysia"],"affiliations":[{"raw_affiliation_string":"Universiti Utara Malaysia,School of Multimedia Technology and Communication,Kuala Lumpur,Malaysia","institution_ids":["https://openalex.org/I94625822","https://openalex.org/I173029219","https://openalex.org/I4528857"]},{"raw_affiliation_string":"School of Multimedia Technology and Communication, Universiti Utara Malaysia, Kuala Lumpur, Malaysia","institution_ids":["https://openalex.org/I94625822"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063148152","display_name":"Nadia Diyana Mohd Muhaiyuddin","orcid":null},"institutions":[{"id":"https://openalex.org/I173029219","display_name":"Multimedia University","ror":"https://ror.org/04zrbnc33","country_code":"MY","type":"education","lineage":["https://openalex.org/I173029219"]},{"id":"https://openalex.org/I94625822","display_name":"Northern University of Malaysia","ror":"https://ror.org/01ss10648","country_code":"MY","type":"education","lineage":["https://openalex.org/I94625822"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Nadia Diyana Mohd Muhaiyuddin","raw_affiliation_strings":["Universiti Utara Malaysia,School of Multimedia Technology and Communication,Kedah,Malaysia","School of Multimedia Technology and Communication, Universiti Utara Malaysia, Kedah, Malaysia"],"affiliations":[{"raw_affiliation_string":"Universiti Utara Malaysia,School of Multimedia Technology and Communication,Kedah,Malaysia","institution_ids":["https://openalex.org/I94625822","https://openalex.org/I173029219"]},{"raw_affiliation_string":"School of Multimedia Technology and Communication, Universiti Utara Malaysia, Kedah, Malaysia","institution_ids":["https://openalex.org/I94625822"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I173029219","https://openalex.org/I94625822"],"apc_list":null,"apc_paid":null,"fwci":1.2617,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.81920052,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"171","last_page":"176"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.9740999937057495,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10731","display_name":"Educational Games and Gamification","score":0.9740999937057495,"subfield":{"id":"https://openalex.org/subfields/3204","display_name":"Developmental and Educational Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9696999788284302,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9650999903678894,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/animation","display_name":"Animation","score":0.7613314390182495},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6853622198104858},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.6097694635391235},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.5178552269935608},{"id":"https://openalex.org/keywords/computer-graphics","display_name":"Computer graphics (images)","score":0.45344406366348267}],"concepts":[{"id":"https://openalex.org/C502989409","wikidata":"https://www.wikidata.org/wiki/Q11425","display_name":"Animation","level":2,"score":0.7613314390182495},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6853622198104858},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.6097694635391235},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.5178552269935608},{"id":"https://openalex.org/C121684516","wikidata":"https://www.wikidata.org/wiki/Q7600677","display_name":"Computer graphics (images)","level":1,"score":0.45344406366348267}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icset59111.2023.10295112","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icset59111.2023.10295112","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2023 IEEE 13th International Conference on System Engineering and Technology (ICSET)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/4","score":0.6899999976158142,"display_name":"Quality Education"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":54,"referenced_works":["https://openalex.org/W1013115082","https://openalex.org/W1791587663","https://openalex.org/W1976023962","https://openalex.org/W1980569376","https://openalex.org/W2006553445","https://openalex.org/W2034385521","https://openalex.org/W2039619242","https://openalex.org/W2043612358","https://openalex.org/W2056903341","https://openalex.org/W2072784737","https://openalex.org/W2078058017","https://openalex.org/W2081642539","https://openalex.org/W2092259073","https://openalex.org/W2113840470","https://openalex.org/W2116578868","https://openalex.org/W2122597849","https://openalex.org/W2139346530","https://openalex.org/W2141434535","https://openalex.org/W2149315699","https://openalex.org/W2217094723","https://openalex.org/W2773931302","https://openalex.org/W2781642649","https://openalex.org/W2782452598","https://openalex.org/W2787476332","https://openalex.org/W2788480366","https://openalex.org/W2792598722","https://openalex.org/W2800447016","https://openalex.org/W2896210059","https://openalex.org/W2898191171","https://openalex.org/W2945044133","https://openalex.org/W2971677173","https://openalex.org/W2985954327","https://openalex.org/W3022630663","https://openalex.org/W3110237658","https://openalex.org/W3121860541","https://openalex.org/W3136299054","https://openalex.org/W3137705976","https://openalex.org/W3160746559","https://openalex.org/W3169777292","https://openalex.org/W3206525235","https://openalex.org/W3210383951","https://openalex.org/W4210743236","https://openalex.org/W4220658466","https://openalex.org/W4237826058","https://openalex.org/W4243667233","https://openalex.org/W4252914888","https://openalex.org/W4283070008","https://openalex.org/W4319982796","https://openalex.org/W4362458594","https://openalex.org/W6680951585","https://openalex.org/W6751351525","https://openalex.org/W6788643754","https://openalex.org/W6802749020","https://openalex.org/W6835408849"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W4310844315","https://openalex.org/W2532377291","https://openalex.org/W2000013817","https://openalex.org/W2390279801","https://openalex.org/W2103375294","https://openalex.org/W1823321090","https://openalex.org/W2378792725","https://openalex.org/W2215755978"],"abstract_inverted_index":{"Interaction":[0],"in":[1,30,73,85,175],"animation":[2,16,183,195],"provides":[3],"an":[4],"immersive":[5],"experience":[6,192],"while":[7],"also":[8],"influencing":[9],"user":[10,24,37,57,137,190],"behaviour":[11],"and":[12,14,39,56,62,70,110,116,122,136,145,166,171,185],"acceptance,":[13],"interactive":[15,43],"incorporating":[17],"usability":[18,32],"principles":[19],"can":[20],"further":[21],"enrich":[22],"the":[23,50,65,123,131,161,164,176],"experience.":[25],"The":[26,127,155],"research":[27],"gap":[28],"lies":[29],"understanding":[31,193],"principles,":[33],"immersion\u2019s":[34],"influence":[35],"on":[36,59,143],"perception,":[38],"acceptance":[40,173],"behavior":[41,191],"of":[42,53,68,80,118,120,133,157,168,178],"animation.":[44,154,179],"This":[45,180],"study":[46,159,181],"aims":[47],"to":[48,63,91,107],"explore":[49,64],"potential":[51],"impact":[52,142],"aesthetic":[54,134],"design":[55,135],"control":[58,138],"viewers\u2019":[60,75,150],"perceptions":[61],"mediating":[66],"roles":[67],"immersion":[69,169],"positive":[71],"emotions":[72],"shaping":[74],"behavioral":[76],"intentions.":[77],"A":[78],"total":[79],"117":[81],"university":[82],"students":[83,92],"participated":[84],"this":[86,158],"survey,":[87],"which":[88,147],"was":[89,101,125],"distributed":[90],"via":[93],"a":[94,140],"self-administered":[95],"questionnaire.":[96],"Structural":[97],"equation":[98],"modelling":[99],"analysis":[100,128],"carried":[102],"out":[103],"using":[104],"R":[105],"studio":[106],"define":[108],"latent":[109],"observed":[111],"variable":[112],"relationships,":[113],"parameter,":[114],"estimation":[115],"assessment":[117],"goodness":[119],"fit,":[121],"model":[124,187],"validated.":[126],"revealed":[129],"that":[130],"constructs":[132],"have":[139],"significant":[141],"perception":[144],"immersion,":[146],"ultimately":[148],"affects":[149],"behavioural":[151],"intentions":[152],"towards":[153],"results":[156],"lay":[160],"foundation":[162],"for":[163,194],"validation":[165],"extension":[167],"theory":[170,184],"technology":[172,186],"models":[174],"field":[177],"supports":[182],"validation,":[188],"enhancing":[189],"design.":[196]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2}],"updated_date":"2026-03-20T23:20:44.827607","created_date":"2025-10-10T00:00:00"}