{"id":"https://openalex.org/W2023514137","doi":"https://doi.org/10.1109/icoin.2012.6164429","title":"Similarity attraction effects in mobile advertisement: Interaction between user personality and advertisement personality","display_name":"Similarity attraction effects in mobile advertisement: Interaction between user personality and advertisement personality","publication_year":2012,"publication_date":"2012-02-01","ids":{"openalex":"https://openalex.org/W2023514137","doi":"https://doi.org/10.1109/icoin.2012.6164429","mag":"2023514137"},"language":"en","primary_location":{"id":"doi:10.1109/icoin.2012.6164429","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icoin.2012.6164429","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Conference on Information Network 2012","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063537083","display_name":"Hongseok Lee","orcid":"https://orcid.org/0000-0003-0036-3357"},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Hongseok Lee","raw_affiliation_strings":["School of Information and Communication Engineering, Sungkyunkwan University, Suwon, South Korea","School of Information & Communication Engineering Sungkyunkwan University, Suwon, Korea#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Information and Communication Engineering, Sungkyunkwan University, Suwon, South Korea","institution_ids":["https://openalex.org/I848706"]},{"raw_affiliation_string":"School of Information & Communication Engineering Sungkyunkwan University, Suwon, Korea#TAB#","institution_ids":["https://openalex.org/I848706"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063863652","display_name":"KangWoo Lee","orcid":null},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"KangWoo Lee","raw_affiliation_strings":["Department of Interaction Science, Sungkyunkwan University, Seoul, South Korea","Department of Interaction Science Sungkyunkwan University, Seoul, Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Interaction Science, Sungkyunkwan University, Seoul, South Korea","institution_ids":["https://openalex.org/I848706"]},{"raw_affiliation_string":"Department of Interaction Science Sungkyunkwan University, Seoul, Korea","institution_ids":["https://openalex.org/I848706"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5043805950","display_name":"Kwan Min Lee","orcid":null},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Kwan Min Lee","raw_affiliation_strings":["Department of Interaction Science, Sungkyunkwan University, Seoul, South Korea","Department of Interaction Science Sungkyunkwan University, Seoul, Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Interaction Science, Sungkyunkwan University, Seoul, South Korea","institution_ids":["https://openalex.org/I848706"]},{"raw_affiliation_string":"Department of Interaction Science Sungkyunkwan University, Seoul, Korea","institution_ids":["https://openalex.org/I848706"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054933494","display_name":"Hyunseung Choo","orcid":"https://orcid.org/0000-0002-6485-3155"},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Hyunseung Choo","raw_affiliation_strings":["Department of Interaction Science, Sungkyunkwan University, Seoul, South Korea","Department of Interaction Science Sungkyunkwan University, Seoul, Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Interaction Science, Sungkyunkwan University, Seoul, South Korea","institution_ids":["https://openalex.org/I848706"]},{"raw_affiliation_string":"Department of Interaction Science Sungkyunkwan University, Seoul, Korea","institution_ids":["https://openalex.org/I848706"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.9219,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.92287802,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":96},"biblio":{"volume":"62","issue":null,"first_page":"506","last_page":"511"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11040","display_name":"Personality Traits and Psychology","score":0.9918000102043152,"subfield":{"id":"https://openalex.org/subfields/3203","display_name":"Clinical Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9868999719619751,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/personality","display_name":"Personality","score":0.7429825067520142},{"id":"https://openalex.org/keywords/attraction","display_name":"Attraction","score":0.684967041015625},{"id":"https://openalex.org/keywords/extraversion-and-introversion","display_name":"Extraversion and introversion","score":0.6646063923835754},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.6625182628631592},{"id":"https://openalex.org/keywords/similarity","display_name":"Similarity (geometry)","score":0.6549311280250549},{"id":"https://openalex.org/keywords/personality-psychology","display_name":"Personality psychology","score":0.6031304001808167},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.5653263926506042},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.4759219288825989},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4506920278072357},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.36763936281204224},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3258625864982605},{"id":"https://openalex.org/keywords/big-five-personality-traits","display_name":"Big Five personality traits","score":0.2977081835269928},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.1694948673248291},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.08340185880661011},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.0768679678440094},{"id":"https://openalex.org/keywords/statistics","display_name":"Statistics","score":0.06780707836151123}],"concepts":[{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.7429825067520142},{"id":"https://openalex.org/C2778364177","wikidata":"https://www.wikidata.org/wiki/Q2247133","display_name":"Attraction","level":2,"score":0.684967041015625},{"id":"https://openalex.org/C127816348","wikidata":"https://www.wikidata.org/wiki/Q127588","display_name":"Extraversion and introversion","level":4,"score":0.6646063923835754},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6625182628631592},{"id":"https://openalex.org/C103278499","wikidata":"https://www.wikidata.org/wiki/Q254465","display_name":"Similarity (geometry)","level":3,"score":0.6549311280250549},{"id":"https://openalex.org/C25908422","wikidata":"https://www.wikidata.org/wiki/Q271716","display_name":"Personality psychology","level":3,"score":0.6031304001808167},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5653263926506042},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.4759219288825989},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4506920278072357},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.36763936281204224},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3258625864982605},{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.2977081835269928},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1694948673248291},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.08340185880661011},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0768679678440094},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.06780707836151123},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C115961682","wikidata":"https://www.wikidata.org/wiki/Q860623","display_name":"Image (mathematics)","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icoin.2012.6164429","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icoin.2012.6164429","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The International Conference on Information Network 2012","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W652058220","https://openalex.org/W1583489002","https://openalex.org/W1641003075","https://openalex.org/W1955594204","https://openalex.org/W1987749838","https://openalex.org/W1991015565","https://openalex.org/W1992687899","https://openalex.org/W2016719519","https://openalex.org/W2039880283","https://openalex.org/W2046220546","https://openalex.org/W2048396937","https://openalex.org/W2049363275","https://openalex.org/W2055718898","https://openalex.org/W2080699385","https://openalex.org/W2110531388","https://openalex.org/W2113819358","https://openalex.org/W2117373981","https://openalex.org/W2119472994","https://openalex.org/W2146919092","https://openalex.org/W2162417293","https://openalex.org/W2164772857","https://openalex.org/W3022456848","https://openalex.org/W4211161645","https://openalex.org/W4229640261","https://openalex.org/W4244337758","https://openalex.org/W6636566387"],"related_works":["https://openalex.org/W4386786398","https://openalex.org/W1975318985","https://openalex.org/W2165360006","https://openalex.org/W1968778005","https://openalex.org/W2152021527","https://openalex.org/W2480503314","https://openalex.org/W2315514632","https://openalex.org/W2078087535","https://openalex.org/W2124944701","https://openalex.org/W2093201305"],"abstract_inverted_index":{"Personality":[0],"is":[1,33,51],"an":[2,102],"essential":[3],"feature":[4],"for":[5,105],"social":[6],"interaction":[7],"that":[8,64],"contributes":[9],"to":[10,13,54,71,83],"person's":[11],"preference":[12],"products.":[14],"In":[15],"this":[16],"paper,":[17],"using":[18],"M-CID(Multimedia":[19],"Caller-ID)":[20],"in":[21],"mobile":[22,106],"advertisement,":[23],"the":[24,65,73,77,85,93,97],"similarity":[25,89],"attraction":[26,90],"effect":[27],"between":[28],"user":[29],"and":[30],"ads":[31],"personalities":[32],"examined.":[34],"A":[35],"2":[36,44],"(M-CID":[37],"advertisement":[38,103],"personality:":[39,46],"introvert":[40,47],"vs.":[41,48],"extrovert)":[42,49],"by":[43],"(participant":[45],"experiment":[50],"carried":[52],"out":[53],"investigate":[55],"user's":[56,94],"attitude":[57],"on":[58,92,96],"advertised":[59],"product.":[60,98],"The":[61],"results":[62,100],"show":[63],"introverted":[66,74],"users":[67,79],"are":[68,80],"more":[69,81],"likely":[70,82],"prefer":[72,84],"ads,":[75],"whereas":[76],"extroverted":[78,86],"ads.":[87],"These":[88],"influences":[91],"attitudes":[95],"Our":[99],"suggest":[101],"strategy":[104],"phone":[107],"applications.":[108]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}