{"id":"https://openalex.org/W4404577256","doi":"https://doi.org/10.1109/icmlca63499.2024.10754395","title":"Adchat-TVQA: Innovative Application of LLMs-Based Text-Visual Question Answering Method in Advertising Legal Compliance Review","display_name":"Adchat-TVQA: Innovative Application of LLMs-Based Text-Visual Question Answering Method in Advertising Legal Compliance Review","publication_year":2024,"publication_date":"2024-10-18","ids":{"openalex":"https://openalex.org/W4404577256","doi":"https://doi.org/10.1109/icmlca63499.2024.10754395"},"language":"en","primary_location":{"id":"doi:10.1109/icmlca63499.2024.10754395","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icmlca63499.2024.10754395","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 5th International Conference on Machine Learning and Computer Application (ICMLCA)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038168944","display_name":"Ruiling Gao","orcid":"https://orcid.org/0000-0003-3095-0202"},"institutions":[{"id":"https://openalex.org/I135905480","display_name":"Shanghai Polytechnic University","ror":"https://ror.org/02as5yg64","country_code":"CN","type":"education","lineage":["https://openalex.org/I135905480"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Ruiling Gao","raw_affiliation_strings":["Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China"],"affiliations":[{"raw_affiliation_string":"Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China","institution_ids":["https://openalex.org/I135905480"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Yingqi Hou","orcid":null},"institutions":[{"id":"https://openalex.org/I135905480","display_name":"Shanghai Polytechnic University","ror":"https://ror.org/02as5yg64","country_code":"CN","type":"education","lineage":["https://openalex.org/I135905480"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yingqi Hou","raw_affiliation_strings":["Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China"],"affiliations":[{"raw_affiliation_string":"Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China","institution_ids":["https://openalex.org/I135905480"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112332635","display_name":"Weijie Tang","orcid":null},"institutions":[{"id":"https://openalex.org/I135905480","display_name":"Shanghai Polytechnic University","ror":"https://ror.org/02as5yg64","country_code":"CN","type":"education","lineage":["https://openalex.org/I135905480"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Weijie Tang","raw_affiliation_strings":["Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China"],"affiliations":[{"raw_affiliation_string":"Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China","institution_ids":["https://openalex.org/I135905480"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100405948","display_name":"Jin Zhang","orcid":"https://orcid.org/0000-0002-2594-7183"},"institutions":[{"id":"https://openalex.org/I135905480","display_name":"Shanghai Polytechnic University","ror":"https://ror.org/02as5yg64","country_code":"CN","type":"education","lineage":["https://openalex.org/I135905480"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jin Zhang","raw_affiliation_strings":["Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China"],"affiliations":[{"raw_affiliation_string":"Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China","institution_ids":["https://openalex.org/I135905480"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028935428","display_name":"Yanbo Hu","orcid":"https://orcid.org/0000-0002-2251-6353"},"institutions":[{"id":"https://openalex.org/I181326427","display_name":"Donghua University","ror":"https://ror.org/035psfh38","country_code":"CN","type":"education","lineage":["https://openalex.org/I181326427"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yanbo Hu","raw_affiliation_strings":["Donghua University,Dept. of Computer Science,Shanghai,China"],"affiliations":[{"raw_affiliation_string":"Donghua University,Dept. of Computer Science,Shanghai,China","institution_ids":["https://openalex.org/I181326427"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061187308","display_name":"Haiyun Huang","orcid":null},"institutions":[{"id":"https://openalex.org/I121934306","display_name":"Tufts University","ror":"https://ror.org/05wvpxv85","country_code":"US","type":"education","lineage":["https://openalex.org/I121934306"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Haiyun Huang","raw_affiliation_strings":["Tufts University,Dept. of Computer Science,Medford,MA,USA"],"affiliations":[{"raw_affiliation_string":"Tufts University,Dept. of Computer Science,Medford,MA,USA","institution_ids":["https://openalex.org/I121934306"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025660951","display_name":"Wenan Tan","orcid":"https://orcid.org/0000-0003-2608-652X"},"institutions":[{"id":"https://openalex.org/I135905480","display_name":"Shanghai Polytechnic University","ror":"https://ror.org/02as5yg64","country_code":"CN","type":"education","lineage":["https://openalex.org/I135905480"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wen'an Tan","raw_affiliation_strings":["Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China"],"affiliations":[{"raw_affiliation_string":"Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China","institution_ids":["https://openalex.org/I135905480"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5082172794","display_name":"Liping Li","orcid":"https://orcid.org/0000-0002-7785-929X"},"institutions":[{"id":"https://openalex.org/I135905480","display_name":"Shanghai Polytechnic University","ror":"https://ror.org/02as5yg64","country_code":"CN","type":"education","lineage":["https://openalex.org/I135905480"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Liping Li","raw_affiliation_strings":["Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China"],"affiliations":[{"raw_affiliation_string":"Shanghai Polytechnic University,Dept. of Computer Engineering,Shanghai,China","institution_ids":["https://openalex.org/I135905480"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":8,"corresponding_author_ids":["https://openalex.org/A5038168944"],"corresponding_institution_ids":["https://openalex.org/I135905480"],"apc_list":null,"apc_paid":null,"fwci":0.3345,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.68031795,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":91,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"176","last_page":"180"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13559","display_name":"Edcuational Technology Systems","score":0.9524000287055969,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13559","display_name":"Edcuational Technology Systems","score":0.9524000287055969,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13643","display_name":"Artificial Intelligence in Law","score":0.9104999899864197,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/compliance","display_name":"Compliance (psychology)","score":0.7229569554328918},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.531012237071991},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3810661733150482},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.3290543556213379},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.21546068787574768},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.1698153018951416},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.10409095883369446}],"concepts":[{"id":"https://openalex.org/C2781460075","wikidata":"https://www.wikidata.org/wiki/Q1399332","display_name":"Compliance (psychology)","level":2,"score":0.7229569554328918},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.531012237071991},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3810661733150482},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.3290543556213379},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.21546068787574768},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1698153018951416},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10409095883369446}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icmlca63499.2024.10754395","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icmlca63499.2024.10754395","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 5th International Conference on Machine Learning and Computer Application (ICMLCA)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W2979382951","https://openalex.org/W2997154779","https://openalex.org/W3080952252","https://openalex.org/W3094071022","https://openalex.org/W3108319047","https://openalex.org/W4380201463","https://openalex.org/W4384698654","https://openalex.org/W6783140155","https://openalex.org/W6838865847","https://openalex.org/W6849274154","https://openalex.org/W6849998897","https://openalex.org/W6930524535"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2410395228","https://openalex.org/W2390279801","https://openalex.org/W3125941065","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2484615095"],"abstract_inverted_index":{"Advertising":[0],"legal":[1,39],"compliance":[2,40],"reviews":[3],"have":[4],"always":[5],"been":[6],"time-consuming":[7],"and":[8,10,47,80,104,117,121],"labor-intensive,":[9],"existing":[11],"Large":[12],"Language":[13],"Models(LLMs)":[14],"are":[15],"far":[16],"worse":[17],"performing":[18],"than":[19,153],"senior":[20],"industry":[21,77],"experts.":[22],"In":[23,108],"this":[24,96],"paper,":[25],"we":[26,110],"propose":[27],"a":[28],"novel":[29],"LLMs-based":[30],"text-visual":[31],"question":[32,67,85,141],"answering":[33],"method":[34,73,97,150],"called":[35],"Adchat-TVQA":[36],"for":[37,91,130],"advertising":[38,45,115],"review.":[41],"After":[42],"reading":[43],"an":[44,157],"image":[46,60,119],"the":[48,56,59,66,83,87,112,126,137,144,149,160],"corresponding":[49],"review":[50],"question,":[51],"it":[52],"will":[53],"first":[54],"understand":[55],"content":[57],"on":[58,75,143],"through":[61,100],"multimodal":[62],"learning,":[63],"then":[64],"optimize":[65],"with":[68,156],"Zero-Shot":[69],"Chain-of-Thought":[70],"(CoT)":[71],"prompting":[72],"based":[74],"predefined":[76],"expert":[78],"experience,":[79],"finally":[81],"input":[82],"augmented":[84],"into":[86],"large":[88],"language":[89],"model":[90],"inquiry.":[92],"The":[93],"feasibility":[94],"of":[95,114,136,159],"is":[98],"verified":[99],"system":[101,131],"prototype":[102],"implementation":[103],"end-to-end":[105],"functional":[106],"tests.":[107],"addition,":[109],"summarized":[111],"characteristics":[113],"images":[116],"added":[118],"segmentation":[120],"text":[122,138],"box":[123],"transpose":[124],"to":[125,164],"data":[127],"processing":[128],"process":[129],"performance":[132],"improvement.":[133],"Performance":[134],"testing":[135],"visual":[139],"cognitive":[140],"task":[142],"AIWIN2021":[145],"dataset":[146],"shows":[147],"that":[148],"scores":[151],"higher":[152],"Microsoft's":[154],"LayoutLM,":[155],"increasement":[158],"score":[161],"from":[162],"51.52%":[163],"52.74%.":[165]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-04-21T08:09:41.155169","created_date":"2025-10-10T00:00:00"}