{"id":"https://openalex.org/W2040756302","doi":"https://doi.org/10.1109/icitcs.2014.7021731","title":"An Enhanced TAC/AA Competition Model Designed for Sponsored Search Market","display_name":"An Enhanced TAC/AA Competition Model Designed for Sponsored Search Market","publication_year":2014,"publication_date":"2014-10-01","ids":{"openalex":"https://openalex.org/W2040756302","doi":"https://doi.org/10.1109/icitcs.2014.7021731","mag":"2040756302"},"language":"en","primary_location":{"id":"doi:10.1109/icitcs.2014.7021731","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icitcs.2014.7021731","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2014 International Conference on IT Convergence and Security (ICITCS)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100339896","display_name":"Bing Li","orcid":"https://orcid.org/0000-0001-6983-7253"},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Bing Li","raw_affiliation_strings":["Hong Kong Polytechnic University, Kowloon, HK","Dept. of Comput., Hong Kong Polytech. Univ., Kowloon, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hong Kong Polytechnic University, Kowloon, HK","institution_ids":["https://openalex.org/I14243506"]},{"raw_affiliation_string":"Dept. of Comput., Hong Kong Polytech. Univ., Kowloon, China","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062618665","display_name":"Xin Fang","orcid":"https://orcid.org/0000-0001-7449-972X"},"institutions":[{"id":"https://openalex.org/I2250955327","display_name":"Huawei Technologies (China)","ror":"https://ror.org/00cmhce21","country_code":"CN","type":"company","lineage":["https://openalex.org/I2250955327"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xin Fang","raw_affiliation_strings":["Huawei Technologies Co Ltd, Shenzhen, Guangdong, CN","Dept. of Data Oper., Huawei Technol. Co. Ltd., Shenzhen, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Huawei Technologies Co Ltd, Shenzhen, Guangdong, CN","institution_ids":["https://openalex.org/I2250955327"]},{"raw_affiliation_string":"Dept. of Data Oper., Huawei Technol. Co. Ltd., Shenzhen, China","institution_ids":["https://openalex.org/I2250955327"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100998323","display_name":"Ruifeng Sun","orcid":null},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Ruifeng Sun","raw_affiliation_strings":["Hong Kong Polytechnic University, Kowloon, HK","Dept. of Comput., Hong Kong Polytech. Univ., Kowloon, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hong Kong Polytechnic University, Kowloon, HK","institution_ids":["https://openalex.org/I14243506"]},{"raw_affiliation_string":"Dept. of Comput., Hong Kong Polytech. Univ., Kowloon, China","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065874946","display_name":"Xue Luo","orcid":"https://orcid.org/0000-0002-1174-6890"},"institutions":[{"id":"https://openalex.org/I14243506","display_name":"Hong Kong Polytechnic University","ror":"https://ror.org/0030zas98","country_code":"HK","type":"education","lineage":["https://openalex.org/I14243506"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Xue Luo","raw_affiliation_strings":["Inst. of Textiles & Clothing, Hong Kong Polytechnic University, Kowloon, HK","Inst. of Textiles & Clothing, Hong Kong Polytech. Univ., Kowloon, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Inst. of Textiles & Clothing, Hong Kong Polytechnic University, Kowloon, HK","institution_ids":["https://openalex.org/I14243506"]},{"raw_affiliation_string":"Inst. of Textiles & Clothing, Hong Kong Polytech. Univ., Kowloon, China","institution_ids":["https://openalex.org/I14243506"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054082647","display_name":"Wei-hao Chang","orcid":null},"institutions":[{"id":"https://openalex.org/I2250955327","display_name":"Huawei Technologies (China)","ror":"https://ror.org/00cmhce21","country_code":"CN","type":"company","lineage":["https://openalex.org/I2250955327"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wei-hao Chang","raw_affiliation_strings":["Huawei Technologies Co Ltd, Shenzhen, Guangdong, CN","Dept. of Data Oper., Huawei Technol. Co. Ltd., Shenzhen, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Huawei Technologies Co Ltd, Shenzhen, Guangdong, CN","institution_ids":["https://openalex.org/I2250955327"]},{"raw_affiliation_string":"Dept. of Data Oper., Huawei Technol. Co. Ltd., Shenzhen, China","institution_ids":["https://openalex.org/I2250955327"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":"361","issue":null,"first_page":"1","last_page":"4"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9775999784469604,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.79203200340271},{"id":"https://openalex.org/keywords/nightmare","display_name":"Nightmare","score":0.5871409177780151},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5629084706306458},{"id":"https://openalex.org/keywords/market-competition","display_name":"Market competition","score":0.4963076710700989},{"id":"https://openalex.org/keywords/double-auction","display_name":"Double auction","score":0.4445638358592987},{"id":"https://openalex.org/keywords/competition-model","display_name":"Competition model","score":0.4146800935268402},{"id":"https://openalex.org/keywords/industrial-organization","display_name":"Industrial organization","score":0.4100888967514038},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.4046512842178345},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.3478351831436157},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.2866446375846863},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.18500828742980957},{"id":"https://openalex.org/keywords/market-economy","display_name":"Market economy","score":0.13620927929878235},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.13500529527664185},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.09314492344856262},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.06867337226867676}],"concepts":[{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.79203200340271},{"id":"https://openalex.org/C2777992674","wikidata":"https://www.wikidata.org/wiki/Q192692","display_name":"Nightmare","level":2,"score":0.5871409177780151},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5629084706306458},{"id":"https://openalex.org/C2985380958","wikidata":"https://www.wikidata.org/wiki/Q319676","display_name":"Market competition","level":2,"score":0.4963076710700989},{"id":"https://openalex.org/C2539976","wikidata":"https://www.wikidata.org/wiki/Q12163285","display_name":"Double auction","level":3,"score":0.4445638358592987},{"id":"https://openalex.org/C2777963317","wikidata":"https://www.wikidata.org/wiki/Q5156331","display_name":"Competition model","level":3,"score":0.4146800935268402},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4100888967514038},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.4046512842178345},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.3478351831436157},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2866446375846863},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.18500828742980957},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.13620927929878235},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.13500529527664185},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.09314492344856262},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.06867337226867676},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C542102704","wikidata":"https://www.wikidata.org/wiki/Q183257","display_name":"Psychotherapist","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1109/icitcs.2014.7021731","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icitcs.2014.7021731","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2014 International Conference on IT Convergence and Security (ICITCS)","raw_type":"proceedings-article"},{"id":"pmh:oai:ira.lib.polyu.edu.hk:10397/9859","is_oa":false,"landing_page_url":"http://hdl.handle.net/10397/9859","pdf_url":null,"source":{"id":"https://openalex.org/S4306400205","display_name":"PolyU Institutional Research Archive (Hong Kong Polytechnic University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I14243506","host_organization_name":"Hong Kong Polytechnic University","host_organization_lineage":["https://openalex.org/I14243506"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Conference Paper"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":5,"referenced_works":["https://openalex.org/W1975392791","https://openalex.org/W1978486926","https://openalex.org/W2147099178","https://openalex.org/W2162979096","https://openalex.org/W3122305203"],"related_works":["https://openalex.org/W2809239919","https://openalex.org/W2368275539","https://openalex.org/W2000585887","https://openalex.org/W2378032182","https://openalex.org/W2993555201","https://openalex.org/W2061681711","https://openalex.org/W102766810","https://openalex.org/W2133410115","https://openalex.org/W2972725533","https://openalex.org/W2359459085"],"abstract_inverted_index":{"This":[0],"article":[1,43],"describes":[2],"an":[3],"improved":[4],"competition":[5],"model":[6,30],"named":[7],"NightMare":[8],"Agent":[9,12],"for":[10],"Trading":[11],"Competition":[13],"Ad":[14],"Auction":[15],"which":[16],"simulate":[17],"the":[18,28,37,46,54],"real":[19],"Sponsored":[20],"Search":[21],"Market.":[22],"The":[23],"experiment":[24],"result":[25],"shows":[26],"that":[27],"proposed":[29],"had":[31],"satisfactory":[32],"performance,":[33],"especially":[34],"fitted":[35],"with":[36,48],"high":[38],"capacity":[39],"situation.":[40],"Furthermore,":[41],"this":[42],"also":[44],"evaluates":[45],"results":[47],"other":[49],"classic":[50],"models,":[51],"and":[52],"discusses":[53],"future":[55],"works.":[56]},"counts_by_year":[],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}