{"id":"https://openalex.org/W7152668911","doi":"https://doi.org/10.1109/icecet63943.2025.11472436","title":"The Impact of Influencer and Digital Promotion on Intention to Buy through Brand Awareness as a Mediating Variable","display_name":"The Impact of Influencer and Digital Promotion on Intention to Buy through Brand Awareness as a Mediating Variable","publication_year":2025,"publication_date":"2025-07-03","ids":{"openalex":"https://openalex.org/W7152668911","doi":"https://doi.org/10.1109/icecet63943.2025.11472436"},"language":null,"primary_location":{"id":"doi:10.1109/icecet63943.2025.11472436","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icecet63943.2025.11472436","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 5th International Conference on Electrical, Computer and Energy Technologies (ICECET)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101418626","display_name":"Yuliani Yuliani","orcid":null},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Yuliani Yuliani","raw_affiliation_strings":["Faculty of Digital Communication and Hotel & Tourism Bina Nusantara University,Hotel Management Department,Jakarta,Indonesia"],"affiliations":[{"raw_affiliation_string":"Faculty of Digital Communication and Hotel & Tourism Bina Nusantara University,Hotel Management Department,Jakarta,Indonesia","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5133286865","display_name":"Michelle Carolline Lim","orcid":null},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Michelle Carolline Lim","raw_affiliation_strings":["Faculty of Digital Communication and Hotel & Tourism Bina Nusantara University,Hotel Management Department,Jakarta,Indonesia"],"affiliations":[{"raw_affiliation_string":"Faculty of Digital Communication and Hotel & Tourism Bina Nusantara University,Hotel Management Department,Jakarta,Indonesia","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5133313748","display_name":"Marchelline Marchelline","orcid":null},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Marchelline Marchelline","raw_affiliation_strings":["Faculty of Digital Communication and Hotel & Tourism Bina Nusantara University,Hotel Management Department,Jakarta,Indonesia"],"affiliations":[{"raw_affiliation_string":"Faculty of Digital Communication and Hotel & Tourism Bina Nusantara University,Hotel Management Department,Jakarta,Indonesia","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050799530","display_name":"Farah Levyta","orcid":"https://orcid.org/0000-0002-0140-5531"},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Farah Levyta","raw_affiliation_strings":["Faculty of Digital Communication and Hotel & Tourism Bina Nusantara University,Hotel Management Department,Jakarta,Indonesia"],"affiliations":[{"raw_affiliation_string":"Faculty of Digital Communication and Hotel & Tourism Bina Nusantara University,Hotel Management Department,Jakarta,Indonesia","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5133257911","display_name":"Tiurida Lily Anita","orcid":null},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Tiurida Lily Anita","raw_affiliation_strings":["Faculty of Digital Communication and Hotel & Tourism Bina Nusantara University,Hotel Management Department,Jakarta,Indonesia"],"affiliations":[{"raw_affiliation_string":"Faculty of Digital Communication and Hotel & Tourism Bina Nusantara University,Hotel Management Department,Jakarta,Indonesia","institution_ids":["https://openalex.org/I166073570"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5101418626"],"corresponding_institution_ids":["https://openalex.org/I166073570"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.93675631,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13627","display_name":"Cultural and Educational Studies","score":0.17180000245571136,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13627","display_name":"Cultural and Educational Studies","score":0.17180000245571136,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14233","display_name":"Diverse Topics in Contemporary Research","score":0.06279999762773514,"subfield":{"id":"https://openalex.org/subfields/3316","display_name":"Cultural Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.048900000751018524,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.6068999767303467},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.5755000114440918},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.4350999891757965},{"id":"https://openalex.org/keywords/variable","display_name":"Variable (mathematics)","score":0.4092999994754791},{"id":"https://openalex.org/keywords/consumer-awareness","display_name":"Consumer awareness","score":0.34689998626708984},{"id":"https://openalex.org/keywords/digital-media","display_name":"Digital media","score":0.3375000059604645}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6205999851226807},{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.6068999767303467},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5755000114440918},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5482000112533569},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.4350999891757965},{"id":"https://openalex.org/C182365436","wikidata":"https://www.wikidata.org/wiki/Q50701","display_name":"Variable (mathematics)","level":2,"score":0.4092999994754791},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.39309999346733093},{"id":"https://openalex.org/C2993103297","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer awareness","level":2,"score":0.34689998626708984},{"id":"https://openalex.org/C17632256","wikidata":"https://www.wikidata.org/wiki/Q1076968","display_name":"Digital media","level":2,"score":0.3375000059604645},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.3246999979019165},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.29440000653266907},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2808000147342682},{"id":"https://openalex.org/C163355716","wikidata":"https://www.wikidata.org/wiki/Q2154783","display_name":"Risk perception","level":3,"score":0.2752000093460083},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.26899999380111694},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.2596000134944916}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icecet63943.2025.11472436","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icecet63943.2025.11472436","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2025 5th International Conference on Electrical, Computer and Energy Technologies (ICECET)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W3022649260","https://openalex.org/W3138540930","https://openalex.org/W4229364096","https://openalex.org/W4283690194","https://openalex.org/W4285272763","https://openalex.org/W4313415030","https://openalex.org/W4317936349","https://openalex.org/W4328027064","https://openalex.org/W4376112826","https://openalex.org/W4381195430","https://openalex.org/W4382462159","https://openalex.org/W4386993291","https://openalex.org/W4388698216","https://openalex.org/W4391851681","https://openalex.org/W4393490516","https://openalex.org/W4395055826","https://openalex.org/W4396776626","https://openalex.org/W4400198479","https://openalex.org/W4402271774","https://openalex.org/W4403135210","https://openalex.org/W4404061908","https://openalex.org/W4405385521","https://openalex.org/W4409384416"],"related_works":[],"abstract_inverted_index":{"This":[0,42,67,162,196],"study":[1,43,68,163,197],"examines":[2],"the":[3,22,27,47,65,88,102,133,165,172,175,183,185,187,192,199],"influence":[4,126],"of":[5,24,29,87,167,174,202],"influencers":[6,30,50,117,146],"and":[7,31,51,59,92,110,118,124,138,177],"digital":[8,25,52,106,119,143,208],"promotions":[9,53,120,209],"on":[10,127,158],"intention":[11,56,111,139,159],"to":[12,40,45,57,81,100,112,140,160,194,210],"buy,":[13],"with":[14,206],"brand":[15,36,61,108,128,150,188],"awareness":[16,37,62,151],"as":[17],"a":[18,70,77,122,155],"mediating":[19],"variable.":[20],"With":[21],"importance":[23,166],"marketing,":[26],"role":[28,201],"promotional":[32],"strategies":[33],"in":[34,54],"forming":[35],"will":[38,63,131],"continue":[39],"grow.":[41],"aims":[44],"analyze":[46,101],"contribution":[48],"between":[49,104,135],"increasing":[55],"buy":[58],"how":[60],"strengthen":[64],"relationship.":[66],"uses":[69],"quantitative":[71],"approach":[72],"by":[73],"collecting":[74],"data":[75],"through":[76,145],"short":[78],"survey":[79],"distributed":[80],"100":[82],"respondents":[83],"who":[84],"are":[85],"followers":[86],"TikTok":[89],"account":[90],"@sibungbung,":[91],"using":[93],"Structural":[94],"Equation":[95],"Modeling-Partial":[96],"Least":[97],"Squares":[98],"(SEM-PLS)":[99],"relationship":[103,134],"influencers,":[105],"promotions,":[107],"awareness,":[109,129,189],"buy.":[113,141,161,195],"From":[114],"this":[115],"study,":[116],"have":[121],"significant":[123],"positive":[125],"which":[130],"mediate":[132],"these":[136],"factors":[137],"Then":[142],"promotion":[144],"not":[147],"only":[148],"increases":[149],"but":[152],"also":[153],"has":[154],"direct":[156],"effect":[157],"states":[164],"creating":[168],"content":[169,205],"that":[170],"attracts":[171],"attention":[173],"audience":[176],"encourages":[178],"consumer":[179],"engagement.":[180],"The":[181],"higher":[182],"engagement,":[184],"stronger":[186],"thus":[190],"encouraging":[191],"desire":[193],"emphasizes":[198],"strategic":[200],"combining":[203],"influencer-generated":[204],"effective":[207],"achieve":[211],"better":[212],"marketing":[213],"results.":[214]},"counts_by_year":[],"updated_date":"2026-04-11T06:13:24.991567","created_date":"2026-04-10T00:00:00"}