{"id":"https://openalex.org/W4205344713","doi":"https://doi.org/10.1109/icct52962.2021.9657939","title":"Marketing Technologies in the Agri-Food Industry: A Scoping Review of Digital Technologies for Social and Ecological Sustainability","display_name":"Marketing Technologies in the Agri-Food Industry: A Scoping Review of Digital Technologies for Social and Ecological Sustainability","publication_year":2021,"publication_date":"2021-10-13","ids":{"openalex":"https://openalex.org/W4205344713","doi":"https://doi.org/10.1109/icct52962.2021.9657939"},"language":"en","primary_location":{"id":"doi:10.1109/icct52962.2021.9657939","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icct52962.2021.9657939","pdf_url":null,"source":{"id":"https://openalex.org/S4363607878","display_name":"2021 IEEE 21st International Conference on Communication Technology (ICCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 IEEE 21st International Conference on Communication Technology (ICCT)","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072652316","display_name":"Han\u2010Teng Liao","orcid":"https://orcid.org/0000-0003-1081-5599"},"institutions":[{"id":"https://openalex.org/I4210103346","display_name":"Nanfang Hospital","ror":"https://ror.org/01eq10738","country_code":"CN","type":"healthcare","lineage":["https://openalex.org/I4210103346"]},{"id":"https://openalex.org/I4400600959","display_name":"Nanfang College Guangzhou","ror":"https://ror.org/04vrxqg89","country_code":null,"type":"education","lineage":["https://openalex.org/I4400600959"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Han-Teng Liao","raw_affiliation_strings":["Higher Education Impact Assessment Center, Guangzhou Nanfang College,Guangzhou,China","Higher Education Impact Assessment Center, Guangzhou Nanfang College, Guangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Higher Education Impact Assessment Center, Guangzhou Nanfang College,Guangzhou,China","institution_ids":["https://openalex.org/I4210103346"]},{"raw_affiliation_string":"Higher Education Impact Assessment Center, Guangzhou Nanfang College, Guangzhou, China","institution_ids":["https://openalex.org/I4400600959"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102757124","display_name":"Wen\u2010Yen Huang","orcid":"https://orcid.org/0000-0002-8354-3320"},"institutions":[{"id":"https://openalex.org/I125839683","display_name":"Beijing Institute of Technology","ror":"https://ror.org/01skt4w74","country_code":"CN","type":"education","lineage":["https://openalex.org/I125839683","https://openalex.org/I890469752"]},{"id":"https://openalex.org/I4210165204","display_name":"Zhuhai Institute of Advanced Technology","ror":"https://ror.org/05r1mzq61","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210145761","https://openalex.org/I4210165204"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wen-Yen Huang","raw_affiliation_strings":["School of Accounting and Finance, Beijing Institute of Technology,Zhuhai,Zhuhai,China","School of Accounting and Finance, Beijing Institute of Technology, Zhuhai, Zhuhai, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Accounting and Finance, Beijing Institute of Technology,Zhuhai,Zhuhai,China","institution_ids":["https://openalex.org/I4210165204"]},{"raw_affiliation_string":"School of Accounting and Finance, Beijing Institute of Technology, Zhuhai, Zhuhai, China","institution_ids":["https://openalex.org/I125839683","https://openalex.org/I4210165204"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.5384,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.9411795,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"829","last_page":"833"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9750000238418579,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9501000046730042,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/scope","display_name":"Scope (computer science)","score":0.6333192586898804},{"id":"https://openalex.org/keywords/scrutiny","display_name":"Scrutiny","score":0.6185077428817749},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5987560749053955},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5941909551620483},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5905444622039795},{"id":"https://openalex.org/keywords/sustainability","display_name":"Sustainability","score":0.5752757787704468},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.5734591484069824},{"id":"https://openalex.org/keywords/cloud-computing","display_name":"Cloud computing","score":0.5302077531814575},{"id":"https://openalex.org/keywords/work","display_name":"Work (physics)","score":0.5196036696434021},{"id":"https://openalex.org/keywords/emerging-technologies","display_name":"Emerging technologies","score":0.4200233519077301},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.23731085658073425},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.21103230118751526},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.1354588270187378},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.12305280566215515}],"concepts":[{"id":"https://openalex.org/C2778012447","wikidata":"https://www.wikidata.org/wiki/Q1034415","display_name":"Scope (computer science)","level":2,"score":0.6333192586898804},{"id":"https://openalex.org/C2776050585","wikidata":"https://www.wikidata.org/wiki/Q7439360","display_name":"Scrutiny","level":2,"score":0.6185077428817749},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5987560749053955},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5941909551620483},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5905444622039795},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.5752757787704468},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5734591484069824},{"id":"https://openalex.org/C79974875","wikidata":"https://www.wikidata.org/wiki/Q483639","display_name":"Cloud computing","level":2,"score":0.5302077531814575},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.5196036696434021},{"id":"https://openalex.org/C207267971","wikidata":"https://www.wikidata.org/wiki/Q120208","display_name":"Emerging technologies","level":2,"score":0.4200233519077301},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.23731085658073425},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21103230118751526},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1354588270187378},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.12305280566215515},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/icct52962.2021.9657939","is_oa":false,"landing_page_url":"https://doi.org/10.1109/icct52962.2021.9657939","pdf_url":null,"source":{"id":"https://openalex.org/S4363607878","display_name":"2021 IEEE 21st International Conference on Communication Technology (ICCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2021 IEEE 21st International Conference on Communication Technology (ICCT)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.49000000953674316,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"}],"awards":[{"id":"https://openalex.org/G8733198339","display_name":null,"funder_award_id":"2019GXJK186","funder_id":"https://openalex.org/F4320324560","funder_display_name":"Department of Education of Liaoning Province"}],"funders":[{"id":"https://openalex.org/F4320324560","display_name":"Department of Education of Liaoning Province","ror":"https://ror.org/0022v2454"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W800976996","https://openalex.org/W1195954759","https://openalex.org/W1597283769","https://openalex.org/W1844772662","https://openalex.org/W1911029613","https://openalex.org/W1981568987","https://openalex.org/W1991713480","https://openalex.org/W2009999085","https://openalex.org/W2046067019","https://openalex.org/W2070355966","https://openalex.org/W2073558455","https://openalex.org/W2096717237","https://openalex.org/W2108680868","https://openalex.org/W2129340565","https://openalex.org/W2168865631","https://openalex.org/W2238104590","https://openalex.org/W2316227262","https://openalex.org/W2491142921","https://openalex.org/W2554342282","https://openalex.org/W2755950973","https://openalex.org/W2766256033","https://openalex.org/W2767134436","https://openalex.org/W2788435792","https://openalex.org/W2886283708","https://openalex.org/W2913280364","https://openalex.org/W2919031944","https://openalex.org/W2954982670","https://openalex.org/W2974813126","https://openalex.org/W2988973799","https://openalex.org/W2997736385","https://openalex.org/W3004921674","https://openalex.org/W3019699731","https://openalex.org/W3042244268","https://openalex.org/W3082818580","https://openalex.org/W3123633414","https://openalex.org/W3134818122","https://openalex.org/W4246200118","https://openalex.org/W4301419755"],"related_works":["https://openalex.org/W2994606571","https://openalex.org/W572856032","https://openalex.org/W4380991745","https://openalex.org/W2032866867","https://openalex.org/W2039762759","https://openalex.org/W2162662935","https://openalex.org/W1564541293","https://openalex.org/W2625460829","https://openalex.org/W2094077433","https://openalex.org/W2794902420"],"abstract_inverted_index":{"Marketing,":[0],"branding,":[1],"and":[2,11,15,24,34,58,82,89,99,127,142,146],"advertising":[3],"shape":[4],"(and":[5],"even":[6],"create)":[7],"demand":[8,88],"for":[9,133,139],"foods":[10],"beverages.":[12],"Consumer":[13],"perception":[14],"acceptability":[16],"are":[17,149],"increasingly":[18],"shaped":[19],"by":[20],"the":[21,30,37,44,51,53,59,67,72,87,95,103,112,121],"digital":[22,45],"technologies":[23,46,57],"platforms":[25],"that":[26,47,85,120],"recommend":[27],"or":[28],"share":[29],"experiences":[31,90],"of":[32,43,66,75,91,114,123],"products":[33],"services":[35],"in":[36],"food":[38,135],"industry.":[39],"Indeed,":[40],"as":[41],"part":[42],"connect":[48],"consumers":[49],"to":[50],"market,":[52],"relationship":[54],"between":[55],"marketing":[56],"agri-food":[60],"industry":[61],"needs":[62],"a":[63],"comprehensive":[64],"survey":[65],"state-of-art":[68],"work,":[69,98],"especially":[70],"with":[71],"recent":[73],"advancement":[74],"social":[76,124],"media,":[77],"big":[78],"data,":[79],"artificial":[80],"intelligence,":[81],"cloud":[83],"computing":[84],"facilitates":[86],"food.":[92],"To":[93],"identify":[94],"scope,":[96],"exemplar":[97],"emerging":[100],"research":[101,145],"themes,":[102],"scoping":[104],"review":[105],"has":[106,129],"analyzed":[107],"619":[108],"articles,":[109],"screened":[110],"from":[111],"Web":[113],"Science":[115],"database.":[116],"The":[117],"findings":[118],"reveal":[119],"influence":[122],"networking":[125],"websites":[126],"media":[128],"undergone":[130],"intense":[131],"scrutiny":[132],"unhealthy":[134],"intake,":[136],"less":[137],"so":[138],"pro-environment":[140],"behavior":[141],"attitudes.":[143],"Several":[144],"policy":[147],"recommendations":[148],"suggested.":[150]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
