{"id":"https://openalex.org/W4403060523","doi":"https://doi.org/10.1109/iccsce61582.2024.10696879","title":"Influential Factors Shaping Purchase Intentions Among Malaysian Generation Z Consumers During Flash Sales Promotions","display_name":"Influential Factors Shaping Purchase Intentions Among Malaysian Generation Z Consumers During Flash Sales Promotions","publication_year":2024,"publication_date":"2024-08-23","ids":{"openalex":"https://openalex.org/W4403060523","doi":"https://doi.org/10.1109/iccsce61582.2024.10696879"},"language":"en","primary_location":{"id":"doi:10.1109/iccsce61582.2024.10696879","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iccsce61582.2024.10696879","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 IEEE 14th International Conference on Control System, Computing and Engineering (ICCSCE)","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091602157","display_name":"Jia Jia Sim","orcid":null},"institutions":[{"id":"https://openalex.org/I931681460","display_name":"Universiti Tunku Abdul Rahman","ror":"https://ror.org/050pq4m56","country_code":"MY","type":"education","lineage":["https://openalex.org/I931681460"]}],"countries":["MY"],"is_corresponding":true,"raw_author_name":"Jia Jia Sim","raw_affiliation_strings":["Universiti Tunku Abdul Rahman,Kampar,Malaysia"],"affiliations":[{"raw_affiliation_string":"Universiti Tunku Abdul Rahman,Kampar,Malaysia","institution_ids":["https://openalex.org/I931681460"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5107696893","display_name":"Yoke Teng Saw","orcid":null},"institutions":[{"id":"https://openalex.org/I931681460","display_name":"Universiti Tunku Abdul Rahman","ror":"https://ror.org/050pq4m56","country_code":"MY","type":"education","lineage":["https://openalex.org/I931681460"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Yoke Teng Saw","raw_affiliation_strings":["Universiti Tunku Abdul Rahman,Kampar,Malaysia"],"affiliations":[{"raw_affiliation_string":"Universiti Tunku Abdul Rahman,Kampar,Malaysia","institution_ids":["https://openalex.org/I931681460"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5107696894","display_name":"Ley Hui Tin","orcid":null},"institutions":[{"id":"https://openalex.org/I931681460","display_name":"Universiti Tunku Abdul Rahman","ror":"https://ror.org/050pq4m56","country_code":"MY","type":"education","lineage":["https://openalex.org/I931681460"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Ley Hui Tin","raw_affiliation_strings":["Universiti Tunku Abdul Rahman,Kampar,Malaysia"],"affiliations":[{"raw_affiliation_string":"Universiti Tunku Abdul Rahman,Kampar,Malaysia","institution_ids":["https://openalex.org/I931681460"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068426200","display_name":"Siu Hong Loh","orcid":"https://orcid.org/0000-0002-4192-1477"},"institutions":[{"id":"https://openalex.org/I931681460","display_name":"Universiti Tunku Abdul Rahman","ror":"https://ror.org/050pq4m56","country_code":"MY","type":"education","lineage":["https://openalex.org/I931681460"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Siu Hong Loh","raw_affiliation_strings":["Universiti Tunku Abdul Rahman,Kampar,Malaysia"],"affiliations":[{"raw_affiliation_string":"Universiti Tunku Abdul Rahman,Kampar,Malaysia","institution_ids":["https://openalex.org/I931681460"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5091602157"],"corresponding_institution_ids":["https://openalex.org/I931681460"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.23874557,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"129","last_page":"134"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14088","display_name":"Generational Differences and Trends","score":0.9879999756813049,"subfield":{"id":"https://openalex.org/subfields/3319","display_name":"Life-span and Life-course Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14088","display_name":"Generational Differences and Trends","score":0.9879999756813049,"subfield":{"id":"https://openalex.org/subfields/3319","display_name":"Life-span and Life-course Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.983299970626831,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9776999950408936,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6150763034820557},{"id":"https://openalex.org/keywords/flash","display_name":"Flash (photography)","score":0.6072927117347717},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5804142951965332},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5413321256637573}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6150763034820557},{"id":"https://openalex.org/C2777526259","wikidata":"https://www.wikidata.org/wiki/Q221836","display_name":"Flash (photography)","level":2,"score":0.6072927117347717},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5804142951965332},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5413321256637573},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1109/iccsce61582.2024.10696879","is_oa":false,"landing_page_url":"https://doi.org/10.1109/iccsce61582.2024.10696879","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2024 IEEE 14th International Conference on Control System, Computing and Engineering (ICCSCE)","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W2052126267","https://openalex.org/W2095659828","https://openalex.org/W2105846236","https://openalex.org/W2151000531","https://openalex.org/W2620064395","https://openalex.org/W2772076243","https://openalex.org/W2790530809","https://openalex.org/W2791931939","https://openalex.org/W2904416484","https://openalex.org/W2956208315","https://openalex.org/W2974500152","https://openalex.org/W2980487492","https://openalex.org/W2993640297","https://openalex.org/W3006410669","https://openalex.org/W3022922144","https://openalex.org/W3027174164","https://openalex.org/W3043488973","https://openalex.org/W3111528201","https://openalex.org/W3137443066","https://openalex.org/W3155905349","https://openalex.org/W3162137248","https://openalex.org/W3210026448","https://openalex.org/W4210637735","https://openalex.org/W4224262478","https://openalex.org/W4225114711","https://openalex.org/W4225316790","https://openalex.org/W4243667233","https://openalex.org/W4281909211","https://openalex.org/W4292003763","https://openalex.org/W4296050541","https://openalex.org/W4299627282","https://openalex.org/W4320505266","https://openalex.org/W4361228434","https://openalex.org/W6753298992","https://openalex.org/W7061298245"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W35645027","https://openalex.org/W2379979744","https://openalex.org/W2948437995","https://openalex.org/W1972652137","https://openalex.org/W596934489","https://openalex.org/W2359746883","https://openalex.org/W3132716659","https://openalex.org/W1562991075","https://openalex.org/W2187644337"],"abstract_inverted_index":{"This":[0,154],"study":[1,109,155],"employs":[2],"the":[3,11,17,70,87,95,111,114,135],"Theory":[4],"of":[5,20,72,89,100,113,127,139],"Reasoned":[6],"Action":[7],"(TRA)":[8],"to":[9,55,68,91],"elucidate":[10],"relationship":[12],"between":[13],"key":[14],"factors":[15],"and":[16,37,50,62,132,162],"purchase":[18,136],"intentions":[19,137],"Malaysian":[21,140],"Generation":[22,101,141],"Z":[23,102,142],"consumers":[24],"during":[25,143],"online":[26,144,170],"flash":[27,73,145,171],"sales":[28,74,146,172],"promotions.":[29,147,173],"The":[30],"research":[31],"framework":[32],"posits":[33],"utilitarian":[34],"value":[35,39],"(UV)":[36],"hedonic":[38],"(HV)":[40],"as":[41],"components":[42],"shaping":[43],"consumer":[44],"attitudes,":[45],"while":[46],"informational":[47],"influence":[48,52],"(II)":[49],"normative":[51],"(NI)":[53],"contribute":[54],"subjective":[56],"norms.":[57],"Additionally,":[58],"perceived":[59,63],"perishability":[60],"(PP)":[61],"scarcity":[64],"(PS)":[65],"are":[66,79],"considered":[67],"capture":[69],"effects":[71],"strategies.":[75],"Subsequently,":[76],"six":[77],"hypotheses":[78],"formulated.":[80],"A":[81],"quantitative":[82],"approach":[83],"is":[84],"adopted,":[85],"involving":[86],"distribution":[88],"questionnaires":[90],"280":[92],"respondents":[93],"within":[94],"1625":[96],"age":[97],"range,":[98],"representative":[99],"in":[103],"Malaysia.":[104],"Preliminary":[105],"findings":[106],"from":[107],"this":[108],"indicate":[110],"viability":[112],"research,":[115],"with":[116],"data":[117],"analysis":[118],"conducted":[119],"using":[120],"SmartPLS":[121],"software.":[122],"Results":[123],"reveal":[124],"significant":[125,152],"impacts":[126],"UV,":[128],"HV,":[129],"II,":[130],"PP":[131],"PS":[133],"on":[134],"(PI)":[138],"However,":[148],"NI":[149],"demonstrates":[150],"no":[151],"effect.":[153],"offers":[156],"valuable":[157],"insights":[158],"for":[159],"both":[160],"researchers":[161],"marketers,":[163],"informing":[164],"future":[165],"endeavors":[166],"aimed":[167],"at":[168],"optimizing":[169]},"counts_by_year":[],"updated_date":"2025-12-27T23:08:20.325037","created_date":"2025-10-10T00:00:00"}
